Isikhungo esisodwa, amaphuzu amathathu ayisisekelo Imfihlo kamatilasi

'Isikhungo esisodwa' sibhekisela ekugxileni komthengi; 'izinto ezintathu' ngokulandelanayo zibhekisela ekuhlinzekeni abathengi ngemikhiqizo yekhwalithi ephezulu, izinsizakalo ezichwepheshile kanye namanani alungile. Lezi zici ezintathu ezingenhla zizungeza 'abathengi'. Indlela yokubamba abathengi? Indlela yokwenza amakhasimende angena esitolo abe abathengi balesi sitolo? Khona-ke amaphuzu amathathu ayisisekelo ayoba mahle kakhulu kuwe ukuba uwaphendule.

Ukuze sinikeze usizo kubathengi, kufanele siqonde izindaba ezintathu ezibalulekile 'zokugxila kumthengi'.

Okokuqala, kufanele sinikeze abathengi ngemikhiqizo yekhwalithi ephezulu. Ukuzimisa okunengqondo kugcizelela imikhiqizo elula nemikhiqizo yobungcweti, futhi kuthuthukisa ngokuqhubekayo iphothifoliyo yomkhiqizo esakhiweni somkhiqizo, kwandise umugqa womkhiqizo, futhi kunothisa uhlobo lomkhiqizo. Amashaneli okusabalalisa adinga ukutadisha ngokucophelela izidingo zabathengi, asungule izici zesigaba sesitolo, enze umehluko, futhi akhethe ngokuqinile amabhrendi ekhwalithi ephezulu athandwa ngabathengi ngokuya ngesakhiwo somkhiqizo. Kuyaphawuleka ukuthi ukukhethwa komkhiqizo ngokuyisisekelo kwabiwa ngokuvumelana nesakhiwo sika-'8.11', okungukuthi, amabhrendi anikela ekugelezeni kwabagibeli kanye ne-akhawunti yemali egelezayo engu-80%, amabhrendi ahlinzeka nge-akhawunti yokuhlukahluka ngo-10%, nemikhiqizo enikela nge-akhawunti yenzuzo enkulu engu-10%.

Okwesibili, ukuhlinzeka abathengi ngezinsizakalo ezichwepheshile. Mayelana nesithombe, isithombe sesitolo kufanele sihehe, futhi umhlobiso wangaphakathi, ukwakheka komkhiqizo nesibonisi kufanele kuthuthukiswe kusukela ekuboniseni nasekuboniseni isici ukuze kucwebezele futhi kucoceke. Thuthukisa umuzwa wokuthenga wabathengi, dala izimo zesivivinyo ezahlukahlukene, ukhulise okokusebenza kokuhlangenwe nakho, futhi uqinise ubungcweti.

Okokugcina, i-elementi eyodwa amanani alungile-ukubambisana kanye ne-win-win. Kusukela kugeyimu esikhathini sokukhula, iguqulwa ibe indlela efanelekile nehlangene yokubambisana nemikhiqizo ekhuphukayo. Isiteshi sokusabalalisa sithobela umgomo wokuqala wokugxila ekubambisaneni, ukugxila ekwaneliseni abathengi, ukufuna ukubambisana nemikhiqizo ekhuphukayo, kanye nokubeka amanani esaphulelo ahlukene (asukela ku-5% -40%) ngokuya ngezinga lomnikelo womkhiqizo. Dala inani eliphezulu labathengi. Ukwengeza, ukuphromotha kanye nokuphromotha kwetimu kufanele kuklanywe ngokususelwe kuqhinga lomkhiqizo ukuze kukhuliswe inani lomkhiqizo ngamunye futhi kuhlinzekwe ngezinsizakalo ezilula nezisebenza kahle zasehhovisi zemikhiqizo yamasu.

Uma sibuyela enkingeni yezitolo zomatilasi, kufanele sinake ingqikithi yokusebenza futhi sigxile kubathengi. Esikhundleni sokukhetha umkhiqizo osuselwe enzuzweni enkulu kuphela, futhi ungaphusheli abathengi ngemikhiqizo abangayithandi, kodwa ukuze uhlangabezane nezidingo zabathengi futhi udale ulwazi lwabathengi olusezingeni lokuqala. Ungadlali imidlalo nabakhiqizi abakhuphuka nomfula, kodwa sebenzisana nabo ukuze udale inani eliphezulu labathengi