kuyankhulana ndi lori zack, woyambitsa nawo matiresi oyambira 4 kugona

Monga tanenera, msika wa matiresi uli pachiwopsezo chaka chino. Pa intaneti -
Pakati pa ogula ndi osunga ndalama, kutchuka kwa makampani a matiresi okha kwakwera kwambiri.
Ngakhale ndikudziwa zoyambira zazikuluzikulu komanso momwe zimagwirira ntchito, ndikufuna kudziwa zambiri zamakampani ang'onoang'ono omwe alowa mumsika.
Izi zinandipatsa kuyankhulana ndi Lori Zac kuchokera ku 4 kugona, kampani yatsopano ya matiresi yomwe ikuyang'ana kuti ipikisane ndi makampani achikhalidwe cha matiresi komanso oyambitsa matiresi otchuka kwambiri.
Malo a bizinesi ya matiresi ali otanganidwa kwambiri masiku ano.
Kodi kampani yatsopano ingasiyanitse bwanji phokoso?
Yambani ndi mankhwala.
Zogulitsazo ziyenera kukwaniritsa zosowa za makasitomala ndipo ziyenera kupangidwa kuti zithetse mavuto awo ogona.
Iyenera kukhala yapamwamba kwambiri ndipo iyenera kukhala ndi zina zomwe zimapangitsa kuti ikhale yosiyana komanso yokhutiritsa.
Njira yathu idakhazikitsidwa paubwenzi wabwino ndi m'modzi mwa opanga bwino kwambiri komanso odziwa zambiri padziko lonse lapansi kupanga thovu.
Izi zimatipangitsa kuti tisinthe kuchokera ku lingaliro kupita ku zenizeni zamtengo wapatali, zinthu zosiyana, ndipo mtengo wake ndi wofulumira kwa ogula.
Mpikisano pamtengo wokha sungathe kupambana.
Ndizothandiza kupeza niche chifukwa kuthana ndi zosowa za ogula sikuyankhidwa mokwanira ndi opikisana nawo.
Komabe, monga munthu watsopano yemwe akulowa mumsika, sizinakhalepo zovuta kupeza dzina lachidziwitso komanso kuyanjana monga momwe zilili pano, makamaka ngati poyambira --
Ndalama zotsatsa ndizochepa kwambiri.
Sitingathe kuwona komanso kugawana nawo msika pamlingo wa omwe akupikisana nawo ambiri --
Osachepera pakadali pano.
Kunena zowona, ngakhale tili komwe tili pano komanso cholinga chathu, sitikhulupirira kugula AdWords, mwachitsanzo, kuthandiza ogula kupeza ndikugula matiresi omwe amagwirizana ndi zosowa zawo.
Apa ndi pamene tiyambira.
Timadziwa imodzi mwazovuta zazikulu kwa ogula.
Zomwe ndinakumana nazo pothana ndi zovuta za kugona --
Ndi chidziwitso chokhudza matiresi ndi thanzi la kugona zomwe sizosavuta kuzipeza komanso zodalirika kulola ogula kupanga zisankho zabwino malinga ndi zomwe amakonda.
Timayang'ana kwambiri pakusinthana kwachikhalidwe, organic ndi maphunziro, kupereka chidziwitso chofunikira kwambiri kuti ogula azikhala omasuka ndi zisankho zogula matiresi --
Makamaka, gulani mwachindunji pa intaneti. [
M'masabata angapo otsatirawa, mudzawona zambiri za izi kuchokera kwa ife, kuphatikizapo zotsatira za kugona pa thanzi, chitetezo cha chithovu, kuuma ndi kufewa, komanso mavuto omwe ogula matiresi ambiri amakumana nawo. ]
Kodi mumakonda kukhala wotayika?
Ndi khalidwe liti lomwe mukuganiza kuti amalonda amafunikiradi kuti apikisane nawo pamsikawu?
Ambiri mwa ntchito zathu ndi amalonda.
Zaka 20 zapitazi
Kale kusanayambe kunali kozizira.
Zomwe takumana nazo ndikuti kuyambitsa bizinesi pafupifupi nthawi zonse kumakuyikani pachiwopsezo --
Koma sitikudziwa izi chifukwa timasankha kupanga zosiyana, kuthana ndi zosowa, ndi kuyankha zokhumba.
Ife nthawizonse timabwerera ku funso limenelo.
Pali zabwino zambiri monga otayika (
Palibe amene amalabadira kulephera kwanu, kotero mutha kutenga zoopsa zambiri kuti mukonze;
Mutha kuchita zodabwitsa nthawi zosayembekezereka, etc. )-
Ngati mutha kumasulira mphamvuzo kukhala zomwe mumatha, izi ndi zomwe olephera bwino amachita --
Ndiye salinso otaika!
Tawona kupambana kwakukulu pankhaniyi kuchokera kwa mpikisano ngati Casper.
Timakhulupirira kuti m'malo athu ampikisano, tilibe luso lopikisana, komanso luso lopambana.
Ndife owonda komanso ankhanza.
Gulu laling'ono kwambiri.
Chifukwa chake tili ndi zochulukirapo zochepa. Ndife laser -
Yang'anani kwambiri pamtundu wazinthu komanso ntchito yabwino kwamakasitomala.
Takhala tikusintha.
Ndemanga kumsika, kwa ogula, kulankhulana ndi ogula m'njira zonse.
Tinachitapo kanthu mwamsanga.
Nthawi zonse timakumbukira kuti ndife ndani komanso chifukwa chake timachitira zimenezi.
Tinaseka kwambiri.
Mwamuna ndi mkazi ngati Purezidenti ndi Chief Opaleshoni (
Kutanthauza, timachita chilichonse kuyendetsa bizinesi yathu! )
Tiyenera kukhala ndi nthabwala zazikulu, kudzipereka kolimba ku masomphenya athu ndi kwa wina ndi mzake, ndipo tiyenera kukhala ndi chipiriro chachikulu ndi kutsimikiza mtima kolimba pamaso pa kusatsimikizika.
Kodi mbiri yanu ndi yotani?
Ndi chiyani chomwe chimakupangitsani kuti muyambe lingaliro la kuyambitsa matiresi ndikutulutsa kugona 4?
Sindigona bwino. Ndine wotchuka.
Zakhala nthawizonse
Ndakhala ndikudziwa zomwe akatswiri onse azaumoyo akutsimikizira posachedwa --
Kugona bwino kumakhudza thanzi ndi thanzi
Kuposa chinthu china chilichonse.
Ndinayesa zonse.
Mwamuna wanga Dave, yemwe ankagwira ntchito yopangira thovu kumayambiriro kwa ntchito yake, pamapeto pake anandilimbikitsa kuti ndiyesere matiresi a thovu ---
Sindinabwererenso.
Ndikutsimikiza kuti pali malo ambiri oti muwongolere pamamatiresi onse a thovu omwe ndayesera.
Chifukwa chake, tikuyendetsa mabizinesi osiyanasiyana, chiyambi chathu choyamba --up (zapadera zamalonda)
Ine ndi Dave tinayamba kuyankhulana ndi akatswiri ndipo potsiriza tinakumana ndi omwe timagwira nawo ntchito.
Othandizana nawo ali otsimikiza monga momwe tilili kuti pali matiresi abwino kwambiri oti apangidwe --
Chifukwa chake tidagwirira ntchito limodzi kuyesa mitundu yosiyanasiyana komanso mawonekedwe azinthu ndipo tidabwera ndi matiresi angapo abwino kwambiri omwe adatigulitsa bwino.
Koma sizinali mpaka titaphatikiza zigawo zinayi za thovu lapadera pomwe gulu lililonse lidathetsa chinthu chofunikira kwambiri kuti tigone bwino usiku pomwe timakhulupirira kuti tili ndi matiresi --4Kugona.
Titagona tsiku lonse pamatiresi athu, sindinagonepo bwino ndipo sindinamvenso kuti ndili ndi mphamvu.
Moyo ukusintha kwa ine.
Ndiyenera kukhulupirira kuti pali anthu ngati ine kunja uko.
Izi zikutsimikiziridwa ndi makasitomala athu!
Kodi kampani yanu inali yotani m'masiku oyambirira?
Kodi ndalamazo munazipeza bwanji ndipo munakonza zokula bwanji?
Tili ndi gulu laling'ono, banja, kwenikweni-
Anthu ena odzipereka kwambiri, odziwa zambiri komanso okonda kwambiri odzipereka ku ntchito yathu.
Tonsefe timasewera maudindo angapo, ndipo ambiri aife timalankhula ndi makasitomala tsiku lililonse kuti atsimikizire kuti ali okondwa ndi matiresi ndikumvetsetsa zomwe amagona, kuti tiwone zomwe zingasinthidwe. (
Ndikhoza kukuuzani nkhani ya anthu ambiri enieni, ndinalankhula nawo pamasom’pamaso, ndinamva mafunso awo ndipo ndinatumiza matiresi kuti andithandize kuyankha.
Ichi ndi gawo lokhutiritsa kwambiri la zomwe tachita. )Ndi game-
Othandizana nawo omwe timagwira nawo ntchito akuthandizira nthawi zonse, ndipo mpaka pano tapereka ndalama kubizinesi yathu popanda ndalama zakunja.
Ndife osankha kwambiri momwe timagwiritsira ntchito ndalama ndipo timadziwa komwe tikufunika kubwereka antchito owonjezera ndikuwonjezera ndalama zomwe timagulitsa pamalonda athu.
Tikuyembekeza kuti kakulidwe kakukula kakhale kocheperako, koma sitidzadutsa ndikutuluka mwachangu pakadali pano.
Tili ndi njira yayitali yamabizinesi yopangira zabwino kwambiri
Bizinesi yoyamba yogulitsa mwachindunji imatha kukulitsidwa mosavuta ndi chitukuko cha bizinesiyo, ndikuyang'ana pakupereka tulo tabwino.
Ndi makampani ati omwe mumasilira kupikisana nawo ngati otayika m'mafakitale otentha, matiresi kapena mafakitale ena?
Makamaka kuchokera kumalingaliro amalonda.
Ndiwothandiza kwambiri polumikiza chithunzi chamtundu wawo ndi matiresi abwino ---
Iwo akupitirizabe kukhala owona ku uthenga wachindunji.
Zofuna za ogula--
Ndi bwino kuyankha kudzera mu malonda.
Ngakhale sizingakhale "zotentha" makampani, timasilira Ben & Jerry chifukwa chokhala wotayika pafupi ndi malo ogulitsidwa.
Inde, panali ayisikilimu wabwino pamaso pa Ben & Jerry.
Koma iwo anatenga ayisikilimu okomawo n’kufika pamlingo winanso. -
Pang'onopang'ono adapanga bizinesi yawo ndi chithunzi chamtundu wawo pazosakaniza zabwino, kupanga ayisikilimu "chidziwitso" koyamba".
Apple, ndithudi.
Palibe chifukwa chonena zambiri pamenepo. (
Ndizovuta kukumbukira kuti Apple inali yotayika! )
Moyo ndi munthu wabwino, ndipo pali malo ambiri m'nkhani zawo omwe amayenera kulemekezedwa ndi kuyamikiridwa.
Ndiuzeni za matiresi. -
Kodi munayandikira bwanji mapangidwewo ndipo nchiyani chinawapangitsa kukhala apadera m'maso mwanu?
Ngakhale Dave ali ndi chidziwitso chambiri pamakampani opanga ma bubble, sinditero.
ndine (
Dave, pausiku woyipa wosakhazikikawo)
Osagona bwino.
Chifukwa chake tikuyang'ana njira zondipangira kugona bwino.
Kusintha kwa kutentha ndi kuthekera kwa kuyankha, koma ndikuwongolera koyenda komanso kukhazikika (malo olimba)
, Ndikatembenuza, m'mphepete mwake simungawonongeke.
Mtengo womwe tingakwanitse.
Ndi ukatswiri wa omwe timapanga nawo, timaganizira kwambiri za izi ndipo tayesa, kuyesa ndi kuyesa.
Tikuyesabe.
Ngakhale kuti ichi ndi chinthu chabwino kwambiri pamakampani omwe ali ndi mwayi waukulu, mukaziwiritsa, ndi ulendo wathu womwe timagawana, timakhulupirira kwambiri kuti matiresi athu amatha kupereka mayankho kwa ena.
Izi sizingakhale za aliyense, sitili pano kuti tikwaniritse zosowa za aliyense, koma payenera kukhala anthu ngati ine kunja.
Kodi makasitomala anu omwe mukuwafuna ndi ndani?
Kodi mumatani ndi malonda anu ndi malonda kuti muwafikire?
Ogula athu ali ndi chidwi ndi kugona kwabwino.
Ma matiresi amitengo amatha kugula mwachindunji.
Makasitomala 4 ogona amamvetsetsa kufunika kwa usiku wamtendere pa tsiku losangalatsa.
Zogulitsa zathu zidapangidwa mwapadera kuti zithe kuthana ndi vutoli, ndipo tikufuna kupanga mtundu womwe ungakhutiritse, kukhala ndi moyo wathanzi komanso wabwino.
Tikufuna kuti ogula athu adziwe zomwe 4 kugona kumayimira ndi zomwe zidzaperekedwa.
Pakadali pano tikufikira ogula kudzera m'ma TV, kukwezedwa kwa PR, mapulogalamu apakamwa, makanema apa intaneti ndi zotsatsa zina zolipira pa intaneti.
Tikuwongolera mayesero osiyanasiyana amakasitomala ndi akatswiri, ndipo zowonadi, zogula zonse zimachokera
Poyesa 100% musafunse vuto lililonse masiku 100 obwereza ndondomeko.
Zoonadi, ngati tili ndi ndalama zambiri, tidzafuna kufalitsa mtundu wathu ndi chidziwitso mwachangu komanso mofala mumayendedwe odziwika bwino.
Tikukhulupirira kuti titha kuchita izi posachedwa.
Kodi tanthauzo la kupambana ndi chiyani chaka chamawa?
Makasitomala omwe amakonda zinthu zathu
Choyamba, ndani amagona bwino komanso amakhala ndi moyo wabwino.
Ndani anafalitsa uthengawo?
Koma tikufunika ochuluka a anthuwa.
Chifukwa chake, chidwi chodziwika bwino cha mtundu ndichofunika kwambiri.
Zogulitsa zokwanira kutipangitsa kupita patsogolo mpaka mtunduwo uzindikire kupita patsogolo.
Tulo lakhala lili pamsika kwa miyezi ingapo, ndili ndi ndemanga zamphamvu ndikukopa msika --
Ngakhale akadali kutali kwambiri ndi matiresi akuluakulu oyambira.
Ndi osewera ambiri pamsika, zidzakhala zosangalatsa kuwona yemwe ali wodziwika bwino!