One center, three basic points The secret of mattress

'One center' refers to consumer-centric; 'three elements' respectively refer to providing consumers with high-quality brands, professional services and correct values. The above three aspects are all around 'consumers'. How to catch consumers? How to make customers who enter the store become consumers of this store? Then the three basic points will be very good for you to answer.

　　To serve consumers, we have to understand the three core issues of 'consumer-centric'.

　　 First of all, we must provide consumers with high-quality brands. Reasonable self-positioning emphasizes convenience products and professional products, and continuously optimizes the product portfolio in the brand structure, expands the product line, and enriches the product variety. Distribution channels need to thoroughly study consumer needs, establish store category characteristics, form differences, and strictly select high-quality brands that consumers love in terms of brand structure. It is worth noting that brand selection is basically allocated according to the structure of '8.11', that is, brands that contribute to passenger flow and capital flow account for 80%, brands that provide diversity account for 10%, and brands that contribute high gross profit account for 10% .

　　Secondly, it is to provide consumers with professional services. In terms of image, the image of the store should be attractive, and the internal decoration, product layout and display should be improved from the display and display aspect to make it dazzling and tidy. Enhance the shopping experience of consumers, create various trial conditions, increase experience equipment, and strengthen professionalism.

　　Finally, one element is the correct values-cooperation and win-win. From the game in the growth period, it is transformed into a fair and collaborative way of cooperation with upstream brands. The distribution channel adheres to the first principle of focusing on cooperation, focusing on satisfying consumers, seeking cooperation with upstream brands, and setting different discount rates (ranging from 5%-40%) according to the degree of brand contribution. Create maximum value for consumers. In addition, promotion and theme promotion should be designed based on brand strategy to maximize the value of each brand and provide convenient and efficient back-office services for strategic brands.

　　 Going back to the problem of mattress shops, we should pay attention to the essence of operation and be consumer-centric. Instead of choosing a brand based on purely high gross profit, and not pushing consumers for products that they don’t like, but to meet consumer needs and create a first-class consumer experience. Do not play games with upstream manufacturers, but cooperate with them to create maximum value for consumers.