Spring mattress market competition nowadays, already from the previous 'commodity competition' turned into 'service competition', so the spring mattress manufacturer to improve service concept is very critical.
Only improve the staff service concepts, service level can be really improved.
Spring mattress manufacturer service concept of crowd behavior has a great influence on consumption, only has active service concept in the work, and indicate in the behavior of customers measures, can be obtained more and more customers.
Set up the customer supreme service model enterprise together in the future?
Spell it service!
Our country enterprise marketing concept is important so four periods: (1) 'don't worry about the emperor daughter is married to a' production concept;
(2) 'bouquet afraid of deep alley' product concept;
(3) 'good goods also frequently threaten' the marketing concept;
(4) 'take the customer as the center, the demand oriented' service concept.
Nowadays the service marketing concept compared with the traditional marketing concept, the difference is that the focus of the spring mattress manufacturer not to discuss what products, but the customer have what demand;
Not to discuss what price product, but focus on customer acquisition cost;
Not discuss what a sales promotion activity, but to find ways to enhance interaction with customers.
Not to discuss how to create a distribution channel, but considering the convenience of customers to buy.
Traditional marketing is through the sales profit, and service marketing is the profit through customer satisfaction.
Spring mattress manufacturer's fundamental goal is profit, more and more enterprises feel, enterprise real profit form should be kept to create value for customers, so all claim to be a service-oriented enterprises.
Face incentives of market competition, more and more spring mattress manufacturers began to focus on customer service, the customer first as a key service mode, to take the initiative to close to customers, and with the customer's needs and benefits as the center, greatly meet customer demand.
Therefore, the service becomes the key to spring mattress manufacturer competitive performance.
