Casper Akuyembekeza Lingaliro Lake la 'Mmodzi kwa Onse' Limasuliridwa kukhala Mtsamiro Umodzi

Jeff Chapin, wamkulu wazogulitsa za Casper, adamwaza mapilo 30 oyeserera m'chipinda chake.
Chimodzi mwa izo ndi chotsatira chomaliza cha ndondomeko yokonzekera ndi kuyesa yomwe inatenga nthawi yoposa chaka chimodzi, ndipo Casper akuyembekeza kuti ichi ndi choyera choyera cha zofunda: pilo yomwe ili yabwino kwa onse ogona.
Palibe zosinthika zam'mbali kapena zam'mbuyo.
Palibe chosankha chokhazikika.
Ogula omwe amakonda zida zenizeni
Pansi, latex, thonje, ubweya, kapena buckwheat --
Zoyipa.
Mtsamiro uliwonse wa Casper umadzazidwa ndi ulusi wopangidwa womwewo, wodzazidwa ndi kachulukidwe komweko, ndi wokutidwa ndi chivindikiro choyera cha percale.
Ma pilo ndi kuyesa kwamakampani opanga zofunda komwe zinthu zikuchulukirachulukira komanso zovuta, ndipo kwa Casper ndikuyamba.
Kugulitsa makalata-
Kuitanitsa matiresi.
Miyezi 19 yapitayo, Casper adayamba kugulitsa mankhwala ake oyamba. Memory memory-ndi latex-foam matiresi.
Mtengo wa matiresi a Casper umachokera ku $ 500 kwa mapasa mpaka $ 950 kwa mafumu, kuphatikizapo ndalama zotumizira, ndipo amangogulitsidwa pa intaneti, opangidwa kuti akope anthu omwe amadana ndi kugula matiresi.
"Kuneneratu kwathu ndikuti tidzagulitsa mazana a magalimoto m'miyezi ingapo yoyambirira," adatero mkulu wa Casper Philip Kreem . \".
"Tidagulitsa m'masiku ochepa.
\"Matiresi ndi osavuta, Instagram-
Kuyika mwaubwenzi komanso kutsatsa kwakukulu kudayambanso.
Zogulitsa zidafika $1 miliyoni m'mwezi woyamba ndipo posachedwa zidaposa $100 miliyoni.
Tsopano Casper ali wokonzeka kuyesa ngati kupambana kwake koyambirira kungatanthauzire m'magulu ena azinthu.
Iyamba kugulitsa mapilo ndi mapepala atsopano Lachiwiri.
"Sitinadzionepo ngati kampani ya matiresi . "Krim adati.
"Nthawi zonse timalankhula za izi malinga ndi tulo tambirimbiri.
Oyambitsa asanu a Casper, onse mu 20 s kapena 30 s, siwogulitsa matiresi oyamba pa intaneti kuti akonze zaka chikwi, koma kupambana kwake kwathandiza kukankhira msika, tsopano wakhala wopenga.
Ogula ali ndi mitundu ingapo yoti asankhe ndipo obwera kumene amawonekera mwezi uliwonse.
Saatva, yomwe idatsegulidwa mu 2011, ikuyembekeza kugulitsa kuwirikiza kawiri chaka chino mpaka $ 85 miliyoni, pomwe Leesa, m'modzi mwa obwera kumene omwe adayamba kutumiza kumapeto kwa chaka chatha, adati, malonda akuyembekezeka kufika $30 miliyoni chaka chino.
Tuft & Needle, mtundu wina wotchuka, adati malonda ake adzawirikiza kawiri chaka chino mpaka $ 40 miliyoni.
Otsatsa akuyika ndalama m'mabizinesi atsopanowa, omwe nthawi zina amatchedwa "Mattress 2". 0" makampani.
Casper adakweza pafupifupi $70 miliyoni kuchokera kwa osunga ndalama pa $ 0. 55 biliyoni mtengo.
Mosiyana ndi izi, kampani ya matiresi, wogulitsa wamkulu kwambiri pamakampani, amagulitsa pachaka $2.
3 biliyoni chaka chatha;
Mtengo wake wamsika ndi $1. 6 biliyoni. "Ndi zamakono-
"The Gold Rush of the day," anatero David Perry, mkonzi wamkulu wa bukhu la malonda la Furniture Today.
Momwe golide amapangidwira sizikuwonekerabe. matiresi-
Omenyera nkhondo m'mafakitale adanenanso kuti gawo la msika la Casper la $ 14 biliyoni likadali laling'ono kwambiri - msika wapachaka - komanso nthawi yayitali.
Maonedwe a utsogoleri ndi ovuta kuweruza.
"Ndizosangalatsa kunena kuti Casper ndi wosokoneza makampani," adatero Perry.
"Chomwe ndikufuna kunena ndichakuti ndi owononga.
Comfort ndi wokonda kwambiri.
Pali zabwino zambiri kuyesa matiresi m'sitolo.
Lingaliro lakuti mabedi a Casper ndi abwino kwa aliyense sakugwirizana ndi zochitika zamakampani, koma zikuwonekeratu kuti uthenga uwu umagwirizana ndi ogula.
Casper anayamba kugwira ntchito pa mapilo tsiku lotsatira kutumiza matiresi oyambirira.
Kuchokera ku New York City, kampaniyo idayamba kafukufuku pogula zitsime zambiri
Yang'anani mapilo, patulani ndikuyesa zosakaniza zawo.
Kuyesa koyambirira kwa ogwiritsa ntchito kudawonetsa kudabwitsa: zinthu zomwe zidagwira bwino matiresi a Casper - thovu lidaphulitsidwa.
Zoyesa za Casper zinaphatikizapo zonyamuka, monga \"mitsamiro \"--
Mapilo ang'onoang'ono ambiri opakidwa mumchenga ndi chithunzi-
Mapilo osinthika ngati magawo osinthika otayikiridwa.
Koma mapangidwe a Casper ndi achikhalidwe.
Kuwoneka, chinthu chokha chachilendo cha pilo ndi pawiri
Kapangidwe kakapangidwe kakapangidwe kakapangidwe kakapangidwe kakapangidwe kakapangidwe kakapangidwe kakapangidwe kakapangidwe kakapangidwe kakapangidwe kakapangidwe kakapangidwe kakapangidwe kakapangidwe kakapangidwe ka kagawo kakapangidwe ka kagawo ka kagawo ka kanso ka m'kati ka kamene kamapangidwira, kamene kamapangidwa kuti tipewe kupalasa kwambiri kwa mapilo.
Monga matiresi ku Casper, pilo ili ndi chitsanzo chimodzi chokha, mtengo wake ndi $75, ndipo mtengo wa Mfumu ndi $85.
Kampaniyo poyamba idaganiza zosintha zina, koma kuyesa kwa ogwiritsa ntchito kunawonetsa kuti anthu ambiri amakonda kumverera chimodzimodzi.
\"Zogulitsa zambiri zikugulitsidwa, \'Kodi ndinu ogona kutsogolo, kapena ogona kumbuyo kapena ogona m'mbali?
A Luke Sheven, wamkulu wa kulenga ku Casper, adatero.
"Koma deta yonse ikuwonetsa kuti aliyense akuchita.
Mutha kugona pamalo amodzi, koma simukhala pamenepo.
"Kuphweka kuli pamtima pa kampeni yogulitsa ya Casper.
Anthu amene amagula zofunda amalemedwa ndi zambiri, zambiri zomwe zimakhala zaukadaulo zomwe sizingamveke, koma pamapeto pake, anthu ambiri amakhutira ndi thanzi lawo --
Izi ndiye zofunika kwambiri, kampaniyo ikukhulupirira.
Iyi ndi njira yogulitsa yomwe, monga kapangidwe kazinthu, imayang'ana kwambiri pa psychology ya ogula.
Njirayi imagwira ntchito bwino m'munda wa matiresi.
Barry Schwartz adati: "Pamene katunduyo ndi wovuta kwambiri ndipo mukumva ngati muli ndi luso monga ogula ndipo mulibe, kusankha kumodzi kungakhale kokongola," Pulofesa wa psychology ku Swarthmore, wolemba buku "Paradox of Choice: Why More Is Less. "Koma Mr.
Schwartz akudabwa kuti nambalayi ili kutali bwanji. zofananira-
Njira zonse zitha kuwonjezeredwa.
Anthu ena amakonda kwambiri mapepala ndi mapilo, koma zinthu izi sizinthu zomwe kale zinkadetsa nkhawa komanso zodula.
Gulani zaka khumi ngati matiresi.
"Pali maphunziro abwino kwambiri omwe akuwonetsa kuti yankho lolondola ku funso la" "zosankha zingati \"ndizosankha," adatero. \".
"Ndikuganiza kuti ndi mafashoni ndipo sindikuganiza kuti zikhalapo.
Komabe, makampani ena atsopano ogona asanduka okonda kwambiri. Mawu a-
Mouth imayendetsa malonda awo, ogula okondwa amacheza pazama TV ndikuyankha zomwe akumana nazo patsambalo.
Casper akapanga pulojekiti yatsopano yoyesa zinthu za Casper Labs, ikuyembekeza mazana amakasitomala kulembetsa.
Anthu opitilira 15,000.
Derek Hells, woyambitsa tsamba la nkhani ndi ndemanga la Sleepopolis, adati kampani yayikulu iliyonse yakopa otsatira ambiri otengeka.
"Ndizosangalatsa kuganiza za anthu kukhala okhulupirika ku mtundu wa matiresi chifukwa \ 'chinthu chomwe mumagula zaka 8 mpaka 12, koma kuyankha kumakhala kolimba kwambiri," adatero. \".
"Kampani iliyonse ikuganiza za mapilo, mapepala kapena maziko, ndipo ndikuganiza kuti makasitomala awo apamwamba adzakhala ofunitsitsa kwambiri akayamba kutulutsa zatsopano.
Oyambitsa Casper amavomereza kuti sakudziwa zomwe mapilo ndi mapepala angabweretse.
"Tikayika maoda oyambira a pilo ndi mapepala, tidaseka kuti chomwe tidatsimikiza ndichakuti kuchuluka komwe tidaitanitsa kunali kolakwika," adatero Krim.
"Sitikudziwa kumene titi tilakwire