UCasper Uthemba Umqondo Wakhe othi 'One for All' Uhumusheka Kumcamelo Owodwa

UJeff Chapin, isikhulu esiphezulu semikhiqizo kaCasper, usakaze imicamelo eyisibonelo engu-30 ekamelweni lakhe.
Enye yazo ingumphumela wokugcina wenqubo yokuklama nokuhlola eyathatha isikhathi esingaphezu konyaka, futhi uCasper uthemba ukuthi lena i-grail engcwele yokulala: umcamelo olungele bonke abalalayo.
Akukho okuhlukile kwezindawo zokulala eziseceleni noma ezingemuva.
Akukho ukukhetha okuqinile.
Abathengi abathanda izinto ezithile
Phansi, i-latex, ukotini, uvolo, noma i-buckwheat --
Ibhadi.
Umcamelo we-Casper ngamunye ugcwaliswa ngefayibha yokwenziwa efanayo, egcwaliswe ekumineni okufanayo, futhi isongwe ngesivalo esimhlophe esishintshashintshayo.
Imicamelo iyisivivinyo embonini yokulala lapho imikhiqizo iba ngobuchwepheshe kakhulu futhi iba yinkimbinkimbi, futhi kuCasper kuyaqala
Ilungele ukuthengisa imeyili-
Oda umatilasi.
Ezinyangeni ezingu-19 ezedlule, uCasper waqala ukuthengisa umkhiqizo wakhe wokuqala. imodeli yenkumbulo-nomatilasi we-latex-foam.
Intengo kamatilasi weCasper isuka ku-$500 kumawele kuya ku-$950 wamakhosi, okuhlanganisa nezindleko zokuthutha, futhi idayiswa kuphela ku-inthanethi, eklanyelwe ukukhanga labo abazonda ukuthenga komatilasi.
"Isibikezelo sethu ukuthi sizodayisa amakhulukhulu ezimoto ezinyangeni ezimbalwa zokuqala," kusho isikhulu esiphezulu sikaCasper uPhilip Kreem. \".
\"Siyithengisile ezinsukwini ezimbalwa.
\"Umatilasi ulula, Instagram-
Ukupakishwa okunobungane nokuthengisa okubanzi kwaqala.
Ukuthengisa kufinyelele ku-$1 million ngenyanga yokuqala futhi muva nje kufinyelele ngaphezu kwezigidi ezingu-100 zamaRandi.
Manje uCasper usekulungele ukuhlola ukuthi impumelelo yakhe yokuqala izohumushela kwezinye izigaba zomkhiqizo.
Izoqala ukudayisa imicamelo namashidi amasha ngoLwesibili.
\"Asikaze sizibone njengenkampani kamatilasi . \"kusho uKrim.
\"Sihlala sikhuluma ngakho kumongo webanga elibanzi lokulala.
Abasunguli abahlanu beCasper, bonke abaseminyakeni yama-20 noma kwengama-30, ababona umthengisi wokuqala kamatilasi ku-inthanethi ukuthunga izinkulungwane zeminyaka, kodwa impumelelo yawo isize ukuphusha imakethe, manje isiphenduke isiphithiphithi.
Abathengi banezinhlobo okungenani eziyishumi nambili abangakhetha kuzo futhi abasanda kungena bayavela njalo ngenyanga.
I-Saatva, eyavulwa ngo-2011, ilindele ukuthi ukuthengiswa kuzophindeka kabili kulo nyaka kuye ku-$85 million, kanti u-Leesa, ongomunye wabafika kamuva owaqala ukuthunyelwa ngomkhumbi ngasekupheleni konyaka odlule, uthe, ukuthengiswa kulindeleke ukuthi kufinyelele ku-$30 million kulo nyaka.
I-Tuft & Needle, enye i-brand edumile, ithe ukuthengiswa kwayo kuzophinda kabili kulo nyaka okungenani kuze kufike ku-$ 40 million.
Abatshalizimali batshala imali kulawa mabhizinisi amasha, ngezinye izikhathi abizwa ngokuthi \"Mattress 2 \". 0” izinkampani.
UCasper ukhuphule imali elinganiselwa ku-$70 million kubatshalizimali ngo-$0. 55 billion.
Ngokuphambene, inkampani kamatilasi, umthengisi omkhulu wemboni, inezindali zonyaka ezingu-$2.
3 billion ngonyaka odlule;
Inani layo lemakethe lingu-$1. 6 billion. “Kuyinto yesimanje-
"I-Gold Rush yosuku," kusho uDavid Perry, umhleli omkhulu wencwadi yezohwebo i-Furniture Today.
Ukuthi igolide kwakheka kanjani kusazobonakala. Umatilasi-
Omakadebona bemboni baveze ukuthi isabelo semakethe sikaCasper sika- $ 14 billion sisencane kakhulu --imakethe yonyaka - kanye nemakethe yayo ende.
Umbono wokuthatha indawo yokuhlala kunzima ukuwehlulela.
\"Kusemfashinini ukusho ukuthi uCasper ungumahluli embonini ," kusho uPerry.
\"Engifuna ukukusho ukuthi bangaba umcengezi.
I-Comfort incike kakhulu.
Ziningi izinzuzo zokuzama umatilasi esitolo.
Umbono wokuthi imibhede ye-Casper ilungele wonke umuntu awuhambisani nolwazi lwemboni, kodwa kusobala ukuthi lo mlayezo uthinta abathengi.
UCasper waqala ukusebenza ngemicamelo ngosuku olulandelayo ngemva kokuthumela umatilasi wokuqala.
Isekelwe eNew York City, inkampani yaqala ucwaningo ngokuthenga inqwaba yemithombo
Hlola imicamelo, uyihlukanise futhi uzame izithako zayo.
Ukuhlolwa kwangaphambi kwesikhathi kwabasebenzisi kubonise ukumangala: into esebenze kahle komatilasi kaCasper-igwebu laqhunyiswa.
Ukuhlolwa kukaCasper kufaka phakathi ukuhamba okuthile, okufana \"nemicamelo yomcamelo \"--
Inqwaba yemicamelo emincane egxishwe kumagobolondo kanye nendida-
Imicamelo elungisekayo njengezendlalelo ezilungisekayo ezistakiwe.
Kodwa umklamo weCasper ungokwesiko.
Ngokubukeka, okuwukuphela kwesici esingavamile somcamelo yi-double yayo
Isakhiwo sesendlalelo: ungqimba lwangaphandle oluwugqinsi, olugezekayo luzungeza inkaba enwebekayo yangaphakathi, isakhiwo esiklanyelwe ukuvikela ukucaba komcamelo ngokweqile.
Njengomatilasi okuCasper, umcamelo unemodeli eyodwa kuphela, inani elijwayelekile lingu-$75, kanti intengo yeNkosi ingu-$85.
Inkampani iqale yacabanga ukwenza izinguquko ezithile, kodwa ukuhlolwa kwabasebenzisi kwabonisa ukuthi abantu abaningi bavame ukuzizwa ngendlela efanayo.
\"Imikhiqizo eminingi iyathengiswa, \'Ingabe ungumuntu olala ngaphambili, noma olala ngemuva noma olala eceleni?
ULuke Sheven, oyisikhulu esiphezulu sezobuciko kwaCasper, uthe.
\"Kodwa yonke idatha ibonisa ukuthi wonke umuntu uyasebenza.
Ungase ulale endaweni eyodwa, kodwa ngeke uhlale lapho.
\"Ubulula busenkabeni yomkhankaso wokuthengisa kaCasper.
Abantu abathenga okokulala bakhungethwe ulwazi, iningi lalo okuwulwazi lwezobuchwepheshe olungenakuqondakala, kodwa ekugcineni, iningi labantu liyokwaneliswa impilo yabo --
Lokhu kuyisisekelo kakhulu, inkampani ikholelwa.
Lena indlela yokuthengisa, njengokwakheka komkhiqizo, egxile kungqondongqondo yabathengi.
Le ndlela isebenza kahle emkhakheni we-mattress.
U-Barry Schwartz uthe: "Lapho izimpahla ziyinkimbinkimbi kakhulu futhi uzizwa sengathi unobuchwepheshe njengomthengi futhi awunabo, ukukhetha okukodwa kungakhanga," Uprofesa wezengqondo e-Swarthmore, umbhali wencwadi" I-Paradox of Choice: Kungani Okuningi Kuncane. “Kodwa uMnu.
USchwartz uyazibuza ukuthi ikude kangakanani le nombolo. imodeli-ilingana-
Zonke izindlela zinganwetshwa.
Abanye abantu banomuzwa onamandla wokufuna amashidi nemicamelo, kodwa lezi zinto azilona uhlobo lwezinto ezake zakhathaza futhi ziyabiza-
Thenga iminyaka eyishumi njengomatilasi.
\"Kunezifundo ezinhle kakhulu ezibonisa ukuthi impendulo efanele embuzweni othi\" zingaki ukukhetha \"akuyona inketho," esho . \".
\"Ngicabanga ukuthi kuyimfashini futhi angicabangi ukuthi kuzohlala isikhathi eside.
Nokho, ezinye izinkampani zokulala ezintsha seziwuphawu olushiseka ngokweqile. Izwi lika-
Umlomo ushayela ukuthengisa kwabo, abathengi abajabule bayaxoxa ezinkundleni zokuxhumana futhi baphawule ngolwazi lwabo esizeni.
Lapho u-Casper enza iphrojekthi entsha yokuhlola umkhiqizo i-Casper Labs, ilindele amakhulukhulu amakhasimende ukuthi abhalise.
Bangaphezu kuka-15,000 abantu.
UDerek Hells, umsunguli wesizindalwazi sezindaba nokuphawula iSleepopolis, uthe zonke izinkampani ezinkulu zihehe igagasi labalandeli abashiseka ngokweqile.
\"Kuyajabulisa ukucabanga ukuthi abantu bathembekile kumatilasi ngoba yinto oyithenga njalo eminyakeni eyi-8 kuya kwengu-12, kodwa impendulo inamandla kakhulu," esho. \".
\"Zonke izinkampani zicabanga ngemicamelo, amashidi noma amafawundeshini, futhi ngicabanga ukuthi amakhasimende azo aphezulu azobe elangazelele kakhulu uma eqala ukukhipha imikhiqizo emisha.
Abasunguli beCasper bayavuma ukuthi empeleni abazi ukuthi imicamelo namashidi azolethani.
\"Ngesikhathi sifaka i-oda lokuqala lemicamelo namashidi, sancokola ngokuthi into esasiqiniseka ngayo ukuthi inani esili-odile lalingalungile ,\"kusho uKrim.
\"Asazi nje ukuthi sizophutha ngakuphi