UCasper unethemba lokuba ingqikelelo yakhe ethi 'Inye Yabo Bonke' iguqulela kuMqamelo omnye

UJeff Chapin, igosa eliyintloko lemveliso kaCasper, wasasaza imiqamelo engama-30 kwigumbi lakhe lokulala.
Omnye wabo sisiphumo sokugqibela soyilo kunye nenkqubo yokuvavanya eyathatha ixesha elingaphezu konyaka, kwaye uCasper uthemba ukuba le yigrail engcwele yokulala: umqamelo ogqibeleleyo kubo bonke abalalayo.
Akukho zintlukwano zecala okanye zokulala ngasemva.
Akukho khetho luqinileyo.
Abathengi abathanda izinto ezithile
Phantsi, i-latex, umqhaphu, uboya, okanye i-buckwheat --
Intlahla embi.
Umqamelo ngamnye weCasper uzaliswe yintsinga yokwenziwa efanayo, ezaliswe kuxinaniso olufanayo, kwaye isongelwe kwisiciko esitshintshiweyo sepercale esimhlophe.
Imiqamelo luvavanyo kushishino lokulala apho iimveliso zisiya zisiba nobuchwephesha kwaye zintsokothile, kwaye kuCasper kuqalwa.
Phezulu ukuthengisa imeyile-
Odola umatrasi.
Kwiinyanga ezili-19 ezidlulileyo, uCasper waqala ukuthengisa imveliso yakhe yokuqala. imodeli yememori-kunye ne-latex-foam umatrasi.
Ixabiso lomandlalo weCasper lusuka kwi-500 yeedola ukuya kwi-950 yeedola zookumkani, kubandakanya neendleko zokuthumela, kwaye ithengiswa kuphela kwi-intanethi, eyenzelwe ukubhenela abo bayithiyileyo intengiso yoomatrasi.
"Ingqikelelo yethu kukuba siza kuthengisa amakhulu eemoto kwiinyanga ezimbalwa zokuqala," utshilo umphathi weCasper uPhilip Kreem. \".
\"Siyithengisile ngeentsuku ezimbalwa.
"Umatrasi ulula, Instagram-
Ukupakishwa kobuhlobo kunye nokuthengisa okubanzi kwavuselela.
Intengiso ifikelele kwi-1 yezigidi zeedola kwinyanga yokuqala kwaye kutshanje iphelele ngaphezulu kwe-100 yezigidi zeedola.
Ngoku uCasper ulungele ukuvavanya ukuba impumelelo yakhe yokuqala iya kuguqulela kwezinye iindidi zemveliso.
Izakuqala ukuthengisa imiqamelo namashiti amatsha ngoLwesibini.
\"Asizange sizibone njengenkampani yoomatrasi . "Utshilo uKrim.
"Sihlala sithetha ngayo kumxholo woluhlu olubanzi lokulala.
Abaseki abahlanu beCasper, bonke kwi-20 okanye i-30 yabo, ayingomthengisi wokuqala we-matrasi kwi-intanethi ukuthunga i-millennials, kodwa impumelelo yayo iye yanceda ukutyhala imarike phezulu, ngoku iye yaba yinto ephazamisayo.
Abathengi baneshumi elinesibini leebrendi abanokukhetha kuzo kwaye abangeneli abatsha bavela rhoqo ngenyanga.
I-Saatva, evulwe ngo-2011, ilindele ukuba intengiso iphindwe kabini kulo nyaka ukuya kwi-85 yezigidi zeedola, ngelixa u-Leesa, omnye wabafikeli bamva nje abaqala ukuthunyelwa ngasekupheleni konyaka ophelileyo, uthe, ukuthengisa kulindeleke ukuba kufikelele kwi-30 yezigidi zeedola kulo nyaka.
I-Tuft & Inaliti, enye i-brand eyaziwayo, yathi ukuthengiswa kwayo kuya kuphinda kabini kulo nyaka ubuncinane kwi-$ 40 yezigidi.
Abatyali-mali batyala imali kula mashishini amatsha, ngamanye amaxesha abizwa ngokuba yi "Mattress 2". 0” iinkampani.
UCasper wanyusa phantse i-70 yezigidi zeedola kubatyali-mali kwi-0 yeedola. 55 bhiliyoni yoqingqo-maxabiso.
Ngokuchaseneyo, inkampani yoomatrasi, umthengisi omkhulu weshishini, unentengiso yonyaka ye-2 yeedola.
3 yeebhiliyoni kunyaka ophelileyo;
Ixabiso layo lemarike yi-$1. 6 yeebhiliyoni. “Yindlela yangoku-
"IGold Rush yolo suku," utshilo uDavid Perry, umhleli olawulayo wempapasho yorhwebo iFurniture Today.
Indlela okwenziwa ngayo igolide kusaza kubonakala. Umatrasi-
Amagqala eshishini achaza ukuba isabelo sentengiso sikaCasper se-14 yeebhiliyoni zeedola sisencinci kakhulu-ngonyaka-imarike-kwaye ixesha elide-
Imbonakalo ye-tenure kunzima ukuyigweba.
"Kusefashonini ukuthi uCasper ngumahluli kushishino," utshilo uPerry.
"Into endifuna ukuyithetha kukuba bangomonakalisi onokubakho.
I-Comfort ixhomekeke kakhulu.
Zininzi izibonelelo zokuzama umatrasi evenkileni.
Ingcamango yokuba iibhedi zeCasper zifanelekile kumntu wonke azihambelani namava oshishino, kodwa kuyacaca ukuba lo myalezo uhambelana nabathengi.
UCasper waqala ukusebenza kwimiqamelo kusuku emva kokuthumela umatrasi wokuqala ngenqanawa.
Ngokusekwe kwisiXeko saseNew York, inkampani yaqala uphando ngokuthenga amaqula amaninzi
Jonga imithwalo, yihlukanise kwaye uzame izithako zayo.
Iimvavanyo zakwangoko zabasebenzisi zibonise ukothuka: izinto ezisebenze kakuhle kumatrasi kaCasper-igwebu laqhunyiswa.
Imifuniselo kaCasper iquke ukusuka, okufana \"imiqamelo \"--
Inqwaba yemiqamelo emincinci efakwe kwiqokobhe kunye nephazili-
Imiqamelo elungelelanisiweyo njengeeleya ezilungisekayo zipakishwe.
Kodwa uyilo lweCasper luyinto eqhelekileyo.
Ngokubonakalayo, eyona nto ingaqhelekanga yomqamelo yi-double yayo
Ulwakhiwo lomaleko: Umaleko wangaphandle ongqindilili, ohlambekayo ujikeleza umbindi olulastiki wangaphakathi, isakhelo esiyilelwe ukuthintela ukucandwa okugqithisileyo kwemiqamelo.
Njengomandlalo eCasper, umqamelo unemodeli enye kuphela, ixabiso eliqhelekileyo li-$ 75, kwaye ixabiso likaKumkani li-$ 85.
Inkampani iqale yacinga ukwenza utshintsho oluthile, kodwa uvavanyo lwabasebenzisi lubonise ukuba uninzi lwabantu luhlala luziva ngendlela efanayo.
\"Iimveliso ezininzi zithengiswa, \'Ngaba ulala ngaphambili, okanye ulala ngasemva okanye ulala ecaleni?
ULuke sheven, igosa eliyintloko loyilo eCasper, utshilo.
"Kodwa yonke idatha ibonisa ukuba wonke umntu uyasebenza.
Ungalala kwindawo enye, kodwa awuyi kuhlala apho.
Ukulula kusembindini wephulo lentengiso likaCasper.
Abantu abathenga izinto zokulala baxakeke lulwazi, uninzi lwayo lulwazi lobuchwephesha olungenakuqondwa, kodwa ekugqibeleni, uninzi lwabantu luya kwaneliseka ngempilo yabo--
Le yeyona nto isisiseko, inkampani ikholelwa.
Le yindlela yokuthengisa ethi, njengoyilo lwemveliso, igxile kwisayikholoji yabathengi.
Le ndlela isebenza kakuhle kwintsimi yomandlalo.
UBarry Schwartz uthe: "Xa iimpahla zintsonkothe kakhulu kwaye uziva ngathi unobuchwephesha njengomthengi kwaye awunabo, ukhetho olunye lunokuba nomtsalane," Unjingalwazi wezengqondo e-Swarthmore, umbhali wencwadi "I-Paradox yoKhetho: Kutheni Okuninzi Kuncinci. “Kodwa uMnu.
USchwartz uyazibuza ukuba likude kangakanani eli nani. imodeli-ilingana-
Zonke iindlela zinokwandiswa.
Abanye abantu baziva benamandla amashiti kunye nemiqamelo, kodwa ezi zinto azilulo uhlobo lwezinto ezazikade zixhalabile kwaye ziyabiza-
Thenga iminyaka elishumi njengomandlalo.
"Kukho izifundo ezilungileyo kakhulu ezibonisa ukuba impendulo echanekileyo kumbuzo othi \" zingaphi iinketho \"ayiyondlela yokukhetha,\" watsho . \".
"Ndicinga ukuba yifashoni kwaye andicingi ukuba iya kuhlala.
Nangona kunjalo, ezinye iinkampani ezintsha zokulala ziye zaba luphawu olunenzondelelo yempambano. Ilizwi lika-
Umlomo uqhuba ukuthengisa kwabo, abathengi abonwabileyo bancokola kwimidiya yoluntu kunye nokuphawula ngamava abo kwindawo.
Xa uCasper esenza iprojekthi yovavanyo lwemveliso entsha yeCasper Labs, ilindele ukuba amakhulu abathengi babhalise.
Abantu abangaphezu kwe-15,000.
UDerek Hells, umseki weendaba kunye nendawo yokuphawula iSleepopolis, uthe yonke inkampani enkulu itsale igagasi labalandeli abanenzondelelo yempambano.
"Kumnandi ukucinga ngabantu abathembekileyo kwi-brand ye-mattress kuba yinto oyithengayo rhoqo emva kweminyaka eyi-8 ukuya kwe-12, kodwa impendulo inamandla kakhulu," watsho. \".
"Yonke inkampani icinga ngemiqamelo, amashiti okanye iziseko, kwaye ndicinga ukuba abathengi babo abaphezulu baya kuba nomdla kakhulu xa beqala ukukhupha iimveliso ezintsha.
Abaseki beCasper bayavuma ukuba ngokwenene abayazi into eya kuziswa yimiqamelo kunye namashiti.
"Xa sasifaka iodolo yokuqala yemithwalo kunye namashiti, saqhula sisithi ekuphela kwento esiqiniseke ngayo kukuba inani esiliodolileyo lalingalunganga," utshilo uKrim.
\"Asazi nje ukuba kweliphi icala esiya kuphosisa ngalo