Aba baqalayo abacingi ukuba ukuthenga koomatrasi kufuneka kube kubi kakhulu

Nokuba kuthengwe kwi-Intanethi, inkqubo yokuthenga umatrasi ise-
Nokuba ngenkani
Ukungaguquguquki: Uhambo oluya kwiivenkile zesebe okanye ivenkile yestripmall.
Vumela abasebenzi abathengisayo bancokole ngexesha leentengiso zabo zempelaveki yeholide.
Lala kumatrasi ambalwa umzuzu okanye njalo kwaye uzame ukucinga ukuba le yindlela ofuna ukulala ngayo kwiminyaka esibhozo ezayo.
Bubomi obutsha ngoku, kodwa sisoyikiso esinokubakho.
Imodeli yeshishini yesikolo ifikile, ibonakala kwizitepsi zomnyango we-shopper kunye nobukhulu obuncinci kwibhokisi yefriji.
Amaza othungelwano
Ukuqala komatrasi embindini-
I-Ups, kuquka i-Casper Sleep, i-Leesa, i-Yogabed kunye ne-Tuft & Inaliti, ayinikezeli ukunciphisa ixabiso okanye ukuthengiswa kwemvume.
Ababoneleli abathengi uluhlu olubanzi lweenketho.
Okanye naluphi na ukhetho, ngokwenene.
Wonke umntu uthengisa umatrasi omnye kwaye icinga ukuba abantu abaninzi bakhululekile.
Ubuchwephesha babo bubavumela ukuba bacinezele umatrasi kwibhokisi ekhangeleka incinci kakhulu enento abantu abadala ababini abangalala kuyo.
Ngokulandelayo, bavumele bayithumele kuwe ngexabiso eliphantsi.
Ishishini loomatrasi lishishini elingaqhelekanga kwi-Shopping World, i-14 yeedola. 2-
Iibhiliyoni zeengxilimbela ezileleyo azikhange zilubone urhwebo lwe-e.
Ngokwefanitshala yopapasho lwanamhlanje, ezi nkampani zimbini iTempur Sealy kunye ne-Serta Simmons zilawula, kunye nempahla yokulala phakathi kwabo ibalelwa malunga ne-70% kulo nyaka uphelileyo.
I-International Sleep Products Association ithi malunga nesiqingatha sohlumo lwengeniso yoshishino ngo-2014 luvela kumaxabiso anyukayo.
Xa aba baqalayo bezamatrasi bazama ukuphinda baqalise oku kuthenga okusebenzayo, bajoyina i-e-commerce
Umdlali ngamnye weshishini ozama ukuvula icandelo lokuthenga uchazwa kakhulu ngamava okuthenga adidayo okanye aphelelwe lixesha.
IWarby Parker ibonelela ngexabiso eliphantsi, iiglasi ezinesitayile eziyilwe-
Thengisa ngokuthe ngqo kubathengi (
Konke oku kwenza iminikelo yenyanga kwimibutho engenzi nzuzo enenjongo yokwandisa ukufikelela kwiiglasi kumazwe asakhasayo).
Inkampani erhumayo i-razor i-Harry's ithenge umzi-mveliso wayo eJamani, le nkampani ithi yehlisa ixabiso layo eliphezulu lokucheba iincakuba.
Iprayimari, iwebhusayithi entsha yempahla yabantwana, izama ukwenza kube lula kwaye kungabizi kakhulu ukutshintsha iimpahla ngokukhawuleza
Khulisa kancinci ngokwenza inani eliqingqiweyo lesivuno esiphantsi
Iindleko ezisisiseko kubantwana abasanda kuzalwa kubafundi bezikolo zaseprayimari.
Abatyali-zimali kunye neengcali zikholelwa ukuba aba baboneleli be-matras kwi-intanethi banokubanakho kakhulu, kwaye bakholelwa ukuba ukulungeleka kwabo kunye nokukhuthaza kwabo iigimmicks--
Kwishishini elidume ngokubhidanisa amaxabiso amaxabiso, amaxabiso asimahla aya kuthandwa ngabathengi.
Ividiyo yomthengi \"engapakishi\"
Bonisa i-matras roll up ukuze uphume kwaye ulungele ukusetyenziswa
Itsale amawaka eembono zeYouTube.
"Ukuba abathengisi abakhulu abaxhalabi, kufuneka bakhathazeke, ngakumbi ngenxa yokunyuka kwamaza okuthenga amakhaya kunye nefenitshala," utshilo u-Ed Perratore, umhleli ophezulu weeNgxelo zabaThengi, ugubungela ishishini loomatrasi.
\"Andiqondi ukuba banomonde kuloo nto.
UCasper uthengise umatrasi wezigidi ezingama-30 kunyaka wakhe wokuqala wokuvula, isiqalo esiluqilima, kwaye abatyali-mali bagalele i-55 yezigidi zeedola kuyo ngoJuni ukuyinceda yandise ngakumbi.
Ngoku, nangona kunjalo, ezi ziqalo ze-intanethi-
I-Ups ithengisa kuphela iqhezu lenani loomatrasi abathengiswa minyaka le ngabakhuphisana nabo ngokwesiko: iTempur Sealy, inkampani edwelisiweyo ebandakanya i-premium memory foam brand Tempur-
Kwaye ngakumbi ixabiso-oriented Sealy;
Kwaye yabucala Serta Simmons.
Iziko elilingeneyo negama elithi Serta kunye neSimmons.
Iingcali ezithengisayo zithi amandla okunyamezela ezi mpawu zindala angabonisa ukuba kunzima ukukholisa abantu ukuba benze uphawu olukhulu kangaka--
Khange ndilale phezulu ukuthenga amatikiti kuqala.
\"Intuthuzelo ixhomekeke ,[uvavanyo luyi]
Enye yeendlela eziphambili zokuvavanya intuthuzelo, "utshilo uJessica Schoen Mace, umhlalutyi weNomura Securities, ophethe ishishini loomatrasi.
"Ngoko ke ndicinga ukuba luncedo ukuba nevenkile ebonakalayo.
Kodwa abaphezulu bathi imeko yangoku ayilunganga kubathengi, nto leyo ekhokelela kumava okuthenga akhathazayo.
\"Uvele wonganyelwa lulwandle --
"Iinketho eziMhlophe zibukeka zifana, zivakala zifana, zivakalelwa ngokufanayo, kodwa ixabiso livela kwiidola ezilikhulu ukuya kwi-10,000 yeedola," watsho uPhilip Kreem. \" Umphathi oyintloko weCasper
Akuloncedo kubavelisi abakhulu ukuba bathengise oomatrasi kuphela kumthengisi omnye.
"Ishishini loomatrasi lilumke kakhulu ukucinga ukuba lenze ezinye iimodeli ongenakukwazi ukuzithelekisa ukuze abantu bangabi naxabiso," utshilo uLaura marnez. \", Umcebisi oyintloko wolawulo lweJackman reichts, umcebisi wokuthengisa.
Ngenxa yokuba imali yokuqala yevenkile yoomatrasi yemveli iphantse ingabi lixabiso elihlawulwa ngumthengi, kudla ngokuba nzima ukwazi ukuba amaxabiso ala matyathanga anyuke njani xa kuthelekiswa ne-850 yeedola ukumkanikazi waseCasper.
Ubukhulu obufanayo umatrasi okanye iLeesa ixabisa i-$890.
UCasper kunye nabanye abaqalayo-
I-Ups izama ukwenza izinto ngokwahlukileyo kunabakhuphisana bemveli.
Abafikayo bathi banciphisa iindleko zoomatrasi ngokurhoxisa amaqabane athengisa izindlu kunye nemirhumo yezindlu nomhlaba, kwaye akukho mntu unikezela \"40% isaphulelo \"--
Kuba bacinga ukuba abathengi baya kusabela ngcono kumaxabiso alula.
Ngapha koko, le yinxalenye yesibheno sikaCasper nguS. UAspa Clark, uCharleston. C.
Abahlali abathenga amawele
Ubukhulu bomandlalo wegumbi lakhe ngoJanuwari.
UClark uthe uye wakhangela kwivenkile yoomatrasi yasekhaya kunye neklabhu yokugcina impahla, kodwa, "Ndiye ndafumanisa ukuba zonke iindleko ezinokuthi zisebenze azikho elubala.
Kwivenkile yoomatrasi, uClark wafumanisa ukuba abasebenzi basevenkileni bahlala bexakekile benceda abathengi abaninzi, ngoko wathi, "Andizange ndibe nexesha elaneleyo kunye nokuqonda, ngaba ixabiso libandakanya ibhokisi lebhokisi?
Ngaba ibandakanya ukuhanjiswa?
Andazi.
Ukuqala komatrasi-
I-Ups ikwajolise ekuzahluleni ngeemvakalelo
Ukuzibophelela okuhle: uCasper noKeetsa baya kuba "yi-ecology" yabo.
Ikhonkco lokubonelela ngobuhlobo;
ULeesa ugxininisa ukuba iimveliso zayo zisuka eMelika. yenziwe.
Nganye kwezi matrasi yaqala.
Abaphezulu baphinde bakhetha uluhlu olumxinwa kakhulu lweemveliso: uCasper, uLeesa, iYogabed kunye neTuft & Inaliti inomandlalo omnye kuphela kunye namawele, uKumkanikazi, uKumkani kunye nezinye iisayizi.
Isizathu sikukuba: "Kukho imvakalelo eqhelekileyo elungele malunga nama-95% abantu," utshilo uDavid Wolfe, umphathi oyintloko wakwaLeesa.
"Ukuba uziva ulungile, ngoko uya kufumanisa ukuba bambalwa abantu abaya kuziva ukuba i-mattress yomelele kakhulu okanye ithambile.
Sekunjalo, imboni yoomatrasi yemveli ayikholelwa iCasper kunye ne-elektroniki yayo
Abakhuphisana namashishini banikezela ngamava angcono okuthenga.
UTim Thomas Sen, umphathi wevenkile eMt, uthe: "Umatrasi ayingowomntu wonke. \"
UVernon ulala kwigalari eFredericksburg.
Ndiyenza le nto iminyaka eyi-16 ngoku kwaye ndibona abantu banokulala nantoni na, kodwa ayisiyiyo uninzi. ”