Iziko elinye, amanqaku amathathu asisiseko Imfihlelo yomandlalo

'Iziko elinye' libhekisa kumthengi ophakathi; 'izinto ezintathu' ngokulandelelanayo zibhekisa ekuboneleleni abathengi ngeempawu ezikumgangatho ophezulu, iinkonzo zobungcali kunye namaxabiso achanekileyo. Le miba mithathu ingentla ijikeleze 'abathengi'. Indlela yokubamba abathengi? Indlela yokwenza abathengi abangena evenkileni babe ngabathengi bale venkile? Emva koko iingongoma ezintathu ezisisiseko ziya kuba kuhle kakhulu ukuba uphendule.

Ukunceda abathengi, kufuneka siqonde imiba emithathu engundoqo 'yokugxila kubathengi'.

Okokuqala, kufuneka sinikeze abathengi ngeempawu ezikumgangatho ophezulu. Ukuzimisa okunengqiqo kugxininisa iimveliso eziluncedo kunye neemveliso zobungcali, kwaye ngokuqhubekayo kwandisa ipotfoliyo yemveliso kwisakhiwo sophawu, ukwandisa umgca wemveliso, kwaye utyebise iindidi zemveliso. Amajelo osasazo kufuneka afunde ngokucokisekileyo iimfuno zabathengi, aseke iimpawu zodidi lwevenkile, enze iiyantlukwano, kwaye akhethe ngokungqongqo iibrendi zodidi oluphezulu ezithandwa ngabathengi ngokwesakhiwo sohlobo. Kuyafaneleka ukuba uqaphele ukuba ukhetho lwe-brand lunikezelwe ngokusisiseko ngokwesakhiwo se-'8.11', oko kukuthi, iimpawu ezifaka isandla ekuhambeni kwabahambi kunye ne-akhawunti ye-capital flow 80%, iimpawu ezibonelela nge-akhawunti ye-diversity 10%, kunye neempawu ezifaka i-akhawunti yenzuzo ephezulu ye-10%.

Okwesibini, kukubonelela abathengi ngeenkonzo zobungcali. Ngokubhekiselele kumfanekiso, umfanekiso wevenkile kufuneka ube nomtsalane, kwaye umhlobiso wangaphakathi, ukulungiswa kwemveliso kunye nomboniso kufuneka kuphuculwe ukusuka kumboniso kunye nomboniso wokubonisa ukwenza kube mnandi kwaye kucoceke. Yandisa amava okuthenga abathengi, wenze iimeko ezahlukeneyo zovavanyo, wandise izixhobo zamava, kwaye womeleze ubuchwephesha.

Ekugqibeleni, enye into ngamaxabiso achanekileyo-intsebenziswano kunye nokuphumelela. Ukususela kumdlalo kwixesha lokukhula, iguqulwa ibe yindlela efanelekileyo kunye nentsebenziswano yentsebenziswano kunye neempawu eziphezulu. Umjelo wokusabalalisa uhambelana nomgaqo wokuqala wokugxila kwintsebenziswano, ugxininise ekwaneliseni abathengi, ukufuna intsebenziswano kunye neempawu ezinyukayo, kunye nokubeka amaxabiso ahlukeneyo esaphulelo (ukusuka kwi-5% -40%) ngokwezinga lomnikelo we-brand. Yenza ixabiso eliphezulu kubathengi. Ukongeza, ukukhuthazwa kunye nokukhuthaza umxholo kufuneka kuyilwe ngokusekwe kwisicwangciso sophawu ukwandisa ixabiso lophawu ngalunye kunye nokubonelela ngeenkonzo ezifanelekileyo nezisebenzayo zokubuyela emva kweempawu zobuchule.

Ukubuyela kwingxaki yeevenkile zoomatrasi, kufuneka sinikele ingqalelo kwisiseko sokusebenza kwaye sigxile kubathengi. Endaweni yokukhetha uphawu olusekelwe kwingeniso esulungekileyo ephezulu, kwaye hayi ukutyhala abathengi kwiimveliso abangazithandiyo, kodwa ukuhlangabezana neemfuno zabathengi kunye nokudala amava omthengi wokuqala. Musa ukudlala imidlalo kunye nabavelisi abaphezulu, kodwa sebenzisana nabo ukwenza ixabiso eliphezulu kubathengi