Pakati, mfundo zitatu zofunika Chinsinsi cha matiresi

'One center' akunena za ogula; 'zinthu zitatu' motsatana zimatanthawuza kupatsa ogula malonda apamwamba kwambiri, ntchito zamaluso ndi zolondola. Zomwe zili pamwambazi ndizozungulira 'ogula'. Kodi kugwira ogula? Momwe mungapangire makasitomala omwe amalowa m'sitolo kukhala ogula sitoloyi? Ndiyeno mfundo zitatu zikuluzikulu zidzakhala zabwino kwambiri kuti muyankhe.

Kuti tithandizire ogula, tiyenera kumvetsetsa mfundo zazikulu zitatu za 'consumer-centric'.

Choyamba, tiyenera kupatsa ogula malonda apamwamba kwambiri. Kudziyika koyenera kumagogomezera zinthu zosavuta komanso zopangidwa mwaukadaulo, ndikuwongolera mosalekeza zomwe zili mumtundu wamtundu, kumakulitsa mzere wazogulitsa, ndikulemeretsa malonda osiyanasiyana. Njira zogawira zimayenera kusanthula mozama zomwe ogula akufuna, kukhazikitsa mawonekedwe amtundu wa sitolo, kupanga zosiyana, ndikusankha mosamalitsa mitundu yapamwamba kwambiri yomwe ogula amakonda malinga ndi kapangidwe kake. Ndizofunikira kudziwa kuti kusankha kwamtundu kumaperekedwa molingana ndi kapangidwe ka '8.11', ndiko kuti, ma brand omwe amathandizira kuti anthu aziyenda komanso kuchuluka kwa capital capital kwa 80%, mitundu yomwe imapereka akaunti yamitundu yosiyanasiyana ya 10%, ndi mitundu yomwe imapereka phindu lalikulu kwa 10%.

Kachiwiri, ndikupatsa ogula ntchito zamaluso. Pankhani ya chithunzi, chithunzi cha sitolo chiyenera kukhala chokongola, ndipo kukongoletsa kwamkati, kamangidwe kazinthu ndi maonekedwe ziyenera kukonzedwa bwino kuchokera pachiwonetsero ndi mawonekedwe kuti zikhale zonyezimira komanso zaudongo. Limbikitsani luso la ogula, pangani miyeso yosiyanasiyana, onjezerani zida zochitira zinthu, ndikulimbitsa ukatswiri.

Pomaliza, chinthu chimodzi ndizomwe zili zoyenera - mgwirizano ndi kupambana-kupambana. Kuchokera pamasewera mu nthawi yakukula, imasinthidwa kukhala njira yabwino komanso yothandizana ndi ma brand akumtunda. Njira yogawa imatsatira mfundo yoyamba yoyang'ana mgwirizano, kuyang'ana pa kukhutiritsa ogula, kufunafuna mgwirizano ndi mitundu yakumtunda, ndikukhazikitsa mitengo yochotsera (kuyambira 5% -40%) malinga ndi kuchuluka kwa zopereka zamtundu. Pangani phindu lalikulu kwa ogula. Kuonjezera apo, kukwezeleza ndi kukwezeleza mitu kuyenera kupangidwa kutengera njira yamtundu kuti ikweze mtengo wamtundu uliwonse ndikupereka mautumiki osavuta komanso omveka bwino a ma ofesi amtundu waukadaulo.

Kubwerera ku vuto la masitolo matiresi, tiyenera kulabadira akamanena za ntchito ndi kukhala ogula-centric. M'malo mosankha mtundu potengera phindu lalikulu kwambiri, osati kukankhira ogula zinthu zomwe sakonda, koma kuti akwaniritse zosowa za ogula ndikupanga zokumana nazo za ogula. Osasewera masewera ndi opanga kumtunda, koma gwirizanani nawo kuti mupange phindu lalikulu kwa ogula