Ma ke kahua o nā mea kūʻai aku, ʻoi aku ka maʻalahi o kahi moena maʻalahi ma mua o ka lā.
ʻAʻole pono ka moena e wikiwiki, liʻiliʻi a māmā paha.
ʻAʻole pono e hoʻopaʻa wikiwiki a hoʻohana i ka ikehu liʻiliʻi.
ʻOiai ʻo ka moe moe i kēia manawa e pili ana i nā hana kemika paʻakikī, ʻaʻole ʻo Maomao a me Reed, ʻo ia ka pilikia nui no ka textiles.
Akā ua huikau ka hale kūʻai moena no Jeff Holt, he kanaka paʻi kiʻi ʻoihana i neʻe hou aku nei i Charleston, USA. C.
ʻO kāna hoaaloha a me kāna moena ʻo Tacolike luhi.
E moe ana ma kahi moe, hoʻopili lākou i ko lākou mau pepeiao kānalua i kahi mea kūʻai ikaika a pau loa --
ʻAʻole nā huahana maʻalahi.
"Ua like ia me ka hele ʻana i kahi hale ʻaina me nā koho 200 ma ka papa kuhikuhi," wahi a Holt. \".
\"O nā mea a pau e huikau iā ʻoe.
Ua like ia me ka mea kūʻai kaʻa.
\" I kekahi mau lā ma hope mai, ua paʻa ka paʻa i ka waena o-ka-
ʻO ka ʻeha hope i ke ahiahi, ua lawe ʻo Holt i kāna iPad a kauoha i kahi moena i hiki ʻole iā Casper ke ʻike.
Ke hoʻomaka nei ka mea kūʻai aku i nā moena mai ke kikowaena nerve Manhattan no kahi makahiki.
Ua lilo ʻo ia i $850 no ka hoʻolilo ʻana iā Holt i mea ʻoluʻolu a hoʻomaha hoʻi --
Hāʻawi ka crow i nā mea kūʻai aku i nā hoaaloha, nā hoalauna a me nā mea nūpepa ʻoihana.
ʻO ka mea a Holt i ʻike ʻole ai, hiki iā ia ke koho i kekahi o ʻeono mau hui like i hoʻokumu ʻia i nā makahiki i hala iho nei a hoʻolālā e hoʻokahuli i ka hui nui.
pono-
ʻO ka ʻoihana moe moe a mālama i nā alakaʻi mai nā hui e like me Tempur
He ikaika ka sely a me ka moena i ka pō.
He lōʻihi ka papa inoa a ke ulu nei paha: Casper, Keetsa, Leesa, Saatva, Tuft & Needle and yog bed.
Kapa ʻia lākou ʻo \"beds-in-a-
ʻO ka hui pahu ma muli o ko lākou moena (
koe wale no Saatva)
Nalo nā pūnāwai, pelu ʻia, ʻokiʻoki ʻia a hoʻokomo ʻia i loko o kahi pahu mīkini holoi ma mua o ka hoʻouna ʻia ʻana i ka USS.
Hoʻonui ka ʻōhū i ka wā e wehe ai ka mea kūʻai i ka pahu.
"Ua like ia me kekahi o nā mea pāʻani dinosaur āu i ulu ai i ka wai i kou wā kamaliʻi," wahi a Holt. \".
ʻAʻole ʻokoʻa ka manaʻo pāʻoihana me ka manaʻo o Warby Parker e pili ana i nā aniani a i ʻole nā lole Bonobos: ke kiʻi ʻana i nā huahana kiʻekiʻe, nā huahana maʻalahi, ʻoki ʻana i nā mea kūʻai waena, hoʻokuʻu i nā hoʻolimalima hale kūʻai, a hoʻokomo i nā kumu kūʻai haʻahaʻa, lawelawe noʻonoʻo a me ke kālepa maʻalahi.
ʻO Ben Lerer kahi mea hoʻokele waiwai ma hope o Lerer Hippeau Ventures a me Thrillist.
Ua ʻae koke ʻo Com i ka manaʻo.
Ua loaʻa i kāna hui he $1.
ʻO ka hoʻokomo ʻana ma Casper i Pepeluali 2014 he $6 miliona, ʻāpana o kahi $13 hou.
Augate 10 miliona puni.
"He manawa kūpono loa kēia," wahi a Le. \"
\"I koʻu ʻike ʻana ʻaʻole he poʻe pepehi kanaka kēia poʻe, ua hewa wau.
ʻO "Chris Marsh, nāna i hoʻokumu iā Yogabed i Dekemaba, e pili ana i ka ʻaoʻao ʻeleʻele o ka ʻoihana moena kuʻuna.
"Pono ʻo ia e ʻike: Ua hoʻolilo ʻo Marsh i ka manawa he nui i ke kūʻai ʻana i nā moena ma o nā pōhaku lepo no ka farand-mortar—
ʻO ka mua ma Macy's a laila ke alakaʻi huahana ma ka hui moena, kahi mea kūʻai aku me 2,000 mau hale kūʻai.
E like me kā Marsh i hōʻike ai, ʻo ka hoʻihoʻi maikaʻi ʻana o ka ʻoihana e pili ana i ka huikau o nā mea kūʻai aku.
ʻO ka mea mua, hāʻawi nā mea hana moena i nā inoa he nui i ka huahana like.
ʻO kēia ka mea maʻalahi i nā mea kūʻai like ʻole ke koi i ka laulā kūʻokoʻa o nā huahana, ʻoiai inā he kūʻokoʻa wale nō lākou.
ʻO ke ʻano like ʻole o nā hiʻohiʻona ʻaʻole hiki ke hoʻohālikelike i nā hale kūʻai.
He mea hoʻonāukiuki ke kūʻai aku no ke kaʻa hou;
E noʻonoʻo i ka hana like inā he inoa ʻokoʻa kēlā me kēia mea kūʻai aku no ka kaʻa like.
A laila, ʻoi aku ka liʻiliʻi o ke kumu kūʻai, ʻoi aku ka liʻiliʻi a i ʻole ke kumu kūʻai, ʻaneʻane pau loa i ke kumukūʻai o ka hana ʻana i ka moena.
Ua hana ka 'Oihana R & D o ka hui moena nui, akā pa'akikī ke ha'i i kahi i kū ai ka hana hou a me kahi i ho'omaka ai ke kālepa.
Pono ʻoe i \"Tempur-
Ua lawa anei ka pale ao a i ʻole ka pahu hoʻomanaʻo?
He 'inikua waiwai anei ka \"OptiCool gel\"? Tempur-
Ua hōʻole ʻo Sealy lāua ʻo Serta Simmons, nā mea hana ʻelua o ka ʻoihana e pane i nā nīnau mai ka ʻatikala.
"ʻO kekahi o nā kamaʻilio koʻikoʻi e pili ana i ka mea e hiki ai iā mākou ke hoʻonui i nā kumukūʻai," wahi a Marsh. \".
\"A laila hoʻokaʻawale.
E kūʻai aku mākou i kahi moena no $4,000 a e kūʻai aku mākou i kahi moena like no $3,000.
\"I ka hopena, makaʻu ka poʻe kūʻai aku i ka hoʻololi --
Piliwaiwai me na makahiki o na po hoomaha
Hoʻonui lākou i ke kālā ma mua o ka mea e pono ai.
"Hoʻokumu ʻia nā ʻoihana ma kēia ʻāpana holoʻokoʻa i kēia hopohopo," wahi a Marsh. \". John-
Thomas Marino
Ua ʻike ka mea nāna i hoʻokumu iā Tuft & Needle hiki iā ia ke kūkulu i luna
Brand a me ka pūnaewele.
Akā naʻe, ʻaʻole maopopo ʻo ia e hana ana ʻo ia i moena a hiki i ka wā e ʻoki ʻia ai kāna nila moe he $3,000 ma ke humuhumu ʻana.
"Hāʻimi mākou i kēlā me kēia mea a ʻike mākou hiki ke loaʻa iā mākou nā mea piha no $300 a $350," wahi a Marano. \".
\" Pīhoihoi mākou i ko mākou ʻike ʻana i kēia. “Kiʻekiʻe-
ʻIke ʻia ʻaʻole paʻakikī ka loaʻa ʻana o nā ʻōpala kiʻekiʻe.
Ua ninini ʻia nā ʻano mea kūʻai like ʻole, i ʻoki ʻia e like me kahi ʻāpana nui.
E hoʻololi liʻiliʻi i ka kemika, a ʻoi aku ka ikaika, palupalu, a ʻoi aku ka hanu o ka ʻōpū.
E hoʻopili pono i kekahi huʻa ʻokoʻa, hoʻohui i kahi mea pale ahi e kālua ai, a laila e kālua i kahi nani (
ʻoi aku ka maikaʻi o ka organik)
Ua mākaukau kahi ʻoihana akamai i ka ʻenehana kikohoʻe e komo i ka mākeke.
Loaʻa iā Casper nā mea kūʻai aku ma nā mokuʻāina he 50 a me nā ʻāpana o nā makahiki like ʻole (he 82 makahiki-
Ua loaʻa koke i ka luahine i ka hui ma o ka ʻōlelo aʻoaʻo Facebook).
"ʻO ka manaʻo e kūʻai aku ʻoe i moena no $3,000 a i $5,000 no ka loaʻa ʻana o ka hiamoe maikaʻi o ka pō, he mea hoʻohenehene wale nō ia," wahi a Costco-
Hoʻokumu a Luna Nui
ʻOkoke o kēia mau ʻoihana e ʻōlelo nei ua ʻoi aku ka waiwai o nā puna.
Pela no na ana paa.
Moe maikaʻi ka hapa nui o ka poʻe ma kahi ʻoluʻolu.
ʻO ia ka mea i kūʻai ʻia e ka hōkele.
Eia naʻe, inā he moena ka ʻoihana moena, a laila, ʻo ka wikiwiki o ka hoʻomaka ʻana he pea wale nō. U. S.
Wahi a Furniture Today, hoʻohana nā mea kūʻai aku ma kahi o $ 14 biliona i ka makahiki ma luna o nā moena.
Ma ka manawa like, ʻo ke kūʻai ʻana o Saatva i ka makahiki 2014 he $29 miliona, ʻo kāna ʻoihana ʻekolu makahiki piha.
Ua kūʻai ʻia ʻo Tuft & Needle mai ʻAukake 2013, me nā kūʻai aku he $9 miliona i ka makahiki i hala.
I nā mahina 10 mua o ka wehe ʻana, ua hōʻea ka loaʻa kālā o Casper i $20 miliona.
I kēia manawa, ua ʻae wale ʻo Yogabed lāua ʻo Leesa i nā kauoha mai Nowemapa a me Dekemaba.
He kālā nui kēia no nā hui pēpē.
Akā i ka manaʻo ʻana he $800 ke kumu kūʻai maʻamau o ka moena, ʻaʻole i hoʻoneʻe ka lehulehu ma ka moena hoʻomaka i 100,000 mau moena.
I kēia manawa, ʻoluʻolu ka poʻe pilikua o ka ʻoihana.
ʻO ka makahiki i hala aku nei, ʻo Tempur-
ʻO Sealy, Select Comfort, hui moena, nā kūʻai aku o nā ʻoihana i helu ʻia ʻekolu i ulu ʻia e ka huina o 21% a i $5. 4 biliona.
Ua piʻi ka loaʻa kālā o nā hui ʻekolu i 11% a i $0. 276 biliona.
Ke ulu nei ka mākeke moena ma ke ʻano nui, ʻoiai ʻo ka hoʻokele waiwai maikaʻi e hāʻawi i nā ʻAmelika i hiki ke kūʻai aku i kahi mea i hoʻopaʻa ʻia, e ʻae ana i nā poʻe ʻōpio ke neʻe aku i waho o nā home o ko lākou mau mākua a i kahi hana uku ola.
Hoʻomaka ka hale ma US ma DecemberS. kokoke 1.
1 miliona, aneane pālua ʻia mai ʻelima mau makahiki i hala.
I ka manawa like, makemake nui ka hui moena e kiʻi i nā hale kūʻai hou aʻe, ʻoiai ke hāʻawi nei ia i ka hoʻouna manuahi a me ke kālā.
Paʻa hoʻihoʻi pūnaewele
Ua ʻōlelo ʻo Dan Dietz, ka hope peresidena o ka hui moena kikohoʻe, ʻo ka paepae pūnaewele o ka hui he mea hana nui ia e aʻo ai i nā mea kūʻai aku e kau ma ka hale kūʻai kūʻai kūloko a huli hou i kekahi mau moena.
\"He mea kiʻekiʻe loa kēia, kiʻekiʻe-
E noʻonoʻo i ka huahana, \" wahi a Diz.
\"Ma kahi o 95-98% o nā mea kūʻai aku makemake mau e hana i ka hana ma ka hale kūʻai.
\"Ma Manhattan, ʻoi aku ka nui o nā wahi kūʻai moena ʻo Sleepy's ma ia wahi ma mua o Gap, Whole Foods a me Best Buy i hui pū ʻia.
Me ka lehulehu o ka poʻe i komo i ka pāʻani moena, nui nā nīnau e ala mai: ʻEhia ka nui o ka mākeke e lilo ai ka ʻoihana pilikua?
ʻO wai nā mea hoʻomaka e holomua?
ʻO wai ka mea e hāʻule?
ʻO ia hoʻi: ʻo wai e lilo i puna nui, ʻehia nā puna liʻiliʻi e hiki ke hoʻouka ʻia, a ʻo wai ka mea e moe i ka papahele?
ʻO ka hapa nui o nā mea hou i hōʻike ʻia ʻaʻole lākou i hoʻoweliweli ʻia e nā hoʻomaka ʻē aʻe.
Ua hoʻohālikelike ʻo Yogabed i nā ʻoihana e like me ia i nā mea inu waina i hoʻokahi makahiki i hala. “Ma ka makahiki 2025, [direct-to-
Kūʻai Kikohoʻe Mea Hoʻohana
"He 15% paha o ka ʻoihana," wahi āna. \".
"ʻElima a ʻeono paha o mākou ʻaʻole hiki ke mālama i kēlā nui.
ʻO Mariano o Tuft & Lawe ʻo Needle i kēia ʻāpana i kahi ʻanuʻu.
ʻOi aku ka nui o nā ʻoihana e hoʻohana i kahi hoʻohālike pololei a kikohoʻe, ʻoi aku ka ʻoluʻolu o nā mea kūʻai aku e kūʻai i nā moena ma ka pūnaewele.
\"ʻAʻole like ia me Uber. Lyft;
Ua like ia me Evis.
Ua ʻōlelo ʻo ia.
\"Makemake ka poe e hoohalike.
Makemake lākou i kekahi mau koho.
"ʻOiai ʻo ka hoʻokūkū paʻakikī, ʻo David Wolf, ka mea hoʻokumu a me ka Luna Nui o Leesa, ʻaʻole i hoʻolilo nui i ke kālā ma ke kūʻai aku i kēia manawa.
Manaʻo ʻo ia e uku ʻia ka kauoha piha makahiki mua a Leesa ma kahi o $15 miliona ma 2015.
"ʻO ka mea nui, he ʻoihana haʻihaʻi ia, kahi e hana ai i kahi ʻoihana maikaʻi a maikaʻi hoʻi," wahi a Wolf. \". "He ʻelima kā mākou-
Hōkū helu o ke kanaka hoʻi
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