Mattress company is forced to apologize for tasteless 9/11-themed ad offering a \'Twin Tower sale\' and showing employees pretending to be terror victims

A mattress company was forced to apologize after releasing a tasteless 9/11 promotional video that offers \"Twin Tower Sales \".
The Miracle Mattress company, based in San Antonio, Texas, made a video showing two employees pretending to be victims of terror, collapsed in a stack of mattresses and then posted on Facebook.
Shop manager Cherise Bonanno said in the clip: \"better than double tower sales remember what is the 9/11 way?
Shouting, \"shop-
The price was on sale all day, and two men behind the woman fell on a stack of mattresses during the simulated Twin Towers terrorist attack.
\"Oh, my God!
Looking at the camera, we will never forget . \"
Mike Bonno, the company\'s boss, apologized in a letter posted on social media.
He said: \"This video is tasteless and offensive to the men and women who lost their lives in the 9/11 incident.
Moreover, it does not respect the families who have lost their loved ones and continues to fight the pain of this tragedy every day of their lives.
I can only say that I am deeply sorry on behalf of the entire Miracle Mattress family, I am responsible for this rash and rude advertisement and will immediately hold my staff accountable for this serious faux pas.
The Merchant added: \"Miracle Mattress will take effect immediately and review our entire marketing strategy to ensure that a strict approval process can prevent this from happening again.
We will also conduct a personnel review of the behavior of these employees.
The video sparked widespread anger among online audiences.
John Lazar, a volunteer firefighter in New York, said: \"I\'m really scared.
Your actions prove to me that you have forgotten.
\"You, or anyone engaged in that business, even came up with the idea of selling gimmicks on that day and never felt the horror of that day.
\"It\'s disgusting to me and countless other Americans,\" says jorios.
Twitter users casually say, \"how disgusting it is to try to make money,\" while TrueAmerican says: \"It\'s too disrespectful! Shame on you!
Just days before the offensive video was released, a Wal-Mart in Florida was criticized for using the same 9/11 as a promotional gimmick.
An exhibition in the store saw a few boxes of coca.
Coke is piled on the American flag behind the twin towers.
A Wal-Mart spokesman said
Coca-Cola put forward the idea to retailers.
After a rebound in social media, Wal-Mart\'s bosses decided to cancel the display.
In the 2014 incident, a clothing company in Alabama asked to forward 2,296 times, one for each person killed in the attack.
On Sunday, a commemoration of the 15 th anniversary of the attack will be held across the country.