Khazikitsani njira yamtundu wapadziko lonse lapansi, kusintha

Pakalipano, makampani a matiresi samangoyang'anizana ndi malonda a m'deralo kuti atenge gawo la msika, koma ndi kufulumira kwa ndondomeko ya mayiko, malonda akunja akumananso ndi zopinga zambiri pakukula kwawo. Kwa makampani omwe akufuna kupikisana ndi mitundu yakunja, kukhazikitsa njira yamtundu wapadziko lonse ndikufulumizitsa kusintha ndi kusintha ndikofunikira.

Makampani a matiresi ayenera kukhazikitsa njira yapadziko lonse lapansi

Kudalirana kwa mayiko ndi njira yosatsutsika yamtsogolo. Makampani a matiresi ayenera kutsatira zomwe zikuchitika masiku ano ndikukumbatira nkhondo yapadziko lonse lapansi. Kukula kwa intaneti kwalimbikitsa kubwera kwa nthawi yamabizinesi akuluakulu ndikufulumizitsa kuthamanga kwa mpikisano wapadziko lonse pakati pa mabizinesi. M'makampani omwe akugwira ntchito padziko lonse lapansi, makampani amatha kugawa chuma padziko lonse lapansi kapena kukhala zinthu zomwe zimaperekedwa ndi makampani amitundu yosiyanasiyana.

Kuchokera pamalingaliro awa, ngati makampani a matiresi akufuna kutenga msika wapadziko lonse lapansi, ayenera kukhazikitsa njira yamtundu wapadziko lonse lapansi kuti athe kutenga nawo mbali pamipikisano yapadziko lonse lapansi ndikupanga chiwongolero chonse chogwirizana ndi msika waukulu munthawi yake. Pomwe akulimbana ndi mitundu yodziwika padziko lonse lapansi, makampani a matiresi sayenera kuyiwala kupititsa patsogolo kupikisana kwawo komanso kulimbikitsa zatsopano munthawi yake, kuti atenge malo apamwamba kwambiri amitundu yapadziko lonse lapansi ndikukhala mtundu wamafashoni womwe umatsogolera chitukuko.

Makampani a matiresi amathandizira kusintha

Pakali pano, makampani matiresi ndi vuto wamba: homogenization mankhwala, palibe chitsimikizo cha khalidwe, ndi utumiki lotayirira. Pokhapokha pothana ndi mavutowa atatu omwe makampani a matiresi amatha kupanga chithunzi chabwino chamtundu ndikupikisana ndi mitundu yakunja yapamwamba.

Monga tonse tikudziwa, makampani omwe sadziwa momwe angasinthire akhoza kuthetsedwa ndi msika. Zotsatira za Matthew za 'amphamvu amakhala amphamvu nthawi zonse ndipo ofooka amakhala ofooka nthawi zonse' pamakampani a matiresi apangitsa makampani kukhala tcheru. Choncho, makampani a matiresi amatha kufulumizitsa kusintha kwawo ndi kukonzanso, kulimbitsa mpikisano wawo wamsika, kukhazikitsa malonda apamwamba ndi otchuka, ndikupangitsa makampani kudalira malonda ndi njira kuti apulumuke 'nyengo yozizira' yachitukuko.

M'nthawi ya kudalirana kwachuma, makampani a matiresi amayenera kukhazikitsa malingaliro anzeru padziko lonse lapansi, kulimbikitsa luso laukadaulo, kutenga ndalama zogwirira ntchito, ndikuchita bwino m'mbali zonse kuti akwaniritse chitukuko chabwinoko panthawi yomwe akukhala moyo wabwino kwambiri.

Kodi makampani a matiresi amachita bwanji kutsatsa kwa anthu?

Monga tonse tikudziwa, chithunzi chamakampani ndi chiwonetsero chakunja cha mzimu wamakampani ndi chikhalidwe. Ndi malingaliro onse omwe anthu amamva akamalumikizana ndikulumikizana ndi kampaniyo. Kuwoneka bwino nthawi zambiri kumatha kubweretsa phindu losayerekezeka kukampani. Masiku ano, makampani ambiri amagwiritsa ntchito malonda achifundo kuti akweze chithunzi chamakampani awo ndi mtundu wawo. Ndiye, makampani a matiresi ayenera kuchita bwanji malonda achifundo?

Kodi malonda achifundo ndi chiyani?

Zomwe zimatchedwa kutsatsa kwaubwino wa anthu zimatanthawuza poyambira kusamala za kupulumuka ndi chitukuko cha anthu ndi kupita patsogolo kwa anthu, komanso kuyankhulana ndi ogula kudzera muzochita zosamalira anthu, zomwe sizimangotulutsa zotsatira zaubwino wa anthu, komanso zimapangitsa kuti ogula azikonda zogulitsa kapena ntchito za kampaniyo. Makhalidwe otsatsa omwe amakulitsa chidziwitso cha mtundu ndi mbiri.

Nthawi zambiri, makampani akuluakulu amawona kuti chithandizo cha anthu ndichofunika kwambiri popanga njira zanthawi yayitali. Chifukwa makampani amatenga nawo gawo pantchito zothandiza anthu, sikuti amangowonjezera chidwi cha anthu, komanso amakulitsa chithunzi cha kampaniyo. Mwinanso makampani a matiresi nawonso akuyenera kulowa nawo m'magulu achitetezo cha anthu, kukhazikitsa mawonekedwe awoawo, ndikulimbikitsa kukula kwa zokonda zawo.

Kodi makampani a matiresi amachita bwanji kutsatsa kwa anthu?

Ntchito zothandiza anthu ndi zinthu zabwino, ndipo n’zofunika kuzisirira dziko ndi anthu. Koma palinso makampani ambiri omwe amangoyang'ana pokonza ndikugwira ntchito zothandiza anthu, m'malo mogwiritsa ntchito zothandiza anthu. Izi ndi zonyansa kwambiri kwa makampani ndi anthu, ndipo 'akhoza kunyansidwa' ndi 'kusiyidwa.'

Chifukwa chake, makampani amphasa akuyenera kupewa 'mpweya wabodza' akamagwira ntchito zothandiza anthu, ndipo nthawi yomweyo, sangagwiritse ntchito ntchito zothandiza anthu ngati njira yotsatsa malonda. Bwererani ku cholinga choyambirira chochita ntchito zabwino, ingoganizirani za momwe gulu linalake kapena zinthu zilili, ndikuchitapo kanthu kuti asinthe chikhalidwe chake choipa, kufalitsa mphamvu zabwino, ndi makampani a matiresi angalandire zodabwitsa zosayembekezereka mwakachetechete. Pezani kutchuka kwa anthu.

Mwachidule, ubwino wa anthu wamakampani a matiresi sungakhale wachiphamaso. Ayenera kuchita zinthu zothandiza ndikuthandizadi omwe akufunika kuti apeze zotsatira zabwino zotsatsa malonda. Njira yopita ku chithandizo cha anthu ikadali yayitali kwambiri. Makampani a matiresi ayenera kukhala osamala komanso kuwonetsa mphamvu zawo.

Makampani a matiresi amayenera kufufuza msika kuchokera kumakona angapo kuti apeze mwayi wamabizinesi

Mothandizidwa ndi intaneti komanso mpikisano wowonjezereka wamakampani, njira yopita kukusintha ndikusintha kwamakampani a matiresi yakhala yachangu kwambiri. Pokhapokha potsatira mayendedwe akusintha komwe makampani amatiresi angatengere gawo lalikulu pamsika. Kumbali imodzi, makampani ayenera kuphunzira zambiri ndikuphunzira zambiri kuchokera ku zitsanzo ndi njira zopambanazo; Kumbali inayi, makampani akuyenera kukhala okonzeka kutengera mwayi wamsika kuchokera kumakona angapo.

Makampani a matiresi akhala akutukuka kwa zaka pafupifupi 30 ku China. Pansi pa chikoka chakuchulukirachulukira kwa intaneti komanso kutsika kwachuma kwachuma, makampani a matiresi akukakamizika kupita pamphambano zakusintha ndi kukweza. Pofuna kuyankha bwino pa mpikisano wamsika, makampani ambiri a matiresi ayamba kufunafuna kusintha kwa zitsanzo zawo zachitukuko ndipo akudzipereka kuti apange chitsanzo chapadera cha malonda. Komabe, makampani ambiri a matiresi akulephera kuphatikizira mitundu yakale komanso yomwe ikubwera. Pazifukwa zomwe sizingatayidwe, makampani a matiresi ayenera kuphunzira zambiri kuti akwaniritse 'zakale komanso zamakono'.

Kuyang'ana msika wamakono wa matiresi, malo ogulitsa matiresi akadali njira yayikulu yotsatsa pamsika. M'zaka zapaintaneti, ngakhale kuchulukirachulukira kwachitukuko cha e-commerce, ntchito zapaintaneti zamakampani a matiresi akadali ndi malo osasinthika. Pakusiyanasiyana kwamakono kwamayendedwe, makampani amatiresi ayenera kukhala ndi malo okwanira, kenako ndikugwiritsa ntchito zinthu zapamwamba kwambiri kuti achite zambiri zomaliza, kuti atenge malo pamsika.

Makampani a matiresi amayenera kufufuza msika kuchokera kumakona angapo kuti apeze mwayi wamabizinesi

Pa nthawiyi, pali zochitika zowonjezereka zowonjezereka, ndipo homogeneity ndi yaikulu. Ogula amatha kutopa ndikuwona komanso kugwiritsa ntchito. Momwe mungasankhire bwino msika woyenera mabizinesi kuti akweze ntchito ndi vuto lomwe mabizinesi akuluakulu amawona kuti ndizofunikira kwambiri. 'Tsopano ogula akukhala oganiza bwino ndipo sadzagulanso malonda chifukwa cha kuthamangitsa nyenyezi mwakhungu.' Munthu wamkati anatero. Pankhaniyi, ndikofunikira kwambiri kuti makampani a matiresi agwiritse ntchito chikoka chamtundu kuti akope ogula.

Chitsanzocho ndi chosavuta kuphunzira, koma gulu lamalonda limasankha kupambana kapena kulephera kwa chochitikacho. Makampani a matiresi akadali koyambirira kwa malonda. Mitundu ndi njira zotsatsa zomwe zilipo ndizofanana. Onse amagwiritsa ntchito msika wa overdraft, mbiri ya overdraft, ndi zinthu za overdraft kutsatsa. Kutsatsa kwenikweni ndiko 'palibe amene angatsanzire.' Poyang'anizana ndi vuto la msika wa matiresi, kutenga njira zosiyanasiyana kumawoneka ngati njira yayikulu kwa makampani a matiresi kupeza njira yotulukira m'nyengo yozizira. Njira zachikhalidwe ndi njira zomwe zikutuluka zili ndi mphamvu ndi zofooka zawo. Izi zimafuna makampani amphasa kuti afufuze mwachangu njira zopititsira patsogolo mgwirizano pakati pa njira zachikhalidwe ndi njira zomwe zikubwera.

M'malo omwe akuchulukirachulukira pamsika omwe akuchulukirachulukira, kutukuka kwamakampani a matiresi akuyeneranso kuphatikizidwa ndi zomwe zikuchitika masiku ano kuti asinthe. Kusintha kungabweretse magazi atsopano ku kampani, koma makampani a matiresi amafunikanso kukonzekera mokwanira panthawi ya kusintha. Ndi njira iyi yokha yomwe kusintha kwa mabizinesi matiresi kungakwaniritse zomwe mukufuna.

Kupanga mtundu wamakampani a matiresi kuyenera kutengera ogula

Ndi chitukuko cha zachuma, anthu ali ndi zofunika zapamwamba komanso zapamwamba za moyo wabwino wapakhomo. Makampani a matiresi ayambitsa nkhondo yamtundu. Pampikisano wamsika, makampani a matiresi akuyang'ana kwambiri zomanga zamtundu wawo. Komabe, malinga ndi momwe zinthu zilili pano, pali mitundu yochepa ya matiresi yodziwika bwino kwa ogula. Poyang'anizana ndi mpikisano wowopsa wamsika, kodi makampani a matiresi angachepetse bwanji kukakamizidwa kwawo?

Kusokonezeka kwamtundu kumalepheretsa chitukuko cha mafakitale

Kodi chizindikiro ndi chiyani? Mawu oti 'Pin' amatanthauza anthu onse. Aliyense amadziwa ndipo akunena kuti chizindikiro chabwino ndi chizindikiro. M'makampani a matiresi akudziko langa, pali chisokonezo chamtundu: pakadali pano pali mitundu yamakampani ndi mitundu yamayendedwe, koma mtundu womwe ogula amawadziwa ndikuzindikira sanawonekere. Pankhani imeneyi, odziwa zamakampani adanena kuti gulu la ogula matiresi la dziko langa silili lalikulu mokwanira poyerekeza ndi FMCG, zizoloŵezi za ogula sizinapangidwe, ndipo kuwonetsera kwa ogula ku makampani a matiresi ndiafupi. Komabe, zimatenga nthawi yayitali kuti mtundu ukhale wodziwika bwino, makamaka pazopanga zachikhalidwe.

Makampani a matiresi ali pamavuto akulu

Zogulitsa zamabizinesi ndizomwe zimayambitsa chitukuko cha bizinesi, komanso chuma cha ogulitsa kuti apange ndalama. Zogulitsa zabwino zimatha kutsegula msika watsopano, kuyendetsa unyolo watsopano, ndikupulumutsa bizinesi. M'zaka zaposachedwapa, makampani matiresi akhala nkhawa mankhwala: mbali imodzi, makampani matiresi pang'onopang'ono kuwonjezera zopangidwa ndi mankhwala osiyanasiyana; kumbali ina, kapangidwe kazinthu ndi Masitayilo akukhala ofanana kwambiri, ndipo palibe zinthu zambiri zomwe zimapikisanadi pamsika. Kuchokera pamalingaliro awa, makampani a matiresi akukumana ndi kukakamizidwa kwakukulu kwazinthu komanso kukakamizidwa kwazinthu zatsopano.

Pezani yankho lolondola ndikupeza mwayi watsopano

Mu 2019, bizinesi yakunyumba yakudziko langa idawonetsa kutsika. Mucikozyanyo eeci, imulimo wakukambauka makani mabotu aakukkomanisya kapati. Chiwerengero chamakampani ndi mitundu chawonjezeka kwambiri, ndipo kuchuluka kwa mafakitale kwangowonjezeka. M'kuphethira kwa diso, chitukuko cha malonda a matiresi ndi ochititsa chidwi kwambiri, koma kupyolera mu kusanthula pamwamba, zikhoza kupezeka kuti makampani a matiresi a dziko langa akukumana ndi zomangamanga zazikulu komanso kupanikizika kwa mankhwala.

Ndipotu, mu chitukuko cha makampani matiresi, kaya mtundu kumanga kapena kupanga homogenization, makampani matiresi ayenera zochokera zosowa za ogula, tiyeni ogula kuona kuona mtima kwa kampani, ndipo potero kuyamba chizindikiro. Mbiri