kungani abathengi bakamatilasi bekhetha ukuchofoza inkinobho esikhundleni sokucambalala mathupha

Izitini-kanye-
Isitolo sikamatilasi wodaka akulula ukuphumula.
Lokhu kungenxa yokuthi abathengisi abaku-inthanethi bathi omatilasi bangase babe izindawo ezingcwele zabaqhudelana nabo ngokomzimba.
Ubuso obuwubukhazikhazi bempilo yomuntu okwesithathu bubonakala bugonyelwe e-commerce
Ibhizinisi eminyakeni eyishumi edlule.
Kepha akusenjalo, kuqala nge-boom kumatilasi aku-inthanethi-
Okuphezulu, ukubuyekezwa komsebenzisi okuku-inthanethi okunemininingwane, ukubuyiselwa kwamahhala kwe-shippinghassle.
Ngesikhathi abakwaReuters bebika kuleli sonto ukuthi umatilasi, umdayisi omkhulu kunabo bonke ezweni, ucabanga ukufaka isicelo sokuthi uzoqothuka, lo mthengisi utshelwe indaba eyisixwayiso.
Abantu abalwaziyo lolu daba batshele abeReuters ukuthi inkampani, ethwele kanzima ngokuqashisa ezitolo ezibizayo, ingase iphoqeleke ukuthi ivale ezinye zezindawo zayo ezingu-3,000.
Kusukela ngoMsombuluko, inkampani ibingenzanga isinqumo esingujuqu futhi ibingakaphenduli esicelweni sokuphawula kweThe Washington Post.
Izinkampani zomatilasi bezilokhu ziwohloka ngemuva kokulahlekelwa umenzi we-Tempur, i-Tempur Sealy International
Njengomphakeli ngonyaka odlule, omatilasi be-Pedic.
Ngemuva kwalesi sihlava se-accounting, le nkampani iphinde yakhungathwa yizinkinga zezimali zenkampani engumzali i-stannhof International Holdings.
Kodwa abahlaziyi bakholelwa ukuthi ezinkampanini zikamatilasi nabanye, futhi-
Abathengisi be-Mortar, kunohlu olubanzi lwezinto eziyinkimbinkimbi emsebenzini.
Umncintiswano wabo omubi kakhulu umthengisi we-intanethi, owaphumelela ngokushesha embhedeni. amamodeli angaphakathi kwebhokisi -
Omatilasi bokucindezela kanye ne-vacuum bavame ukutholakala
Vala umnyango wakho bese unweba kuze kufike kusayizi wabo ogcwele ngemva kokuvula iphakheji.
Asikho isidingo sokuza esitolo, asikho isidingo sokucambalala ukuze uzizwele.
Njengakho konke okunye. “Uma utshele [abathengi]
Uthenge umbhede eminyakeni eyi-10 edlule. phakathi ku-
Bathi, 'Uzoyithanda? \'
UBrian Abbott, umhlaziyi wocwaningo lwabathengi e-Edward Jones, uthe.
Uqhathanise lolu shintsho nokungabaza kwangaphambilini nge-Amazon.
\"Ngenxa yokuthi abantu bafuna ukuthinta futhi bezwe okokugqoka, u-com akakwazi ukugqekeza ukuthengiswa kwezimpahla. ” (
Isikhulu esiphezulu se-Amazon uJeffrey P.
Okuthunyelwe eka-Bezos. ) Kodwa lapha sikhona.
Ukuqala komatilasi ku-inthanethi -
Kubandakanya umpe, izinaliti ze-tu kanye ne-Leesa-
Amakhasimende awiniwe ngokuthenga omatilasi ku-inthanethi nokuzama okunikezwayo izinyanga ezimbalwa.
Inkampani izohlinzeka ngembuyiselo ephelele yomatilasi obuyisiwe futhi ezikhathini eziningi inikele ngomatilasi omdala enhlanganweni esiza abantulayo.
Isibonelo, ukuthengisa kokuqala konyaka ogcwele kukaCasper ngo-2015 kudlule i-$100 million.
Umatilasi udayiswe esitolo iTarget, esivule isitolo saso sokuqala esihlala unomphela eNew York kulo nyaka.
Ukuhlobisa kwalesi sitolo kuzwakala njengekamelo lokulala, okukhuthaza amakhasimende ukuthi aphumule futhi athathe isihlwathi.
Ishumi nambili lomculo we-pop
Ama-ups avulwe ezweni lonke eminyakeni embalwa edlule.
Ngaso leso sikhathi, izitolo ezifana nezinkampani zikamatilasi kufanele zibhekane nama-showroom amakhulu kanye nokuqashwa kwezitolo ezibizayo.
Ngokombiko wefemu yezezimali kanye nokutshalwa kwezimali iWedbush, inkampani kamatilasi yavala izitolo ezingaba ngu-70 ngo-2017.
Abahlaziyi balinganisela ukuthi le nkampani ingase ivale izitolo ezingu-600 kuya ku-1 000 kulo nyaka.
UCharles Lindsay, uprofesa wezokumaketha eNyuvesi Yezokuphatha eBuffalo, uthi izitolo zezitini nodaka -
Kungakhathaliseki ukuthi idolobha lokulwa lamathoyizi noma i-J. C. Penney -
Ngokusobala, abathengi bayahlupheka njengoba beqala ukungena ku-inthanethi.
Ukuhlala unokuncintisana kudinga lezi zinkampani ukuthi zithuthukise inkundla yazo ye-inthanethi futhi \" zibe nalokhu 360-
Ukuba khona kwamadigri kwenza ukuthi ahlinzekwe kubathengi ngendlela engenamthungo.
\"Abantu\" bathanda ukuthenga ku-inthanethi, kodwa baphinde bathande ukuthenga okuthile ngezikhathi ezithile, \"kusho uLindsay. \".
Inkampani kamatilasi ayikaphumi.
Ngokombiko ovela ku-IBISWorld ngoDisemba 2017, inkampani yathatha indawo yesithathu engxenyeni yemakethe yemboni.
Imali engenayo yenkampani ilinganiselwa ku-$3.
Ukuthengiswa ngo-2016 bekungamabhiliyoni ayi-8.
\"Kusazobakhona abathengi abafuna ukuhlola-
Shayela lezi zinto, "kusho uMeghan Guattery, umhlaziyi we-IBISWorld retail.
\"Abantu bachitha isikhathi esiningi kumatilasi nemibhede kangangokuthi bazimisele ukuzinika isikhathi sokuya esitolo bahlole futhi baqinisekise ukuthi abakuthengayo yilokho abakufunayo.
Lokhu akunjalo ngaso sonke isikhathi.
USeth Basham, umhlaziyi wocwaningo lwesitoko e-Wedbush, uthe u-12-15% wokuthengiswa kwemboni yomatilasi uku-inthanethi.
Uthe isibalo sinyuke ngamaphesenti amathathu ngonyaka.
Izinkampani ezifana nezinkampani zikamatilasi kufanele zigxile ekwandiseni ukuba khona kwazo ku-inthanethi kumaselula nasezinkundleni zokuxhumana ukuze zifinyelele amakhasimende, kusho uLindsay.
Iminyaka eyinkulungwane, uthi, ibheke ikakhulukazi "isicelo sokuhlangenwe nakho" ukuze ibahehe ezinkampanini kuwo wonke amapulatifomu.
\"Kungakhathaliseki ukuthi bangakwenza noma cha, ngempela isilwane esihlukile," waqhubeka.
\"Funda kabanzi: Isampula likashizi wamahhala le-Costco ligqugquzele umshikashika womzimba phakathi kwamadoda amabili aseminyakeni yawo-70: U-Barnes & U-Noble wabona ukwanda kokuthengiswa kwezincwadi ezimayelana nokucindezeleka. isakhamuzi?
Inkinga ikhiye izithandani e-Kansas ku-akhawunti yazo yasebhange