udliwano-ndlebe no-lori zack, umseki kwi-mattress startup 4sleep

Njengoko kukhankanyiwe, ishishini loomatrasi lixakekile kulo nyaka. Kwi-intanethi-
Phakathi kwabathengi kunye nabatyali-mali, ukuthandwa kweenkampani zoomatrasi zizodwa kuye kwanda.
Ngelixa ndiqhelene nezinye zezikhululo ezinkulu kunye nendlela ezisebenza ngayo, ndingathanda ukufunda ngakumbi malunga neenkampani ezincinci zepirated ezisanda kungena kwimarike.
Oku kwandinika udliwano-ndlebe noLori Zac ukusuka ku-4 ubuthongo, inkampani entsha kakhulu ye-mattress ejonge ukukhuphisana neenkampani ze-mattress zendabuko kunye neziqalo ezithandwayo zomandlalo.
Indawo yoshishino loomatrasi ixakeke kakhulu kule mihla.
Ingaphuma njani inkampani entsha kwingxolo?
Qala ngemveliso.
Imveliso kufuneka ihlangabezane neemfuno zabathengi kwaye kufuneka yenzelwe ukusombulula iingxaki zabo zokulala.
Kufuneka ibe kumgangatho wodidi lokuqala kwaye ngokufanelekileyo kufuneka ibe nezinto ezithile eziyenza yahluke kwaye yanelise.
Indlela yethu yokusebenza isekwe kwintsebenziswano yobuchule nomnye wabenzi bamaqamza abagqwesileyo nabanamava.
Oku ngokuqinisekileyo kusenza sitshintshe ukusuka kwingcamango ukuya kwinyani yomgangatho ophezulu, iimveliso ezihlukeneyo, kwaye ixabiso likhawuleza ngokukhawuleza kubathengi.
Ukhuphiswano ngexabiso lodwa alunakuphumelela.
Kuyanceda ukufumana i-niche kuba ukujongana neemfuno zabathengi akujongwanga ngokwaneleyo ngabakhuphisana nabo.
Nangona kunjalo, njengomntu omtsha ongena kwimarike, akuzange kube nzima ukufumana isazisi sophawu kunye nobudlelwane njengoko kunjalo ngoku, ngakumbi njengesiqalo--
Iimali zentengiso zilinganiselwe kakhulu.
Asinakukwazi ukufumana iliso kunye nesabelo semarike kwinqanaba labakhuphisana abaninzi --
Ubuncinci hayi kweli nqanaba.
Ngeliphandle, nangona sindawoni ngoku kunye nomsebenzi wethu, asikholelwa ekuthengeni i-AdWords, umzekelo, ukunceda abathengi bafumane kwaye bathenge oomatrasi abahambelana neemfuno zabo.
Kulapho siza kuqala khona.
Siyazi enye yeengxaki ezinkulu kubathengi.
Into endiye ndadibana nayo ngokobuqu ekusombululeni imiceli mngeni yam yokulala --
Lulwazi malunga noomatrasi kunye nempilo yokulala ekungekho lula ukuyifumana kwaye inokuthenjwa ngokwaneleyo ukuvumela abathengi ukuba benze ukhetho olufanelekileyo ngokokhetho lwabo.
Sigxile kwingca, kutshintshiselwano lwendalo kunye nemfundo, sinikezela ngolwazi olufunekayo ukwenza abathengi bakhululeke ngezigqibo zokuthenga umatrasi --
Ngokukodwa, thenga ngokuthe ngqo kwi-intanethi. [
Kwiiveki ezimbalwa ezizayo, uya kubona okungakumbi malunga noku kuthi, kubandakanywa nempembelelo yokulala kwimpilo, ukhuseleko lwe-foam, ukuqina kunye nokuthamba, kunye neengxaki ezijongene nabathengi abaninzi be-mattress. ]
Ngaba uyathanda ukuba ngumntu olahlekileyo?
Ngowuphi umlinganiswa ocinga ukuba oosomashishini badinga ngokwenene ukukhuphisana kule marike?
Uninzi lwemisebenzi yethu ngoosomashishini.
Kwiminyaka engama-20 edlulileyo
Kwakudala ngaphambi kokuba isiqalo sipholile.
Amava ethu kukuba ukuqala ishishini phantse kuhlala kukubeka emngciphekweni --
Kodwa asiyazi le nto kuba sikhetha ukudala into eyahlukileyo, ukulungisa iimfuno, nokuphendula kwiminqweno.
Sisoloko sibuyela kuloo mbuzo.
Kukho iingenelo ezininzi njengabalahlekileyo (
Akukho mntu unika ingqalelo ukungaphumeleli kwakho, ngoko unokuthatha imingcipheko emininzi ukuyilungisa;
Unokwenza izinto ezimangalisayo ngamaxesha angalindelekanga, njl. )-
Ukuba unokuguqulela loo mandla kumandla akho, yiloo nto eyenziwa ngabaphumeleleyo --
Ngoko abasenakulahlekelwa!
Sibone impumelelo enkulu kulo mba kubakhuphisana abafana noCasper.
Sikholelwa ukuba kwindawo yethu yokukhuphisana, asinakho nje ukukwazi ukukhuphisana, kodwa kunye nokukwazi ukuphumelela.
Sibhityile kwaye sikhohlakele.
Iqela elincinci kakhulu.
Ngoko sine-overhead encinci kakhulu. Thina si-laser-
Gxininisa kumgangatho wemveliso kunye nenkonzo ebalaseleyo yabathengi.
Siye salungisa.
Ingxelo kwimarike, kubathengi, ukunxibelelana nabathengi ngazo zonke iindlela.
Senza ngokukhawuleza.
Sihlala sikhumbula ukuba singoobani kwaye kutheni sikwenza oko.
Sahleka kumnandi.
Umyeni nenkosikazi njengomongameli kunye negosa eliyintloko lokusebenza (
Intsingiselo, senza nantoni na ukuqhuba ishishini lethu! )
Kufuneka sibe noburharha obukhulu, ukuzinikela okuqinileyo kumbono wethu kunye nomnye komnye, kwaye kufuneka sibe nomonde omkhulu kunye nokuzimisela okukhaliphileyo xa sijongene nokungaqiniseki.
Ithini imvelaphi yakho?
Yintoni ekwenza ukuba ekugqibeleni uqale imbono yokuqalisa umatrasi kwaye ukhuphe ubuthongo obu-4?
Andilali kakuhle. Ndidumile.
Ibisoloko ikho
Kudala ndiyazi ukuba zonke iingcali zempilo beziqinisekisa ntoni mva nje--
Umgangatho wokulala uchaphazela impilo kunye nempilo
Ngaphezu kwayo nayiphi na enye into.
Ndizame yonke into.
Umyeni wam uDave, owayesebenza kwishishini leqamza ekuqaleni komsebenzi wakhe, ekugqibeleni wandicenga ukuba ndizame umatrasi wegwebu ---
Khange ndibuye.
Ndiqinisekile ukuba kukho indawo eninzi yokuphucula kubo bonke oomatrasi begwebu endilizamile.
Ke, ngelixa siqhuba amashishini ahlukeneyo, isiqalo sethu sokuqala-up (izinto ezikhethekileyo zentengiso)
UDave kunye nam saqala ukuthetha neengcali kwaye ekugqibeleni sadibana namaqabane ethu anobuchule.
Amaqabane ethu aqinisekile njengoko siqinisekile ukuba kukho umatrasi wegwebu ongcono oza kuphuhliswa--
Ke sisebenze kunye ukuzama ukucaciswa okwahlukileyo kunye neempawu zemveliso kwaye seza nesibini soomatrasi abalunge kakhulu abasithengisele kakuhle.
Kodwa akuzange kube kude kwade kwadityaniswa iileya ezine zogwebu olukhethekileyo apho umaleko ngamnye wasombulula eyona nto ibalulekileyo ekufumaneni ubuthongo obumnandi esikholelwa ukuba sinomandlalo --4Sleep.
Emva kokulala imini yonke kumandlalo wethu, andizange ndilale ngcono kwaye andizange ndizive ndinamandla.
Ubomi buyatshintsha kum.
Ndimele ndikholelwe ukuba kukho abantu abafana nam phaya.
Oku kuqinisekiswa ngabathengi bethu!
Yayinjani inkampani yakho kwiintsuku zokuqala?
Uyifumene njani imali kwaye ubucwangcise njani ukukhula?
Sineqela elincinci kakhulu, usapho, ngokwenene-
Abanye abantu abazinikele kakhulu, abanolwazi nabanomdla abazinikele kumsebenzi wethu.
Sonke sidlala iindima ezininzi, kwaye uninzi lwethu luthetha nabathengi yonke imihla ukuze baqiniseke ukuba bonwabile ngomandlalo kwaye baqonde amava abo okulala, ukuze sibone ukuba yintoni enokuphuculwa. (
Ndiyakwazi ukukuxelela ibali labantu abaninzi bokwenyani, ndathetha nabo ngokobuqu, ndeva imibuzo yabo ndaza ndathumela umatrasi ukuba ancede aphendule.
Le yinxalenye eyanelisa ngendlela emangalisayo koko sikwenzileyo. ) Ngomdlalo-
Amaqabane ethu anobuchule ahlala enegalelo, kwaye ukuza kuthi ga ngoku sixhase ishishini lethu ngemali ngaphandle kotyalo-mali lwangaphandle.
Sikhetha kakhulu malunga nenkcitho yethu kwaye siyazi apho kufuneka siqeshe abasebenzi abongezelelekileyo kwaye sonyuse inkcitho yethu yokuthengisa kwisicwangciso sethu soshishino.
Silindele ukuba igophe lokukhula licothe, kodwa asiyi kugqabhuka kwaye siphume ngokukhawuleza kweli nqanaba.
Sinesicwangciso seshishini sexesha elide sokwakha eyona ilungileyo-
Ishishini lokuthengisa ngokuthe ngqo kwiklasi yokuqala linokwandiswa ngokulula kunye nophuhliso lweshishini, ngokugxininisa ekuboneleleni ubuthongo obuhle.
Zeziphi iinkampani ozincomayo zikhuphisana njengabalahlekileyo kumashishini ashushu, oomatrasi okanye kwamanye amashishini?
Ngokukodwa kwimbono yokuthengisa.
Basebenza kakhulu ekudibaniseni umfanekiso wabo webrand kumava oomatrasi olungileyo ---
Baqhubeka benyanisekile kumyalezo othe ngqo.
Iimfuno zabathengi--
Kucacile ukuba yimpendulo ngokuthengisa.
Ngelixa isenokungabi "shushu" ishishini, siyamncoma uBen & uJerry ngokuba ngumntu olahlekileyo kwindawo ephantse yathengiswa.
Ngokuqinisekileyo, kwakukho i-ayisikrimu efanelekileyo ngaphambi kokuba uBen & Jerry.
Kodwa bayithathela kwinqanaba elitsha le ice cream emnandi. -
Bathe chu bakha ishishini labo kunye nomfanekiso webrand kulwazi lwezithako ezisemgangathweni, besenza i-ice cream "amava" okokuqala ngqa".
Apple, kunjalo.
Akukho mfuneko yakuthetha ngakumbi apho. (
Kunzima nokukhumbula ukuba iApple yayikade ilahlekile! )
Ubomi ngumntu olungileyo, kwaye zininzi iindawo kumabali abo ezifanele ukuhlonelwa nokunconywa ndim.
Ndixelele ngomandlalo. -
Usondele njani kuyilo kwaye yintoni eyenza ukuba ibe yinto ekhethekileyo emehlweni akho?
Ngelixa uDave enamava athile kushishino lweqamza, andiyenzi.
Ndingu (
Dave, kobo busuku bubi bungazinzanga)
Ukungalali kakuhle.
Ke sijonge iindlela zokundenza ndilale ngcono.
Uhlengahlengiso lobushushu kunye namandla okuphendula, kodwa ngolawulo lwentshukumo kunye nokunwebeka (isiseko esomeleleyo)
, Xa ndijika, isiphelo esingayi kuntlitheka ngokupheleleyo.
Ixabiso esinokulifikelela.
Ngobuchule bamaqabane ethu okwenza izinto, sigxile kwezi mpawu kwaye siye savavanya, savavanywa kwaye savavanywa.
Sisavavanya.
Ngelixa le iyimveliso entle kakhulu kushishino olunamathuba amakhulu anokubakho, xa uyibilise, luhambo lomntu siqu esabelana ngalo, sikholelwa ngamandla ukuba oomatrasi bethu banokunika izisombululo kwabanye.
Le isenokungabi yeyawo wonke umntu, asikho apha ukuze sihlangabezane neemfuno zabantu bonke, kodwa kufuneka kubekho abantu abafana nam ngaphandle.
Ngoobani abathengi ojolise kubo?
Wenza ntoni ngeemveliso zakho kunye nokuthengisa ukufikelela kubo?
Abathengi bethu banomdla wokulala okusemgangathweni.
Amaxabiso oomatrasi banokuthenga ngokuthe ngqo.
Abathengi aba-4 bokulala bayayiqonda indlela obubaluleke ngayo ubusuku obunoxolo kwimini edlamkileyo.
Iimveliso zethu zenzelwe ngokukodwa ukujamelana nale meko, kwaye sifuna ukwakha uphawu olunokwanelisa, olunempilo kunye nendlela yokuphila efanelekileyo.
Sifuna ukuba abathengi bethu bazi ukuba i-4 imele ukulala kwaye yintoni eya kubonelelwa ngayo.
Okwangoku sifikelela kubathengi ngemithombo yeendaba zentlalo, ukunyuswa kwePR, iinkqubo zelizwi lomlomo, imiboniso yevidiyo ye-intanethi kunye nezinye iintengiso ezihlawulwayo kwi-intanethi.
Siququzelela uluhlu olubanzi lwabathengi kunye nezilingo zeengcali, kwaye ngokuqinisekileyo, zonke izinto ezithengiweyo zisekelwe
Kulingo lwe-100% a ungabuzi nayiphi na ingxaki iintsuku ezili-100 zepolisi yokubuya.
Ewe, ukuba sinemali eninzi, siya kufuna ukusasaza uphawu lwethu kunye nolwazi ngokukhawuleza nangokubanzi kumajelo aqhelekileyo.
Ngethemba singakwenza oko ngokukhawuleza.
Ithini inkcazo yempumelelo kunyaka ozayo?
Abathengi abathanda iimveliso zethu
Okokuqala, ngubani olala ngcono kwaye uphila ngcono.
Ngubani owasasaza ilizwi?
Kodwa sifuna abangakumbi kwaba bantu.
Ngoko ke, ingqalelo kwisazisi sophawu yeyona nto ibalulekileyo.
Ukuthengisa okwaneleyo ukusigcina sihamba de i-brand ibone inkqubela phambili.
Ubuthongo bebukwindawo yokuthengisa iinyanga ezimbalwa, bafumana uphononongo oluqinileyo kwaye bafumana intengiso kwimarike --
Nangona zisekude ukusuka ekuqaleni koomatrasi abakhulu.
Ngabadlali abaninzi emarikeni, kuya kuba mnandi ukubona ukuba ngubani obalaseleyo!