Establish a global brand strategy, the transformation

At present, mattress companies are not only facing local brands to seize market share, but with the acceleration of the internationalization process, foreign brands have also encountered many obstacles in their development. For companies that want to compete with foreign brands, establishing a global brand strategy and accelerating transformation and change is the key.

　　 Mattress companies need to establish a global brand strategy

　　Globalization is an irresistible future development trend. Mattress companies should follow the trend of the times and embrace the global brand war. The development of the Internet has promoted the advent of the era of large enterprises and accelerated the pace of international competition among enterprises. In the current globalization of business operations, companies either allocate resources globally or become resources allocated by multinational companies.

　　 From this point of view, if mattress companies want to occupy the international market, they must establish a global brand strategy in order to better participate in international competition and make an overall development direction in line with the large market environment in a timely manner. While fighting against internationally renowned brands, mattress companies should not forget to improve their comprehensive competitiveness and strengthen innovation in a timely manner, in order to occupy the commanding heights of world mattress brands and become a fashion brand that leads the development trend.

　　 Mattress companies accelerate transformation

　　 At present, mattress companies have a common defect: homogenization of products, no guarantee of quality, and loose service. Only by solving these three problems can mattress companies build a positive brand image and compete with foreign high-end mattress brands.

　　 As we all know, companies that do not know how to adapt can only be eliminated by the market. The Matthew effect of 'the strong are always strong and the weak are always weak' in the mattress industry has made companies more vigilant. Therefore, mattress companies can only accelerate their transformation and reform, strengthen their market competitiveness, establish high-profile and reputation brands, and enable companies to rely on brands and channels to survive the 'severe winter' of development.

　　In the era of economic globalization, mattress companies must establish a globalized strategic thinking, strengthen technological innovation, absorb operating funds, and improve themselves in all aspects in order to achieve better development in the current era of survival of the fittest.

How do mattress companies carry out public welfare marketing?

　As we all know, corporate image is an external manifestation of corporate spirit and culture. It is the overall impression that the public feels in the process of contact and interaction with the company. A good impression can often bring inestimable value to the company. Nowadays, many companies use charity marketing to enhance the image of their companies and brands. Then, how should mattress companies carry out charity marketing?

　　What is charity marketing?

The so-called public welfare marketing refers to the starting point of caring about the survival and development of people and social progress, and communicating with consumers through public welfare activities, which not only produces public welfare effects, but also makes consumers prefer the products or services of the company. Marketing behaviors that increase brand awareness and reputation.

　　 Generally speaking, many large companies consider public welfare as an important content when formulating long-term strategies. Because companies participate in public welfare activities, not only can increase the public interest of society, but also enhance the company's image. Perhaps mattress companies should also join the ranks of public welfare activities, establish their own social image, and promote the growth of their own interests.

　　How do mattress companies carry out public welfare marketing?

　　Public welfare activities are good things, and they are worthy of admiration for the country and the people. But there are also many companies that are superficial when planning and holding public welfare activities, instead of putting public welfare into practice. This is inevitably more ugly for companies and society, and they can only be 'disgusted' and 'abandoned.'

　　 Therefore, mattress companies should avoid 'fake big air' when doing public welfare activities, and at the same time, they cannot use public welfare activities as a means of corporate marketing. Return to the original intention of doing good deeds, simply care about the status quo of a certain group or thing, and act for it to change its bad status quo, spread positive energy, and mattress companies can receive unexpected surprises in silence. Really gain social recognition.

　　 In short, the public welfare of mattress companies cannot be superficial. They must do practical things and really help those in need in order to obtain the positive effect of brand promotion. The road to public welfare is still very long. Mattress companies must be cautious and must exert their positive energy.

Mattress companies need to explore the market from multiple angles to seek business opportunities

　Under the influence of the Internet and intensified industry competition, the road to transformation and reform of the mattress industry has become very urgent. Only by keeping up with the pace of change can mattress companies occupy more market share. On the one hand, companies need to learn more and learn more from those successful models and methods; on the other hand, companies must be fully prepared to tap market opportunities from multiple angles.

　　 The mattress industry has experienced nearly 30 years of development in China. Under the background of the increasingly profound influence of the Internet and the slowdown of economic growth, mattress companies have been forced to go to the crossroads of transformation and upgrading. In order to better respond to market competition, many mattress companies have begun to seek changes in their development models and are committed to creating a unique marketing model. However, many mattress companies are still unable to organically integrate traditional and emerging models. Under the circumstance that neither of them can be discarded, mattress companies have to learn a lot to achieve 'both ancient and modern'.

　　 Looking at the current mattress market, mattress stores are still the mainstream marketing method in the market. In the Internet age, despite the boom in e-commerce development, the offline activities of mattress companies still have an irreversible position. In the current diversification of channels, mattress companies need to have sufficient self-positioning, and then use high-quality products to carry out more terminal activities, in order to occupy a place in the market.

　　 Mattress companies need to explore the market from multiple angles to seek business opportunities

　　 At this stage, there are more and more terminal activities, and the homogeneity is serious. Consumers are prone to visual and consumption fatigue. How to better choose a market suitable for enterprises for promotion activities is a problem that major enterprises attach great importance to. 'Now consumers are becoming more rational and will no longer buy products just because of blindly chasing stars.' An insider said. In this case, it is particularly important for mattress companies to use brand influence to attract consumers.

The 　　 model is easy to learn, but the marketing team determines the success or failure of the event. The mattress industry is still in the early stage of marketing. The existing marketing models and methods are the same. They all use the overdraft market, overdraft reputation, and overdraft resources for marketing. The real marketing is 'no one can imitate.' Facing the bleak mattress market situation, taking a diversified path seems to be a major trend for mattress companies to find a way out in the cold winter. Traditional channels and emerging channels have their own strengths and weaknesses. This requires mattress companies to actively explore ways to maximize the synergy between traditional channels and emerging channels.

In the current increasingly complex market competition environment, the development of mattress companies also needs to be closely integrated with the trend of the times to make changes. Transformation can naturally bring fresh blood to the company, but mattress companies also need to make full preparations during the change. Only in this way can the reform of mattress enterprises achieve the desired effect.

The brand building of mattress companies must be based on consumers

With the development of economy, people have higher and higher requirements for the quality of home life. The mattress industry has ushered in a brand war. In the market competition, mattress companies are paying more and more attention to their own brand building. However, as far as the current situation is concerned, there are very few mattress brands familiar to consumers. In the face of increasingly fierce market competition, how can mattress companies relieve their own development pressure?

　　Brand confusion hinders industry development

　　What is a brand? The word 'Pin' means the public. Everyone knows and says that a good brand is a brand. In my country's mattress industry, there is a brand confusion: at present there are only industry brands and channel brands, but brands that consumers really know and recognize have not yet appeared. In this regard, industry insiders said that my country’s mattress consumer group is not large enough compared to FMCG, consumers’ consumption habits have not been developed, and consumers’ exposure to the mattress industry is relatively short. However, it takes a long time for a brand to become a popular brand, especially for traditional manufacturing brands.

　　 The mattress industry is under great pressure

　　The products of the enterprise are the lifeblood of enterprise development, and the treasure of the sellers to make money. Good products can open up a new market, drive a new chain, and rescue an enterprise. In recent years, the mattress industry has been worried about products: on the one hand, the mattress industry has gradually increased its brands and diversified products; on the other hand, product design and Styles are becoming more and more similar, and there are not many products that are truly competitive in the market. From this point of view, mattress companies are facing greater inventory pressure and product innovation pressure.

　　Find the right solution and usher in new opportunities

　　 In 2019, my country's home furnishing industry generally showed a downturn. In this mourning, the mattress industry also ushered in a relatively sluggish development. The number of companies and brands has increased sharply, and the inventory of factories has only increased. In the blink of an eye, the development situation of the mattress industry is very impressive, but through the above analysis, it can be found that my country's mattress industry is facing greater brand building and product pressure.

In fact, in the development process of mattress companies, whether it is brand building or design homogenization, mattress companies should be based on the needs of consumers, let consumers feel the sincerity of the company, and thus start the brand. Reputation.