Iziqalo Ezintsha Azigcini Umatilasi Omkhulu Ebusuku1

Emkhakheni wezimpahla zabathengi, umatilasi olula ulula kunosuku.
Umatilasi awudingi ukuthi usheshe, ube mncane noma ube lula.
Ayidingi ukushaja ngokushesha noma ukusebenzisa amandla amancane.
Nakuba okokulala manje kuhilela ukwakheka kwamakhemikhali okuyinkimbinkimbi, hhayi i-Maomao ne-Reed, kuseyinkinga enkulu ezindwangu.
Kodwa isitolo sikamatilasi sisadidekile kuJeff Holt, umthwebuli wezithombe ochwepheshe osanda kuthuthela e-Charleston, e-USA. C.
Intombi yakhe kanye nomatilasi wakhe onjenge-Tacolike okhathele.
Belele embhedeni, babeke izindlebe zabo zokungabaza kumthengisi oqinile futhi ekugcineni bakhathala --
Akuyona imikhiqizo elula.
\"Kufana nokuya endaweni yokudlela enezinketho ezingu-200 kumenyu," kusho u-Holt . \".
\"Konke ekwenzayo kuyakudida.
Konke kuzwakala njengomthengisi wezimoto.
\"Ezinsukwini ezimbalwa kamuva, ukubamba phakathi nendawo-
Ubuhlungu beqolo kusihlwa, uHolt wakhipha i-iPad yakhe futhi wayala umatilasi uCasper ayengakwazi ukuwubona.
Ukuqala kwabathengi bekulokhu kudayisa imibhede kusukela esikhungweni sezinzwa saseManhattan cishe unyaka.
Kuchithe u-$850 ukwenza u-Holt azizwe njengeqembu elimnandi nelikhululekile --
Igwababa linika amandla abathengi abanjalo kubangani, omakhelwane kanye nezintatheli zebhizinisi.
UHolt ayengakuqapheli ukuthi wayengakhetha enye yezinkampani ezifanayo cishe eziyisithupha ezethulwe eminyakeni yamuva futhi ahlele ukuketula inkampani enkulu.
Inenzuzo-
Ibhizinisi lokulala futhi ugcine abaphathi abavela ezinkampanini ezifana ne-Tempur
I-Sealy kanye nomatilasi kunamandla ebusuku.
Uhlu lude futhi lungase lukhule: uCasper, Keetsa, Leesa, Saatva, Tuft & Imibhede yenaliti kanye neyoga.
Babizwa \"imibhede-e-a-
I-Box Company ngenxa kamatilasi wabo (
Ngaphandle kwe-Saatva)
Iziphethu ezingekho, ezigoqiwe, ezigoqiwe futhi zafakwa ebhokisini elingangomshini wokuwasha ngaphambi kokuthunyelwa e-USS.
Ibhamuza liyakhula lapho umthengi evula ibhokisi.
\"Kufana nelinye lamathoyizi e-dinosaur owakhulela emanzini useyingane," kusho uHolt. \".
Isiphakamiso sebhizinisi asihlukile esimweni sengqondo sika-Warby Parker mayelana nezibuko noma izingubo ze-Bonobos: ukuthola ikhwalithi ephezulu, imikhiqizo elula, ukunqamula abathengisi abaphakathi nendawo, ukweqa ukuqashwa kwezitolo, nokutshala amanani aphansi, isevisi yamakhasimende ecabangelayo kanye nokumaketha okuvumelana nezimo.
U-Ben Lerer ungunxiwankulu webhizinisi ngemuva kwe-Lerer Hippeau Ventures kanye ne-Thrillist.
Com, ngokushesha wawamukela umqondo.
Inkampani yakhe yenza u-$1.
Ukutshalwa kwezimali ku-Casper ngoFebhuwari 2014 kwakungu-$6 wezigidi, ingxenye yemali engu-$13 eyengeziwe.
Agasti 10 million round.
\"Leli yithuba elisobala kakhulu," kusho uLe. \"
"Ngithe uma ngithola ukuthi laba bantu akubona ababulali, ngaba necala.
\"UChris Marsh, owasungula i-Yogabed ngoDisemba, ubhekisela\" ohlangothini olumnyama lwebhizinisi likamatilasi elivamile.
"Kufanele azi: UMarsh uchithe isikhathi esiningi ethengisa izingubo zokulala ngezitini kuze kube manje -
Okokuqala kwaMacy's bese kuba umqondisi wemikhiqizo enkampanini kamatilasi, umthengisi onezitolo ezingaba ngu-2,000.
Njengoba i-Marsh ifakazele, izinzuzo ezihlaba umxhwele zomkhakha zincike kakhulu ekudidekeni kwamakhasimende.
Okokuqala, abakhiqizi bakamatilasi banikeza amagama amaningi emkhiqizweni ofanayo.
Lokhu kwenza kube lula kubathengisi abahlukahlukene ukuthi bafune uhla olukhethekile lwemikhiqizo, noma ngabe ikhethekile.
Uchungechunge olubonakala lungapheli lwamamodeli nalo lwenza kube nzima ukuqhathanisa izitolo.
Ukuxoxisana ngemoto entsha kuyacasula;
Cabanga ngenqubo efanayo uma umdayisi ngamunye enegama elihlukile lemoto efanayo.
Khona-ke intengo, engaphezulu noma engavamile, icishe iphume ngokuphelele ezindlekweni zokukhiqiza umatilasi.
Umnyango we-R & D wenkampani kamatilasi omkhulu wenze umsebenzi omangalisayo, kodwa bekunzima ukusho ukuthi ukuqamba okusha kuma kuphi nokuthi ukumaketha kuqale kuphi.
Ingabe udinga \"Tempur-
Ingabe ibhafa yefu noma ibhamuza lememori lilungile ngokwanele?
Ingabe \"ijeli ye-OptiCool\" umshwalense wenani? I-Tempur-
U-Sealy no-Serta Simmons, abakhiqizi ababili abahamba phambili embonini, benqabile ukuphendula imibuzo evela esihlokweni.
\"Enye yezingxoxo ezibalulekile ihlezi imayelana nokuthi singanyusa kanjani amanani," kusho u-Marsh . \".
\"Bese kuhlukaniswa.
Sizothengisa umatilasi ngo-$4,000 futhi sizothengisa umatilasi ofanayo ngo-$3,000.
\"Ekugcineni, abathengi bayesaba ukulimaza --
Gembula ngeminyaka yobusuku obungaphumuli
Bavame ukusebenzisa imali eningi kunaleyo abayidingayo.
\"Izinkampani ezikuso sonke isigaba zisekelwe kulokhu kukhathazeka," kusho u-Marsh . \". John-
Thomas Marino
Umsunguli we-Tuft & Inaliti uyazi ukuthi angakha phezulu
Ibhrendi kanye newebhusayithi.
Nokho, wayengenaso isiqiniseko sokuthi wayezokwenza umatilasi kuze kube yilapho esehlinza inaliti yakhe engu-$3,000 ngokuyithunga.
\"Silandelele into ngayinye futhi sabona ukuthi singathola konke okubalulekile ngo-$300 kuya ku-$350," kusho uMarano . \".
\"Samangala lapho sibona lokhu. ”Phezulu-
Kuvela ukuthi amabhamuza ekhwalithi ephezulu akunzima ukuwathola.
Abathengisi abahlukahlukene bawuthulula ngokuqhubekayo, wasikwa njengocezu olukhulu lukashizi.
Shintsha i-chemistry kancane, futhi igwebu liyoba namandla, lithambile, noma liphefumule kakhulu.
Gcoba ngokucophelela igwebu elihlukile, engeza into ebambezela ilangabi ukuze ubhake, bese ubhaka okubabazekayo (
Ngokukhethekile i-organic)
Usomabhizinisi owazi kahle ubuchwepheshe bedijithali usekulungele ukungena emakethe.
I-Casper manje inamakhasimende kuzo zonke izifundazwe ezingu-50 nezifunda zeminyaka ehlukene (iminyaka engu-82-
Lesi salukazi sisanda kuthola inkampani ngezincomo zikaFacebook).
\"Umbono wokuthi kufanele uthenge umatilasi ngo-$3,000 kuya ku-$5,000 ukuze ulale kahle uyinkohliso nje,"'s Costco- yenkampani
Umsunguli kanye noMphathi Omkhulu
Cishe zonke lezi zinkampani zithi iziphethu zibaliwe kakhulu.
Kungokufanayo nangezinyathelo eziqinile.
Abantu abaningi balala kahle endaweni ethokomele.
Yilokho ihhotela elikuthengile.
Kodwa-ke, uma imboni ye-mattress ingumatilasi, khona-ke ukuqubuka kokuqala kuzoba nje ipea. U. S.
Ngokusho kweFurniture Today, abathengi bachitha cishe amaRandi ayizigidi eziyizinkulungwane ezingu-14 ngonyaka kumatilasi.
Ngesikhathi esifanayo, ukuthengiswa kwe-Saatva ngo-2014 kwakuyi-$ 29 million, ibhizinisi layo lesithathu lonyaka ogcwele.
I-Tuft & Inalithi ibilokhu idayiswa kusukela ngo-Agasti 2013, ngokuthengiswa kwezigidi ezingu-$9 ngonyaka odlule.
Ezinyangeni zokuqala eziyi-10 zokuvulwa, imali kaCasper ifinyelele ku-$20 million.
Ngaleso sikhathi, i-Yogabed ne-Leesa bamukele ama-oda kusukela ngoNovemba nangoDisemba.
Lena inani elikhulu lemali yeqoqo lezinkampani zezingane.
Kodwa uma sicabanga ukuthi inani lentengo likamatilasi lingu-$800, isixuku ekuqaleni kukamatilasi asikakayisusi imibhede engu-100,000 kuze kube manje.
Khonamanjalo, izikhondlakhondla zemboni zisakhululekile.
Ngonyaka odlule, i-Tempur-
I-Sealy, i-Select Comfort, inkampani kamatilasi, ukuthengiswa kwezinkampani ezintathu ezinkulu ezisohlwini kukhule ngesamba esingama-21% kuya ku-$5. 4 billion.
Inzuzo yalezi zinkampani ezintathu inyuke ngo-11% yafinyelela ku-$0. 276 billion.
Imakethe kamatilasi iyakhula ngokujwayelekile, njengoba umnotho onethemba unikeza abantu baseMelika ikhono lokuhweba okuthile okuvikelwe, okuvumela abantu abasha abaningi ukuba bashiye amakhaya abazali babo baye emisebenzini ehloniphekile eholela impilo.
Izindlu ziqala e-US ngo-DecemberS. shaya cishe u-1.
1 million, okucishe kwaphindeka kabili eminyakeni emihlanu edlule.
Ngesikhathi esifanayo, inkampani kamatilasi ilangazelela ukuthola izitolo eziningi, nakuba manje inikeza ukuthunyelwa kwamahhala nemali.
Isiqinisekiso sokubuyiselwa imali ku-inthanethi
U-Dan Dietz, iphini likamongameli wenkampani kamatilasi yedijithali, uthe inkundla yewebhu yenkampani iyithuluzi lokufundisa abathengi ukuthi bahlale enxanxatheleni yezitolo yasendaweni bese bephenduka bephindaphinda kweminye imibhede.
\"Lokhu kuwukuthinta okuphezulu kakhulu, okuphezulu-
Cabangela umkhiqizo, \"kusho u-Diz.
\"Cishe u-95-98% wamakhasimende asafuna ukwenza isivumelwano esitolo.
\"E-Manhattan, umthengisi kamatilasi Sleepy's unezindawo eziningi endaweni kune-Gap, Whole Foods kanye ne-Best Buy kuhlangene.
Ngobuningi babahlanganyeli emdlalweni kamatilasi, imibuzo eminingi ephakamayo: Ingakanani isabelo semakethe esizolahlekelwa yimali enkulu yemboni?
Yiziphi iziqalo ezizophumelela?
Iyiphi ezohluleka?
Ngamanye amazwi: ubani ozoba isipuni esikhulu, zingaki izinkezo ezincane ezingalayishwa, futhi ubani ozogcina elele phansi?
Iningi labasanda kungena libike ukuthi abasatshiswanga ezinye iziqalo.
I-Yogabed iqhathanise izinkampani ezinjengaye nabakhi bewayini eminyakeni eyishumi edlule. "Ngo-2025, [iqondise ngqo ku-
Ukuthengiswa Kwedijithali Yabathengi
\"Kungaba u-15% webhizinisi," esho . \".
\"Abahlanu noma abayisithupha bethu abakwazi ukuphatha okungako.
U-Mariano wase-Tuft & Inalithi ithatha lesi sigaba isinyathelo esisodwa ukuya phambili.
Uma izinkampani eziningi ezisebenzisa imodeli eqondile nedijithali, abathengi bazokhululeka kakhulu ukuthenga omatilasi ku-inthanethi.
\"Ayifani ne-Uber. I-Lyft;
Kufana no-Evis.
Wathi.
\"Abantu bafuna ukuqhathanisa.
Bafuna ukukhetha okumbalwa.
"Naphezu kokuncintisana okukhulu, u-David Wolf, umsunguli kanye ne-CEO ye-Leesa, akachithi ngisho nemali eningi ekukhangiseni okwamanje.
Ulindele ukuthi i-oda lokuqala lika-Leesa lonyaka wonke likhokhiswe okungenani u-$15 million ngo-2015.
\"Eqinisweni, imboni ephukile, okuyenza ibe yibhizinisi elimangalisayo, elimangalisayo," kusho uWolf. \". “Sinezinhlanu-
Isilinganiso senkanyezi somuntu obuyayo