Iziqalo ezitsha azigcini umatrasi omkhulu ebusuku1

Kwintsimi yempahla yabathengi, i-mattress elula ilula kunosuku.
Umatrasi akufuneki ukuba ukhawuleze, ube mncinci okanye ube khaphukhaphu.
Akuyomfuneko ukuba ibize ngokukhawuleza okanye isebenzise amandla amancinci.
Nangona ngoku izinto zokulala zibandakanya imichiza entsonkothileyo, hayi iMaomao neReed, iseyingxaki enkulu kwilaphu.
Kodwa ivenkile yoomatrasi isabhidekile kuJeff Holt, umfoti ochwepheshile osandula ukufudukela eCharleston, eMelika. C.
Intombi yakhe kunye nomatrasi wakhe odiniweyo weTacolike.
Belele ebhedini, babeka iindlebe zabo ezithandabuzayo kumthengisi ozimiseleyo kwaye ekugqibeleni badinwa--
Ayizizo iimveliso ezilula.
\"Kufana nokuya kwindawo yokutyela enezinketho eziyi-200 kwimenyu," utshilo uHolt . \".
\"Into eyenzayo kukubhidanisa.
Konke kuvakala ngathi ngumthengisi wemoto.
"Kwiintsuku ezimbalwa kamva, ukubambelela kumbindi we-
Iintlungu zomqolo ngokuhlwa, uHolt wakhupha i-iPad yakhe kwaye wayalela umatrasi ukuba uCasper angakwazi ukuwubona-
Ukuqala kwabathengi bebehamba ngeebhedi ukusuka kwiziko lemithambo-luvo yaseManhattan phantse unyaka.
Ichithe i-850 yeedola ukwenza uHolt azive emnandi, ekhululekile-
Unomyayi uxhobisa abathengi abanjalo kubahlobo, abamelwane kunye neentatheli zoshishino.
Into uHolt angazange ayiqonde kukuba angakhetha enye kwiinkampani ezintandathu ezifanayo ezisungulwe kwiminyaka yakutshanje kwaye acwangcise ukubhukuqa inkampani enkulu.
Inzuzo-
Ishishini lokulala kunye nokugcina abaphathi kwiinkampani ezifana neTempur
Ulwandle kunye noomatrasi bomelele ebusuku.
Uluhlu lude kwaye lunokukhula: Casper, Keetsa, Leesa, Saatva, Tuft & Inaliti kunye neebhedi zeyoga.
Babizwa \"iibhedi-kwi-a-
Inkampani yebhokisi ngenxa yomandlalo wabo (
Ngaphandle kweSaatva)
Imithombo elahlekileyo, isongiwe, icudiwe kwaye ifakwe kwibhokisi elingana nomatshini wokuhlamba ngaphambi kokuba ithunyelwe kwi-USS.
Iqamza liyakhula xa umthengi evula ibhokisi.
\"Ifana nenye yezinto zokudlala zedayinaso owakhulela emanzini usengumntwana," utshilo uHolt. \".
Isindululo soshishino asohlukanga kwisimo sengqondo sikaWarby Parker malunga neeglasi okanye iimpahla zeBonobos: ukufumana umgangatho ophezulu, iimveliso ezilula, ukunqanda abathengisi abaphakathi, ukutsiba iirenti zeevenkile, kunye nokutyala imali kumaxabiso aphantsi, inkonzo ecingayo yabathengi kunye nokuthengisa okuguquguqukayo.
UBen Lerer ngungxowankulu welinge emva kweLerer Hippeau Ventures kunye neThrillist.
Com, ngokukhawuleza wamkela ingcamango.
Inkampani yakhe yenza i-$1.
Utyalo-mali eCasper ngoFebruwari 2014 yayiyi-6 yezigidi zeedola, inxalenye ye-13 yeedola ezongezelelweyo.
Agasti 10 million ngeenxa zonke.
"Eli lithuba elicacileyo," utshilo uLe. \"
"Ndathi ndakufumanisa ukuba aba bantu babengababulali, ndandinetyala.
\"UChris Marsh, owaseka iYogabed ngoDisemba, ubhekisa "kwicala elimnyama leshishini loomatrasi bemveli.
"Kufuneka azi: uMarsh uchithe ixesha elininzi ethengisa ibhedi ngezitena ezikude-nodaka-
Okokuqala eMacy's kwaye emva koko ngumlawuli wemveliso kwinkampani yoomatrasi, umthengisi onevenkile ezimalunga nama-2,000.
Njengoko uMarsh ebonisile, imbuyekezo enomtsalane yeshishini isekelwe ikakhulu ekubhidekeni kwabathengi.
Okokuqala, abavelisi bomandlalo banika amagama amaninzi kwimveliso enye.
Oku kwenza kube lula kubathengisi abahlukeneyo ukuba babange uluhlu olukhethekileyo lweemveliso, nokuba ngaba zikhethekileyo kuphela.
Uthotho olubonakala lungenasiphelo lweemodeli lwenza ukuba kube nzima ukuthelekisa iivenkile.
Ukuxoxisana ngemoto entsha kuyacaphukisa;
Khawucinge ngenkqubo efanayo ukuba umthengisi ngamnye unegama elahlukileyo lemoto enye.
Emva koko ixabiso, elingaphezulu okanye elingaphantsi kwe-arbitral, liphantse liphume ngokupheleleyo kwiindleko zokuvelisa umatrasi.
Isebe le-R & D lenkampani yoomatrasi enkulu lenze umsebenzi omangalisayo, kodwa bekunzima ukuxela apho ukuveliswa kwezinto ezintsha kume nalapho kuqale khona ukuthengisa.
Ngaba uyafuna \"Tempur-
Ngaba i-cloud buffer okanye iqamza lememori lilungile ngokwaneleyo?
Ingaba \"ijeli ye-OptiCool\" yi-inshurensi yexabiso? Tempur-
U-Sealy kunye no-Serta Simmons, abavelisi ababini abaphezulu kwishishini, banqabile ukuphendula imibuzo ekweli nqaku.
"Enye yeengxoxo ezibalulekileyo ihlala ijikeleze indlela esinokuwanyusa ngayo amaxabiso," utshilo uMarsh. \".
\"Emva koko ukwahlulahlula.
Siza kuthengisa umatrasi nge-4,000 yeedola kwaye siya kuthengisa umatrasi ofanayo nge-3,000 yeedola.
\"Ekugqibeleni, abathengi bayoyika ukonakalisa --
Ukungcakaza ngeminyaka yobusuku obungaphumliyo
Badla ngokuchitha imali eninzi kunokuba bayifunayo.
"Iinkampani kulo lonke udidi zisekelwe kolu xhala," utshilo uMarsh. \". UYohane-
UThomas Marino
Umseki weTuft & Inaliti uyazi ukuba unokwakha phezulu
Ibhrendi kunye newebhusayithi.
Noko ke, wayengaqinisekanga ukuba uza kuwenza umatrasi de akhuphe inaliti yakhe yebhedi exabisa ii-R3 000 ngokuyithunga.
"Silandele imathiriyeli nganye kwaye saqonda ukuba sinokufumana izinto ezipheleleyo ngeedola ezingama-300 ukuya kwi-350 yeedola," utshilo uMarano. \".
\"Samangaliswa xa sibona oku. ”Phezulu-
Kuyavela ukuba amaqamza akumgangatho ophezulu akunzima ukuwafumana.
Iintlobo ngeentlobo zabathengisi zayigalela ngokuqhubekayo, yasikwa njengeqhekeza elikhulu letshizi.
Guqula i-chemistry encinci, kwaye i-foam iya kuba yomelele, ithambile, okanye iphefumle ngakumbi.
Gcoba ngononophelo igwebu elahlukileyo, yongeza into ebambe idangatye ukuze ubhake, kwaye emva koko ubhake kwindawo entle (
Ngokukhethekileyo i-organic)
Umrhwebi onobuchule kwitekhnoloji yedijithali ulungele ukungena emarikeni.
ICasper ngoku inabathengi kuwo onke amazwe angama-50 kunye nemimandla yobudala obahlukeneyo (iminyaka engama-82-
Ixhegokazi mva nje lifumene inkampani ngengcebiso kaFacebook).
"Umbono wokuba kufuneka uthenge umatrasi nge-$3,000 ukuya kwi-5,000 yeedola ukuze ulale kamnandi yintsomi nje," inkampani iCostco-
Umseki kunye neGosa eliLawulayo eliyiNtloko
Phantse zonke ezi nkampani zithi imithombo ixabiseke kakhulu.
Kunjalo ke nangamanyathelo aqinileyo.
Abantu abaninzi balala kakuhle kwindawo etofotofo.
Yiloo nto ethengwe yihotele.
Nangona kunjalo, ukuba imboni ye-mattress yi-mattress, ngoko ke i-rash ye-startup iya kuba yi-ertyisi nje. U. S.
Ngokutsho kweFenitshala namhlanje, abathengi bachitha malunga ne-14 yeebhiliyoni zeedola ngonyaka kumatrasi.
Kwangaxeshanye, intengiso ye-Saatva ngo-2014 yayizizigidi ezingama-29 zeedola, ishishini layo lesithathu elipheleleyo.
I-Tuft & Inaliti sele ithengiswa ukususela ngo-Agasti 2013, kunye neentengiso ze-9 yezigidi zeedola kunyaka odlulileyo.
Kwiinyanga ezili-10 zokuqala zokuvula, ingeniso kaCasper yafikelela kwi-20 yezigidi zeedola.
Ngeli xesha, iYogabed kunye noLeesa bamkele iiodolo kuphela ukusukela ngoNovemba nangoDisemba.
Le yimali eninzi kwibhetshi yeenkampani zabantwana.
Kodwa xa kucingwa ukuba i-avareji yexabiso lomandlalo yi-$800, isihlwele ekuqaleni komandlalo asikahambisi iibhedi ezili-100,000 okwangoku.
Okwangoku, iingxilimbela zeshishini zisakhululekile.
Kunyaka ophelileyo, iTempur-
Sealy, Khetha iComfort, inkampani yoomatrasi, intengiso yeenkampani ezintathu ezinkulu ezidwelisiweyo ikhule nge-21% ukuya kwi-5 yeedola. 4 yeebhiliyoni.
Iingeniso zeenkampani ezintathu zinyuke nge-11% ukuya kwi-0 yeedola. 276 billion.
Imarike yoomatrasi iyakhula ngokubanzi, njengoko uqoqosho olunethemba lunika abantu baseMelika amandla okurhweba ngento ethintelweyo, evumela abantu abatsha ukuba baphume kumakhaya abazali babo baye kwimisebenzi endilisekileyo enika ubomi.
Izindlu ziqala e-US ngoDisemba. ubethe phantse u-1.
1 million, phantse iphindwe kabini kwiminyaka emihlanu eyadlulayo.
Kwangaxeshanye, inkampani yoomatrasi ilangazelela ukufumana iivenkile ezininzi, nangona ngoku ibonelela ngenqanawa yasimahla kunye nemali.
Isiqinisekiso sokubuyisela imali kwi-Intanethi
UDan Dietz, usekela mongameli wenkampani yoomatrasi yedijithali, uthe iqonga lewebhu lenkampani ikakhulu sisixhobo sokufundisa abathengi ukuba baziphose kudederhu lweevenkile zasekuhlaleni kwaye bajike baphindaphinde kwezinye iibhedi.
"Lo ngumgangatho ophezulu kakhulu, ophezulu-
Cinga ngemveliso, "utsho uDiz.
\" Malunga ne-95-98% yabathengi basafuna ukwenza isivumelwano evenkileni.
\"EManhattan, umthengisi woomatrasi i-Sleepy's uneendawo ezininzi kule ndawo kuneGap, ukutya okuPheleleyo kunye neBest Buy zidityanisiwe.
Ngobuninzi babathathi-nxaxheba kumdlalo we-mattress, imibuzo emininzi iyavela: Singakanani isabelo semarike esiya kulahlekelwa ngumsebenzi omkhulu?
Zeziphi iziqalo eziza kuphumelela?
Yiyiphi eya kusilela?
Ngamanye amazwi: ngubani oya kuba yicephe elikhulu, zingaphi iicephe ezincinci ezinokulayishwa, kwaye ngubani oya kugqiba ukulala phantsi?
Uninzi lwabangeneleli abatsha baxele ukuba abasongelwanga ngamanye amaqalo.
UYogabed wathelekisa iinkampani ezinjengaye nabenzi bewayini kwiminyaka elishumi eyadlulayo. "Ngo-2025, [ngqo-ku-
Consumer Digital Sales
"Inokuba yi-15% yeshishini," watsho . \".
"Abahlanu okanye abathandathu kuthi abanakukwazi ukumelana naloo nto.
UMariano waseTuft & Inaliti ithatha olu didi inyathelo elinye ukuya phambili.
Okukhona iinkampani ezininzi ezisebenzisa imodeli ethe ngqo nedijithali, kokukhona abathengi bekhululekile ukuthenga oomatrasi kwi-intanethi.
\"Ayifani no-Uber. Lyft;
Kufana no-Evis.
Uthe.
\"Abantu bafuna ukuthelekisa.
Bafuna ukhetho olumbalwa.
"Ngaphandle kokhuphiswano oluqatha, uDavid Wolf, umseki kunye ne-CEO ye-Leesa, akachithi nemali eninzi ekuthengiseni okwangoku.
Ulindele ukuba umyalelo wokuqala ka-Leesa wonyaka opheleleyo uhlawuliswe ubuncinci i-15 lezigidi zeedola ngo-2015.
"Ngokusisiseko, "lishishini elonakeleyo, elenza libe lishishini elimangalisayo, elimangalisayo," utshilo uWolf. \". “Sinesihlanu-
Ukalo lwenkwenkwezi yomntu obuyayo