Ingabe i-Nightmare ka-Tempur Sealy isaqala?

I-Tempur Sealy (TPX -Get Report)
NgoMsombuluko, i-Wall Street ishaqekile ngemuva kokunqanyulwa kwenkontileka nenkampani enkulu yamakilasi kamatilasi.
Amasheya e-Tempur ehle ngama-27. 98% ukuya ku-$45.
Izolo 50, kwehle 4. 26% ukuya ku-$43. 55 phakathi
Ukuhweba ntambama
Inkampani kamatilasi, eyatholwa ngonyaka odlule umthengisi waseNingizimu Afrika i-Steinhoff International, ithembele ku-Tempur Sealy kanye no-Serta Simmons njengabahlinzeki abakhulu bomatilasi abanophawu.
Umhlaziyi we-UBS uMichael Lasser uthe embikweni wanamuhla ukuthi umthelela ku-Tempur awukona nje ukulahlekelwa kokuthengisa okubangelwa lobu buhlobo.
Ukholelwa ukuthi ngaphandle kokusekelwa umthengisi omkhulu wezinto zokulala, i-Tempur ingase ikuthole kunzima kakhulu ukugcina amandla ayo entengo ngezinye izindlela ezishibhile.
\"Okungenani, sicabanga ukuthi idinga ukulondoloza utshalomali oluningi lokukhangisa ukuze kugcinwe umkhiqizo wayo uhambisana nesabelo semakethe," kusho uLasser. \".
Ngesikhathi esifanayo, izinkampani zamacansi zidinga ukuthola indlela yokubuyisela umthamo olahlekile, okungase kuholele ku-Tempur yokuncintisana kakhulu.
I-UBS ithi izinkampani zikamatilasi zenza u-21% wokuthengiswa komhlaba wonke, kodwa leso sibalo sisondele ku-25% --30% e-U. S.
Ngokwezibalo zenkampani, ukuthengiswa eNyakatho Melika eTempur kungase kwehle cishe ngo-17% ngo-2017.
USeth Basham noNathan Friedman, abahlaziyi be-Wedbush, bathi lokhu kuqedwa kungase kufake ingcindezi enkulu emalini etholwayo, njengoba ukulahlekelwa okuningi kuzoba nzima ukukushintshwa nabanye abalingani bezitolo.
Lokhu futhi "kungenye igalelo" kwinani lomkhiqizo wenkampani, esanda kuzanyazanyiswa ngenxa yokuncintisana okusha okuphazamisayo.
I-Wedbush ibukeka ikuthanda kakhulu ukukhetha umshini wokulala onethezekile (SCSS)
Njengoba inkampani ingase ikwazi ukuthatha ingxenye yesabelo esisusiwe se-Tempur-Pedic.
Ukuphela kwenkontileka "ukuzamazama komhlaba embonini" futhi kuvula amathuba amaningi phakathi kwabanye ababambiqhaza, kusho uStan Stanich, oyi-CEO ye-Stanich Communications, i-ejensi ehamba phambili yase-US. S.
Ingxenye yokuhlobisa ikhaya.
Abahlomulayo bangafaka abakhiqizi bakamatilasi, abathengisi besifunda kanye neziqalo zamacansi eziku-inthanethi ezifana noCasper, uHelix noLeesa, abanikeza ezinye izindlela ezishibhile.
I-Casper yethulwa ngo-2014 ngemali engenayo engu-$0. 2 billion ngo-2016.
Ngoba inkampani yanquma izitini. futhi-
U-Casper angathengisa imikhiqizo ngesikhathi esisodwa njengozakwethu wokusabalalisa
Engxoxweni, isikhulu esiphezulu uPhilip Klean uthe uma bedayisa ngezitolo ezidayisa ngomatilasi izindleko zizoba ngokwesithathu.
\"Abathengi bayabona ukuthi akudingeki baye esitolo sikamatilasi ukuze bathenge imikhiqizo esezingeni," kusho uKrim . \" Cishe u-80% wabantu waqala ukusesha omatilasi ku-inthanethi, waphawula.
Uphinde wathi imboni isishintshele kuma-direct-to-Consumer brand.
UKrim uzwile ukuthi uTempur kanye nenkampani kamatilasi sebeyiphothulile inkontileka yabo futhi bakholelwa ukuthi lesi sinyathelo sizosheshisa
Iziteshi zokusetshenziswa.
"UCasper uzilungiselele kahle ukuba nengxenye enkulu ekuguqulweni kwalesi siteshi," esho . \".
USteinreich uthe baningi abaqhudelana nabo emkhakheni kamatilasi ka-$3,000 nangaphezulu.
Abathengi manje banamathuba amaningi okuthi batshale imali ukuze bathole ukulala okungcono ngoba bacabanga ukuthi kuyingxenye yempilo yabo yonke, uyaphawula.
Ngenxa yalokho, abathengi abaningi bazimisele ukukhokhela kakhulu imikhiqizo engcono, futhi abathengisi bakamatilasi abanjengomncintiswano we-Tempur ovela emkhakheni ozimele.
NjengoKingsdown no-E. S.
I-Kluft/Aireloom