Njira zisanu ndi zinayi zothandizira mitundu ya matiresi kuti ipitirire

Ndalama, kuwonjezera pa zabwino zaukadaulo ndi zinthu pamsika wa matiresi, kutsatsa komaliza sikunganyalanyazidwe. Munthawi yakusintha kwadzidzidzi pakukula kwamakampani a matiresi, kuganiza kwa mabizinesi kumafunikanso kusintha. Mabizinesi a matiresi amayenera kupanga njira zatsopano zotsatsira zomwe zikugwirizana ndi zosowa zanthawiyo. Mwachindunji, kusankha njira zotsatsa zamakampani kungayambire pazifukwa zazikulu zotsatirazi:

Chimodzi, ntchito yoyamba njira

Zolimbikitsa zothandiza zimatchulidwa koyamba pakati pa zolinga zogulira zaku China. Pakafukufuku wa ogula a 10,000, zikhoza kuwoneka kuti chinthu chofunika kwambiri chomwe chimakhudza ngati wogula amagula ndi mphamvu ya mankhwala, ndipo 86% mwa iwo omwe amavomereza kusankha kuti agule kapena ayi zimadalira ntchitoyo, yomwe ili yokwera kwambiri kuposa mtengo ndi ma CD. Kuti malonda a matiresi achite bwino, chinthu choyamba ndikukhala ndi chinthu chokhala ndi ntchito zabwino. Choncho, njira yoyamba yogulitsira malonda ndi ntchito-yoyamba njira, ndiko kuti, ntchito ya mankhwala iyenera kuonedwa ngati chinthu choyamba chomwe chimakhudza zotsatira za malonda, ndipo ubwino ndi kukhathamiritsa kwa ntchito ziyenera kuperekedwa patsogolo.

　　 2. Mtengo angakwanitse njira

Kuyika kwa mtengo ndi chinthu chofunikira chomwe chimakhudza kupambana kapena kulephera kwa malonda a kampani ya matiresi. Kwa ogula aku China omwe ali a pragmatic komanso otsika mtengo, mtengowo umakhudza mwachindunji khalidwe lawo logula. Kwa mankhwala, kaya mtengowo ndi wokhazikika umagwirizana mwachindunji ndi mbiri ya chinthucho. Nthawi zambiri, mtengowo utatsimikiziridwa, suyenera kusinthidwa, chifukwa chake mitengo yoyambira ndiyofunikira kwambiri. Kwa iwo omwe ali ndi masomphenya ndi zikhumbo zamalonda za nthawi yaitali, posankha mitengo, ayenera kugonjetsa chikhumbo chofuna kuchita bwino mwamsanga ndi kupindula kwakanthawi kochepa, komanso ayenera kuthana ndi lingaliro la "kuboola mitengo yotsika. Mtengo wokwanira womwe umathandizira kutsatsa uyenera kukhala mtengo wocheperako. Zomwe zimatchedwa zoyenera kwa anthu ambiri, chimodzi ndi chakuti mtengo wamtengo wapatali uyenera kuzindikiridwa ndi gulu la ogula kumene mankhwalawo ali; chachiwiri ndi chakuti mtengo wa chinthucho uyenera kukhala wofanana ndi mtengo wazinthu zambiri zamtundu womwewo; chachitatu ndi chakuti phindu lomwe limapezeka pambuyo pa kutsimikiziridwa kwa mtengo wogulitsa Ogwiritsa ntchito ambiri ofanana ndi ofanana.

　　 3. Njira yotsatsa malonda

Pali njira zinayi pakupanga zisankho zogula ogula, zomwe ndi, kuzindikira, kusonkhanitsa zidziwitso, kuunikanso mtundu, ndi kusankha chisankho. Chimodzi mwazofunikira ndikuwunikanso mtundu. Kuchokera pakuwunika kwa kusankha kwa ogula, mtundu wa chinthu chomwe wagula uyenera kukhala chizindikiro chomwe amachidziwa, ndipo kuti ogula adziwe, mtunduwo uyenera kukwezedwa. Anthu a ku China ali ndi cholinga chofuna kutchuka pogula katundu, choncho ayenera kusintha kuti agwirizane ndi maganizo awo ofunafuna kutchuka ndipo nthawi zonse amayenera kusintha mtunduwo. Zomwe zimatchedwa njira yotsatsira malonda ndi njira yopititsira patsogolo ndi kupititsa patsogolo zinthu zosiyanasiyana zomwe zimakhudza mtundu wa matiresi, komanso kudzera mumitundu yosiyanasiyana yolengeza kuti awonjezere chidziwitso cha mtundu ndi mbiri. Kuti mukweze chizindikirocho, pamafunika kuchuluka komanso mtundu. Kufunafuna kuchuluka kumatanthauza kukulitsa kutchuka mosalekeza, ndipo kufunafuna zabwino kumatanthauza kupititsa patsogolo mbiri. Njira yowonjezeretsa chizindikiro ndikudalira mkati mwa ubwino ndi mphamvu ya mankhwala, kulola ogula omwe agwiritsa ntchito kuti afalitse chizindikirocho kudzera m'mawu; kunja, kudalira ntchito zotsatsira malonda.

Chachinayi, njira yolimbikitsira gwero

Ogula amangofuna, ndipo zinthu zosiyanasiyana zimapangidwa ndikupangidwa molingana ndi zomwe ogula amafuna, ndiyeno pamakhala zochitika zotsatsira. Choncho, ogula ndi gwero la ntchito zamalonda. Cholinga cha ntchito zamalonda si kugulitsa, koma kugula, zomwe ndikulimbikitsa chidwi cha ogula kugula. Zomwe zimatchedwa stimulus source strategy ndi kuchitira ogula ngati gwero la malonda, kudzera muzochita zamalonda, kulimbikitsa mosalekeza zosowa ndi zofuna za ogula, ndikukwaniritsa njira yotumizira ogula kwambiri.

Chachisanu, wonetsani njira

Kulimbikitsa ogula kugula kumafuna kulengeza. Monga bizinesi yayikulu yomwe imakonda kutsatsa, kuti ilimbikitse kufuna kwa ogula ndi chikhumbo chawo chogula zinthu, imagwiritsa ntchito mitundu yosiyanasiyana yotsatsa monga zotsatsa zapa TV, zotsatsa pawailesi, zomata zamagalimoto, zikwangwani, zotsatsa, zotsatsa zakunja, ma tabloids, ndi zina zambiri. . Pogwiritsa ntchito kufotokozera kwamalingaliro amalingaliro a ogula ndi machitidwe a ogula, mu magawo anayi a njira yopangira zisankho za ogula, nkhani yowonetsera ikhoza kulimbikitsa ogula kuti azindikire zosowa zawo pazamalonda, ndikusonkhanitsa zambiri ndikupereka chidziwitso kwa ogula, makamaka omwe ali pafupi kapena omwe amawadziwa bwino. Zochitika zenizeni za anthu ndizothandiza kwambiri polimbikitsa ogula. Ogula akasonkhanitsa zidziwitso zotere ndikuyesa mtundu, amasankha kugula ngati akuganiza kuti mtunduwo ndi wabwino. Ndondomeko ya ndondomeko yaumwini ndiyo kugwiritsa ntchito mfundo yakuti anthu enieni amagwiritsa ntchito mankhwala enaake kuti apange zotsatira zabwino ngati mlandu, ndikufalitsa kwa ogula ena pogwiritsa ntchito njira zokopa kuti akwaniritse njira yolimbikitsira chilakolako cha ogula kugula. Mitundu yanthawi zonse yogwiritsira ntchito njira zofotokozera zamunthu imaphatikizapo ma tabloids, zochitika zotsatsira, ndi ma TV apadera.

　　 6. Media portfolio strategy

Pakati pa mabodza osiyanasiyana, mawonekedwe omwe angagwiritsidwe ntchito polankhula amakhala ndi zotsatira zabwino kwambiri, koma mitundu ina ndi yofunika kwambiri kuti tigwirizane. Chifukwa pali siteji yowunikira mtundu pambuyo poti zidziwitso zasonkhanitsidwa, ogula ena nthawi zambiri amapanga chisankho atatolera zambiri kuchokera kunjira imodzi. Gawo lowunikiranso mtundu limaphatikizapo kuwunikiranso kwathunthu kwa mtunduwo mutatolera zidziwitso zina.

Kukhazikitsa mtundu ndi kukulitsa mtundu sikungachitike ndi mtundu umodzi wotsatsa. Milandu yomwe imawonekera imatha kukhudza mitima ya anthu, koma milandu yokhayo yomwe ingawonekere siyingasinthe mawonekedwe amtunduwo. Pokhapokha pophatikiza ziyembekezo zokongola ndi zokhumba zabwino mu chithunzi cha chizindikiro chikhoza kukhala changwiro. Chifukwa chake, kukhazikitsidwa ndi kukwezedwa kwa chithunzi chamtundu kumafunikira kuphatikiza mitundu yosiyanasiyana yotsatsa. Njira yophatikizira zotsatsira ndi kuphatikizira zotsatsira zosiyanasiyana zotsatsira malonda kuti zilimbikitse mtunduwo moyenerera pofuna kulimbikitsa chidwi cha ogula chogula, ndikukhazikitsa ndi kukulitsa mawonekedwe amtundu wa matiresi.

Zisanu ndi ziwiri, njira imodzi yodandaula

Polimbikitsa malonda, m'pofunika kuyika molondola mfundo zodandaula zamagulu ogula. Ngati muyika patsogolo mfundo zochulukira, sizidzangowononga kukwezedwa, komanso kutaya chidaliro cha ogula. Zogulitsa zambiri zapereka ntchito zambiri komanso zokopa kwa ogula, zomwe zimapangitsa ogula kuganiza kuti zakhala ngati mankhwala ochiza matenda kapena matenda. Zotsatira zake, kutayika kwa chikhulupiliro cha ogula kumabweretsa kulephera kwa malonda. Njira imodzi yokopa chidwi ndiyo kusankha magulu ogula oyenera malinga ndi momwe zinthu zimagwirira ntchito, ndikupereka malingaliro olondola omwe amawonetsa mphamvu ya chinthucho ndikukwaniritsa ogula.

　　 8. Network bungwe strategy

Njira zosiyanasiyana zotsatsa ziyenera kutsatiridwa ndi anthu. Pakutsatsa kwachigawo, payenera kukhala gulu lalikulu komanso lokhazikika lazamalonda. Njira yabwino yopangira gulu lazamalonda laling'ono komanso lokhazikika ndikukhazikitsa bungwe lotsatsa malonda. Network organisation strategy ndi kukhazikitsa bata komanso mwadongosolo kuthandizana ndi kugwirizanitsa mabungwe ogulitsa pamagulu onse malinga ndi kukula kwa malonda.

Nayi, njira zotsatsira zosinthika

Ntchito yotsatsa ikukumana ndi kuphatikiza kwa zinthu zosiyanasiyana pamsika, ndipo zinthu zosiyanasiyana zomwe zimakhudza msika zikusintha. Chifukwa chake, ntchito zotsatsa ziyenera kukhala zamphamvu. Kutsatsa kwamphamvu kokha kungatsimikizire zotsatira za malonda. Zomwe zimatchedwa dynamic marketing strategy ndikusintha nthawi zonse malingaliro a malonda, kusintha njira zotsatsa malonda, ndikupanga malonda kuti agwirizane ndi kusintha kwa msika malinga ndi kusintha kwa zinthu zosiyanasiyana pamsika.

Pakatikati pa njira zotsatsira zamphamvu ndikumvetsetsa kusintha kwazinthu zosiyanasiyana pamsika, komanso kuti mumvetsetse kusintha kwazinthu zosiyanasiyana, ndikofunikira kuchita kafukufuku. Zinthu zosiyanasiyana zomwe zimakhudza msika zimaphatikizansopo: mawonekedwe ndi malingaliro a ogula, mgwirizano ndi kuthandizira kwa ogulitsa, mphamvu ndi kusinthika kwazinthu zopikisana, malamulo ndi kuwongolera kwa mfundo zoyendetsera, momwe zinthu ziliri pano ndi chitukuko cha chuma chambiri, kukhazikika ndi kukhathamiritsa kwa gulu lake ndi zina zambiri. Choncho, mitundu ikuluikulu ya kafukufuku ndi: kufufuza kwa ogula, kufufuza kwa ogulitsa, malonda omwe amapikisana nawo ndi kufufuza kwamakampani, kufufuza kwa ndondomeko za kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe kamwendobu kapanganikambokambo KAANIjowejowejowejowejowewewewewewe pengine zvakanyanya kanzimakukhala pa mwi0 kukhala pantchito yovomerezeka yakunja'

Kufufuza mozama ndi kufufuza kwasayansi komwe tingathe kumvetsa bwino msika ndikupereka maziko a sayansi ndi njira zogulitsira malonda. Njira yamalonda yopangidwa pamaziko a kufufuza mozama ndi kafukufuku wa sayansi ikhoza kukhala njira yolondola. Kufufuza kosalekeza ndi kusintha kosalekeza kwa malingaliro otsatsa, kutsatsa kwamphamvu kotereku kungapangitse makampani a matiresi kukhala osagonjetseka.

Pansi pa msika wa ogula, makampani a matiresi ayenera kusintha njira zawo zotsatsa

Ndi chitukuko cha nthawi, makampani matiresi nawo anabweretsa kusintha zambiri. Ofalitsa ambiri anati: ‘Tsopano ogula ali ndi zinthu zambiri zoti asankhe, ndipo ntchito zimene angasangalale nazo zikuchulukirachulukira. Msika umakhala wovuta kwambiri kuchita. Nkovutadi kukhala ndi moyo popanda mphamvu iliyonse yopikisana.' Mumsika wamasiku ano ogula, bwanji makampani amphasa sasintha njira zawo zotsatsa?

Kodi msika wa ogula ndi chiyani?

Msika wa Buyer umatanthawuza momwe msika umayendera pomwe zinthu zimapitilira zomwe zimafunidwa, mitengo yazinthu imakhala yotsika, ndipo ogula ali pamalo abwino pakugulitsa. Monga tonse tikudziwira, msika wamakono walowa kale m'gawo lolamulidwa ndi ogula, phindu la msika wa matiresi likucheperachepera, ndipo kuperekedwa kwa zinthu kumaposa chiwerengero chomwe msika ungathe kulandira.

Kamodzi, makampani a matiresi amatha kudalira maubwino awo amsika kuti agulitse zinthu zawo mosasamala kanthu za zomwe ogula akufuna, koma izi sizingatheke. Makampani a matiresi ayenera kusintha njira zawo zachitukuko ndikuyika zosowa za ogula patsogolo kuti akwaniritse zosowa zawo ndikupeza phindu.

Kodi kampani ya matiresi imasintha bwanji njira yake yotsatsa?

Ngati makampani a matiresi akufuna kusintha momwe zinthu ziliri m'mbuyo, angasinthire bwanji luso lawo ndikupeza chidwi ndi ogula pamsika ndi njira zotsatsira zokhazikika?

Ndiyenera kutchula apa, kufunika kwa zofuna zaumwini kwa ogula. Pamsika wa ogula, mibadwo yambiri yachinyamata yakhala ogula kwambiri, ndipo umunthu ndi ufulu ndizofanana nawo. Izi zikuwonetsanso kuti msika ukupita ku umunthu wosiyana ndi wapadera. Kuti mukhale ndi malingaliro okhudzana ndi anthu amakampani a matiresi, kupanga zinthu zapadera komanso zapadera ndiye gawo loyamba.

Panthawi imodzimodziyo, makampani a matiresi ayenera kukonzekera dongosolo lapadera lolengeza kuti awonetsetse kuti mankhwalawa akhoza kupanga phokoso m'mitima ya ogula, ndiko kuti, kupambana. Ndi chidwi, padzakhala mwachibadwa makasitomala omwe ali okonzeka kulipira. Zoonadi, pochita malonda, phindu limene ogula angapeze ndilofunikanso kwambiri. Mumsika wa ogula, ogula ali ndi ufulu wosankha kugula kapena kusagula katundu wanu. Ngati mungamupatse zopindulitsa zambiri kuposa makampani ena, ndiye kuti ogula mwachibadwa amakhala okonda kwambiri.

Zofuna za ogula ndizomwe zimapangitsa kuti mabizinesi apitilize kukula. Pokhapokha pomwe ufulu ndi zokonda za ogula zimaganiziridwa mokwanira pomwe mabizinesi angapeze chithandizo chochulukirapo. Zonsezi, pamsika wa ogula, makampani a matiresi ayenera kuika ogula pamtima.

Makampani a matiresi amapanga njira yopambana ndi khalidwe ndi ntchito

Makampani a matiresi akhala akukangana ndi mtundu kuyambira pomwe adakula. Pali mitundu yambiri pamsika, ndipo ogula ali ndi zosankha zambiri. Kwa makampani a matiresi, ngati akufuna kuti awonekere pampikisano woopsa, ayenera kuyamba ndi khalidwe lazogulitsa, malonda ndi khalidwe lautumiki, ndikuchita bwino pamalumikizidwe omwe ali ogwirizana kwambiri ndi ogula.

Zosiyanasiyana, zozungulira zonse, kudalira mtundu kuti apange phindu lazinthu

Masiku ano, makampani ambiri a matiresi akadali osamvetsetsa kuti akhoza kupambana pamsika podalira njira ya mbali imodzi. Msika umasintha nthawi zonse ndipo mpikisano ndi woopsa. Kudalira khalidwe la malonda kungapangitse mbiri ya msika, koma zimakhala zovuta kukhala ndi msika waukulu popanda njira zotsatsira malonda. Komabe, n'zovuta kukwaniritsa chitukuko cha nthawi yaitali m'makampaniwo pongodalira njira zotsatsa malonda popanda mankhwala apamwamba komanso zomangamanga zamtundu. Mapangidwe osiyanasiyana komanso ozungulira angathandize makampani kukhalabe ndi mwayi wampikisano pamsika. Mwa iwo, njira yabwino ndiyomwe imachitika pamakampani a matiresi m'tsogolomu.

Mpikisano wamsika ndi woopsa, makampani a matiresi ali ndi zinthu zosiyanasiyana, kufananiza kwa zinthuzo kukuwonekera momveka bwino, ndipo makina a mpikisano siangwiro. Izi zimapangitsa kuti makampani a matiresi aziyang'ana kwambiri R&D, malonda ndi ntchito zamakasitomala. Motsogozedwa ndi gulu la mabizinesi otsogola m'makampani komanso mothandizidwa ndi kuphatikizika kwa zida zothandizira, matiresi pang'onopang'ono asunthira kuzaka zabwino, kupanga mpikisano wapadera komanso chikoka.

Pitirizani kukonza khalidwe la utumiki, malonda opangidwa ndi ntchito

Ndikusintha kwachuma chonse komanso kufunafuna moyo wabwino, anthu akusamalira kwambiri ntchito. Makasitomala choyamba ndi mawu oti makampani ambiri azisewera, koma malinga ndi madandaulo aposachedwa, makampani ochepa amatha kuchita izi, koma ntchito ndiye chinthu chofunikira kwambiri kuti makampani a matiresi apulumuke.

Zogulitsa ndi gawo chabe la chizindikiro cha matiresi, kotero makampani amamatiresi amangoyang'ana kwambiri zinthu zomwe sizingakwaniritse zosowa za ogula. M'makampani a matiresi momwe zinthu zimapangidwira kwambiri, ntchito mosakayikira ndi malo abwino oyambira kusiyanitsa kusiyana pakati pa mabizinesi. Pakuchulukirachulukira kwa ntchito zapaintaneti pa intaneti, makampani akuchulukirachulukira amaika kufunikira koyambitsa ntchito ndikuyesetsa kugwiritsa ntchito ntchito kuyendetsa malonda. Panthawiyo, mtundu wa 'ntchito yoyendetsedwa ndi zinthu' mwachiwonekere udzasinthidwa ndi mtundu wa malonda a 'service-driven product'.

Mwachidule, makampani matiresi ayenera kumamatira kumunsi kwa khalidwe, mosalekeza kulimbikitsa ulamuliro wawo pa katundu, ndi kuonetsetsa kuti mankhwala khalidwe; ndipo akuyeneranso kupitiliza kukonza ntchito ndikuyendetsa kugulitsa zinthu ndi ntchito kuti apititse patsogolo kupikisana kwazinthu ndikupanga Ubwino wamakampani kuti alimbikitse chitukuko chanthawi yayitali chamakampani.

Palibe kukwezedwa koma palibe malonda, makampani a matiresi akufunikabe 'kusunga madzi ndi nsomba'

Masiku ano, makampani opanga matiresi akukumana ndi vuto la 'palibe kukwezedwa popanda kugulitsa', makamaka mu nthawi yofunika ya 'Golden Nine ndi Silver Ten', amalonda ambiri a matiresi ayambitsa zotsatsa, mphatso ndi zikwangwani zotsatsa kulikonse. M'malo mwake, patatha zaka zambiri zankhondo zotsatsa malonda, makampani a matiresi okha ndi omwe amadziwa zotsatira zake.

Kutsatsa sikungogulitsa kokha

'Chitani malonda pamene malonda ali abwino, ndipo limbikitsani pamene malonda ali oipa', chiganizochi chikugwiranso ntchito ku makampani a matiresi. Zotsatsa zamtunduwu zimakondedwa ndi makampani a matiresi chifukwa akufuna kukulitsa chidwi chamtundu wawo m'malingaliro a ogula kumalo ozizira. Kutengera poyambira, ngakhale sinthawi yochitika, makampani a matiresi apanga zotsatsa zakunja.

Makampani a General matiresi amatsatsa limodzi. Malo ochitira zochitika nthawi zambiri amakhala ndi makasitomala ambiri omwe alibe cholinga chodya. Chifukwa chake ndi chakuti ataphunzira za chochitikacho, adzayang'ana mitengo ndi katundu wamtundu wogwirizana. Kwa makampani amphasa, anthu awa ndi makasitomala omwe angakhale makasitomala. Kutsatsa kwakanthawi kochepa musanayambe kuchita zotsatsira kumatha kukopa chidwi cha ogula, ndipo izi ndi zomwe makampani amatiresi amawakonda kwambiri kupatula kugulitsa.

Makampani a matiresi akufunikabe 'kusunga madzi ndi kuweta nsomba' mosamalitsa

Makampani a matiresi amatsatsa malonda pansi pa dzina la wopanga, ndipo mtengo wogulitsira pamwambowu ndi wotsika kuposa masiku onse, ndipo zidzakhala zovuta kubweza mtengowo. Chochitika chilichonse chisanachitike komanso chitatha, kuchuluka kwa dongosolo la tsiku ndi tsiku komanso kuchuluka kwa alendo sikunafike pamlingo wapakati. Ndipotu, ndi khalidwe la kusunga madzi ndi ulimi wa nsomba kuti mugwire dziwe lonse la nsomba panthawiyi, mosasamala kanthu kuti pali nthawi zina. Order. Chifukwa zambiri zomwe zimawululidwa kwa ogula pamsika wonse wa matiresi zikuwoneka kuti zikukupangitsani kuyembekezera chochitikacho, zomwe zimapangitsa kuti malonda a makampani a matiresi azidalira kwambiri ntchito zotsatsira.

M'malo mwake, zochotsera zoperekedwa ndi ogawa zotsatsira ndizotsika kuposa mtengo wanthawi zonse. Izi zimapangitsa ogula ambiri kuganiza kuti malonda a matiresi ndi opindulitsa kwambiri. Chifukwa chake, chochitikacho, makampani a matiresi adzakumana ndi makasitomala akudikirira chochitikacho asanagule. Vuto lovuta.

Kukwezeleza kungathetsedi vuto la malonda osauka kwenikweni? Kungolimbikitsa malonda chifukwa cha malonda kungangokwaniritsa cholinga choonjezera malonda mu nthawi yochepa. Ngati ntchitoyo ili yosayenera, ikhoza kuyambitsa kuwonjezeka kwa malonda ndi kuchepa kwa phindu, zomwe zingawononge bizinesiyo popanda kupindula. Anthu ambiri akukamba za kuchulukirachulukira kwa kukwezedwa, koma kwenikweni sikophweka kupeza malire oyenera kuti atsegule msika. Chifukwa chake, makampani amamatiresi ayeneranso kuphatikiza zomwe ali nazo kuti achite zotsatsira