kutheni abathengi bematrasi bekhetha ukucofa iqhosha endaweni yokungqengqa emntwini

Izitena-kunye-
Ivenkile yoomatrasi yodaka ayilulanga ukuphumla.
Oku kungenxa yokuba abathengisi be-intanethi babanga ukuba oomatrasi banokuba ziindawo ezingcwele zabo bakhuphisana nabo ngokwasemzimbeni.
Umphezulu wobomi bomntu okwesithathu ubonakala ungakhuselekanga kwi-e-commerce
Ishishini kwiminyaka elishumi eyadlulayo.
Kodwa ayisekho, iqala nge-boom koomatrasi be-intanethi-
I-Ups, uphononongo oluneenkcukacha lwabasebenzisi be-intanethi, ukubuyiswa kwehassle yasimahla.
Xa iReuters ibika kule veki ukuba umatrasi, umthengisi omkhulu welizwe, wayecinga ukufaka isicelo sokubhanga, umthengisi wenyama waxelelwa ibali lokulumkisa.
Abantu abaqhelene nalo mbandela baxelele iReuters ukuba inkampani, enomthwalo wokuqashiswa kweevenkile ezibiza imali eninzi, inokunyanzelwa ukuba ivale ezinye zeendawo zayo ezingama-3,000.
Ukusukela ngoMvulo, inkampani ibingenzanga sigqibo sokugqibela kwaye ayizange iphendule kwisicelo sokuphawula kwiWashington Post.
Iinkampani zoomatrasi ziye zawa emva kokulahlekelwa ngumenzi weTempur, uTempur Sealy International
Njengomthengisi kulo nyaka uphelileyo, oomatrasi bePedic.
Emva kwesigebenga sobalo-mali, inkampani iye yathwaxwa ziingxaki zemali zenkampani engumzali istanhof International Holdings.
Kodwa abahlalutyi bakholelwa ukuba kwiinkampani zoomatrasi kunye nabanye, kwaye-
Abathengisi bodaka, kukho uluhlu olubanzi lwezinto ezinzima emsebenzini.
Ukhuphiswano lwabo olubi kakhulu ngumthengisi we-intanethi, owaphumelela ngokukhawuleza ebhedini. iimodeli ezisebhokisini -
Iimatrasi zokucinezela kunye nevacuum zihlala zikhona
Vala itywina kumnyango wakho kwaye wandise ubungakanani babo obupheleleyo emva kokuvula ipakethe.
Akukho mfuneko yokuza evenkileni, akukho mfuneko yokulala ukuze uzive ngokwakho.
Njengayo yonke enye into. "Ukuba uxelele [abathengi]
Uthenge ibhedi kwiminyaka eyi-10 eyadlulayo. kwi-
Bathi, 'Ngaba uya kuyithanda? \'
UBrian Abbott, umhlalutyi wophando lwabathengi ku-Edward Jones, uthe.
Wathelekisa utshintsho kunye namathandabuzo angaphambili malunga neAmazon.
"Ngenxa yokuba abantu bafuna ukubamba kunye nokuziva iimpahla, i-com ayinakuqhekeza ukuthengiswa kwempahla. ” (
Umphathi weAmazon uJeffrey P.
Iposti yiBezos. ) Kodwa silapha.
Ukuqala koomatrasi kwi-intanethi -
Kubandakanya incindi, iinaliti ze-tu kunye ne-Leesa-
Abathengi baphumelele ngokuthenga oomatrasi kwi-intanethi kunye nokuzama izibonelelo kwiinyanga ezimbalwa.
Inkampani iya kubonelela ngembuyekezo epheleleyo yomandlalo obuyisiweyo kwaye kwiimeko ezininzi inike i-mattress endala kwi-charity.
Ngokomzekelo, intengiso yokuqala ye-Casper yonyaka ogcweleyo ngo-2015 idlule i-$ 100 yezigidi.
Umatrasi wathengiswa kwivenkile ekuJoliswe kuyo, eyavula ivenkile yayo yokuqala esisigxina eNew York kulo nyaka.
Ihombise yale venkile ivakala njengegumbi lokulala, ikhuthaza abathengi ukuba baphumle kwaye bathathe i-nap.
Ishumi elinambini lomculo wepop
I-Ups ivuliwe kwilizwe lonke kule minyaka imbalwa idlulileyo.
Kwangaxeshanye, iivenkile ezinje ngeenkampani zoomatrasi kufuneka zijongane namagumbi omboniso amakhulu kunye nerenti yevenkile ebiza imali eninzi.
Ngokwengxelo yeenkonzo zezimali kunye nefemu yotyalo-mali iWedbush, inkampani yoomatrasi ivale malunga neevenkile ezingama-70 ngo-2017.
Abahlalutyi baqikelela ukuba inkampani ingavala iivenkile ezingama-600 ukuya kwi-1,000 kulo nyaka.
UCharles Lindsay, unjingalwazi onxulumene nentengiso kwiYunivesithi yoLawulo eBuffalo, uthi iivenkile zezitena kunye nodaka-
Nokuba yidolophu yokudlala okanye iJ. C. UPenney -
Kuyabonakala ukuba, abathengi bayasokola njengoko bethengisa kwi-Intanethi.
Ukuhlala ukhuphisana kufuna ukuba ezi nkampani ziphucule iqonga labo le-intanethi kwaye \"zibe nale 360-
Ubukho bezidanga zenza ukuba zibonelelwe kubathengi ngendlela engenamthungo.
\"Abantu\" bayathanda ukuthenga kwi-intanethi, kodwa bayakuthanda ukuthenga izinto eziqhele ukwenziwa ngamaxesha athile, "utshilo uLindsay. \".
Inkampani yoomatrasi ayikaphumi.
Ngokwengxelo evela kwi-IBISWorld ngoDisemba 2017, inkampani yathatha indawo yesithathu kwisabelo semarike yoshishino.
Ingeniso yenkampani iqikelelwa kwi-3 yeedola.
Intengiso kwi-2016 yayiyi-8 yezigidigidi.
\"Kuza kubakho abathengi abafuna ukuvavanya-
Qhuba ezi zinto, "utshilo uMeghan Guattery, umhlalutyi kwi-IBISWorld yokuthengisa.
"Abantu bachitha ixesha elininzi kumatrasi kunye neebhedi kangangokuba bazimisele ukuthatha ixesha lokuya evenkileni kwaye bayivavanye ngokwenene kwaye baqinisekise ukuba into abayithengayo yile nto bayifunayo.
Oku akusoloko kunjalo.
USeth Basham, umhlalutyi wophando lwesitokhwe e-Wedbush, uthe i-12-15% yentengiso yoomatrasi kwi-intanethi.
Uthe eli nani linyuke ngeepesenti ezintathu zeepesenti ngonyaka.
Iinkampani ezinjengeenkampani zoomatrasi kufuneka zigxile ekwandiseni ubukho bazo kwi-Intanethi kwiifowuni eziphathwayo kunye nemidiya yoluntu ukufikelela kubathengi, utshilo uLindsay.
IMillennials, uthi, ijonge ngakumbi "isibheno samava" ukubatsalela kwiinkampani kuwo onke amaqonga.
"Nokuba bayakwazi ukuyenza okanye hayi, ngokuqinisekileyo sisilwanyana esahlukileyo," waqhubeka.
Funda ngakumbi: Isampulu yesonka samasi ye-Costco yaphefumlela umzabalazo womzimba phakathi kwamadoda amabini akwiminyaka yawo yama-70s: uBarnes & uNoble wabona ukwanda kwentengiso yeencwadi ezimalunga noxinzelelo. ummi?
Ingxaki ivalele isibini saseKansas kwiakhawunti yaso yebhanki