Laba abaqalayo abacabangi ukuthi ukuthenga komatilasi kufanele kube kubi kakhulu

Noma ngabe ukuthenga ku-inthanethi sekuqubukile, inqubo yokuthenga umatilasi ise-
Ngisho ngenkani
Kuyavumelana: Hamba uye ezitolo ezinkulu noma esitolo se-stripmall.
Vumela abasebenzi bokuthengisa baxoxe phakathi kwamadili abo amakhulu empelasonto yeholide.
Lala komatilasi abambalwa umzuzu noma ngaphezulu bese uzama ukucabanga ukuthi ngabe yile ndlela ofuna ukulala ngayo iminyaka eyisishiyagalombili ezayo.
Sekuyimpilo entsha manje, kodwa ingozi enkulu kakhulu.
Imodeli yebhizinisi yesikole isifikile, ibonakala ezitebhisini zomnyango we-shopper enosayizi omncane ebhokisini.
Igagasi lenethiwekhi
Isiqalo sikamatilasi esimaphakathi-
Ama-ups, okuhlanganisa u-Casper Sleep, u-Leesa, i-Yogabed kanye ne-Tuft & Inalithi, awanikezi ukwehlisa intengo noma ukuthengiswa kwemvume.
Abanikezi amakhasimende inhlobonhlobo yezinketho.
Noma yikuphi ukukhetha, ngempela.
Wonke umuntu uthengisa umatilasi owodwa kuphela futhi kucabanga ukuthi abantu abaningi banethezekile.
Ikhono labo libavumela ukuthi bacindezele umatilasi ebhokisini elibukeka lincane kakhulu elinokuthile abantu ababili abadala abangalala kulo.
Ngokulandelayo, bavumele bakuthumele kuwe ngenani eliphansi.
Imboni kamatilasi iyimboni engajwayelekile emhlabeni wezitolo, $14. 2-
Izigidigidi zeziqhwaga ezilele azikayiboni i-e-commerce.
Ngokusho kwefenisha yokushicilela yezohwebo, izinkampani ezimbili i-Tempur Sealy ne-Serta Simmons zihamba phambili, nokuthunyelwa kwempahla yokulala phakathi kwazo okulinganiselwa ku-70% ngonyaka odlule.
I-International Sleep Products Association ithi cishe uhhafu wokukhula kwemali engenayo yemboni ngo-2014 kuvele ngenxa yokukhuphuka kwamanani entengo.
Lapho laba baqalayo bakamatilasi bezama ukuphinda basungule lokhu kuthenga okusebenzayo, bajoyina igagasi le-e-commerce
Umdlali ngamunye webhizinisi ozama ukuvula isigaba sokuthenga uchazwa kakhulu ngokuthenga okudidayo noma okudlulelwe yisikhathi.
I-Warby Parker inikeza izibuko ezishibhile, ezinesitayela eziklanyelwe-
Thengisa ngqo kumakhasimende (
Konke lokhu kwenza iminikelo yanyanga zonke ezinhlanganweni ezingenzi nzuzo inhloso yazo wukwandisa ukufinyelela kwezibuko emazweni asathuthuka).
Inkampani ye-razor ebhalisiwe i-Harry \'s ithenge imboni yayo eJalimane, inkampani ethi inciphisa ama-razor ekhwalithi yezindleko eziphezulu.
Okuyisisekelo, iwebhusayithi entsha yezingubo zezingane, izama ukwenza kube lula futhi kushibhe ukushintsha izingubo ngokushesha
Khulisa kancane ngokukhiqiza inani elilinganiselwe lesivuno esincane
Izindleko eziyisisekelo zezingane ezisanda kuzalwa kubafundi besikole samabanga aphansi.
Abatshalizimali nochwepheshe bakholelwa ukuthi laba bahlinzeki be-inthanethi bomatilasi banamandla amakhulu, futhi bakholelwa ukuthi ukunethezeka kwabo kanye nokuphromotha kwabo amagimmick --
Embonini edume kabi ngamasu entengo adidayo, intengo yamahhala izoduma kubathengi.
Ividiyo yekhasimende \"iqaqa\"
Bonisa umatilasi ogoqekayo ukuze uphume futhi ulungele ukusetshenziswa
Ihehe izinkulungwane zokubukwa kwe-YouTube.
\"Uma abathengisi abakhulu bengakhathazeki, cishe kufanele bakhathazeke, ikakhulukazi ngenxa yegagasi elikhulayo lezinkulungwane zeminyaka ezithenga amakhaya nefenisha," kusho u-Ed Perratore, umhleli omkhulu we-Consumer Reports, okhuluma ngemboni kamatilasi.
\"Angicabangi ukuthi banesineke ngalokho.
UCasper udayise umatilasi ongu-$30 million ngonyaka wakhe wokuqala wokuvula, okuyisiqalo esiqinile, futhi abatshalizimali bathele amaRandi ayizigidi ezingama-55 kuwo ngoJuni ukuwusiza ukuthi uthuthuke.
Manje, nokho, lezi ziqalo ze-inthanethi-
I-Ups ithengisa kuphela ingxenye yenani lomatilasi abathengiswa minyaka yonke izimbangi zabo zendabuko: I-Tempur Sealy, inkampani esohlwini ehlanganisa uhlobo lwe-premium foam brand Tempur-
Futhi uSealy ogxile kakhulu kwinani;
Kanye no-Serta Simmons wangasese.
Ibhizinisi elilinganayo elinebhrendi i-Serta ne-Simmons.
Ochwepheshe bezokuthengisa bathi amandla ahlala njalo ale mikhiqizo emidala angakhombisa ukuthi kunzima ukukholisa abantu ukuthi benze umkhiqizo omkhulu kangaka --
Akazange alale phezulu ukuze athenge amathikithi kuqala.
\"Comfort is subjective ,[testing is]
Enye yezindlela ezibalulekile zokuhlola ukunethezeka, "kusho uJessica Schoen Mace, umhlaziyi wakwaNomura Securities, ophethe imboni kamatilasi.
\"Ngakho-ke ngicabanga ukuthi kuyinzuzo ukuba nesitolo esiphathekayo.
Kodwa abaphezulu bathi isimo samanje asisihle kubathengi, okuholela ekuhlangenwe nakho kokuthenga okucasulayo.
\"Usanda kukhungethwe ulwandle --
\"Izinketho eziMhlophe zibukeka zifana, zizwakala zifana, zizizwa zifana, kodwa intengo isukela kumakhulu ambalwa amadola kuya ku-$10,000," kusho uPhilip Kreem. \"Isikhulu esiphezulu seCasper
Akusizi ngabakhiqizi abakhulu ukuthi bathengise omatilasi abakhethekile kuphela kumthengisi oyedwa.
\"Imboni kamatilasi iqaphe kakhulu uma icabanga ukuthi yenze amamodeli athile ongakwazi ukuwaqhathanisa ukuze abantu bangakwazi ukubeka amanani," kusho uLaura marnez . \", Umeluleki Omkhulu wokuphatha we-Jackman reichts, uchwepheshe wezokudayisa.
Ngenxa yokuthi imali yokuqala yesitolo sikamatilasi esivamile cishe ayilona inani elikhokhwa yikhasimende, ngokuvamile kunzima ukwazi ukuthi amanani ala maketango akhuphuke kanjani uma kuqhathaniswa nendlovukazi ka-Casper engu-$850.
Umatilasi ofanayo wosayizi noma uLeesa unenani lama-$890.
UCasper nabanye abaqalayo-
I-Ups izama ukwenza izinto ngendlela ehlukile kunezimbangi zendabuko.
Abafikayo bathi behlisa izindleko zikamatilasi ngokukhansela ozakwethu bezitolo nezindleko zezindlu, futhi akekho onikeza \"isaphulelo esingu-40%"--
Ngoba bacabanga ukuthi abathengi bazosabela kangcono kumanani alula.
Eqinisweni, lokhu kuyingxenye yesikhalazo sikaCasper sika-S. U-Aspa Clark, uCharleston. C.
Izakhamizi ezithenga amawele
Umatilasi kasayizi wekamelo lakhe ngoJanuwari.
UClark uthe wayephequlule esitolo sendawo sikamatilasi kanye neklabhu yezimpahla, kodwa, "Ngisanda kuthola ukuthi zonke izindleko ezingase zifaneleke azibonakali ngale ndlela.
Esitolo sikamatilasi, u-Clark wathola ukuthi abasebenzi basesitolo bavame ukuba matasatasa besiza amakhasimende ambalwa, ngakho wathi, \"Angikaze ngibe nesikhathi esanele nokuqonda, ingabe intengo ihlanganisa intwasahlobo yebhokisi?
Ingabe ihlanganisa ukulethwa?
Angazi nje.
Isiqalo sikamatilasi-
I-Ups iphinde ihlose ukuzihlukanisa nemizwa
Ukuzinikela okuhle: UCasper noKeetsa bazoba "imvelo" yabo
Iketanga lokuhlinzeka elinobungane;
ULeesa ugcizelela ukuthi imikhiqizo yayo ivela eMelika. yenziwe.
Bonke labomatilasi baqala.
I-Ups iphinde yakhetha uhla lwemikhiqizo emincane kakhulu: uCasper, uLeesa, iYogabed kanye noTuft & Inaliti inomatilasi owodwa onamawele, iNdlovukazi, iNkosi kanye nabanye osayizi.
Isizathu siwukuthi: \"Kunomuzwa ovamile ofanele cishe u-95% wabantu," kusho uDavid Wolfe, isikhulu esiphezulu kwaLeesa.
\"Uma uzizwa ulungile, khona-ke uzothola ukuthi bambalwa kakhulu abantu abazozwa ukuthi umatilasi uqine kakhulu noma uthambile.
Noma kunjalo, imboni kamatilasi yendabuko ayikholelwa i-Casper kanye ne-electronics yayo
Izimbangi zebhizinisi zinikeza umuzwa ongcono wokuthenga.
UTim Thomas Sen, umphathi wesitolo eMt, uthe: "Umatilasi akuwona owabo bonke abantu . \"
U-Vernon ulala kugalari e-Fredericksburg.
\"Sengineminyaka engu-16 ngikwenza lokhu futhi ngibona abantu bengalala kunoma yini, kodwa akubona iningi labo. ”