Ndi Zosavuta Kugulitsa Mattresses. Kulondola?1

Ma matiresi a Manscott Thompson akhoza kuphonya tulo masiku ano.
Malingaliro a kampani Tempur Sealy International Limited
Kampani ya Thompson idakula pang'ono mgawo lachinayi.
Kugulitsa kotala m'mawa uno sikukwanira kuti tipewe zambiri
Kampani yomwe ili kumbuyo kwa Temur imatsika mtengo pachaka
Tarragon, Eli, Bear Stearns ndi bedi lakulima-
Inagwa 2012 m'chaka chake choyamba.
Ziwerengero zogulitsa izi zidatulutsidwa patadutsa milungu ingapo chisudzulo cha kampani ya Tempur sealys ndi matiresi, mnzake wamkulu kwambiri ku North America.
Makampani awiriwa adagawanika pambuyo pa zokambirana za mgwirizanowu zidasweka ndikutseka njira yogawa ndi masitolo a 3,500 ndi imodzi pa matiresi asanu a Tempur Sealy.
Maoda ochokera kumakampani a matiresi ayima paradeyo isanathe.
Otsatsa, dzukani tsopano, perekaninso ndalama, tengani imodzi-
Tsiku lachitatu mtengo wamsika wa kampaniyo unali nawo, Kampani ya Mattress inanyamuka.
Magawo a Tempur Sealy akukwera m'mawa uno, ndipo phindu la kampani likufika $63.
$4 miliyoni, $763.
Zogulitsa zidafika pa 9 miliyoni, kupitilira zomwe amayembekeza, pochepetsa mtengo ndikusintha mizere yazinthu.
Otsatsa amasangalalanso ndi nkhani yoti kampaniyo ikupeza $0. 2 biliyoni m'matangadza, koma masheya akadali ndi njira yayitali yoti apite asanabwezeretse malo otayika.
M'malo mwake, ino ndi nthawi yabwino kukhala imodzi mwamakampani akuluakulu a matiresi.
Zogulitsa zogona nthawi zambiri zimagwirizanitsidwa ndi chuma, ndipo zomwe zachitika posachedwa ndizolota.
Msika wamsika udakwera kwambiri, ndi kusowa kwa ntchito pansi pa 5%, ndipo msika wanyumba ukupitilizabe kuwonekera pang'onopang'ono kuchokera ku subprime mortgage crisis.
Kumayambiriro kwa nyumba, kapena kuchotsedwa pa chizindikiro chapansi cha amayi, zonse zidabwereranso pamlingo womwe adafuna.
Kuchulukirachulukira kwa thanzi la chikhalidwe chotengera chikhalidwe kwathandiziranso chitukuko cha bizinesi.
Ogula akamalowa mu wotchi ndi zomangira zachilengedwe zomwe zimatsata kugona, amatha kuyika ndalama zawo ku thovu lozizira la eni ake, masangweji a thonje, ndipo Springs asintha ngakhale ndi wotchi yaku Swiss. Tempur-
Mawu atsopano a malonda a Pedic ndi: kugona ndi mphamvu.
Koma ogula ambiri sakhalanso pamzere ngati magalimoto achisoni, otopetsa poyesa kugona --drive.
Pakadali pano, unyinji wa opanga zoyambira kugulitsa matiresi pa intaneti ndi zopusa.
Kupatula kugona kwa Kasper
Pali makampani a Saatva.
, Tuft & Needle, Leesa Sleep Limited, purple, spiral sleep and Eve-
Zili ngati sewero lalifupi ku Silicon Valley, kuyembekezera kukonzedwa.
Ngakhale kuti chinthu chilichonse ndi mtengo wake ndi wosiyana pang'ono, mtundu wamba ndi womwewo: dulani munthu wapakati, gulitsani pamtengo wotsika ndikupereka njira ziwiri zaulere komanso kutumiza kwaulere.
Pafupifupi masiku 100 a mayesero owopsa.
"Owononga" awa tsopano akulamulira 5% ya anthu ku United States. S.
Malinga ndi deta yochokera ku Tempur Sealy ndi Saatva, msika wa matiresi ukuyembekeza kuti malonda apitirire $ 0. 2 biliyoni chaka chino.
Chifukwa cha kuchuluka kwa zoyambira, palibe aliyense waiwo amene angavutike kwambiri.
Ndipotu, Tempur Sealy wakhala akuchotsa mpikisano woopsa kwa zaka zambiri.
Pa Julayi, a Barry Hytinen, wamkulu wa zachuma, adauza akatswiri kuti, mu-a-
Box ndi msika wa niche komwe oyambitsa amawononga ndalama zambiri pakupeza makasitomala.
\"Ogula ambiri amakondabe-
"Kugula kuchokera kwa ogulitsa," adatero pamsonkhanowu. \".
Ofufuza atafunsa za kupeza kwa kampaniyo imodzi mwazoyambitsa, Thompson adanyoza.
"Sindikudziwa zomwe tingagule tikadagula kampani yapaintaneti yokhala ndi masamba," adatero . \".
Kupatulapo kuti kampani iliyonse tsopano ndi "kampani yapaintaneti", 5% ya msika si kanthu, ndipo liwiro lomwe oyambitsawa amasonkhanitsidwa ndi lodabwitsa.
"Makampaniwa akukula pamlingo wa 3% kapena 4%. chaka]
Pafupifupi kukula konse kudzakhala owononga, "Saatva co-
Josh woyambitsa Ricky.
Tempur Sealy amatha kupanga matiresi a thovu ndikuyika m'bokosi ngati wina aliyense, mwina bwinoko.
Chifukwa chake ndi zomwe kampaniyo imachita, choyamba mosamala kenako momveka bwino.
Masiku ano, lowetsani \"Casper\" mukusaka kwa Google, ndipo chotsatira chachitatu ndicho-ku-
Njira yogwiritsira ntchito matiresi (
Kapena, monga Thompson adanena, kampani ya intaneti yokhala ndi masamba).
Bedi lopangira giantsin-a-
Ngakhale malonda a bokosilo ndi otsika mtengo pang'ono, amawoneka komanso amamveka ngati opikisana nawo ang'onoang'ono.
Classic Clayton Chris Tenson
Kupanga kalembedwe: muyenera kukhala inu ngati wina asokoneza bizinesi yanu.
Komabe, Phwando la intaneti lachedwa pang'ono.
Ngakhale mtunduwo udakula pamlingo wa 100% pachaka, Tempur Sealy idapeza 88% yazogulitsa kudzera m'njira zogulitsa zachikhalidwe kotala lapitali. Casper Co-
Woyambitsa Philip Klimm adati kampani ya cocoon "ikutengera mwachangu" njira yake.
"Tempur Sealy adalankhula molimba mtima kuti safunikira kulumikizidwa ndi ogulitsa otsogola m'munda, womwe wakhala pepala lathu," adatero Krim. \".
"Koma ogula masiku ano amatha kununkhiza zinthu zopanda pake.
Uku ndi kuyesa kwina kwa mtundu wakale kuyesera kuti ukhale wamakono komanso wozizira.
"Makoko amaika Tempur Sealy pamavuto.
Zikapezeka kuti zasokonekera, kampaniyo ipita ku ma bedi a dot-com.
Ngati zitheka, mtunduwo ukhoza kufooketsa mtundu wapamwamba wa Tempur Sealy --
Zogulitsa ndikusokoneza ogulitsa ake.
Makoko amathanso kutenga nawo gawo pazokambirana ndi makampani amphasa.
"Ali mumkhalidwe wosakhazikika," adatero Joshi wa Saatva. \".
"Ngakhale popanda kampani ya matiresi, malonda akadali aakulu kwa iwo.
Sangathe kusiya njira imeneyo ndikuchita zomwe akufuna.
Pakalipano, Tempur Sealy akuwoneka kuti akuyesera kutsimikizira ogulitsa.
Pamsonkhano wa msonkhano m'mawa uno, idalankhula za zikwa ngati kuti ndi ntchito yoyesera kapena R & D.
"Mukayang'ana pa dola, mwayi waukulu mwachiwonekere ndikukhala ndi makasitomala athu amakono," adatero Thompson. \".
Panthawiyi, ndi matiresi akuluakulu akuyesera kumenya oyambitsa masewera awo, zosiyana ndi zomwe zikuchitika.
Zogulitsa thovu za Saatva zimagulitsidwa pansi pa mtundu wake wa Loom & Leaf ndipo zimaperekedwa ndi munthu amene adayikidwa.
Panthawiyi, mzere wake wa dzina lomwelo ndithudi ndi wachikale komanso wodzaza ndi zitsulo zachitsulo.
Idalimbikitsa malondawo ngati "matiresi apamwamba kwambiri amtengo wapatali ku United States".
Mu Okutobala, Leesa adayambitsa chinthu chofananacho chotchedwa Sapira.
Mwachidule, mfundo-
Com bed sizinthu 20 zokha.
"Ndikukumbukira kuti tinali ndi silaidi pa sitima yathu yoyambirira yomwe imati \'iyi ikhala matiresi azaka chikwi, \'\" akutero Krim waku Casper \'. \".
"Koma kuyambira tsiku loyamba, tili ndi anthu amisinkhu yonse oti tigule