ingxoxo no-lori zack, umsunguli we-mattress startup 4sleep

Njengoba sekushiwo, imboni kamatilasi isematheni kulo nyaka. I-inthanethi -
Phakathi kwabathengi nabatshalizimali, ukuthandwa kwezinkampani zamacansi zizodwa kwenyukile.
Nakuba ngizazi ezinye zeziqalo ezinkulu nokuthi zisebenza kanjani, ngingathanda ukufunda okwengeziwe mayelana nezinkampani ezincane ezigebengayo ezisanda kungena emakethe.
Lokhu kunginikeze ingxoxo no-Lori Zac kusukela ku-4 sleep, inkampani entsha kakhulu ye-mattress efuna ukuncintisana nezinkampani zendabuko zikamatilasi kanye neziqalo zamacansi ezaziwa kakhulu.
Indawo yebhizinisi likamatilasi imatasa kakhulu kulezi zinsuku.
Inkampani entsha ingagqama kanjani emsindweni?
Qala ngomkhiqizo.
Umkhiqizo kufanele uhlangabezane nezidingo zamakhasimende futhi kufanele uklanyelwe ukuxazulula izinkinga zabo zokulala.
Kufanele ibe sezingeni lesigaba sokuqala futhi kufanele ibe nezici ezithile eziyenza ihluke futhi yanelise.
Indlela yethu isekelwe ekubambisaneni okunesu nomunye wabakhiqizi bamabhamuza abahamba phambili nabanolwazi kakhulu emhlabeni.
Lokhu ngokuqinisekile kusenza sishintshe sisuke emcabangweni siye eqinisweni lekhwalithi ephezulu, imikhiqizo ehlukene, futhi intengo iyashesha kakhulu kubathengi.
Ukuncintisana ngentengo iyodwa ngeke kuphumelele.
Kuyasiza ukuthola i-niche ngoba ukubhekana nezidingo zabathengi akuxazululwa ngokwanele ngabancintisana nabo.
Kodwa-ke, njengomuntu omusha ongena emakethe, akukaze kube nzima ukuthola ubunikazi bomkhiqizo kanye nokuhlobana njengoba kwenzeka manje, ikakhulukazi njengesiqalo --
Izimali zokumaketha zilinganiselwe kakhulu.
Ngeke sikwazi ukuthola iso kanye nesabelo semakethe ezingeni lezimbangi eziningi --
Okungenani hhayi kuleli qophelo.
Eqinisweni, ngaphandle kokuthi sikuphi manje kanye nomsebenzi wethu, asikholelwa ekuthengeni i-AdWords, ngokwesibonelo, ukusiza abathengi bathole futhi bathenge omatilasi abafanela izidingo zabo.
Yilapho esizoqala khona.
Siyazi enye yezinkinga ezinkulu kubathengi.
Engabhekana nakho mathupha ekuxazululeni izinselele zami zokulala --
Kuwulwazi olumayelana nomatilasi nempilo yokulala okungelula ukukuthola futhi okuthembekile ngokwanele ukuvumela abathengi ukuthi benze izinqumo ezinhle ngokuya ngokuthanda kwabo.
Sigxila ekuhwebeni, ekuhwebeni nasekufundiseni, sinikeza ulwazi oludingekayo ukuze senze abathengi bakhululeke ngezinqumo zokuthenga komatilasi --
Ikakhulukazi, thenga ngokuqondile ku-inthanethi. [
Emasontweni ambalwa ezayo, uzobona okuningi mayelana nalokhu kithi, okuhlanganisa umthelela wokulala empilweni, ukuphepha kwegwebu, ukuqina nokuthambile, kanye nezinkinga ezibhekene nabanye abathengi abaningi bakamatilasi. ]
Uyathanda ukuba yisahluleki?
Imuphi umlingiswa ocabanga ukuthi osomabhizinisi badinga ngempela ukuncintisana kule makethe?
Iningi lemisebenzi yethu ngosomabhizinisi.
Iminyaka engu-20 edlule
Kudala ngaphambi kokuthi ukuqalisa kupholile.
Okuhlangenwe nakho kwethu ukuthi ukuqala ibhizinisi cishe njalo kukubeka kusimo esingesihle --
Kodwa asikuqapheli lokhu ngoba sikhetha ukudala okuthile okuhlukile, ukubhekana nezidingo, nokusabela ezifisweni.
Sibuyela njalo kulowo mbuzo.
Empeleni kunezinzuzo eziningi njengabalahlekile (
Akekho onaka ukwehluleka kwakho, ngakho ungathatha izingozi eziningi ukuze ukulungise;
Ungenza izinto ezimangalisayo ngezikhathi ezingalindelekile, njll. )-
Uma ungakwazi ukuhumusha lawo mandla ube amandla akho, yilokho okwenziwa abahluliwe abaphumelele --
Bese bengasahlulwa!
Sibone impumelelo enkulu kulokhu kubadlali abafana noCasper.
Sikholelwa ukuthi endaweni yethu yokuncintisana, asinawo amandla okuncintisana kuphela, kodwa futhi nekhono lokuphumelela.
Sizacile futhi sikhohlakele.
Iqembu elincane kakhulu.
Ngakho-ke sine-overhead encane kakhulu. Thina laser-
Gxila kwikhwalithi yomkhiqizo kanye nesevisi yamakhasimende enhle kakhulu.
Besilokhu silungisa.
Impendulo emakethe, kubathengi, ukuxhumana nabathengi ngazo zonke izindlela.
Sathatha isinyathelo ngokushesha.
Sihlala sikhumbula ukuthi singobani nokuthi kungani sikwenza.
Sahleka kumnandi.
Umyeni nonkosikazi njengomongameli kanye nesikhulu esiphezulu sokusebenza (
Okusho ukuthi, senza noma yini ukushayela ibhizinisi lethu! )
Kufanele sibe nomuzwa omkhulu wokuhlekisa, ukuzibophezela okuqinile embonweni wethu kanye nomunye nomunye, futhi kufanele sibe nesineke esikhulu nokuzimisela okunesibindi lapho sibhekene nokungaqiniseki.
Siyini isizinda sakho?
Yini ekwenza ekugcineni uqale umqondo wokuqalisa komatilasi futhi ukhiphe ubuthongo obu-4?
Angilali kahle. Ngidumile.
Bekulokhu kunjalo
Kade ngazi lokho ochwepheshe bezempilo abebekuqinisekisa muva nje --
Izinga lokulala lithinta impilo nempilo
Ngaphezu kwanoma iyiphi enye into.
Ngizame konke.
Umyeni wami uDave, owayesebenza embonini ye-bubble ekuqaleni komsebenzi wakhe, ekugcineni wangiqinisekisa ukuthi ngizame umatilasi wegwebu ---
Angizange ngibuyele emuva.
Ngiyaqiniseka ukuthi kukhona isikhala esiningi sokuthuthukisa kubo bonke omatilasi begwebu engizamile.
Ngakho-ke, ngenkathi siqhuba amabhizinisi ahlukene, ukuqala kwethu kokuqala (okukhethekile kwezikhangiso)
Mina noDave saqala ukukhuluma nochwepheshe futhi ekugcineni sahlangana nabalingani bethu abanamasu.
Ozakwethu baqinisekile njengathi ukuthi kukhona umatilasi wegwebu ongcono ozothuthukiswa --
Ngakho-ke sisebenze ndawonye ukuze sizame ukucaciswa okuhlukile nezici zomkhiqizo futhi saqhamuka nomatilasi abambalwa abahle kakhulu abasithengisele kahle.
Kodwa kwaze kwaba yilapho sihlanganisa izendlalelo ezine zegwebu elikhethekile lapho isendlalelo ngasinye saxazulula isici esibalulekile ekutholeni ubuthongo obuhle lapho sikholelwa ukuthi sinomatilasi --4Sleep.
Ngemva kosuku lonke ngilele kumatilasi wethu, angizange ngilale kangcono futhi angizange ngizizwe nginamandla.
Impilo iyashintsha kimi.
Kufanele ngikholwe ukuthi kukhona abantu abafana nami laphaya.
Lokhu kuqinisekiswa amakhasimende ethu!
Yayinjani inkampani yakho ezinsukwini zakuqala?
Uyithole kanjani imali futhi uhlele ukukhula kanjani?
Sineqembu elincane kakhulu, umndeni, ngempela-
Abanye abantu abazinikele kakhulu, abanolwazi futhi abanothando abazinikele emsebenzini wethu.
Sonke sidlala izindima eziningi, futhi abaningi bethu bakhuluma namakhasimende nsuku zonke ukuze baqiniseke ukuthi bajabule ngomatilasi futhi baqonde umuzwa wabo wokulala, ukuze sibone ukuthi yini engathuthukiswa. (
Ngingakutshela indaba yabantu abaningi bangempela, ngakhuluma nabo mathupha, ngezwa imibuzo yabo futhi ngathumela umatilasi ukuba usize ukuphendula.
Lena ingxenye eyanelisa ngendlela emangalisayo yalokhu esikwenzile. ) Ngomdlalo-
Ozakwethu abahle banikela njalo, futhi kuze kube manje sixhase ibhizinisi lethu ngaphandle kokutshalwa kwezimali kwangaphandle.
Siyakhetha kakhulu ukusebenzisa kwethu imali futhi siyazi lapho sidinga ukuqasha abasebenzi abengeziwe futhi sikhulise imali yethu yokumaketha ohlelweni lwethu lwebhizinisi.
Silindele ukuthi ijika lokukhula lihambe kancane, kodwa ngeke sinqamule futhi siphume ngokushesha kuleli qophelo.
Sinesu lebhizinisi lesikhathi eside sokwakha okungcono kakhulu
Ibhizinisi lokuthengisa okuqondile lesigaba sokuqala linganwetshwa kalula ngokuthuthukiswa kwebhizinisi, kugxilwe ekuhlinzekeni ukulala okuhle.
Yiziphi izinkampani ozincomayo ziqhudelana njengabahluliwe ezimbonini ezishisayo, omatilasi noma kwezinye izimboni?
Ikakhulukazi ngokombono wokumaketha.
Basebenza kahle kakhulu ekuxhumaniseni isithombe sabo somkhiqizo nesipiliyoni sikamatilasi omuhle ---
Bayaqhubeka nokuba yiqiniso kumlayezo oqondile kakhulu.
Izidingo zabathengi--
Ngokusobala impendulo ngokuthengisa.
Nakuba kungase kungabi umkhakha \"oshisayo\", siyamncoma u-Ben & Jerry ngokuba yisiphukuphuku endaweni ecishe ibe yimpahla ethengiswayo.
Yiqiniso, kwakukhona u-ayisikhilimu omuhle ngaphambi kukaBen & Jerry.
Kodwa bawuthatha u-ayisikhilimu omnandi bawubeka kwelinye izinga. -
Bazakhela kancane kancane ibhizinisi labo kanye nesithombe somkhiqizo olwazini lwezithako zekhwalithi, benza u-ayisikhilimu waba \"isipiliyoni\" okokuqala \".
I-Apple, kunjalo.
Asikho isidingo sokusho okwengeziwe lapho. (
Kunzima ngisho ukukhumbula ukuthi i-Apple yayikade isingehluleki! )
Impilo iwumuntu olungile, futhi kunezindawo eziningi ezindabeni zabo ezifanele ukuhlonishwa nokunconywa yimi.
Ngitshele ngomatilasi. -
Wawufinyelela kanjani umklamo futhi yini eyenza wawukhethekile emehlweni akho?
Nakuba u-Dave enolwazi oluthile embonini yebhamuza, anginalo.
nginguye (
Dave, ngalobo busuku obubi obungaphumuli)
Ukungalali kahle.
Ngakho empeleni sifuna izindlela zokungenza ngilale kangcono.
Ukulungiswa kwezinga lokushisa namandla okuphendula, kodwa ngokulawula ukunyakaza nokunwebeka (isisekelo esiqinile)
, Uma ngiphenduka, umphetho ongeke uphahlazeke ngokuphelele.
Intengo esingakwazi ukuyikhokhela.
Ngolwazi lozakwethu bokukhiqiza, sigxila kulezi zici futhi siye sahlola, sahlolwa futhi sahlolwa.
Sisahlola.
Nakuba lona kuwumkhiqizo omuhle kakhulu embonini enamathuba amakhulu amakhulu, uma uwubilisa, kuwuhambo lomuntu siqu esilwabelana ngalo, sikholelwa ngokuqinile ukuthi omatilasi bethu banganikeza izixazululo kwabanye.
Lokhu kungase kungabi okwawo wonke umuntu, asikho lapha ukuze sihlangabezane nezidingo zawo wonke umuntu, kodwa kufanele kube nabantu abafana nami ngaphandle.
Obani amakhasimende akho owaqondisayo?
Wenzani ngemikhiqizo yakho nokumaketha ukuze ufinyelele kuyo?
Abathengi bethu banentshisekelo yokulala okuhle kwekhwalithi.
Omatilasi bentengo bangawathenga ngqo.
Amakhasimende angu-4 okulala ayaqonda ukuthi bubaluleke kangakanani ubusuku obunokuthula osukwini olunempilo.
Imikhiqizo yethu yakhelwe ngokukhethekile ukubhekana nalesi simo, futhi sifuna ukwakha uhlobo olungakwazi ukwanelisa, impilo enempilo futhi enhle.
Sifuna abathengi bethu bazi ukuthi ukulala okungu-4 kumeleni nokuthi yini ezohlinzekwa.
Njengamanje sifinyelela kubathengi ngokusebenzisa inkundla yezokuxhumana, ukukhuthazwa kwe-PR, izinhlelo zezwi lomlomo, imibukiso yamavidiyo aku-inthanethi nezinye izikhangiso ezikhokhelwayo ze-inthanethi.
Senza isivivinyo esibanzi samakhasimende kanye nochwepheshe, futhi kunjalo, konke ukuthengwa kusekelwe kukho
Esivivinyweni esingu-100% sokungabuzi noma iyiphi inkinga inqubomgomo yokubuyisa izinsuku eziyi-100.
Yebo, uma sinemali eningi, sizofuna ukusabalalisa umkhiqizo wethu nolwazi ngokushesha nangokubanzi eziteshini ezivamile.
Ngethemba ukuthi singakwenza lokho ngokushesha ngangokunokwenzeka.
Ithini incazelo yempumelelo ngonyaka ozayo?
Amakhasimende athanda imikhiqizo yethu
Okokuqala nje, ubani olala kangcono futhi ophila kangcono.
Obani abasakaza izwi?
Kodwa sidinga abengeziwe balaba bantu.
Ngakho-ke, ukunaka ubunikazi bomkhiqizo yiyona ebaluleke kakhulu.
Ukuthengisa okwanele ukusigcina siqhubeka kuze kube yilapho umkhiqizo ubona inqubekelaphambili.
Ukulala sekukhona emakethe izinyanga ezimbalwa, kwathola ukubuyekezwa okuqinile futhi kwazuza amandla emakethe --
Nakuba zisekude nokuqalwa komatilasi abakhulu.
Njengoba abadlali abaningi kangaka emakethe, kuzojabulisa ukubona ukuthi ubani ovelele!