Luxi -- Kusokoneza Zosokoneza mu Bizinesi Ya Mattress Yapaintaneti

Ndizomveka pogula intaneti kwa nthawi yoyamba;
Bukhu kapena tikiti ndizokhazikika komanso zosinthika mokwanira kuti musadandaule ndi wogula.
M'zaka makumi angapo zikubwerazi, intaneti yabweretsa kusintha kwakukulu pafupifupi m'mbali zonse zabizinesi.
Nditayamba kumva za kugulitsa matiresi pa intaneti, ndidayamba kudabwa.
Kodi mungagonjetse bwanji kukwera mtengo kwakukulu?
Kodi kuthetsa wachibale zokonda?
Bambo ndi gulu la mwana wamkazi kumbuyo kwa Luxi West mwina adasokoneza mawu achinsinsi.
David ndi Shannon Farley adachotsa chivundikiro cha bizinesi yawo pamacheza owunikira.
David wakhala akupanga matiresi ku Los Angeles kwa zaka 29.
Kampani yomwe ankagwirako ntchito poyamba inali yazaumoyo, koma pamapeto pake idakhala kampani yogula kwambiri --yotsata Bizinesi.
Anaphunzitsidwa ngati mainjiniya pambuyo pa mapangidwe a David
Odwala ochitidwa opaleshoni, Burns ndi ena omwe ali ndi vuto lalikulu la thupi amafunika kugona.
Kampaniyo idagulitsidwa, ndipo David ndi mwana wake wamkazi adayambitsa Luxi West, kuphatikiza zakale ndi zatsopano.
Shannon amawonjezera zomwe amakonda zakachikwi pa intaneti komanso pazama TV.
M'makampani ogona $ 14 biliyoni, kuchuluka kwa opikisana nawo pa intaneti kukukulirakulira.
Farleys angavomereze mosavuta kuti pali makampani angapo omwe ali ndi matiresi apa intaneti.
Davide akuchita bwino.
Nditamufunsa Lucy za malingaliro ake apadera ogulitsa, ndidapeza yankho lanjira zitatu (USP).
"Cholinga chake ndi chakuti matiresi ndi a aliyense," adatero David. \".
"Izi ndi zabodza, zonyoza nzeru za ogula.
Ndife osiyana kulemera, khalidwe, mawonekedwe ndi zokonda.
Tithokoze Mulungu tonse ndife osiyana.
\"Opikisana onse amapereka yankho limodzi, ndipo mapangidwe a matiresi a Luxi ali monga awa, kamodzi kunyumba, wogula akhoza kupanga matiresi olimba, apakati kapena ofewa.
Womangidwa ku Southern California, matiresi a Luxi ali ndi zigawo zinayi za thovu, thovu lokumbukira ndi latex ndipo ali ndi patent.
Yembekezerani chithandizo kuti mugwirizane ndi luso lamakono, kuonjezera kufewa ndi kuthandizira mkati mwa wosanjikiza.
Luxi West amapereka matiresi osiyana kukula kwa mfumu ndi mfumukazi, motero kusunga ogona osangalala.
David adawonetsa kuti opikisana nawo angapo adapereka mafunso omwe atha kupereka chisankho chosinthidwa pang'ono, koma ataperekedwa, makasitomala amavutitsidwa ndi kusankha kwa matiresi.
Anabweretsa USP yachiwiri kwa Lucy.
Ambiri ogulitsa matiresi pa intaneti amapereka ndondomeko yaulere yobwerera, yomwe ilidi yokakamiza.
Ma matiresi ambiri amakhala oponderezedwa thovu, motero amakhala ang'onoang'ono kuposa matiresi achikhalidwe.
Koma, monga momwe Davide adanenera, "kubwerera kwa masiku 100 sikuthetsa lonjezo labodza lakuti mapangidwewo ndi abwino kwa aliyense.
Ngakhale kuti ndondomeko yobwezera ndi yabwino kwambiri ndipo timapereka ndondomekoyi, imaperekabe chisankho ndi zobwezera zambiri kwa ogula.
Izi ndizoyipa kwa chilengedwe, ndipo aliyense mgulu lazakudya ayenera kulipira mtengo, kuphatikiza kasitomala womaliza.
Kodi matiresi awa apita kuti?
"David adapeza kuti zinali zovuta kupereka matiresi, kutengera ntchito yachifundo yomwe Farleys adakhazikitsa zaka zingapo kukhazikitsidwa kwa Luxi.
Ponena za Luxi USP yachitatu, kampaniyo imapereka makasitomala kudzipereka kwamasiku 1000 kuti athandizire mosalekeza.
Sikuti Aphunzitsi Azaumoyo Ogona Olembetsedwa Angatsogolere zogula, koma akatswiri amathanso kuzipereka kwa makasitomala pazaka zotsatira zogula.
Kuyanjana kopitilira muyeso ndi kasitomala kumatsimikizira zonena za David kuti "safuna kusintha zomwe timagula kuposa momwe timafunira kusintha kugona."
\"Shannon amabweretsa luso laukadaulo ku Luxi, lomwe limayang'ana kwambiri zomwe ogula amagwiritsa ntchito komanso zopangidwa ndi ogwiritsa ntchito.
Wapanga "pulogalamu yotumizira anthu 50/50" ya $50 kwa wogula woyambirira, yomwe ili yofanana ndi wogula woyamba.
Shannon adawona kuti tsamba la Luxi lidalandira ndemanga zolimba, zomwe zidakopa chidwi chazaka chikwi chopangidwa ndi manja
Zosinthidwa mwamakonda.
Msika wogulitsa matiresi achikhalidwe amawonjezera magwiridwe antchito kuzinthu, zomwe zimapangitsa kuti chidziwitso ndi zosankha zikhale zovuta, zomwe nthawi zambiri zimakhala zolemetsa kwa ogula.
Palibe kukayikira za kufunika kwa kugona, tonsefe tikuwoneka kuti tikucheperachepera.
"Kugona ndi chida chachinsinsi cha kupambana kwathu.
Kugona kumatha kulimbitsa maloto ndi malingaliro athu ndikupangitsa thupi ndi malingaliro athu kukhala ndi mphamvu.
Kugwira ntchito molimbika ndi malipiro ochepa ogona ndi otopa.
Kubweza ndalama pakugona ndikukwaniritsa zomwe tingathe . \"
David ananena mozama kumapeto kwa zokambirana zathu.
Ananenanso kuti "mpikisano wake wapaintaneti" ndi wotsatsa, osati malonda.
"Ndiyesa matiresi a Luxi West m'miyezi ingapo ikubwerayi ndipo ndikuuzani zomwe ndikuganiza.
Panthawiyi, ndidziwitseni zomwe mukuganiza za matiresi anu komanso kufunitsitsa kwanu kugula pa intaneti, Masomphenya (kapena kuyesa) osawoneka.