Izicwangciso ezilithoba zokunceda iimpawu zoomatrasi ziqhubeke

Imali, ukongeza kwiingenelo zobuchwepheshe kunye neemveliso kwimarike yomandlalo, ukuthengiswa kwe-terminal akunakuhoywa. Ngexesha lotshintsho olukhawulezileyo kuphuhliso lweshishini loomatrasi, ukucinga kophuhliso lwamashishini kufuneka kwakhona kutshintshe ngokuhambelanayo. Amashishini oomatrasi kufuneka ayile iindlela ezintsha zokuthengisa ezihambelana neemfuno zamaxesha. Ngokukodwa, ukhetho lwesicwangciso sokuthengisa uphawu lwenkampani lunokuqala kule miba mikhulu ilandelayo:

Enye, umsebenzi wokuqala isicwangciso

Inkuthazo esebenzayo idweliswe kuqala phakathi kweenjongo zokuthenga zaseTshayina. Kuphando lwabathengi be-10,000, kunokubonwa ukuba eyona nto ibalulekileyo echaphazela ukuba umthengi uyathenga kukusebenza kwemveliso, kwaye i-86% yabo bavumayo ukugqiba ukuba bathenge okanye bathenge kuxhomekeke kumsebenzi, ophezulu kakhulu kunexabiso kunye nokupakishwa. Ukuze ukuthengiswa kweshishini loomatrasi kuphumelele, into yokuqala kukuba nemveliso enemisebenzi emihle. Ngoko ke, isicwangciso sokuqala sokuthengisa sisicwangciso sokuqala, oko kukuthi, umsebenzi wemveliso kufuneka uthathwe njengento yokuqala echaphazela umphumo wokuthengisa, kwaye umgangatho kunye nokusebenza kakuhle kwemveliso kufuneka kunikwe kuqala.

　　 2. Ixabiso elifikelelekayo isicwangciso

Ukubekwa kwexabiso kukwangumba obalulekileyo ochaphazela impumelelo okanye ukungaphumeleli kwentengiso yenkampani yoomatrasi. Kubathengi baseTshayina abanepragmatic kunye nexabiso eliphantsi, ixabiso lichaphazela ngokuthe ngqo indlela yabo yokuthenga. Kwimveliso, ingaba ixabiso lizinzile lihambelana ngokuthe ngqo nodumo lwemveliso. Ngokuqhelekileyo, emva kokuba ixabiso linqunywe, akufanele litshintshwe, ngoko ke ixabiso lokuqala libaluleke kakhulu. Kwabo banombono kunye nolangazelelo lweshishini lexesha elide, xa bemisela amaxabiso, kufuneka boyise ukulangazelela impumelelo ekhawulezileyo kunye nengeniso yexesha elifutshane, kwaye kufuneka bawoyise nombono ??wokomba ngexabiso eliphantsi. Ixabiso elifanelekileyo elihambelana nokuthengisa kufuneka libe lixabiso eliphakathi. Okubizwa ngokuba kufanelekile kubantu abaninzi, enye yeyokuba ixabiso lemveliso kufuneka liqatshelwe liqela labathengi apho imveliso ibekwe khona; okwesibini kukuba ixabiso lemveliso kufuneka lilingane nexabiso leemveliso ezininzi zohlobo olufanayo; okwesithathu kukuba ireyithi yenzuzo efunyenwe emva kokuba ixabiso lentengiso limiselwe Abaqhubi abaninzi beemveliso ezifanayo bayathelekiseka.

　　 3. Isicwangciso sokunyusa uphawu

Kukho amanyathelo amane kwinkqubo yokwenza izigqibo zokuthenga umthengi, oko kukuthi, ulwazi, ukuqokelela ulwazi, ukuphonononga uphawu, kunye nesigqibo sokhetho. Elinye lamakhonkco abalulekileyo kukuphononongwa kwebhrendi. Ukusuka kuhlalutyo lwempahla ekhethwa ngumthengi, uphawu lwemveliso ethengiweyo kufuneka ibe luphawu alwaziyo, kwaye ukwazisa abathengi, uphawu kufuneka lunyuswe. Abantu baseTshayina banenjongo yokufuna udumo xa bethenga izinto, ngoko ke kufuneka baziqhelanise neengqondo zabo zokufuna udumo kwaye kufuneka bahlale bephucula uphawu. Isicwangciso-qhinga esibizwa ngokuba yinkuthazo yohlobo sisicwangciso sokuphucula kunye nokomeleza izinto ezahlukeneyo ezichaphazela uphawu loomatrasi, nangeendlela ezahlukeneyo zokupapasha ukwandisa ulwazi lophawu kunye nodumo. Ukuphucula uphawu, kufuna zombini ubuninzi kunye nomgangatho. Ukufuna ubuninzi kuthetha ukwandisa ukuthandwa ngokuqhubekayo, kwaye ukufuna umgangatho kuthetha ukuqhubeka nokuphucula isidima. Indlela yokuphucula i-brand kukuthembela ngaphakathi kumgangatho kunye nokusebenza kakuhle kwemveliso, ukuvumela abathengi abayisebenzisayo ukuba basasaze uphawu ngomlomo; ngaphandle, bathembele kwimisebenzi yokuthengisa kwintengiso.

Isine, isicwangciso somthombo wovuselelo

Abathengi banemfuno kuphela, kwaye iimveliso ezahlukeneyo ziyaphuhliswa kwaye ziveliswe ngokwemfuno yabathengi, kwaye ke kukho imisebenzi yokuthengisa. Ngoko ke, abathengi bangumthombo wemisebenzi yokuthengisa. Ingqwalasela kwimisebenzi yentengiso ayithengisi, kodwa kukuthenga, oko kukukhuthaza umnqweno wabathengi wokuthenga. Isicwangciso esibizwa ngokuba yi-stimulus source strategy kukuphatha abathengi njengomthombo wokuthengisa, ngemisebenzi yokuthengisa, ukuvuselela ngokuqhubekayo iimfuno zokuthengwa kwabathengi kunye neminqweno, kunye nokufezekisa isicwangciso sokukhonza abathengi ukuya phezulu.

Zintlanu, bonisa iqhinga

Ukuvuselela umnqweno wabathengi wokuthenga kufuna ukuba kubhengezwe esidlangalaleni. Njengeshishini elikhulu elijolise kwintengiso, ukuze kuvuselelwe imfuno yabathengi yeemveliso kunye nomnqweno wabo wokuthenga iimveliso, lisebenzisa iindlela ezahlukeneyo zokupapasha ezifana nezibhengezo zikamabonwakude, izibhengezo zikanomathotholo, izincamathelisi zemoto, iipowusta, upapasho, ukuthunyelwa ngaphandle, iithebhuli, njl. . Ukusebenzisa inkcazo yethiyori yengqondo yabathengi kunye nokuziphatha kwabathengi, kwizigaba ezine zenkqubo yokuthatha isigqibo sokuthengwa komthengi, imeko yokubonisa inokuvuselela abathengi ukuba baqonde iimfuno zabo zeemveliso, kunye nokuqokelela ulwazi kunye nokubonelela ngolwazi kubathengi, ngakumbi abo bajikelezayo okanye abaqhelekileyo. Iimeko zokwenyani zabantu ziluncedo kakhulu ekukhuthazeni abathengi. Xa abathengi beqokelela ulwazi olunjalo kwaye baxabisa uphawu, baya kwenza isigqibo sokuthenga ukuba bacinga ukuba uphawu lulungile. Isicwangciso senkcazo yobuqu kukusebenzisa into yokuba abantu bokwenyani basebenzisa imveliso ethile ukuvelisa iziphumo ezilungileyo njengetyala, kwaye bayisasaze kwabanye abathengi ngepropaganda yeendlela zokuphumeza isicwangciso sokukhuthaza umnqweno wabathengi wokuthenga. Iindlela eziqhelekileyo zokusebenzisa izicwangciso zengxelo yomntu siqu ziquka i-tabloids, imisebenzi yokwazisa, kunye neemeko ezizodwa zeTV.

　　 6. Isicwangciso sepotfoliyo yemidiya

Phakathi kweentlobo ezahlukeneyo zepropaganda, uhlobo olunokusetyenziswa ukuthetha ngokuphandle lunesiphumo esihle, kodwa ezinye iifom nazo zibaluleke kakhulu ukusebenzisana. Ngenxa yokuba kukho inqanaba lokuphonononga uphawu emva kokuba ulwazi luqokelelwe, abanye abathengi bahlala besenza isigqibo esikhethiweyo emva kokuqokelela ulwazi kwijelo elinye. Inqanaba lokuphonononga uphawu libandakanya ukuphononongwa okubanzi kophawu emva kokuqokelela olunye ulwazi.

Ukuseka ibhrendi kunye nokuphucula ibrendi akunakukwenziwa ngohlobo olunye lopapasho. Amatyala abonisayo angashukumisa iintliziyo zabantu, kodwa iimeko ezibonisayo kuphela azinakukwazi ukuphucula umfanekiso webrendi. Kuphela ngokudibanisa izinto ezintle ezilindelekileyo kunye nezinto ezifanelekileyo kumfanekiso we-brand umfanekiso we-brand unokugqibelela ngakumbi. Ngoko ke, ukusekwa kunye nokukhuthazwa komfanekiso we-brand kufuna indibaniselwano yeendlela ezahlukeneyo zopapasho. Isicwangciso-qhinga sendibaniselwano zosasazo kukudibanisa ngokufanelekileyo imidiya eyahlukeneyo yentengiso ukukhuthaza uphawu ngendlela efanelekileyo ukuvuselela umnqweno wabathengi wokuthenga, nokuseka kunye nokwandisa umfanekiso webrendi woomatrasi.

Isixhenxe, isicwangciso esisodwa sesibheno

Ekukhuthazeni imveliso, kuyimfuneko ukubeka ngokuchanekileyo amanqaku okubhenela kumaqela abathengi. Ukuba ubeka phambili amanqaku amaninzi okubhena, akuyi kuba yingozi kuphela ekukhuthazeni, kodwa kwakhona ulahlekelwe yithemba labathengi. Iimveliso ezininzi ziye zabeka phambili imisebenzi emininzi kwaye zibhenela kubathengi, zinika abathengi ingcamango yokuba baye baba yi-panacea okanye unyango lwazo zonke izifo. Ngenxa yoko, ilahleko yokuthembela kwabathengi ikhokelela ekungaphumeleli kwentengiso. Isicwangciso esisodwa sokubhenela kukukhetha amaqela abathengi afanelekileyo ngokusekelwe kwiimpawu zokuphumelela kwemveliso, kwaye uphakamise ngokuchanekileyo amanqaku okubhenela abonisa kakuhle ukusebenza kwemveliso kunye nokwanelisa abathengi.

　　 8. Isicwangciso sombutho womnatha

Iindlela ezahlukeneyo zokuthengisa kufuneka ziphunyezwe ngabantu. Kwintengiso yengingqi, kufuneka kubekho iqela eliphakathi kunye nelizinzileyo lokuthengisa. Eyona ndlela ilungileyo yokuququzelela iqela lokuthengisa eliphakathi kunye nelizinzileyo kukuseka umbutho womnatha wokuthengisa. Isicwangciso sombutho weNethiwekhi kukuseka inkxaso ezinzileyo kunye nocwangco kunye nokulungelelaniswa kwemibutho yokuthengisa kuwo onke amanqanaba ngokwemiba yokuthengisa.

Isithoba, isicwangciso sokuthengisa esiguqukayo

Umsebenzi wokuthengisa ujongene nokudityaniswa kwezinto ezahlukeneyo kwimarike, kwaye izinto ezahlukeneyo ezichaphazela intengiso ziyatshintsha. Ngoko ke, imisebenzi yokuthengisa kufuneka ibe namandla. Ukuthengisa okuguquguqukayo kuphela kunokuqinisekisa umphumo wokuthengisa. Into ebizwa ngokuba yinkqubo yokuthengisa eguquguqukayo kukulungelelanisa rhoqo iingcamango zentengiso, ukuphucula imilinganiselo yokuthengisa, kunye nokwenza imisebenzi yokuthengisa iguquguqukayo kwiinguqu zemarike ngokweenguqu kwizinto ezahlukeneyo kwiimarike.

Undoqo weqhinga lokuthengisa eliguquguqukayo kukuqonda utshintsho lwezinto ezahlukeneyo kwimarike, kunye nokuqonda utshintsho lwezinto ezahlukeneyo, kuyafuneka ukwenza uphando. Imiba eyahlukeneyo echaphazela imarike ikakhulu ibandakanya: ukubunjwa kunye nengqondo yabathengi, intsebenziswano kunye nenkxaso yabathengisi, amandla kunye nokutshintsha kweemveliso ezikhuphisanayo, imimiselo kunye nokulawulwa kwemigaqo-nkqubo yolawulo, imeko yangoku kunye nophuhliso loqoqosho olukhulu, kunye nokuzinza kunye nokulungiswa kweqela labo kunye nezinye ezininzi. Ke ngoko, ezona ntlobo zophando ziphambili zezi: uphando lwabathengi, uphando lwabathengisi, iimveliso ezikhuphisanayo kunye nophando lweshishini, uphando lomgaqo-nkqubo wolawulo, uphando lwezoqoqosho olukhulu, kunye novavanyo lweqela labasebenzi.

Uphando olunzulu kuphela kunye nophando lwezenzululwazi sinokuthi sibe nokuqonda ngokucokisekileyo kwimarike kwaye sinikeze isiseko sezenzululwazi kunye nezicwangciso zokuthengisa ezifanelekileyo. Isicwangciso sokuthengisa esiqulunqwe ngesiseko sophando olunzulu kunye nophando lwezenzululwazi lunokuba sisicwangciso esichanekileyo. Uphando oluqhubekayo kunye nohlengahlengiso oluqhubekayo lweengcamango zokuthengisa, ukuthengisa okunjalo okunamandla kunokwenza iinkampani ze-mattress zingabikho.

Phantsi kwemarike yomthengi, iinkampani zoomatrasi kufuneka zitshintshe iindlela zazo zokuthengisa

Ngokukhula kwamaxesha, ishishini loomatrasi nalo lingenise utshintsho oluninzi. Abasasazi abaninzi bathi: 'Ngoku abathengi banemveliso ezininzi ngakumbi abanokukhetha kuzo, kwaye iinkonzo abanokuzinandipha zibanzi ngakumbi. Imarike iya isiba nzima ukuyenza. Kunzima ngokwenene ukuphila ngaphandle kwamandla okhuphiswano.' Kwimarike yanamhlanje, kutheni iinkampani zoomatrasi zingatshintshi iindlela zazo zokuthengisa?

Yintoni imakethi yomthengi?

Imarike yomthengi ibhekisa kwindlela yemarike apho unikezelo ludlula imfuno, amaxabiso ezinto zorhwebo ehla, kwaye abathengi bakwimo evumayo kwiitransekshini. Njengoko sonke sisazi, imarike yangoku sele ingenile kwindawo elawulwa ngabathengi, inzuzo yemarike yomandlalo iyancipha, kwaye unikezelo lweemveliso lugqithise kakhulu inani elinokuthi lifumaneke kwimarike.

Kanye, iinkampani zoomatrasi zingakwazi ukuthembela kwiinzuzo zazo zentengiso ukuthengisa iimveliso zabo ngaphandle kokufunwa ngabathengi, kodwa oku akusenakwenzeka. Iinkampani zoomatrasi kufuneka zitshintshe iindlela zazo zophuhliso kwaye zibeke iimfuno zabathengi kuqala ukuze zihlangabezane neemfuno zabo kwaye zizuze inzuzo.

Ingaba inkampani yoomatrasi itshintsha njani isicwangciso sayo sokuthengisa?

Ukuba iinkampani zoomatrasi zifuna ukutshintsha imeko yasemva, zingaphucula njani izakhono zazo kwaye zifumane ingqwalasela yabathengi bemarike ngezicwangciso zokuthengisa ezisekelwe ngaphezulu?

Kufuneka ndikhankanye apha, ukubaluleka kwemfuno yobuqu kubathengi. Kwimarike yabathengi, izizukulwana ezingakumbi nangakumbi ziye zaba ngabathengi abaphambili, kwaye ubuntu kunye nenkululeko ziyafana nazo. Oku kukwabonisa ukuba imakethi isiya kubuntu obahlukileyo nobunye. Ukuze kufakwe ngokupheleleyo ingqikelelo ejolise ebantwini yamashishini oomatrasi, ukuvelisa iimveliso ezikhethekileyo nezizodwa linyathelo lokuqala.

Kwangaxeshanye, iinkampani zoomatrasi kufuneka zicwangcise isicwangciso sopapasho esisodwa sokuqinisekisa ukuba imveliso inokwenza i-ripple ezintliziyweni zabathengi, oko kukuthi, iphumelele ingqalelo. Ngokuqwalasela, kuya kubakho abathengi abazimisele ukuhlawula. Kakade ke, kwinkqubo yokuthengisa, izibonelelo ezinokufunyanwa ngabathengi nazo ziyinto ebaluleke kakhulu. Kwimarike yomthengi, abathengi banelungelo lokukhetha ukuba bazithenge okanye bazithenge iimveliso zakho. Ukuba unokumnika izibonelelo ezininzi kunezinye iinkampani, ke abathengi ngokwemvelo baya kuthambekela ekukhetheni ngakumbi.

Iimfuno zabathengi zizinto eziqhuba amashishini ukuba aqhubeke nokuphuhlisa. Kuphela kuxa amalungelo kunye nomdla wabathengi eqwalaselwa ngokupheleleyo apho amashishini angafumana inkxaso engaphezulu. Lilonke, kwimarike yomthengi, iinkampani zoomatrasi zibophelelekile ukuba zibeke abathengi entliziyweni.

Iinkampani zoomatrasi zakha indlela yokuphumelela ngomgangatho kunye nenkonzo

Ishishini loomatrasi belikwinqanaba leengxabano zohlobo ukusukela ekuphuhlisweni kwalo. Kukho iintlobo ezininzi kwiimarike, kwaye abathengi banokhetho oluninzi. Kwiinkampani zoomatrasi, ukuba zifuna ukugqama kukhuphiswano oluqatha, kufuneka ziqale ngomgangatho wemveliso, imo yokuthengisa kunye nomgangatho wenkonzo, kwaye zenze kakuhle kumakhonkco asondelelene kakhulu nabathengi.

Uyilo olucwangcisiweyo olujikelezileyo, oluxhomekeke kumgangatho ukwenza inzuzo yemveliso

Kule mihla, iinkampani ezininzi zoomatrasi zisabambekile ekungaqondini ukuba zingaphumelela imarike ngokuthembela kwisicwangciso esilicala elinye. Imarike ihlala itshintsha kwaye ukhuphiswano lunzima. Ukuxhomekeka kumgangatho wemveliso kunokuphumelela igama lemarike, kodwa kunzima ukuhlala kwimarike enkulu ngaphandle kweendlela zokuthengisa ezicwangcisiweyo. Nangona kunjalo, kunzima ukufezekisa uphuhliso lwexesha elide kwishishini ngokuthembela kwiindlela zokuthengisa ngaphandle kweemveliso ezikumgangatho ophezulu kunye nokwakhiwa komfanekiso we-brand. Uyilo olucwangcisiweyo nolujikelezileyo lwesicwangciso lunokwenza iinkampani zigcine inzuzo enkulu yokhuphiswano kwimarike. Phakathi kwazo, indlela esemgangathweni yindlela eqhelekileyo yoshishino loomatrasi kwixesha elizayo.

Ukhuphiswano lwemarike lubukhali, ishishini loomatrasi lineentlobo ngeentlobo zeemveliso, ukufana kweemveliso kuya kucaca ngakumbi nangakumbi, kwaye indlela yokhuphiswano ayigqibelelanga. Oku kwenza ukuba iinkampani zoomatrasi zigxile kakhulu kwi-R&D, intengiso kunye nenkonzo yabathengi. Beqhutywa liqela lamashishini aphambili kushishino kwaye bexhaswa kukudityaniswa kwezibonelelo ezixhasayo ezinxulumeneyo, oomatrasi baye bahamba ngokuthe ngcembe ukuya kwinqanaba lobulunga, benza ukhuphiswano olulodwa kunye nempembelelo.

Ukuphucula ngokuqhubekayo umgangatho wenkonzo, ukuthengiswa kwemveliso eqhutywa yinkonzo

Ngokuphuculwa kwemeko yoqoqosho ngokubanzi kunye nokusukela umgangatho wobomi, abantu banikela ingqalelo ngakumbi nangakumbi kwinkonzo. Umthengi kuqala sisilogeni senkonzo edlalwa ziinkampani ezininzi, kodwa ngokwezikhalazo zangoku emva kokuthengisa, zimbalwa iinkampani ezinokwenza oku, kodwa inkonzo yeyona nto ibalulekileyo kubomi beenkampani zoomatrasi.

Iimveliso ziyinxalenye kuphela yophawu loomatrasi, ngoko ke iinkampani zoomatrasi zigxile nje kwiimveliso ezingakwaziyo ukuhlangabezana neemfuno zabathengi. Kwishishini loomatrasi apho iimveliso zihomogenized kakhulu, inkonzo ngokungathandabuzekiyo sisiqalo esihle sokwahlula umahluko phakathi kwamashishini. Ngokunyuka kwemfuno yeenkonzo ezingasebenziyo kwi-Intanethi, ziya zisanda iinkampani zoomatrasi zincamathela ukubaluleka kokuqaliswa kweenkonzo kwaye zizame ukusebenzisa iinkonzo ukuqhuba ukuthengiswa kwemveliso. Ngelo xesha, imodeli 'yenkonzo eqhutywa yimveliso' ngokucacileyo iya kutshintshwa 'yimveliso eqhutywa yinkonzo' imodeli yokuthengisa.

Ngamafutshane, iinkampani zoomatrasi kufuneka zibambelele kumgca osezantsi womgangatho, ziqhubeke ziqinisa ulawulo lwazo kwiimveliso, kwaye ziqinisekise umgangatho wemveliso; kwaye kufuneka baqhubeke bephucula iinkonzo kwaye baqhube ukuthengiswa kwemveliso kunye neenkonzo ukuze kuphuculwe ngokuqhubekayo ukukhuphisana kwemveliso kunye nokwenza i-Advantages yenkampani ukukhuthaza uphuhliso lwexesha elide lwamashishini.

Akukho ntengiso kodwa akukho ntengiso, iinkampani zoomatrasi zisafuna 'ukugcina amanzi kunye nentlanzi'

Kule mihla, imboni yomandlalo ijongene nemeko 'yokungabikho kokunyuswa ngaphandle kokuthengisa', ngakumbi kwixesha elibalulekileyo le-'Golden Nine kunye neSilivere yeSilivere', abathengisi abaninzi be-mattress baye baqalisa izibhengezo zentengiso, izipho kunye neebhena zokuthengisa kuyo yonke indawo. Ngapha koko, emva kweminyaka yeemfazwe zokunyuswa kweentengiso, ziinkampani zoomatrasi kuphela eziyaziyo isiphumo sokwenyani.

Iintengiso azithengiswa kuphela

'Yenza intengiso xa intengiso ilungile, kwaye ukhuthaze xa intengiso imbi', esi sivakalisi sikwasebenza nakwishishini loomatrasi. Olu hlobo lwemisebenzi yentengiso luthandwa ziinkampani zoomatrasi kuba zifuna ukwenza nzulu imbonakalo yeempawu zazo ezingqondweni zabathengi kwindawo ebandayo. Ngokusekwe kwindawo yokuqala, nokuba ingekho ngexesha lomsitho, iinkampani zoomatrasi ziya kwenza intengiso yangaphandle.

Iinkampani zoomatrasi ngokubanzi ziqhuba unyuso oludibeneyo. Iindawo zeminyhadala zihlala zinenani elikhulu labathengi abangenanjongo yokutya. Isizathu kukuba emva kokuba bafunde malunga nesiganeko, baya kujonga amaxabiso kunye neemveliso zeempawu ezinxulumene nazo. Kwiinkampani zoomatrasi, aba bantu banokuba ngabathengi. Uthotho lwamaphulo opapasho exesha elifutshane phambi kokubamba imisebenzi yentengiso inokutsala umdla wabanye abathengi, kwaye esi siphumo yeyona nto iinkampani zomandlalo ezixabisa kakhulu ngaphandle kweentengiso.

Iinkampani zoomatrasi kusafuneka 'zigcine amanzi kwaye zonyuse iintlanzi' ngocoselelo

Iinkampani zoomatrasi zenza intengiso yokuthengisa phantsi kwegama lomenzi, kwaye ixabiso lentengiselwano ngexesha lomsitho lisezantsi kunesiqhelo, kwaye kuya kuba nzima ngakumbi ukubuyisela iindleko. Ngaphambi nangemva kwesiganeko ngasinye, yonke ivolumu yomyalelo wemihla ngemihla kunye nenani leendwendwe alizange lifikelele kwinqanaba eliphakathi. Enyanisweni, kukuziphatha kokugcinwa kwamanzi kunye nokulima kweentlanzi ukwenzela ukuba kubanjwe intlanzi yonke yentlanzi ngexesha lomcimbi, kungakhathaliseki ukuba kukho amanye amaxesha. Umyalelo. Ngenxa yokuba ulwazi oluvezwe kubathengi kuyo yonke imarike yomandlalo lubonakala lukwenza ukuba ulinde isiganeko, esenza ukuba ukuthengiswa kweenkampani zamatrasi kuxhomekeke kakhulu kwimisebenzi yokuthengisa.

Enyanisweni, izaphulelo ezinikwe ngabahambisi bemisebenzi yokwazisa zingaphantsi kuphela kunexabiso eliqhelekileyo eliqhelekileyo. Oku kwenza ukuba abathengi abaninzi bacinge ukuba ishishini loomatrasi linengeniso egqithisileyo. Ke ngoko, emva komsitho, iinkampani zoomatrasi ziya kujongana nabathengi abalinde umsitho ngaphambi kokuthenga. Ingxaki enzima.

Ukunyuswa kunokusombulula ngokwenene ingxaki yokuthengisa okungalunganga ngokusisiseko? Ukukhuthaza nje ukuthengisa ngenxa yokuthengisa kunokufikelela kuphela injongo yokwandisa ukuthengisa ngexesha elifutshane. Ukuba umsebenzi awufanelekanga, kunokukhokelela ekwandeni kweentengiso kunye nokuncipha kweenzuzo, okuya kulimaza ishishini ngaphandle kokuzuza. Abantu abaninzi bathetha ngokunyuka kwentengiso, kodwa ngokwenene akukho lula ukufumana umda ofanelekileyo wokuvula imarike. Ke ngoko, iinkampani zoomatrasi kufuneka zidibanise ezazo iimeko zokwenyani ukwenza imisebenzi yentengiso