Ua hoʻopuehu ʻo Jeff Chapin, ka luna huahana nui o Casper, i 30 mau uluna prototype i loko o kona lumi moe.
ʻO kekahi o lākou ka hopena hope loa o ka hoʻolālā ʻana a me ka hoʻāʻo ʻana i ʻoi aku ma mua o hoʻokahi makahiki, a ke manaʻo nei ʻo Casper ʻo kēia ka grail hemolele o ka moena: kahi uluna kūpono no nā mea hiamoe āpau.
ʻAʻohe ʻano like ʻole o ka ʻaoʻao a i ʻole ke kua moe.
ʻAʻohe koho paʻa.
ʻO nā mea kūʻai i makemake i nā mea kiko'ī
I lalo, latex, pulupulu, hulu hipa, a buckwheat paha --
Pōmaikaʻi ʻino.
Hoʻopiha ʻia kēlā me kēia uluna Casper me ka fiber synthetic like, hoʻopiha ʻia i ka like like, a ʻōwili ʻia i kahi poʻi percale keʻokeʻo i hoʻololi ʻia.
ʻO nā uluna he hoʻokolohua i ka ʻoihana moe kahi e lilo ai nā huahana i ʻoi aku ka ʻoihana a paʻakikī, a no Casper he hoʻomaka ia.
Kūʻai no ke kūʻai ʻana i ka leka-
Kauoha moena.
19 mau mahina aku nei, ua hoʻomaka ʻo Casper e kūʻai aku i kāna huahana mua. moena hoʻomanaʻo-a me ka moena latex-foam.
ʻO ke kumukūʻai o ka moena Casper mai $500 no nā māhoe a $950 no nā mōʻī, me nā kumukūʻai hoʻouna, a kūʻai wale ʻia ma ka pūnaewele, i hoʻolālā ʻia e hoʻopiʻi i ka poʻe inaina i ke kūʻai ʻana i ka moena.
"ʻO kā mākou wānana e kūʻai aku mākou i nā haneli o nā kaʻa i nā mahina mua," wahi a ka luna nui o Casper, ʻo Philip Kreem. \".
\" Ua kūʻai aku mākou iā ia i kekahi mau lā.
\"Maʻalahi ka moena, Instagram-
Hoʻopili maikaʻi ʻia a me ke kālepa nui.
Ua hōʻea ke kūʻai aku i $1 miliona i ka mahina mua a ʻoi aku ka nui ma mua o $ 100 miliona.
Ua mākaukau ʻo Casper e hoʻāʻo inā e unuhi ʻia kāna kūleʻa mua i nā ʻano huahana ʻē aʻe.
E hoʻomaka ana e kūʻai i nā uluna hou a me nā pale i ka Poalua.
\"ʻAʻole mākou i ʻike iā mākou iho he hui moena . \" wahi a Krim.
\"Ke kamaʻilio mau nei mākou e pili ana iā ia i loko o ka pōʻaiapili o ka moe ākea ākea.
ʻO nā mea hoʻokumu ʻelima o Casper, i loko o kā lākou 20 a i ʻole 30 mau makahiki, ʻaʻole lākou ka mea kūʻai moena ma ka pūnaewele mua e hana ai no nā millennials, akā ua kōkua kona kūleʻa i ka hoʻoulu ʻana i ka mākeke, ua lilo ia i mea ʻino.
Loaʻa i nā mea kūʻai aku ma kahi o ʻumi mau māka e koho ai a ʻike ʻia nā mea komo hou i kēlā me kēia mahina.
ʻO Saatva, i wehe ʻia i ka makahiki 2011, manaʻo ʻo ia e piʻi pālua ke kūʻai aku i kēia makahiki i $85 miliona, ʻoiai ʻo Leesa, kekahi o nā mea hou loa i hoʻomaka i ka hoʻouna ʻana i ka hopena o ka makahiki i hala, ua manaʻo ʻia e hiki ke kūʻai aku i $30 miliona i kēia makahiki.
Ua ʻōlelo ʻo Tuft & Needle, kahi hōʻailona kaulana ʻē aʻe, e pālua kāna kūʻai ʻana i kēia makahiki ma kahi o $40 miliona.
Ke hoʻokomo kālā nei nā mea hoʻopukapuka kālā i kēia mau ʻoihana hou, i kekahi manawa i kapa ʻia ʻo \"Mattress 2 \". 0” hui.
Ua hoʻāla ʻo Casper ma kahi o $70 miliona mai nā mea hoʻopukapuka ma kahi $0. 55 biliona kumukūʻai.
ʻO ka ʻokoʻa, ʻo ka hui moena, ka hale kūʻai ʻoihana nui loa o ka ʻoihana, loaʻa nā kūʻai makahiki he $2.
3 biliona makahiki i hala;
ʻO kona kumukūʻai makeke he $1. 6 biliona. "He mea hou ia-
"ʻO ka Gold Rush o ka lā," wahi a David Perry, ka luna hoʻoponopono o ka hoʻolaha kalepa ʻo Furniture Today.
Ke ʻike ʻia nei ke ʻano o ka hana ʻana o ke gula. Moena-
Ua hōʻike aku ka poʻe kahiko o ka ʻoihana ʻo ka māhele mākeke o Casper he $14 biliona he liʻiliʻi loa --hoʻokahi makahiki mākeke - a me kāna mau lōʻihi.
He paʻakikī ke nānā ʻana i ka manaʻo no ka noho ʻana.
"He mea maʻamau ka ʻōlelo ʻana he mea hoʻopau ʻoihana ʻo Casper," wahi a Perry.
\"ʻO kaʻu mea e makemake ai e ʻōlelo aku he mea ʻino lākou.
ʻO ka hōʻoluʻolu he kumuhana nui.
Nui nā pōmaikaʻi o ka hoʻāʻo ʻana i kahi moena ma kahi hale kūʻai.
ʻO ka manaʻo he kūpono nā moena Casper no nā mea a pau, ʻaʻole ia e like me ka ʻike ʻoihana, akā ua maopopo ka pili ʻana o kēia leka me nā mea kūʻai.
Hoʻomaka ʻo Casper e hana i nā uluna i ka lā ma hope o ka hoʻouna ʻana i ka moena mua.
Hoʻokumu ʻia ma New York City, ua hoʻomaka ka hui i ka noiʻi ma ke kūʻai ʻana i nā luawai
E nānā i nā uluna, e hoʻokaʻawale a hoʻāʻo me kā lākou meaʻai.
Hōʻike ka hoʻāʻo ʻana o nā mea hoʻohana mua i ka pīhoihoi: ʻo ka mea i hana maikaʻi no ka moena o Casper-ua puhi ʻia ka huʻa.
Ua hoʻokomo ʻia nā hoʻokolohua a Casper i kekahi mau haʻalele, e like me \"uluna uluna \"--
ʻO ka nui o nā uluna liʻiliʻi i hoʻopiha ʻia i loko o ka pūpū a me kahi puzzle-
ʻO nā uluna hiki ke hoʻololi ʻia e like me nā papa hoʻonohonoho i hoʻopaʻa ʻia.
Akā ʻo ka hoʻolālā o Casper he kuʻuna.
ʻIke ʻia, ʻo ka hiʻohiʻona ʻokoʻa wale nō o ka uluna ʻo kāna pālua
ʻO ka papa hana: ʻo kahi ʻāpana mānoanoa a hiki ke holoi ʻia e hoʻopuni ana a puni kahi ʻano elastic i loko, kahi hale i hoʻolālā ʻia e pale i ka palahalaha nui ʻana o nā uluna.
E like me ka moena ma Casper, hoʻokahi wale nō kumu hoʻohālike o ka uluna, ʻo ke kumu kūʻai maʻamau he $75, a ʻo ke kumukūʻai King he $85.
Ua noʻonoʻo mua ka ʻoihana e hana i kekahi mau loli, akā ua hōʻike ʻia nā hoʻāʻo mea hoʻohana e like ka manaʻo o ka hapa nui o ka poʻe.
\"Ke kūʻai ʻia nei nā huahana he nui, \'He moe mua paha ʻoe, a i ʻole kahi moe hope a i ʻole kahi moe ʻaoʻao?
Ua ʻōlelo ʻo Luke sheven, ka luna hoʻomohala nui ma Casper.
\"Akā, hōʻike nā ʻikepili āpau e hana ana nā mea a pau.
Hiki paha iā ʻoe ke hiamoe ma kahi kūlana, akā ʻaʻole ʻoe e noho ma laila.
\"Aia ka maʻalahi ma ka puʻuwai o ka hoʻolaha kūʻai a Casper.
ʻO ka poʻe e kūʻai ana i nā moena e hoʻopilikia ʻia e ka ʻike, ʻo ka hapa nui o ia mau ʻike ʻenehana hiki ʻole ke hoʻomaopopo ʻia, akā i ka hopena, e māʻona ka hapa nui o ka poʻe i ko lākou olakino --
ʻO kēia ka mea maʻamau, manaʻoʻiʻo ka hui.
He ala kūʻai kēia, e like me ka hoʻolālā huahana, e kālele ana i ka psychology consumer.
Hana maikaʻi kēia ʻano hana ma ke kahua moena.
Ua ʻōlelo ʻo Barry Schwartz: "Inā paʻakikī loa ka waiwai a manaʻo ʻoe he ʻike ʻoe ma ke ʻano he mea kūʻai aku a ʻaʻole ʻoe iā ia, hiki i kahi koho hoʻokahi ke uʻi, "He professor of psychology ma Swarthmore, ka mea kākau o ka puke\" Paradox of Choice: No ke aha i emi ai ka mea hou aku.
Manaʻo ʻo Schwartz i ka mamao o kēia helu. kumu hoʻohālike-
Hiki ke hoʻonui ʻia nā ʻano hana a pau.
Nui ka manaʻo o kekahi poʻe i nā ʻili a me nā uluna, akā ʻaʻole kēia mau mea i ke ʻano o nā mea i hopohopo a piʻi nui.
E kūʻai i ʻumi makahiki ma ke ʻano he moena.
"He mau haʻawina maikaʻi loa e hōʻike ana i ka pane kūpono i ka nīnau o ka nui o nā koho ʻaʻole ia he koho," wahi āna. \".
\"Manaʻo wau he ʻano ia a manaʻo wau ʻaʻole e mau ia.
Eia nō naʻe, ua lilo kekahi mau ʻoihana moe moe hou i mea hōʻailona fanatic. ʻōlelo-o-
Hoʻokuʻu ka waha i kā lākou kūʻai aku, kamaʻilio nā mea kūʻai hauʻoli ma ka pūnaewele media a ʻōlelo i kā lākou ʻike ma ka pūnaewele.
Ke hana ʻo Casper i kahi papahana hoʻāʻo huahana hou ʻo Casper Labs, manaʻo ia e hoʻopaʻa inoa nā haneli o nā mea kūʻai aku.
ʻOi aku ma mua o 15,000 poʻe.
ʻO Derek Hells, ka mea nāna i hoʻokumu i ka nūhou a me ka pūnaewele ʻōlelo ʻo Sleepopolis, ua ʻōlelo ʻo kēlā me kēia hui nui i ka nalu o ka poʻe hahai.
"He mea leʻaleʻa ka noʻonoʻo ʻana i ka poʻe kūpaʻa i ka brand moena no ka mea he mea āu e kūʻai ai i kēlā me kēia 8 a 12 mau makahiki, akā ikaika loa ka pane," wahi āna. \".
"Ke noʻonoʻo nei kēlā me kēia hui e pili ana i nā uluna, nā ʻili a me nā kumu, a ke manaʻo nei au e makemake nui ana kā lākou mea kūʻai kiʻekiʻe i ka wā e hoʻomaka ai lākou e ʻōwili i nā huahana hou.
Ua ʻae nā mea nāna i hoʻokumu iā Casper ʻaʻole lākou i ʻike i ka mea e lawe mai ai nā uluna a me nā pale.
"I ka wā i kau ai mākou i ke kauoha mua no nā uluna a me nā pale, ua ʻakaʻaka mākou ʻo ka mea wale nō a mākou i maopopo ai ʻo ia ka hewa o ka nui a mākou i kauoha ai," wahi a Krim.
\"ʻAʻole maopopo iā mākou ma ke ala hea mākou e hele hewa ai.