Sungula isu lomkhiqizo lomhlaba wonke, uguquko

Njengamanje, izinkampani zikamatilasi azigcini nje ngokubhekana nemikhiqizo yasekhaya ukuze zibambe isabelo semakethe, kodwa ngokusheshisa inqubo yokwenziwa kwamazwe ngamazwe, imikhiqizo yangaphandle nayo ihlangabezane nezingqinamba eziningi ekuthuthukisweni kwayo. Ezinkampanini ezifuna ukuncintisana nemikhiqizo yakwamanye amazwe, ukusungula isu lemikhiqizo yomhlaba wonke kanye nokusheshisa uguquko noshintsho kuwukhiye.

Izinkampani zikamatilasi zidinga ukusungula isu lomkhiqizo lomhlaba wonke

Ukuhwebelana kwembulunga yonke kuwumkhuba ongenakuvinjelwa wentuthuko yesikhathi esizayo. Izinkampani zikamatilasi kufanele zilandele inkambiso yezikhathi futhi zamukele impi yemikhiqizo yomhlaba. Ukuthuthukiswa kwe-inthanethi kukhuthaze ukufika kwenkathi yamabhizinisi amakhulu futhi kwasheshisa ijubane lokuncintisana kwamanye amazwe phakathi kwamabhizinisi. Ekuhwebeni kwamanje kokusebenza kwebhizinisi, izinkampani zingaba izinsiza emhlabeni wonke noma zibe izinsiza ezinikezwa izinkampani zamazwe ngamazwe.

Ngokwaleli phuzu, uma izinkampani zikamatilasi zifuna ukuthatha imakethe yamazwe ngamazwe, kufanele zisungule isu lemikhiqizo yomhlaba wonke ukuze zibambe iqhaza kangcono emqhudelwaneni wamazwe ngamazwe futhi zenze inkomba yentuthuko iyonke ehambisana nemvelo yemakethe enkulu ngesikhathi. Ngenkathi zilwa nemikhiqizo edumile emhlabeni wonke, izinkampani zomatilasi akufanele zikhohlwe ukuthuthukisa ukuncintisana kwazo okuphelele futhi ziqinise emisha ngesikhathi esifanele, ukuze zithathe indawo ephakeme yemikhiqizo kamatilasi yomhlaba wonke futhi zibe uhlobo lwemfashini oluhola umkhuba wokuthuthuka.

Izinkampani zikamatilasi zisheshisa uguquko

Njengamanje, izinkampani zikamatilasi zinesici esivamile: i-homogenization yemikhiqizo, asikho isiqinisekiso sekhwalithi, kanye nenkonzo exekethile. Kuphela ngokuxazulula lezi zinkinga ezintathu izinkampani zikamatilasi zingakwazi ukwakha isithombe esihle somkhiqizo futhi ziqhudelane nemikhiqizo yangaphandle yezinga eliphezulu.

Njengoba sonke sazi, izinkampani ezingakwazi ukuzivumelanisa nezimo zingaqedwa kuphela yimakethe. Umphumela we-Matthew othi 'abanamandla bahlale benamandla futhi ababuthakathaka bahlale bebuthakathaka' embonini yezocansi wenze izinkampani ziqaphe kakhulu. Ngakho-ke, izinkampani zomatilasi zingasheshisa kuphela uguquko kanye nezinguquko, ziqinise ukuncintisana kwazo ezimakethe, zisungule amabhrendi asezingeni eliphezulu nezinedumela, futhi zenze izinkampani zithembele kumabhrendi namashaneli ukuze ziphile 'ebusika obunzima' bentuthuko.

Esikhathini sokuhwebelana kwezomnotho, izinkampani zikamatilasi kumele zisungule ukucabanga kwamasu omhlaba wonke, ziqinise ukusungulwa kwezobuchwepheshe, zibambe izimali zokusebenza, futhi zizithuthukise kuzo zonke izici ukuze zithole intuthuko engcono esikhathini samanje sokusinda kwabanamandla.

Ngabe izinkampani zikamatilasi zikwenza kanjani ukumaketha kwezenhlalakahle yomphakathi?

Njengoba sonke sazi, isithombe senkampani siwukubonakaliswa kwangaphandle komoya wenhlangano namasiko. Kungumbono jikelele umphakathi owuzwayo ngesikhathi sokuxhumana nokuxhumana nenkampani. Umbono omuhle ngokuvamile ungaletha inani elingenakulinganiswa enkampanini. Namuhla, izinkampani eziningi zisebenzisa ukukhangisa kwezinhlangano ezisiza umphakathi ukuze zithuthukise isithombe sezinkampani nemikhiqizo yazo. Khona-ke, izinkampani zikamatilasi kufanele zikwenze kanjani ukumaketha kwezinhlangano ezisiza umphakathi?

Kuyini ukumaketha kwezinhlangano ezisiza umphakathi?

Lokho okubizwa ngokuthi ukumaketha kwezenhlalakahle kubhekisela endaweni yokuqala yokunakekela ngokuphila nokuthuthukiswa kwabantu kanye nenqubekela phambili yezenhlalakahle, nokuxhumana nabathengi ngemisebenzi yezenhlalakahle zomphakathi, engakhiqizi kuphela imiphumela yezenhlalakahle zomphakathi, kodwa futhi yenza abathengi bathande imikhiqizo noma izinsizakalo zenkampani. Ukuziphatha kokumaketha okwandisa ukuqwashisa komkhiqizo nesithunzi.

Ngokuvamile, izinkampani eziningi ezinkulu zibheka inhlalakahle yomphakathi njengokuqukethwe okubalulekile lapho kwakheka amasu esikhathi eside. Ngenxa yokuthi izinkampani zibamba iqhaza emisebenzini yezenhlalakahle, azigcini nje ngokukhulisa izithakazelo zomphakathi, kodwa futhi zithuthukisa isithombe senkampani. Mhlawumbe izinkampani zikamatilasi kufanele nazo zijoyine imisebenzi yezenhlalakahle, zizenzele ezazo isithombe emphakathini, futhi zikhuthaze ukukhula kwezintshisekelo zazo.

Ngabe izinkampani zikamatilasi zikwenza kanjani ukumaketha kwezenhlalakahle yomphakathi?

Imisebenzi yenhlalakahle yomphakathi yizinto ezinhle, futhi ifanele ukunconywa yizwe nakubantu. Kodwa futhi kunezinkampani eziningi ezikha phezulu uma zihlela futhi zenza imisebenzi yezenhlalakahle, esikhundleni sokusebenzisa inhlalakahle yomphakathi. Lokhu nakanjani kubi kakhulu ezinkampanini nasemphakathini, futhi 'banganengeka' futhi 'bashiywe.'

Ngakho-ke, izinkampani zikamatilasi kufanele zigweme 'umoya omkhulu womgunyathi' lapho zenza imisebenzi yezenhlalakahle zomphakathi, futhi ngesikhathi esifanayo, azikwazi ukusebenzisa imisebenzi yezenhlalakahle njengendlela yokumaketha kwezinkampani. Buyela enhlosweni yasekuqaleni yokwenza izenzo ezinhle, mane nje ukhathalele isimo seqembu noma into ethile, futhi usithathele isinyathelo ukuze siguqule isimo salo esibi, sisakaze amandla amahle, futhi izinkampani zikamatilasi zingathola izimanga ezingalindelekile ngokuthula. Thola ukuqashelwa komphakathi ngempela.

Ngamafuphi, inhlalakahle yomphakathi yezinkampani zomatilasi ayikwazi ukukha phezulu. Kumelwe benze izinto ezingokoqobo futhi basize ngempela labo abadinga usizo ukuze bathole umphumela omuhle wokukhushulwa komkhiqizo. Indlela eya enhlalakahleni yomphakathi iseyinde kakhulu. Izinkampani zikamatilasi kufanele ziqaphe futhi kufanele zisebenzisa amandla azo amahle.

Izinkampani zikamatilasi zidinga ukuhlola imakethe ngama-engeli amaningi ukuze zifune amathuba ebhizinisi

Ngaphansi kwethonya le-inthanethi kanye nokuncintisana kwemboni okuqinisiwe, umgwaqo oya ekuguquleni nasekuguquleni imboni kamatilasi usuphuthuma kakhulu. Kuphela ngokuhambisana nejubane loshintsho lapho izinkampani zikamatilasi zingakwazi ukuthola isabelo semakethe esiningi. Ngakolunye uhlangothi, izinkampani zidinga ukufunda okwengeziwe futhi zifunde okwengeziwe kulawo mamodeli nezindlela eziphumelelayo; ngakolunye uhlangothi, izinkampani kumele zilungele ngokugcwele ukuthola amathuba emakethe ngama-engeli amaningi.

Imboni kamatilasi ihlangabezane cishe neminyaka engama-30 yentuthuko eChina. Ngaphansi kwesizinda sethonya elikhulayo le-inthanethi kanye nokwehla kokukhula komnotho, izinkampani zomatilasi ziphoqeleke ukuthi ziye ezimpambanweni zemigwaqo zoshintsho nokuthuthukiswa. Ukuze zisabele kangcono emncintiswaneni wemakethe, izinkampani eziningi zamacansi seziqale ukufuna izinguquko kumamodeli azo okuthuthukisa futhi zizibophezele ekudaleni imodeli yokuthengisa eyingqayizivele. Kodwa-ke, izinkampani eziningi zikamatilasi azikakwazi ukuhlanganisa ngokuphilayo amamodeli endabuko nasafufusa. Ngaphansi kwesimo sokuthi akekho kubo ongalahlwa, izinkampani zikamatilasi kufanele zifunde okuningi ukuze zizuze 'kokubili kwakudala nesimanje'.

Uma ubheka imakethe yamanje kamatilasi, izitolo zamacansi ziseyindlela yokuthengisa evamile emakethe. Esikhathini se-inthanethi, naphezu kokuthuthuka kwe-e-commerce, imisebenzi engaxhunyiwe ku-inthanethi yezinkampani zikamatilasi isenesikhundla esingenakuhlehliswa. Ekushintshanisweni kwamanje kwamashaneli, izinkampani zomatilasi zidinga ukuzibeka endaweni eyanele, bese zisebenzisa imikhiqizo esezingeni eliphezulu ukwenza imisebenzi eminingi yokugcina, ukuze zibe nendawo emakethe.

Izinkampani zikamatilasi zidinga ukuhlola imakethe ngama-engeli amaningi ukuze zifune amathuba ebhizinisi

Kulesi sigaba, kunemisebenzi eminingi yokugcina, futhi i-homogeneity ibucayi. Abathengi bathambekele ekukhathaleni kokubuka nokusetshenziswa. Indlela yokukhetha kangcono imakethe elungele amabhizinisi ukwenza imisebenzi yokukhushulwa kuyinkinga amabhizinisi amakhulu anamathisela ukubaluleka okukhulu kuyo. 'Manje abathengi baba nengqondo ngokwengeziwe futhi ngeke besathenga imikhiqizo ngenxa nje yokujaha izinkanyezi ngobumpumputhe.' Kusho owangaphakathi. Kulokhu, kubaluleke kakhulu ukuthi izinkampani zikamatilasi zisebenzise ithonya lomkhiqizo ukuheha abathengi.

Imodeli kulula ukuyifunda, kodwa ithimba lokumaketha linquma impumelelo noma ukwehluleka komcimbi. Imboni kamatilasi isesigabeni sokuqala sokumaketha. Amamodeli nezindlela zokuthengisa ziyafana. Bonke basebenzisa imakethe ye-overdraft, isithunzi se-overdraft, kanye nezinsiza zokusebenzisa imali eyengeziwe ekukhangiseni. Ukumaketha kwangempela 'akekho ongalingisa.' Njengoba sibhekene nesimo semakethe sikamatilasi esimnyama, ukuthatha indlela ehlukahlukene kubonakala kuwumkhuba omkhulu ezinkampanini zomatilasi ukuthola indlela yokuphuma ebusika obubandayo. Amashaneli endabuko namashaneli asafufusa anamandla kanye nobuthakathaka bazo. Lokhu kudinga izinkampani zikamatilasi ukuthi zihlole ngenkuthalo izindlela zokwandisa ukusebenzisana phakathi kwamashaneli endabuko namashaneli asafufusa.

Esimeni samanje esikhulayo sokuncintisana kwezimakethe, ukuthuthukiswa kwezinkampani zikamatilasi nakho kudinga ukuhlanganiswa eduze nenkambiso yezikhathi zokwenza izinguquko. Uguquko lungaletha igazi elisha enkampanini, kodwa izinkampani zikamatilasi nazo zidinga ukwenza amalungiselelo aphelele ngesikhathi soshintsho. Kungale ndlela kuphela lapho ukuguqulwa kwamabhizinisi omatilasi kungafinyelela umphumela oyifunayo.

Ukwakhiwa komkhiqizo wezinkampani zamacansi kumele kusekelwe kubathengi

Ngokuthuthuka komnotho, abantu banezidingo eziphakeme neziphakeme zekhwalithi yempilo yasekhaya. Imboni kamatilasi ingenise impi yomkhiqizo. Emqhudelwaneni wemakethe, izinkampani zomatilasi zinaka kakhulu ukwakha umkhiqizo wazo. Kodwa-ke, maqondana nesimo samanje, zimbalwa kakhulu izinhlobo zikamatilasi ezijwayelekile kubathengi. Lapho zibhekene nokuncintisana kwemakethe okushubile, izinkampani zikamatilasi zingayikhulula kanjani eyazo ingcindezi yentuthuko?

Ukudideka komkhiqizo kuphazamisa ukuthuthukiswa kwemboni

Yini ibhrendi? Igama elithi 'Pin' lisho umphakathi. Wonke umuntu uyazi futhi uthi umkhiqizo omuhle uwumkhiqizo. Embonini yomatilasi yezwe lami, kunokudideka komkhiqizo: okwamanje kunemikhiqizo yezimboni kuphela nemikhiqizo yeziteshi, kodwa amabhrendi abathengi abawazi ngempela nabawaqaphelayo awakaveli. Mayelana nalokhu, abangaphakathi embonini bathi iqembu lezwe lakithi labathengi bakamatilasi alilikhulu ngokwanele uma liqhathaniswa ne-FMCG, imikhuba yabathengi ayikathuthukiswa, futhi ukuchayeka kwabathengi embonini kamatilasi kufushane. Kodwa-ke, kuthatha isikhathi eside ukuthi umkhiqizo ube uphawu oludumile, ikakhulukazi emikhiqizweni yendabuko.

Imboni kamatilasi ingaphansi kwengcindezi enkulu

Imikhiqizo yebhizinisi ingumgogodla wokuthuthukiswa kwebhizinisi, kanye nengcebo yabathengisi ukwenza imali. Imikhiqizo emihle ingavula imakethe entsha, iqhube uchungechunge olusha, futhi itakule ibhizinisi. Eminyakeni yamuva, imboni ye-mattress ibilokhu ikhathazekile ngemikhiqizo: ngakolunye uhlangothi, imboni ye-mattress iye yanda kancane kancane imikhiqizo yayo kanye nemikhiqizo ehlukahlukene; ngakolunye uhlangothi, ukwakhiwa komkhiqizo kanye Nezitayela ziya ngokuya zifana, futhi ayikho imikhiqizo eminingi enokuncintisana ngempela emakethe. Kuleli phuzu lokubuka, izinkampani zikamatilasi zibhekene nengcindezi enkulu yokusungula kanye nengcindezi yokuqamba kabusha umkhiqizo.

Thola isisombululo esifanele bese uvula amathuba amasha

Ngo-2019, imboni yefenisha yasekhaya yezwe lami ngokuvamile ibonise ukwehla. Kulesi sililo, imboni kamatilasi iphinde yaletha intuthuko enganakekile. Isibalo sezinkampani nemikhiqizo sikhule kakhulu, futhi isibalo samafekthri sikhuphuke kakhulu. Ngokuphazima kweso, isimo sokuthuthuka kwemboni kamatilasi sihlaba umxhwele kakhulu, kodwa ngokuhlaziywa okungenhla, kungatholakala ukuthi imboni kamatilasi yezwe lami ibhekene nokwakhiwa komkhiqizo omkhulu kanye nengcindezi yomkhiqizo.

Eqinisweni, ekuthuthukisweni kwezinkampani zama-mattress, kungakhathaliseki ukuthi ukwakha umkhiqizo noma ukuklama i-homogenization, izinkampani zamacansi kufanele zisekelwe ezidingweni zabathengi, vumela abathengi bazwe ubuqotho benkampani, futhi ngaleyo ndlela baqale umkhiqizo. Idumela