Kulula Ukuthengisa Omatilasi. Kulungile?1

Omatilasi bakaManscott Thompson bangase baphuthelwe ubuthongo kulezi zinsuku.
Ukulinganisa kwenkampani Tempur Sealy International Limited
Inkampani kaThompson ikhule kancane kwikota yesine.
Ukuthengiswa kwekota namhlanje ekuseni akwanele ukugwema ukuhlanganisa
Inkampani elandela ukwehla kwemali engenayo yonyaka kwe-Temur
I-Tarragon, i-Eli, i-Bear Stearns kanye nombhede wokulima-
Yawa ngo-2012 ngonyaka wayo wokuqala.
Lezi zibalo zokuthengisa zikhishwe emasontweni ambalwa ngemuva kwesehlukaniso se-Tempur sealys kanye nenkampani kamatilasi, umlingani wayo omkhulu wezitolo eNyakatho Melika.
Lezi zinkampani ezimbili zahlukana ngemuva kokuthi izingxoxo zenkontileka zibhidlikile zavala isiteshi sokusabalalisa izitolo ezinesamba sezitolo ezingu-3,500 kanye nomatilasi abahlanu beTempur Sealy esisodwa.
Ama-oda avela ezinkampanini zomatilasi azoma ngaphambi kokuphela kombukiso.
Batshalizimali, vukani ngempela manje, futhi nikhiphe ibheyili, thathani eyodwa-
Ngosuku lwesithathu inani lemakethe lenkampani lalikubo, Ifemu kaMattress yahamba.
Amasheya e-Tempur Sealy ayakhuphuka namhlanje ekuseni, kanti inzuzo yenkampani ifinyelela ku-$63.
$4 million, $763.
Ukuthengisa kufinyelele ezigidini ezingu-9, okudlula obekulindelekile, ngokunciphisa izindleko nokulungisa imigqa yomkhiqizo.
Abatshalizimali baphinde bajabule ngezindaba zokuthi inkampani ithatha u-$0. 2 bhiliyoni esitokweni, kodwa kusenendlela ende okufanele izitoko zihambe ngaphambi kokuthi zibuyise umhlaba olahlekile.
Eqinisweni, manje yisikhathi esihle sokuba enye yezinkampani ezinkulu zikamatilasi.
Ukuthengiswa kwemibhede kuvame ukuvumelanisa nomnotho, futhi isimo sakamuva siyaphupha kancane.
Imakethe yamasheya ifinyelele irekhodi eliphezulu, ngokuntuleka kwemisebenzi ngaphansi kuka-5%, futhi imakethe yezindlu iyaqhubeka nokuvela kancane kancane enkingeni ye-subprime mortgage.
Ukuqala kwendlu, noma ukususwa kusukela kunkomba engaphansi kamama, konke kubuyele ezingeni elihlosiwe.
Impilo eyeqile yokuthatheka ngamasiko nayo iqhubekisele phambili ukuthuthukiswa kwebhizinisi.
Njengoba abathengi bengena ewashi ne-strap ecosystem elandela ubuthongo, kungenzeka ukuthi batshale imali kugwebu lokupholisa lobunikazi lwakamuva, amasemishi kakotini wemvelo, futhi i-Springs elungisiwe naphezu kokuba iwashi laseSwitzerland. I-Tempur-
Isiqubulo esisha sokumaketha se-Pedic sithi: ukulala kungamandla.
Kodwa abathengi abaningi abasamile emgqeni njengezimoto ezidabukisayo, eziyisicefe zokuhlola ukulala --drive.
Kuleli qophelo, isixuku sabaqalayo bokukhiqiza abathengisa omatilasi ku-inthanethi sicishe sibe yinhlekisa.
Ngaphandle kokulala kukaKasper
Kukhona izinkampani zamaSaatva.
, Tuft & Inaliti, Leesa Sleep Limited, purple, spiral sleep and Eve-
Kufana nomdlalo omfushane e-Silicon Valley, olinde ukudlalwa.
Nakuba umkhiqizo ngamunye kanye nentengo kuhluke kancane, imodeli evamile iyafana: nqamula umuntu ophakathi, yithengise ngentengo ephansi futhi unikeze ukuthunyelwa kwamahhala kwezindlela ezimbili kanye nokuthunyelwa kwamahhala.
Cishe izinsuku eziyi-100 zokuhlola ubungozi.
Laba "spoiler" manje balawula u-5% wabantu base-United States. S.
Ngokusho kwedatha evela ku-Tempur Sealy ne-Saatva, imakethe kamatilasi ilindele ukuthengiswa kweqe u-$0. 2 billion kulo nyaka.
Uma kubhekwa inani lama-upstarts, akukho namunye wabo ongakhathaza lowo obambe iqhaza kakhulu.
Eqinisweni, u-Tempur Sealy useneminyaka eminingi eqeda umncintiswano oshubile.
NgoJulayi, uBarry Hytinen, oyisikhulu sezezimali, utshele abahlaziyi ukuthi,
I-Box iyimakethe ye-niche lapho ama-startups echitha ngaphezulu kokutholwa kwamakhasimende.
\"Iningi labathengi lisancamela-
\"Ukuthenga ezitolo," esho ocingweni lwengqungquthela . \".
Lapho abahlaziyi bebuza mayelana nokutholwa kwenkampani esinye seziqalo, uThompson wahleka usulu.
\"Angazi ukuthi singathengani uma sithenga inkampani ye-inthanethi enamakhasi ewebhu," esho . \".
Ngaphandle kweqiniso lokuthi yonke inkampani manje "iyinkampani ye-inthanethi", u-5% wesabelo semakethe akuyona into, futhi isivinini lapho lezi ziqalo ziqoqwa khona siyashaqisa.
\"Imboni ikhula ngenani lika-3% noma u-4%. unyaka]
Cishe konke ukukhula kuzoba abaphangi, \"Saatva co-
UJosh umsunguli uRicky.
U-Tempur Sealy angenza umatilasi oyigwebu futhi awufake ebhokisini njenganoma ubani omunye, mhlawumbe kangcono.
Ngakho yilokho okwenziwa yinkampani, okokuqala ngokuqapha bese kuba ngokucacile.
Kulezi zinsuku, faka u-\"Casper\" kusesho lwe-Google, futhi umphumela wesithathu uthi ngqo-kuya-
Ulayini wokusebenzisa umatilasi (
Noma, njengoba kusho uThompson, inkampani ye-inthanethi enamakhasi ewebhu).
Umbhede wokukhiqiza i-giantsin-a-
Yize umkhiqizo webhokisi ushibhe kancane, ubukeka futhi uzwakala njengezimbangi zawo ezincane.
Classic Clayton Chris Tenson
Ukuqamba okusha kwesitayela: kufanele kube nguwe uma othile ezophazamisa ibhizinisi lakho.
Nokho, Iphathi Ye-inthanethi iphuzile.
Nakuba uhlobo lwande ngenani elingu-100% ngonyaka, i-Tempur Sealy izuze u-88% wokuthengisa ngeziteshi ezivamile zokuthengisa ngekota edlule. UCasper Co-
Umsunguli uPhilip Klimm uthe inkampani yamakhokho "ikopisha ngenkuthalo" indlela yayo.
"U-Tempur Sealy wenze isitatimende esinesibindi sokuthi abadingi ukuxhunyaniswa nabathengisi abahamba phambili kulo mkhakha, obekuyiphepha lethu," kusho uKrim. \".
\"Kodwa abathengi namuhla bangakwazi ukuhogela imikhiqizo engelona iqiniso.
Lona omunye umzamo womkhiqizo omdala ozama ukuwugcina usemfashinini futhi upholile.
\"Amakhokho abeka i-Tempur Sealy esimweni esinzima.
Uma kuvela ukuthi iyaqothuka, inkampani izoya kuma-dot-com bed barons.
Uma iphumelela, uhlobo lungenza buthaka uhlobo oluphezulu lweTempur Sealy --
Umkhiqizo futhi uphazamise ozakwethu bawo bokuthengisa.
Amakhokho angase abambe iqhaza ezingxoxweni nezinkampani zamacansi.
\"Basesimweni esingazinzile," kusho uJoshi weSaatva . \".
\"Ngisho ngaphandle kwenkampani kamatilasi, ukudayisa kusekukhulu kubo.
Abakwazi ukusiyeka leso siteshi benze noma yini abayifunayo.
Okwamanje, u-Tempur Sealy ubonakala ezama ukuqinisa abathengisi.
Ocingweni lwengqungquthela namhlanje ekuseni, ikhulume ngamakhokho njengokungathi kuwumsebenzi wokuhlola noma u-R & D.
\"Uma ubheka idola, ithuba elikhulu ngokusobala elokuba namakhasimende ethu amanje," kusho uThompson . \".
Khonamanjalo, ngomatilasi abakhulu abazama ukushaya abaqalayo emidlalweni yabo, kwenzeka okuphambene.
Imikhiqizo yegwebu ye-Saatva ithengiswa ngaphansi komkhiqizo wayo we-Loom & Leaf futhi ilethwa ngumuntu ofakiwe ngempela.
Ngaleso sikhathi, umugqa wayo wegama elifanayo nakanjani uyisidala futhi ugcwele amaroli ensimbi.
Iphromothe umkhiqizo \"njengomatilasi wentengo engcono kakhulu e-United States \".
Ngo-Okthoba, u-Leesa wethula umkhiqizo ofanayo obizwa ngokuthi i-Sapira.
Ngamafuphi, iphuzu-
I-Com bed ayiyona nje into engama-20.
\"Ngikhumbula sineslayidi edekhini yethu yokuqala ethi \'lokhu kuzoba umatilasi wenkulungwane yeminyaka, \'\" kusho u-Krim waseCasper \'. \".
\"Kodwa kusukela osukwini lokuqala, sinabantu bayo yonke iminyaka esingabathenga