Yemhando yepamusoro Chitubu Metiresi, Roll Up Metiresi Mugadziri muChina.
Mumunda wezvinhu zvevatengi, metiresi yakapusa iri nyore kupfuura zuva.
Metiresi haidi kukurumidza, diki kana kureruka.
Hachidi kubhadharisa nekukurumidza kana kushandisa simba shoma.
Kunyangwe zvekurara zvino zvichisanganisira kuumbwa kwemakemikari kwakaoma, kwete Maomao neReed, richiri dambudziko guru kumachira.
Asi chitoro chemetiresi chichiri chakavhiringika kuna Jeff Holt, nyanzvi yekutora mifananidzo ichangobva kutamira kuCharleston, USA. C.
Musikana wake nemetiresi yake yeTacolike yaneta.
Vakarara pamubhedha, vakaisa nzeve dzavo dzekusatenda kune mutengesi akashinga uye pakupedzisira vakaneta --
Kwete zvigadzirwa zviri nyore.
\"Zvakafanana nekuenda kuresitorendi ine mazana maviri esarudzo pane menyu," Holt akadaro . \".
\"Zvese zvazvinoita kukuvhiringa.
Zvose zvinonzwa semutengesi wemotokari.
\"Mazuva mashoma gare gare, kubata pakati-kwe-
Kurwadza kwemusana manheru, Holt akatora iPad yake ndokuraira metiresi iyo Casper aisakwanisa kuibvisa.
Mutengi wekutanga anga achitengesa mibhedha kubva kuManhattan nerve centre kwerinenge gore.
Yakashandisa madhora mazana masere nemakumi mashanu kuita kuti Holt anzwe senge inotapira, yakasununguka coup --
Gunguwo riri kupa simba vatengi vakadai kushamwari, vavakidzani nevatapi venhau vebhizinesi.
Chaasina kuziva naHolt ndechekuti aigona kusarudza imwe yemakambani matanhatu akafanana akatangwa mumakore achangopfuura uye kuronga kukanganisa kambani hombe.
Inobatsira-
Bhizinesi rekurara uye chengetedza vatungamiriri kubva kumakambani akaita seTempur
Sealy uye metiresi yakasimba usiku.
Rondedzero yacho yakareba uye inogona kunge iri kukura: Casper, Keetsa, Leesa, Saatva, Tuft & Tsono nemibhedha yogi.
Ivo vanonzi \"mibhedha-mu-a-
Bhokisi Kambani nekuda kwematiresi avo (
Kunze kweSaatva)
Zvitubu zvakashaikwa, zvakapetwa, zvakapwanyika uye zvakaiswa mubhokisi rakaenzana nemuchina wekuwachisa usati watumirwa kuUSS.
Iyo bubble inowedzera apo mutengi anovhura bhokisi.
\"Zvakafanana neimwe yematoyi edhinoso yawakakurira mumvura uchiri mwana," Holt akadaro. \".
Chikumbiro chebhizinesi hachina kusiyana nemafungiro aWarby Parker kune magirazi kana zvipfeko zveBonobos: kutsvaga mhando yepamusoro, zvigadzirwa zviri nyore, kucheka vatengesi vepakati, kusvetuka rendi dzezvitoro, uye kuisa mari mumitengo yakaderera, huchenjeri hwevatengi uye kushambadzira kunochinja.
Ben Lerer ndiye venture capitalist kuseri kweLerer Hippeau Ventures uye Thrillist.
Com, pasina nguva akabvuma pfungwa iyi.
Kambani yake yakaita $1.
Investment muCasper muna Kukadzi 2014 yaive $6 miriyoni, chikamu chekuwedzera $13.
August 10 mamiriyoni kumativi ose.
\"Uyu mukana uri pachena,\" Le akadaro . \"
\"Ndakangoona kuti vanhu ava havasi mhondi, ndaiva nemhosva.
\"Chris Marsh, akavamba Yogabed muna Zvita, anoreva \" rima rebhizimusi rematiresi.
\"Anofanira kuziva: Marsh apedza nguva yakawanda achitengesa zvekuvata nezvidhinha kusvika kure-dhaka-
Chekutanga paMacy's kozotiwo director director pakambani yematiresi, mutengesi ane zvitoro zvinosvika zviuru zviviri.
Sezvo Marsh aratidza, iyo indasitiri \ inokatyamadza inodzoka inonyanya kuenderana nekuvhiringidzika kwevatengi.
Chekutanga, vagadziri vematiresi vanopa mazita akawanda kune chimwe chigadzirwa.
Izvi zvinoita kuti zvive nyore kune vatengesi vakasiyana-siyana kuti vatore iyo yakasarudzika mhando yezvigadzirwa, kunyangwe zvingori zvezita chete.
Iwo anoita seasingaperi akatevedzana emhando anoitawo kuti zvisaite kufananidza zvitoro.
Kutengeserana motokari itsva kunototsamwisa;
Fungidzira maitiro akafanana kana mutengesi mumwe nomumwe ane zita rakasiyana remotokari imwe chete.
Zvino mutengo, uyo unove wakanyanya kana kushoma, unenge watove kunze kwemutengo wekugadzira metiresi.
Dhipatimendi reR & D rekambani huru yematiresi rakaita basa rinoshamisa, asi zvakanga zvakaoma kutaura kuti hutsva hwakamira papi uye pakatanga kushambadzira.
Unoda here \"Tempur-
Ko bhafa yegore kana bhavha yendangariro yakanaka zvakakwana here?
Ndiyo \"OptiCool gel\" kukosha inishuwarenzi? Tempur-
Sealy naSerta Simmons, indasitiri yevagadziri vaviri vepamusoro, vakaramba kupindura mibvunzo kubva kuchinyorwa.
"Imwe yehurukuro dzakakosha inogara iri pamusoro pekuti tingakwidza sei mitengo," akadaro Marsh. \".
\"Ipapo segmentation.
Tichatengesa matiresi ne$4 000 uye tichatengesa matiresi akafanana ne$3 000.
\"Pakupedzisira, vatengi vanotya kukanganisa --
Kubhejera nemakore ehusiku husina kugadzikana
Vanowanzoshandisa mari yakawanda kupfuura yavanoda.
"Makambani ari muchikamu ichi chose akavakirwa pakufunganya uku," akadaro Marsh. \". John-
Thomas Marino
Muvambi weTuft & Tsono anoziva kuti anogona kuvaka pamusoro
Brand uye webhusaiti.
Zvisinei, akanga asina chokwadi chokuti aizogadzira matiresi kutozosvikira avhiya tsono yake inokwana $3 000 kupfurikidza nokusonwa.
\"Takaronda chinyorwa chimwe nechimwe ndokuona kuti taigona kuwana zvizere zve$300 kusvika $350," akadaro Marano. \".
\"Takashamisika patakaona izvi. "Zvakakwirira-
Zvinoitika kuti mabhuru emhando yepamusoro haana kunetsa kuwana.
Vatengesi vakasiyana-siyana vakaidurura nguva dzose, yakachekwa sechizi chihombe.
Shandura kemikari zvishoma, uye furo richava rakasimba, rakapfava, kana rinofema.
Nyatsoisa furo rakasiyana, wedzera zvimwe zvinodzora moto kuti ubike, wozobika mune zvinoyevedza (
Zvakanaka organic)
Muzvinabhizimusi ane hunyanzvi mune tekinoroji yedhijitari akagadzirira kupinda mumusika.
Casper ikozvino ine vatengi mumatunhu ese makumi mashanu nematunhu ezera rakasiyana (82-year-
Chembere ichangobva kuwana kambani kuburikidza ne Facebook kurudziro).
"Pfungwa yekuti unofanira kutenga matiresi ne$3,000 kusvika $5,000 kuti urare zvakanaka ingori nyaya," the company's Costco-
Muvambi uye Chief Executive Officer
Makambani ose aya anoti zvitubu zvakakosheswa.
Zvimwe chetezvo ndezvechokwadi nezvezviyero zvakasimba.
Vanhu vakawanda vanorara zvakanaka munzvimbo yakanaka.
Ndizvo zvakatengwa nehotera.
Zvisinei, kana indasitiri yematiresi iri metiresi, ipapo kuputika kwekutanga kuchava pea chete. U. S.
Maererano neFurniture Today, vatengi vanoshandisa mari inosvika mabhiriyoni gumi nemana emadhora pagore pamamatiresi.
Panguva imwecheteyo, kutengesa kweSaatva muna 2014 kwaiva $29 mamiriyoni, bhizinesi rechitatu regore rose.
Tuft & Tsono yanga iri kutengeswa kubva Nyamavhuvhu 2013, nekutengesa kwe9 miriyoni emadhora gore rapfuura.
Mumwedzi gumi yekutanga yekuvhurwa, mari yaCasper yakasvika $20 miriyoni.
Zvichakadaro, Yogabed naLeesa vakangogamuchira maodha kubva muna Mbudzi naZvita.
Iyi imari yakawanda yemari yeboka remakambani evana.
Asi tichifunga kuti mutengo weavhareji wematiresi i$800, mhomho yepanotanga metiresi haisati yatamisa 100,000 mibhedha.
Zvichakadaro, hofori dzeindasitiri dzichiri dzakasununguka.
Gore rakapera, Tempur-
Sealy, Sarudza Nyaradzo, kambani yematiresi, kutengesa kwemakambani makuru matatu akanyorwa kwakakura nechikamu che21% kusvika pamadhora mashanu. 4 bhiriyoni.
Pundutso yemakambani matatu aya yakakwira 11% kusvika pamadhora e0. 276 mabhiriyoni.
Musika wemamatiresi uri kukura zvakazara, sezvo hupfumi hune tariro huchipa vanhu vekuAmerica kugona kutengesa chimwe chinhu chakabatikana, zvichibvumira vechidiki vakawanda kuti vabve mudzimba dzevabereki vavo vachienda kumabasa akanaka anopa hupenyu.
Dzimba dzinotanga muUS muna Zvita. kurova ndoda 1.
1 miriyoni, yakapetwa kaviri kubva makore mashanu apfuura.
Panguva imwecheteyo, kambani yematiresi inoshuvira kuwana zvimwe zvitoro, kunyangwe ikozvino inopa mahara kutumira nemari.
Online refund garandi
VaDan Dietz, mutevedzeri wemutungamiri wekambani yematiresi yedhijitari, vakati dandemutande rekambani iyi chishandiso chekudzidzisa vatengi kutandara kunzvimbo yemuno strip uye kutenderera nguva nenguva mune mamwe mibhedha.
\"Uku kugunzva kwakakwirira, kwakakwirira-
Funga nezvechigadzirwa, "anodaro Diz.
\"Inenge 95-98% yevatengi vachiri kuda kuita dhiri muchitoro.
\"MuManhattan, mutengesi wemametiresi Sleepy's ane nzvimbo dzakawanda munzvimbo iyi kupfuura Gap, Whole Foods uye Best Buy zvakasanganiswa.
Nehuwandu hwevatori vechikamu mumutambo wematiresi, mibvunzo mizhinji inomuka: Ingani chikamu chemusika chicharasikirwa nehofori yeindasitiri?
Ndezvipi zvekutanga zvichabudirira?
Ndeupi uchakundikana?
Mune mamwe mazwi: ndiani achava chipunu chikuru, vangani zvipunu zvidiki zvinogona kutakurwa, uye ndiani anozopedzisira avete pasi?
Vazhinji vevakapinda vatsva vakataura kuti havana kutyisidzirwa nemamwe matangiro.
Yogabed akafananidza makambani akafanana naye nevagadziri vewaini makore gumi apfuura. "Pakazosvika 2025, [zvakananga-ku-
Consumer Digital Sales
"Inogona kunge iri 15% yebhizinesi," akadaro . \".
"Vashanu kana vatanhatu vedu hatigone kubata zvakanyanya.
Mariano weTuft & Tsono inotora iyi Chikamu nhanho imwe mberi.
Iyo yakawanda makambani anotora yakananga uye yedhijitari modhi, vanonyanya kugadzikana vatengi kutenga mametiresi online.
\"Hazvina kufanana neUber. Lyft;
Zvakafanana naEvis.
Akadaro.
\"Vanhu vanoda kuenzanisa.
Vanoda sarudzo shoma.
"Zvisinei nemakwikwi anotyisa, David Wolf, muvambi uye CEO weLeesa, haatomboshandisi mari yakawanda pakushambadzira panguva ino.
Anotarisira kuti Leesa's rekutanga regore rakazara kubhadhariswa mari inosvika madhora gumi nemashanu muna 2015.
"Chaizvoizvo, "indasitiri yakaputsika, inoita kuti ive bhizinesi rakanaka, rinoshamisa," Wolf akadaro. \". "Tine mashanu-
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