Casper Anotarisira Yayo 'Imwe kune Vese' Inoshandura kune Imwe Pillow

Jeff Chapin, mukuru wechigadzirwa chaCasper, akaparadzira makumi matatu emhando yemapiro mukamuri yake yekurara.
Chimwe chazvo ndicho chigumisiro chekupedzisira chekugadzira uye kuedza nzira yakatora nguva inopfuura gore, uye Casper anotarisira kuti iyi ndiyo girairi tsvene yemubhedha: piro iyo yakakwana kune vose vakarara.
Iko hakuna misiyano yedivi kana yekudzokera kumashure.
Hapana sarudzo yakasimba.
Vatengi vanoda zvinhu chaizvo
Pasi, latex, donje, mvere, kana buckwheat --
Rombo rakaipa.
Imwe neimwe Casper piro yakazadzwa neiyo yakafanana synthetic fiber, yakazadzwa kune imwechete density, uye yakaputirwa mune yakachinjika chena percale lid.
Mapiro kuyedza muindasitiri yekurara uko zvigadzirwa zviri kuramba zvichiwedzera hunyanzvi uye zvakaomarara, uye kuna Casper zvinotanga.
Kusvikira kutengesa mail-
Order metiresi.
Mwedzi 19 yapfuura, Casper akatanga kutengesa chigadzirwa chake chekutanga. model memory-uye latex-foam metiresi.
Mutengo wematiresi yeCasper unobva pamadhora mazana mashanu emapatya kusvika kumadhora mazana mapfumbamwe nemakumi mashanu kumadzimambo, kusanganisira mari yekufambisa, uye inotengeswa pamhepo chete, yakagadzirirwa kukwezva kune vanovenga kutenga matiresi.
"Kufanotaura kwedu kuti tichave tichitengesa mazana emotokari mumwedzi mishomanana yekutanga," akadaro Casper's chief executive Philip Kreem . \".
\"Takazvitengesa mumazuva mashoma.
\"Metiresi iri nyore, Instagram-
Kurongedza zvine hushamwari uye kushambadzira kwakakura kwakanzwika.
Kutengeswa kwakasvika madhora miriyoni mumwedzi wekutanga uye nguva pfupi yadarika kwakasvika madhora zana emamiriyoni.
Iye zvino Casper akagadzirira kuyedza kana kubudirira kwayo kwekutanga kuchizoshandura mune mamwe mapoka echigadzirwa.
Ichatanga kutengesa mapillow nemashiti matsva neChipiri.
"Hatina kumbozviona sekambani yematiresi . \"Krim akadaro.
\"Isu tinogara tichitaura nezvazvo muchirevo chehupamhi hwekurara.
Vavambi vashanu veCasper, vese vari mu20 s kana 30 s, havasi ivo vekutanga online metiresi mutengesi kugadzira millennials, asi kubudirira kwayo kwakabatsira kusundira musika kumusoro, iko zvino kwave kupenga.
Vatengi vane gumi nemaviri mhando dzekusarudza kubva uye vatsva vanoonekwa mwedzi wega wega.
Saatva, iyo yakavhurwa muna 2011, inotarisira kutengesa zvakapetwa kaviri gore rino kusvika kumadhora 85 miriyoni, nepo Leesa, mumwe wevachangosvika vakatanga kutumira mukupera kwegore rapfuura, akati, kutengesa kunotarisirwa kusvika kumadhora makumi matatu emamiriyoni gore rino.
Tuft & Tsono, imwe mhando ine mukurumbira, yakati kutengesa kwayo kuchapeta kaviri gore rino kusvika pamadhora makumi mana emamiriyoni.
Vanodyara mari vari kuisa mari mumabhizinesi matsva aya, dzimwe nguva anonzi "Mattress 2". 0" makambani.
Casper akakwidza mari inosvika zviuru makumi manomwe zvemadhora kubva kune vanoisa mari pamadhora 0. 55 bhiriyoni kukosha.
Kusiyana neizvi, kambani yematiresi, mutengesi mukuru weindasitiri, ane kutengesa kwepagore kwemadhora maviri.
3 bhiriyoni gore rapfuura;
Mutengo wayo wemusika i$1. 6 bhiriyoni. “Ichimanjemanje-
"Goridhe Rush yezuva racho," akadaro David Perry, mupepeti mukuru webhuku rekutengeserana reFurniture Today.
Kuti goridhe rinogadzirwa sei zvinoramba zvichionekwa. Metiresi-
Indasitiri veterans vakataura kuti Casper's musika mugove wemadhora mabhiriyoni gumi nemana ichiri diki --a-gore musika - uye yayo yakareba-.
Maonero ekutora chinzvimbo akaoma kutonga.
"Zviri mufashoni kutaura kuti Casper ibhizimusi rinoputsa," akadaro Perry.
\"Chandinoda kutaura ndechekuti vanogona kuparadza.
Comfort is very subjective.
Pane mabhenefiti akawanda ekuedza matiresi muchitoro.
Pfungwa yekuti Casper mibhedha yakakwana kune wese munhu haienderane neruzivo rweindasitiri, asi zviri pachena kuti iyi meseji inopindirana nevatengi.
Casper akatanga kushanda pamapiro zuva rakatevera mushure mekutumira metiresi yekutanga.
Yakavakirwa muNew York City, kambani yakatanga tsvagiridzo nekutenga akawanda ematsime
Tarisa mapiro, bvisa uye uedze nemidziyo yavo.
Maedzo ekutanga emushandisi airatidza kushamisika: izvo zvakashanda zvakanaka kune metiresi yaCasper- furo rakaputika.
Kuedza kwaCasper kwaisanganisira kumwe kusimuka, se "mapillow pillow"--
Mazana emapiro madiki akaturikwa mumatehwe uye chirahwe-
Mapillow anochinjika sema layers anogadziriswa akaturikidzana.
Asi dhizaini yeCasper ndeyechinyakare.
Nekuona, chinhu chimwe chete chisina kujairika chepillow ndiyo kaviri
Layer structure: gobvu, rinowachika rekunze rekunze rinotenderera mukati rakatsetseka remukati, chiumbwa chakagadzirirwa kudzivirira kuwandisa kwemapiro.
Kufanana nematiresi muCasper, piro ine modhi imwe chete, mutengo wakajairika imadhora makumi manomwe neshanu, uye mutengo waMambo imadhora makumi masere nemashanu.
Kambani pakutanga yakafunga kuita shanduko, asi bvunzo dzevashandisi dzakaratidza kuti vanhu vazhinji vanowanzonzwa saizvozvo.
\"Zvigadzirwa zvakawanda zviri kutengeswa, \'Uri kurara kumberi here, kana wekumashure kana wekurara parutivi?
Luke sheven, mukuru wekugadzira kuCasper, akadaro.
\"Asi data rese rinoratidza kuti munhu wese ari kuita.
Unogona kurara uri panzvimbo imwe chete, asi hauzogari ipapo.
\"Kureruka kuri pamwoyo weCasper's sales campaign.
Vanhu vanotenga zvekurara vanokurirwa neruzivo, mazhinji acho ari ruzivo rwehunyanzvi rwusinganzwisisike, asi pakupedzisira, vanhu vazhinji vanogutsikana nehutano hwavo --
Ichi ndicho chinonyanya kukosha, kambani inotenda.
Iyi inzira yekutengesa iyo, senge dhizaini yechigadzirwa, inotarisa kune yevatengi psychology.
Iyi nzira inoshanda zvakanaka mumunda wematiresi.
Barry Schwartz akati: "Kana zvinhu zvacho zvanyanya kuomarara uye uchinzwa sekunge une hunyanzvi semutengi uye usina, sarudzo imwechete inogona kukwezva," Purofesa wepfungwa kuSwarthmore, munyori webhuku "Paradox of Choice: Nei Zvakawanda Zvishoma. "Asi Mr.
Schwartz anoshamisika kuti nhamba iyi iripi. modhi-inokodzera-
Nzira dzose dzinogona kuwedzerwa.
Vamwe vanhu vane kunzwa kwakasimba kwemashiti nemapiro, asi zvinhu izvi hazvisi izvo zvinhu zvaimbonetsa uye zvinodhura-
Tenga makore gumi sematiresi.
\"Kune zvidzidzo zvakanaka zvinoratidza kuti mhinduro chaiyo kumubvunzo we\" zvingani sarudzo \"haisi sarudzo," akadaro . \".
"Ndinofunga kuti ifashoni uye handifungi kuti ichagara.
Nekudaro, mamwe makambani matsva ekurara ave rudzi rwekunyanyisa. Shoko-re-
Muromo unotyaira kutengesa kwavo, vatengesi vanofara vanotaura pasocial media uye vanotaura nezve zvavakasangana nazvo pasaiti.
Kana Casper ikasika chigadzirwa chitsva chekuyedza Casper Labs, inotarisira mazana evatengi kunyoresa.
Vanhu vanopfuura 15,000.
Derek Hells, muvambi wenhau uye saiti yekutaura Sleepopolis, akati kambani hombe yega yega yakakwezva vateveri vazhinji.
\"Zvinonakidza kufunga nezvevanhu vanovimbika kumhando yematiresi nekuti chinhu chaunotenga makore masere kusvika gumi nemaviri, asi mhinduro yacho yakasimba," akadaro. \".
"Kambani yega yega iri kufunga nezvemapiro, mashiti kana nheyo, uye ndinofunga vatengi vavo vepamusoro vachange vaine shungu kwazvo pavanotanga kuburitsa zvigadzirwa zvitsva.
Vavambi veCasper vanobvuma kuti havazivi kuti mapiro nemashiti zvichaunzwa nei.
\"Patakaisa odha yekutanga yemapiro nemashiti, takaseka kuti chinhu chega chataiva nechokwadi nacho ndechekuti huwandu hwatakahodha hwakanga husina kunaka," akadaro Krim.
"Hatizive kuti tichakanganisa kupi