Oyambitsa Atsopano Sakusunga Mattress Aakulu Usiku1

M'munda wa zinthu zogula, matiresi osavuta ndi osavuta kuposa tsiku.
matiresi safunikira kukhala othamanga, ocheperako kapena opepuka.
Sichifunika kulipira mwachangu kapena kugwiritsa ntchito mphamvu zochepa.
Ngakhale zoyala tsopano zikuphatikiza kupanga mankhwala ovuta, osati Maomao ndi Reed, akadali vuto lalikulu kwa nsalu.
Koma malo ogulitsira matiresi akadali osokonezeka kwa Jeff Holt, katswiri wojambula zithunzi yemwe posachedwapa anasamukira ku Charleston, USA. C.
Chibwenzi chake ndi matiresi ake otopa a Tacolike.
Atagona pabedi, anatchera makutu awo okayikakayika kwa wogulitsa wakhama ndipo pamapeto pake adatopa --
Osati zinthu zosavuta.
\"Zili ngati kupita kumalo odyera omwe ali ndi zosankha 200 pa menyu," adatero Holt. \".
\"Zonsezi zimakusokonezani.
Zonse zimamveka ngati wogulitsa magalimoto.
"Masiku angapo pambuyo pake, kugwirana pakati pa-
Kupweteka kwa msana madzulo, Holt anatulutsa iPad yake ndikulamula matiresi omwe Casper sakanatha kuyiwona.
Oyambitsa ogula akhala akugulitsa mabedi kuchokera ku Manhattan nerve center kwa pafupifupi chaka.
Zinawononga $ 850 kuti apangitse Holt kumva ngati wokoma, womasuka --
Khwangwala akupatsa mphamvu ogula ngati awa kwa abwenzi, anansi ndi atolankhani abizinesi.
Chomwe Holt sanazindikire ndikuti atha kusankha imodzi mwamakampani asanu ndi limodzi ofanana omwe adakhazikitsidwa mzaka zaposachedwa ndikukonzekera kusokoneza kampani yayikulu.
Phindu-
Bizinesi yogona ndikusunga oyang'anira kumakampani ngati Tempur
Sealy ndi matiresi ndi zamphamvu usiku.
Mndandandawu ndi wautali ndipo ukhoza kukula: Casper, Keetsa, Leesa, Saatva, Tuft & Mabedi a singano ndi yoga.
Iwo amatchedwa \"bedi-mu-a-
Box Company chifukwa cha matiresi awo (
Kupatula Saatva)
Akasupe osowa, opindidwa, ophwanyidwa ndi kuyika mu bokosi la kukula kwa makina ochapira asanatumizidwe ku USS.
Kuwira kumakula pamene wogula atsegula bokosi.
"Zili ngati chimodzi mwa zidole za dinosaur zomwe mudakulira m'madzi mudakali mwana," adatero Holt. \".
Malingaliro abizinesi siwosiyana ndi malingaliro a Warby Parker okhudza magalasi kapena zovala za Bonobos: kupeza zinthu zapamwamba kwambiri, zinthu zosavuta, kudula ogulitsa, kudumpha kubwereketsa masitolo, ndikuyika ndalama pamitengo yotsika, ntchito zamakasitomala oganiza bwino komanso kutsatsa kosinthika.
Ben Lerer ndi venture capitalist kumbuyo kwa Lerer Hippeau Ventures ndi Thrillist.
Com, posakhalitsa anavomereza lingalirolo.
Kampani yake idapanga $1.
Investment ku Casper mu February 2014 inali $ 6 miliyoni, gawo la $ 13 yowonjezera.
August 10 miliyoni kuzungulira.
"Uwu ndi mwayi woonekeratu," adatero Le. \"
"Nditazindikira kuti anthuwa sanali akupha, ndinali ndi mlandu.
\"Chris Marsh, yemwe adayambitsa Yogabed mu Disembala, amatanthauza \" mbali yamdima yamabizinesi achikhalidwe cha matiresi.
"Ayenera kudziwa: Marsh wathera nthawi yambiri akugulitsa zofunda kudzera mu njerwa -
Poyamba ku Macy's ndiyeno wotsogolera zinthu pakampani ya matiresi, wogulitsa yemwe ali ndi masitolo pafupifupi 2,000.
Monga Marsh watsimikizira, kubweza kochititsa chidwi kwamakampani kumatengera chisokonezo chamakasitomala.
Choyamba, opanga matiresi amapereka mayina angapo kuzinthu zomwezo.
Izi zimapangitsa kuti zikhale zosavuta kwa ogulitsa osiyanasiyana kuti adzitengere mitundu yosiyanasiyana yazinthu, ngakhale zitangokhala zokhazokha.
Mitundu yowoneka ngati yopanda malire imapangitsanso kukhala kosatheka kufananiza masitolo.
Kukambirana za galimoto yatsopano kumakwiyitsa;
Tangoganizani njira yomweyo ngati wogulitsa aliyense ali ndi dzina losiyana la galimoto imodzi.
Ndiye mtengo wake, womwe umakhala wosasinthasintha, watsala pang'ono kuchoka pamtengo wopangira matiresi.
Dipatimenti ya R & D ya kampani yaikulu ya matiresi inachita ntchito yodabwitsa, koma zinali zovuta kudziwa kumene luso linayima komanso kumene malonda anayambira.
Kodi muyenera \"Tempur-
Kodi buffer yamtambo kapena kuwira kwa kukumbukira kuli bwino mokwanira?
Kodi ndi inshuwaransi ya mtengo wa \"OptiCool gel\"? Tempur-
Sealy ndi Serta Simmons, opanga awiri apamwamba pamakampaniwo, anakana kuyankha mafunso kuchokera m'nkhaniyi.
"Imodzi mwazokambirana zofunika nthawi zonse imakhala yozungulira momwe tingakwezere mitengo," adatero Marsh. \".
\"Ndiye kugawanika.
Tigulitsa matiresi ndi $4,000 ndipo tigulitsa matiresi ofanana ndi $3,000.
\"Pamapeto pake, ogula akuwopa kuwononga --
Kutchova juga ndi zaka zosakhazikika usiku
Amakonda kugwiritsa ntchito ndalama zambiri kuposa momwe amafunikira.
"Makampani omwe ali m'gulu lonseli adatengera nkhawayi," adatero Marsh. \". Yohane-
Thomas Marino
Woyambitsa Tuft & Singano amadziwa kuti akhoza kumanga pamwamba
Brand ndi tsamba.
Komabe, sanali wotsimikiza kuti apanga matiresi mpaka pamene atadula singano yake yokwana madola 3,000 mwa kusoka.
"Tidatsata chilichonse ndikuzindikira kuti titha kupeza zonse $300 mpaka $350," adatero Marano. \".
"Tidadabwa titaona izi. "Wamkulu-
Zikuoneka kuti thovu apamwamba si ovuta kupeza.
Ogulitsa osiyanasiyana adazitsanulira mosalekeza, ndikudula ngati chidutswa chachikulu cha tchizi.
Sinthani chemistry pang'ono, ndipo chithovucho chimakhala champhamvu, chofewa, kapena chopumira.
Mosamala ikani thovu losiyana, onjezerani zinthu zina zowotcha moto kuti muphike, kenaka muphike muzowoneka bwino (
makamaka organic)
Wochita bizinesi yemwe ali wodziwa bwino zamakono zamakono ali wokonzeka kulowa mumsika.
Casper tsopano ali ndi makasitomala m'maboma onse 50 ndi zigawo za mibadwo yosiyana (wazaka 82-
Mayi wachikulire posachedwapa adapeza kampaniyo kudzera pamalingaliro a Facebook).
"Lingaliro loti ugule matiresi kwa $3,000 mpaka $5,000 kuti ugone bwino ndi nthabwala chabe," kampaniyo Costco-
Woyambitsa ndi Chief Executive Officer
Pafupifupi makampani onsewa amati akasupe ndi amtengo wapatali.
N'chimodzimodzinso ndi miyeso yolimba.
Anthu ambiri amagona bwino m’malo abwino.
Ndi zomwe hoteloyo idagula.
Komabe, ngati makampani a matiresi ndi matiresi, ndiye kuti zidzolo zoyambira zidzakhala nsabwe. U. S.
Malinga ndi Furniture Today, ogula amawononga pafupifupi $14 biliyoni pachaka kugula matiresi.
Nthawi yomweyo, malonda a Saatva mu 2014 anali $ 29 miliyoni, bizinesi yake yachitatu yazaka zonse.
Tuft & Singano yakhala ikugulitsidwa kuyambira August 2013, ndi malonda a $ 9 miliyoni chaka chatha.
M'miyezi 10 yoyamba yotsegulira, ndalama za Casper zidafika $20 miliyoni.
Pakadali pano, Yogabed ndi Leesa angovomera maoda kuyambira Novembala ndi Disembala.
Izi ndi ndalama zochuluka kwambiri kwa gulu lamakampani la ana.
Koma poganiza kuti mtengo wapakati wa matiresi ndi $800, unyinji woyambira matiresi sunasunthebe mabedi 100,000.
Pakadali pano, zimphona zamakampani akadali omasuka.
Chaka chatha, Tempur-
Sealy, Select Comfort, kampani ya matiresi, malonda a makampani atatu akuluakulu omwe adatchulidwa adakula ndi 21% mpaka $ 5. 4 biliyoni.
Phindu lamakampani atatuwa lidakwera 11% mpaka $0. 276 biliyoni.
Msika wa matiresi ukukulirakulira, chifukwa chuma chomwe chili ndi chiyembekezo chimapangitsa kuti anthu aku America azitha kugulitsa china chake chomwe chilibe vuto, kulola achinyamata ambiri kuchoka mnyumba za makolo awo kupita kukagwira ntchito zabwino zopatsa moyo.
Nyumba zimayamba ku US mu DecemberS. kugunda pafupifupi 1.
1 miliyoni, pafupifupi kuwirikiza kawiri kuposa zaka zisanu zapitazo.
Nthawi yomweyo, kampani ya matiresi ikufunitsitsa kupeza masitolo ambiri, ngakhale tsopano imapereka kutumiza kwaulere komanso ndalama.
Chitsimikizo chobwezera pa intaneti
Dan Dietz, wachiwiri kwa purezidenti wa kampani ya digito ya matiresi, adati tsamba lawebusayiti la kampaniyo ndi chida chophunzitsira ogula kuti azicheza m'misika yam'deralo ndikutembenuza mobwerezabwereza mabedi ena.
"Uku ndi kukhudza kwambiri,
Ganizirani za malonda, "akutero Diz.
"Pafupifupi 95-98% yamakasitomala akufunabe kuchita malonda m'sitolo.
"Ku Manhattan, ogulitsa matiresi a Sleepy ali ndi malo ambiri mderali kuposa Gap, Whole Foods ndi Best Buy ataphatikiza.
Chifukwa cha kuchuluka kwa omwe atenga nawo gawo pamasewera a matiresi, mafunso ambiri amabuka: Kodi chimphona chamakampani chidzataya ndalama zingati?
Ndi zoyambira ziti zomwe zidzakula bwino?
Ndi iti yomwe idzalephere?
M’mawu ena: ndani adzakhala supuni yaikulu, ndi spoons zingati zazing’ono zomwe zingakwezedwe, ndipo ndani adzagona pansi?
Ambiri mwa omwe adalowa kumene adanenanso kuti sanawopsezedwe ndi zoyambitsa zina.
Yogabed anayerekezera makampani ngati iye ndi opanga vinyo zaka khumi zapitazo. "Pofika 2025, [mwachindunji kwa-
Consumer Digital Sales
"Ikhoza kukhala 15% ya bizinesi," adatero. \".
"Asanu kapena asanu ndi limodzi aife sitingathe kuchita zambiri.
Mariano waku Tuft & Singano imatengera Gululi sitepe imodzi patsogolo.
Makampani omwe amatengera njira yachindunji komanso ya digito, ogula amakhala omasuka kwambiri kugula matiresi pa intaneti.
\"Sizofanana ndi Uber. Lyft;
Zili ngati Evis.
Iye anatero.
\"Anthu akufuna kufananiza.
Amafuna zosankha zingapo.
"Ngakhale pali mpikisano wowopsa, David Wolf, woyambitsa ndi CEO wa Leesa, sawononga ngakhale ndalama zambiri pakutsatsa pakadali pano.
Akuyembekeza kuti lamulo loyamba la Leesa la chaka chonse liperekedwe osachepera $ 15 miliyoni mu 2015.
"Chofunikira, ndi bizinesi yosweka, zomwe zimapangitsa kuti ikhale bizinesi yabwino kwambiri," adatero Wolf. \". "Tili ndi zisanu-
Mavoti a nyenyezi a munthu wobwerera