Here\'s One Product Category Ready For Its Online Closeup: Mattresses

Every once in a while, I write something that stimulates reader reviews and emails.
Not only to correct my grammar or to point out copy edits and errors, but also to correct my mistakes.
This is the latest story about this mattress buying experience.
I use it as an example of one of the few products that are not suitable for an online shopping experience.
Research, yes, but the actual purchase requires a test drive.
That\'s what I think.
Obviously I was wrong and some people contacted me via email or comment section to let me know.
\"There are millions of dollars of mattresses sold online every year, and there is no interaction between people at all.
If you include its online and call center aspects, it is possible to easily purchase a mattress without entering a retail venue, \"Kevin Charles wrote after a previous post.
Of course, shoppers like me can\'t imagine buying mattresses online, there are a lot of people he calls \"supplements\", and they just want to replace existing mattresses in the most efficient way possible.
While it can be daunting not to try out a mattress first, managing customer expectations and experiences is key.
A representative of Saatva also expressed these views, a company that sells innerspring mattresses online.
In order to manage the customer experience, the Saatva customer representative was instructed not to drive sales on the phone, but to allow potential buyers to take the time to make a decision.
Each person will receive a call within two days of purchase to confirm and explain
Door-to-door delivery process.
This effort to anticipate and answer questions has prevented the company from making a refund within four years.
Companies like Tuft & Needle are successfully selling foam mattresses that can be easily rolled up and delivered online.
These companies are destroying a product category that hasn\'t been much innovative for years.
It offers a shopping experience that is known to be harmless, and some people say unpleasant and expensive.
So, it turns out that not only can you buy a mattress online, but it\'s an already mature product category that can be interrupted from this channel.
Think about my education.