Amasu ayisishiyagalolunye okusiza izinhlobo zikamatilasi ukuthi ziqhubeke

Ukheshi, ngaphezu kwezinzuzo zobuchwepheshe nemikhiqizo emakethe kamatilasi, ukumaketha kwetheminali akunakuzitshwa. Esikhathini sezinguquko ezingazelelwe ekuthuthukisweni kwemboni kamatilasi, ukucabanga kokuthuthukiswa kwamabhizinisi kufanele futhi kube nezinguquko ezihambisanayo. Amabhizinisi omatilasi adinga ukwenza amasu amasha okumaketha ahambisana nezidingo zezikhathi. Ngokukhethekile, ukukhethwa kwesu lokuthengisa umkhiqizo wenkampani kungaqala kusukela ezicini ezinkulu ezilandelayo:

Okokuqala, isu lokuqala lomsebenzi

Ugqozi olusebenzayo lubhalwe kuqala phakathi kwezisusa zokuthenga zesiShayina. Ocwaningweni lwabathengi abangu-10,000, kubonakala ukuthi into ebaluleke kakhulu enomthelela ekutheni umthengi uyathenga ukusebenza kahle komkhiqizo, kanti u-86% walabo abavumayo ukunquma ukuthi bathenge noma cha kuncike ekusebenzeni, okungaphezulu kakhulu kwentengo nokupakishwa. Ukuze ukumaketha kwebhizinisi likamatilasi kuphumelele, into yokuqala ukuba nomkhiqizo onemisebenzi emihle. Ngakho-ke, isu lokuqala ekukhangiseni isu lokuqala, okungukuthi, umsebenzi womkhiqizo kufanele uthathwe njengento yokuqala ethinta umphumela wokumaketha, futhi ikhwalithi nokusebenza komkhiqizo kufanele kubekwe kuqala.

　　 2. Isu elithengekayo lentengo

Ukuma kwentengo nakho kuyisici esibalulekile esithinta impumelelo noma ukwehluleka kokumaketha kwenkampani kamatilasi. Kubathengi baseShayina abahlakaniphile futhi abashibhile, intengo ithinta ngokuqondile ukuziphatha kwabo kokuthenga. Ngomkhiqizo, ukuthi intengo izinzile kuhlobene ngokuqondile nesithunzi somkhiqizo. Ngokuvamile, ngemva kokuba intengo isinqunyiwe, akufanele ishintshwe, ngakho-ke intengo yokuqala ibaluleke kakhulu. Kulabo abanombono kanye nezifiso zebhizinisi zesikhathi eside, lapho benquma amanani, kufanele banqobe ukulangazelela impumelelo esheshayo kanye nenzuzo yesikhashana, futhi kufanele futhi banqobe umqondo ??wokubhola amanani aphansi. Intengo ephusile ehambisana nokumaketha kufanele ibe intengo emaphakathi. Okuthiwa kulungele uquqaba, okunye ukuthi intengo yomkhiqizo kufanele ibonwe yiqembu labathengi lapho umkhiqizo umi khona; okwesibili ukuthi inani lomkhiqizo kufanele lilingane nenani lemikhiqizo eminingi yohlobo olufanayo; okwesithathu ukuthi izinga lenzuzo elitholwe ngemva kokunqunywa kwentengo yokuthengisa Abaqhubi abaningi bemikhiqizo efanayo bayaqhathaniswa.

　　 3. Isu lokuphromotha umkhiqizo

Kunezinyathelo ezine ohlelweni lokuthatha izinqumo zokuthenga umthengi, okungukuthi, ukuqwashisa, ukuqoqwa kolwazi, ukubuyekezwa komkhiqizo, kanye nesinqumo sokuzikhethela. Esinye sezixhumanisi ezibalulekile ukubuyekezwa komkhiqizo. Kusukela ekuhlaziyweni kokukhethwa ngumthengi kwezimpahla, uhlobo lomkhiqizo othengiwe kufanele kube uphawu alwaziyo, futhi ukwazisa abathengi, umkhiqizo kufanele uthuthukiswe. Abantu baseShayina banenhloso yokufuna udumo lapho bethenga izimpahla, ngakho-ke kufanele bazivumelanise nokusebenza kwengqondo yabo yokufuna udumo futhi kufanele bahlale bethuthukisa umkhiqizo. Isu elibizwa nge-brand promotionsuli liyisu lokuthuthukisa nokuthuthukisa izici ezihlukahlukene ezithinta uphawu lukamatilasi, futhi nangezinhlobo ezahlukene zokukhangisa ukuze kukhuliswe ukuqwashisa ngomkhiqizo nesithunzi. Ukuze uthuthukise umkhiqizo, kudinga kokubili ubuningi nekhwalithi. Ukufuna ubuningi kusho ukuqhubeka nokwandisa ukuduma, futhi ukufuna ikhwalithi kusho ukuqhubeka nokuthuthukisa isithunzi. Indlela yokuthuthukisa umkhiqizo ukuthembela ngaphakathi kwikhwalithi nokusebenza komkhiqizo, okuvumela abathengi abawusebenzisile ukusabalalisa umkhiqizo ngomlomo; ngaphandle, thembela emisebenzini yokukhangisa kwezokuthengisa.

Okwesine, isu lomthombo wesikhuthazo

Abathengi banesidingo kuphela, futhi imikhiqizo ehlukahlukene iyathuthukiswa futhi ikhiqizwa ngokuya ngesidingo sabathengi, bese kuba nemisebenzi yokuphromotha. Ngakho-ke, abathengi bawumthombo wemisebenzi yokuthengisa. Inhloso yemisebenzi yokumaketha akukhona ukuthengisa, kodwa ukuthenga, okuwukugqugquzela isifiso sabathengi sokuthenga. Isu elibizwa ngokuthi yi-stimulus source isu ukuphatha abathengi njengomthombo wokumaketha, ngemisebenzi yokumaketha, ukugqugquzela ngokuqhubekayo izidingo zokuthenga zabathengi kanye nezifiso, kanye nokufeza isu lokuhlinzeka abathengi ngezinga eliphezulu.

Okwesihlanu, bonisa isu

Ukuze uvuse isifiso sabathengi sokuthenga kudinga ukwaziswa esidlangalaleni. Njengebhizinisi elikhulu eligxile kwezokukhangisa, ukuze kugqugquzelwe isidingo sabathengi semikhiqizo kanye nesifiso sabo sokuthenga imikhiqizo, lisebenzisa izinhlobo ezahlukene zokukhangisa njengezikhangiso ze-TV, izikhangiso zomsakazo, izitikha zemoto, amaphosta, ukukhangisa, ukuthunyelwa ngaphandle, ama-tabloids, njll. . Kusetshenziswa incazelo yetiyetha yesayikholoji yabathengi nokuziphatha kwabathengi, ezigabeni ezine zenqubo yokuthatha izinqumo zokuthenga komthengi, icala lokubonisa lingashukumisa abathengi ukuthi babone izidingo zabo zemikhiqizo, futhi baqoqe ulwazi futhi banikeze ulwazi kubathengi, ikakhulukazi labo abaseduze noma abajwayele. Izimo zangempela zabantu ziwusizo kakhulu ekukhuthazeni abathengi. Lapho abathengi beqoqa ulwazi olunjalo futhi belinganisa umkhiqizo, bazokwenza isinqumo sokuthenga uma becabanga ukuthi uhlobo luhle. Isu lesitatimende somuntu siqu liwukusebenzisa iqiniso lokuthi abantu bangempela basebenzisa umkhiqizo othile ukuze bakhiqize imiphumela emihle njengecala, futhi bawusakaze kwabanye abathengi ngokusebenzisa inkulumo-ze yokufeza isu lokugqugquzela isifiso sabathengi sokuthenga. Izindlela ezijwayelekile zokusebenzisa amasu esitatimende somuntu siqu zifaka ama-tabloids, imisebenzi yokuphromotha, nezipesheli ze-TV zamacala.

　　 6. Isu lephothifoliyo yemidiya

Phakathi kwezinhlobo ezihlukahlukene ze-propaganda, ifomu elingasetshenziswa ukukhuluma linomthelela omuhle kakhulu, kodwa ezinye izinhlobo nazo zibaluleke kakhulu ukubambisana komunye nomunye. Ngenxa yokuthi kunesigaba sokubuyekezwa komkhiqizo ngemva kokuqoqwa kolwazi, abanye abathengi bavame ukwenza izinqumo abazikhethayo ngemva kokuqoqa ulwazi esiteshini esisodwa. Isigaba sokubuyekezwa komkhiqizo sifaka ukubuyekezwa okuphelele komkhiqizo ngemuva kokuqoqa olunye ulwazi.

Ukusungula umkhiqizo kanye nokuthuthukisa umkhiqizo ngeke kwenziwe ngohlobo olulodwa lokukhangisa. Amacala avelayo angashukumisa izinhliziyo zabantu, kodwa izimo ezivelayo kuphela ezingakwazi ukuthuthukisa isithombe somkhiqizo. Kuphela ngokuhlanganisa okulindelwe okuhle nokuphishekela okuhle emfanekisweni womkhiqizo lapho isithombe somkhiqizo singakwazi ukuphelela khona. Ngakho-ke, ukusungulwa nokukhuthazwa kwesithombe somkhiqizo kudinga inhlanganisela yezinhlobo ezahlukene zokukhangisa. Isu lokuhlanganiswa kwemidiya ukuhlanganisa ngokunengqondo imidiya ehlukahlukene yokukhangisa ukuze kuthuthukiswe umkhiqizo ngesilinganiso esifanele ukuze kuvuswe isifiso sabathengi sokuthenga, nokusungula nokuthuthukisa isithombe somkhiqizo wamacansi.

Isikhombisa, isu elilodwa lesikhalazo

Ekuthuthukisweni komkhiqizo, kuyadingeka ukubeka ngokunembile amaphuzu okukhangayo kumaqembu abathengi. Uma ubeka phambili amaphuzu amaningi esikhalazo, ngeke nje kube yingozi ekuphromotheni, kodwa futhi ulahlekelwe ukwethenjwa kwabathengi. Imikhiqizo eminingi ibeke phambili imisebenzi eminingi futhi ihehe abathengi, inikeze abathengi umbono wokuthi isiyi-panacea noma ikhambi lazo zonke izifo. Ngenxa yalokho, ukulahlekelwa ukwethenjwa kwabathengi kuholela ekuhlulekeni kokumaketha. Isu elilodwa lesikhalazo liwukukhetha amaqembu afanele abathengi ngokusekelwe ezicini zokusebenza komkhiqizo, futhi uphakamise ngokunembile amaphuzu okukhangayo abonisa kangcono ukusebenza ngempumelelo komkhiqizo futhi anelise abathengi.

　　 8. Isu lenhlangano yenethiwekhi

Amasu ahlukene okumaketha kumele asetshenziswe ngabantu. Ngokumaketha kwesifunda, kufanele kube nethimba lokumaketha elikhulu ngokulingene futhi elizinzile. Indlela engcono kakhulu yokuhlela ithimba lokumaketha elinosayizi omaphakathi nelizinzile ukusungula inhlangano yenethiwekhi yokumaketha. Isu lenhlangano yenethiwekhi iwukusungula ukwesekwa okuzinzile nokuhlelekile kanye nokuxhumana kwezinhlangano zokumaketha kuwo wonke amazinga ngokuya ngobubanzi bokumaketha.

Isishiyagalolunye, isu lokumaketha elinamandla

Umsebenzi wokumaketha ubhekene nenhlanganisela yezinto ezihlukahlukene emakethe, futhi izici ezihlukahlukene ezithinta imakethe ziyashintsha. Ngakho-ke, imisebenzi yokuthengisa kufanele ibe namandla. Ukumaketha okunamandla kuphela okungaqinisekisa umphumela wokumaketha. Okubizwa ngokuthi isu lokumaketha eliguquguqukayo wukulungisa njalo imibono yokumaketha, ukuthuthukisa izindlela zokumaketha, nokwenza imisebenzi yokumaketha ivumelane ngokuguquguqukayo nezinguquko zemakethe ngokuya ngezinguquko ezicini ezihlukahlukene emakethe.

Umnyombo wesu lokumaketha eliguquguqukayo ukubamba izinguquko zezinto ezahlukahlukene emakethe, kanye nokubamba izinguquko zezinto ezahlukahlukene, kuyadingeka ukwenza ucwaningo. Izici ezahlukahlukene ezithinta imakethe ikakhulukazi zifaka: ukwakheka kanye nokucabanga kwabathengi, ukubambisana nokusekelwa kwabathengisi, amandla namandla emikhiqizo encintisanayo, imithethonqubo nokulawulwa kwezinqubomgomo zokuphatha, isimo samanje nokuthuthukiswa komnotho omkhulu, nokuzinza nokwenza kahle kweqembu labo nokunye okuningi. Ngakho-ke, izinhlobo eziyinhloko zenhlolovo yilezi: izinhlolovo zabathengi, izinhlolovo zabathengisi, imikhiqizo encintisanayo nezinhlolovo zezinkampani, izinhlolovo zenqubomgomo yokuphatha, izinhlolovo zezomnotho omkhulu, nezinhlolovo zeqembu labasebenzi.

Uphenyo olujulile kuphela kanye nocwaningo lwesayensi esingakwazi ukubamba kahle imakethe futhi sinikeze isisekelo samasu okuthengisa esayensi nanengqondo. Isu lokumaketha elakhiwe ngesisekelo sophenyo olunzulu kanye nocwaningo lwesayensi lingase libe isu elilungile. Ucwaningo oluqhubekayo nokulungiswa okuqhubekayo kwemibono yokumaketha, ukumaketha okunjalo okunamandla kungenza izinkampani zamacansi zinganqotshwa.

Ngaphansi kwemakethe yabathengi, izinkampani zikamatilasi zidinga ukushintsha amasu azo okumaketha

Ngokuthuthuka kwezikhathi, imboni kamatilasi nayo isingenise izinguquko eziningi. Abasabalalisi abaningi bathi: 'Manje abathengi banemikhiqizo eminingi abangakhetha kuyo, futhi nezinsizakalo abangazijabulela ziya ngokuya ziba ziningi. Imakethe iba nzima kakhulu ukuyenza. Kunzima ngempela ukuphila ngaphandle kwamandla okuncintisana.' Ezimakethe zanamuhla zabathengi, kungani izinkampani zikamatilasi zingashintshi amasu azo okuthengisa?

Iyini imakethe yomthengi?

Imakethe yomthengi isho inkambiso yemakethe lapho ukuthengwa kwempahla kudlula isidingo, izintengo zempahla zinenjwayelo eyehlayo, futhi abathengi basesimweni esivumayo ekuthengeni. Njengoba sonke sazi, imakethe yamanje isivele ingenile endaweni elawulwa abathengi, inzuzo yemakethe kamatilasi iyancipha, futhi ukunikezwa kwemikhiqizo kulidlula kude inani imakethe engakwazi ukulibamba.

Ngesinye isikhathi, izinkampani zikamatilasi zingase zikwazi ukuthembela enzuzweni yazo yemakethe ukuze zithengise imikhiqizo yazo ngaphandle kwesidingo sabathengi, kodwa lokhu akusenani. Izinkampani zikamatilasi kumele ziguqule amasu azo okuthuthukisa futhi zibeke izidingo zabathengi kuqala ukuze zihlangabezane nezidingo zabo futhi zizuze inzuzo.

Inkampani kamatilasi ilishintsha kanjani isu layo lokumaketha?

Uma izinkampani zikamatilasi zifuna ukuguqula isimo sokubuyela emuva, zingawathuthukisa kanjani amakhono azo futhi zithole ukunakwa kwabathengi bemakethe ngamasu okuthengisa anesisekelo?

Kufanele ngikhulume lapha, ukubaluleka kokufunwa komuntu siqu kubathengi. Emakethe yabathengi, izizukulwane eziningi ezincane ziye zaba abathengi abakhulu, futhi ubuntu nenkululeko kufana nabo. Lokhu futhi kubonisa ukuthi imakethe iqhubekela kubuntu obuhlukile futhi obuyingqayizivele. Ukuze uhlanganise ngokugcwele umqondo ogxile kubantu wamabhizinisi kamatilasi, ukukhiqiza imikhiqizo ehlukile nehlukile kuyisinyathelo sokuqala.

Ngesikhathi esifanayo, izinkampani zikamatilasi kufanele zihlele uhlelo lokukhangisa oluyingqayizivele ukuze kuqinisekiswe ukuthi umkhiqizo ungenza i-ripple ezinhliziyweni zabathengi, okungukuthi, ukunqoba ukunakwa. Ngokunaka, ngokwemvelo kuzoba namakhasimende azimisele ukukhokha. Yebo, ohlelweni lokuthengisa, izinzuzo ezingatholwa abathengi nazo ziyisici esibaluleke kakhulu. Emakethe yomthengi, abathengi banelungelo lokukhetha ukuthi bayayithenga yini imikhiqizo yakho noma cha. Uma ungamnika izinzuzo eziningi kunezinye izinkampani, khona-ke abathengi ngokwemvelo bazothambekela ekukhetheni okwengeziwe.

Izidingo zabathengi yizona ezigqugquzela amabhizinisi ukuthi aqhubeke nokuthuthuka. Kuphela uma amalungelo nezintshisekelo zabathengi kucatshangelwa ngokugcwele lapho amabhizinisi angathola ukwesekwa okwengeziwe. Sekukonke, emakethe yabathengi, izinkampani zikamatilasi zibophezelekile ukubeka abathengi enhliziyweni.

Izinkampani zikamatilasi zakha indlela ewinayo ngekhwalithi nesevisi

Imboni kamatilasi isisesigabeni sokungaboni ngaso linye kwemikhiqizo selokhu yathuthukiswa. Ziyanda izinhlobo zemikhiqizo emakethe, futhi abathengi banezinketho eziningi. Ezinkampanini zikamatilasi, uma zifuna ukugqama emqhudelwaneni oshubile, kumele ziqale ngekhwalithi yomkhiqizo, imodi yokumaketha kanye nekhwalithi yesevisi, futhi zenze kahle ezixhumanisini ezisondelene kakhulu nabathengi.

Isakhiwo samasu ahlukahlukene, esiyindilinga, sincike kwikhwalithi ukwenza izinzuzo zomkhiqizo

Kulezi zinsuku, izinkampani zikamatilasi eziningi zisabambekile ekungaqondini ukuthi zingawina imakethe ngokwethembela esu elilodwa. Imakethe ishintsha njalo futhi ukuncintisana kushubile. Ukuthembela kukhwalithi yomkhiqizo kungazuza isithunzi semakethe, kodwa kunzima ukuthatha imakethe enkulu ngaphandle kwezindlela zokumaketha ezihlelekile. Kodwa-ke, kunzima ukufeza intuthuko yesikhathi eside embonini ngokumane uthembele ezindleleni zokumaketha ngaphandle kwemikhiqizo yekhwalithi ephezulu kanye nokwakhiwa kwesithombe somkhiqizo. Ukuhlelwa kwesu okuhlukahlukene nokuzungeza konke kungenza izinkampani zigcine inzuzo enkulu yokuncintisana emakethe. Phakathi kwazo, umzila wekhwalithi wumkhuba ojwayelekile wemboni kamatilasi esikhathini esizayo.

Ukuncintisana kwemakethe kushubile, imboni kamatilasi inezinhlobonhlobo zemikhiqizo, i-homogeneity yemikhiqizo iba sobala kakhulu, futhi indlela yokuncintisana ayiphelele. Lokhu kwenza izinkampani zikamatilasi zigxile kakhulu ku-R&D, ezokumaketha kanye nokusiza amakhasimende. Beqhutshwa iqembu lamabhizinisi ahamba phambili embonini futhi besekelwa ukuhlanganiswa kwezinsiza ezihambisanayo ezisekelayo, omatilasi baye bathuthela kancane kancane eminyakeni yekhwalithi, benza ukuncintisana nomthelela oyingqayizivele.

Qhubeka uthuthukisa ikhwalithi yesevisi, ukuthengiswa kwemikhiqizo eqhutshwa yisevisi

Ngokuthuthuka kwesimo somnotho sisonke kanye nokuphishekela izinga lempilo, abantu banaka kakhulu isevisi. Ikhasimende kuqala isiqubulo sesevisi esizodlalwa yizinkampani eziningi, kodwa ngokwezikhalazo zamanje zangemuva kokuthengisa, zimbalwa izinkampani ezingakwazi ngempela ukwenza lokhu, kodwa isevisi iyisici esibaluleke kakhulu ekusindeni kwezinkampani zikamatilasi.

imikhiqizo iyingxenye kuphela yokufaka uphawu komatilasi, ngakho izinkampani zikamatilasi zivele zigxile emikhiqizweni engakwazi ukuhlangabezana nezidingo zabathengi. Embonini kamatilasi lapho imikhiqizo ihlotshaniswa kakhulu ne-homogenized, isevisi ngokungangabazeki iyisiqalo esihle sokuhlukanisa umehluko phakathi kwamabhizinisi. Ngokukhula kwesidingo sezinsizakalo ezingaxhunyiwe ku-inthanethi ku-inthanethi, izinkampani zomatilasi ziya ngokuya ziba ukubaluleka kokwethulwa kwezinsizakalo futhi zilwela ukusebenzisa izinsizakalo ukushayela ukuthengiswa kwemikhiqizo. Ngaleso sikhathi, imodeli 'yesevisi eshayelwa umkhiqizo' ngokusobala izothathelwa indawo imodeli yokuthengisa 'yomkhiqizo oqhutshwa isevisi'.

Ngamafuphi, izinkampani zikamatilasi kufanele zibambelele emgqeni wekhwalithi, ziqinise ngokuqhubekayo ukulawula kwazo imikhiqizo, futhi ziqinisekise ikhwalithi yomkhiqizo; futhi badinga ukuqhubeka nokwenza ngcono izinsizakalo futhi baqhube ukuthengiswa kwemikhiqizo ngamasevisi ukuze baqhubeke bethuthukisa ukuncintisana komkhiqizo futhi benze Izinzuzo zebhizinisi ukuze kuthuthukiswe ukuthuthukiswa kwebhizinisi kwesikhathi eside.

Akukho ukukhushulwa kodwa akukho ukuthengisa, izinkampani zikamatilasi zisadinga 'ukugcina amanzi nokudoba'

Namuhla, imboni kamatilasi ibhekene nesimo 'sokungakhushulwa ngaphandle kokuthengisa', ikakhulukazi esikhathini esibalulekile se-'Golden Nine and Silver Ten', abathengisi abaningi bakamatilasi bethule izikhangiso zokuphromotha, izipho nezibhengezo zokuphromotha yonke indawo. Eqinisweni, ngemva kweminyaka yezimpi zokukhuthaza ukuthengisa, izinkampani zikamatilasi kuphela eziwazi umphumela wangempela.

Amaphromoshini awawona awokuthengisa kuphela

'Yenza ukuthengisa uma ukuthengisa kukuhle, futhi ukhuthaze lapho ukuthengisa kukubi', lo musho uyasebenza nasembonini yomatilasi. Lolu hlobo lwemisebenzi yokuphromotha luthandwa izinkampani zikamatilasi ngoba zifuna ukujulisa umbono wemikhiqizo yazo emiqondweni yabathengi endaweni ebandayo. Ngokusekelwe endaweni yokuqala, ngisho noma kungesona isikhathi somcimbi, izinkampani zikamatilasi zizokwenza ukukhangisa kwangaphandle.

Izinkampani zomatilasi ezijwayelekile zenza amaphromoshini ahlanganyelwe. Izindawo zemicimbi zivame ukuba nenani elikhulu lamakhasimende angenayo inhloso yokudla. Isizathu siwukuthi ngemva kokufunda ngomcimbi, bazobheka amanani nemikhiqizo yemikhiqizo ehlobene. Ezinkampanini zikamatilasi, laba bantu bangamakhasimende angaba khona. Uchungechunge lwemikhankaso yokukhangisa yesikhathi esifushane ngaphambi kokubamba imisebenzi yokuphromotha lungadonsa ukunaka kwabanye abathengi, futhi lo mphumela yilokho izinkampani zomatilasi eziwazisa kakhulu ngaphandle kokuthengisa.

Izinkampani zikamatilasi zisadinga 'ukugcina amanzi futhi zikhulise izinhlanzi' ngokucophelela

Izinkampani zikamatilasi zenza ukukhangisa ngaphansi kwegama lomkhiqizi, futhi intengo yokuthenga ngesikhathi somcimbi iphansi kunokujwayelekile, futhi kuzoba nzima kakhulu ukubuyisela izindleko. Ngaphambi nangemuva komcimbi ngamunye, ivolumu ye-oda yansuku zonke kanye nenani lezivakashi alizange lifinyelele izinga elimaphakathi. Eqinisweni, kuwukuziphatha kokugcinwa kwamanzi nokulima izinhlanzi ukuze kubanjwe yonke indawo yezinhlanzi ngesikhathi somcimbi, kungakhathaliseki ukuthi zikhona ezinye izikhathi. Oda. Ngoba ulwazi oludalulwe kubathengi kuyo yonke imakethe kamatilasi lubonakala lukwenza ulinde umcimbi, okwenza ukuthengiswa kwezinkampani zamacansi kuncike kakhulu emisebenzini yokuphromotha.

Eqinisweni, izaphulelo ezinikezwa abasabalalisi bemisebenzi yokuphromotha ziphansi kuphela kunentengo evamile. Lokhu kwenza abathengi abaningi bacabange ukuthi imboni kamatilasi inenzuzo kakhulu. Ngakho-ke, ngemuva komcimbi, izinkampani zamacansi zizobhekana namakhasimende alinde umcimbi ngaphambi kokuthenga. Inkinga enzima.

Ukukhushulwa kungayixazulula ngempela inkinga yokuthengisa okumpofu ngokuyisisekelo? Ukumane ukhuthaze ukuthengisa ngenxa yokuthengisa kungafeza kuphela inhloso yokwandisa ukuthengisa esikhathini esifushane. Uma ukusebenza kungalungile, kungase kuholele ekwandeni kokuthengiswa kanye nokuncipha kwenzuzo, okuzolimaza ibhizinisi ngaphandle kokuzuza. Abantu abaningi bakhuluma ngokwanda kokukhushulwa, kodwa empeleni akulula ukuthola unqenqema olufanele ukuze bavule imakethe. Ngakho-ke, izinkampani zikamatilasi kumele nazo zihlanganise ezazo izimo zangempela ukuze zenze imisebenzi yokuphromotha