Kulula ukuthengisa oomatrasi. Kunene?1

Oomatrasi bakaManscott Thompson banokuphoswa kokulala kwezi ntsuku.
Tempur Sealy International Limited
Inkampani kaThompson ikhule kancinci kwikota yesine.
Ukuthengiswa kwekota ngale ntsasa akwanelanga ukuphepha ngokubanzi
Inkampani esemva kwe-Temur's yehla ingeniso yonyaka
Tarragon, Eli, Bear Stearns kunye nebhedi yokulima-
Yawa ngo-2012 kunyaka wayo wokuqala.
La manani athengiswayo akhutshwe kwiiveki ezimbalwa emva koqhawulo-mtshato lweTempur sealys kunye nenkampani yoomatrasi, iqabane layo elikhulu lokuthengisa eMntla Melika.
Ezi nkampani zimbini zahlukana emva kokuba iingxoxo zekhontrakthi zaphuka kwaye zavala umjelo wokusasaza kunye neevenkile ze-3,500 kunye nenye kwii-mattresses ze-Tempur Sealy ezintlanu.
Iiodolo ezivela kwiinkampani zoomatrasi ziya kuyeka phambi kokuba umngcelele uphele.
Abatyali mali, vuka nyani ngoku, nebheyile ngaphandle, thatha enye-
Ngosuku lwesithathu ixabiso lemarike lenkampani lalikunye nabo, iFim yoomatrasi yemka.
Izabelo kwiTempur Sealy ziyenyuka ngale ntsasa, kunye nenzuzo yenkampani ifikelela kwi-63 yeedola.
$4 million, $763.
Ukuthengisa kufikelele kwi-9 yezigidi, kudlula ukulindela, ngokunciphisa iindleko kunye nokulungelelanisa imigca yemveliso.
Abatyali-mali bayonwabile ngakumbi ngeendaba zokuba inkampani ithatha i-0 yeedola. I-2 yezigidigidi kwii-stocks, kodwa izitokhwe zisenendlela ende yokuhamba ngaphambi kokuba zibuyisele umhlaba olahlekileyo.
Ngapha koko, ngoku lixesha elifanelekileyo lokuba yenye yeenkampani ezinkulu zoomatrasi.
Iintengiso zebhedi zihlala zilungelelaniswa noqoqosho, kwaye imeko yakutsha nje iphupha kancinci.
I-stock market ifike kwirekhodi eliphezulu, kunye nokungabikho kwemisebenzi engaphantsi kwe-5%, kwaye imarike yezindlu iyaqhubeka nokuvela ngokukhawuleza kwi-subprime mortgage crisis.
Ukuqala kwendlu, okanye ukususwa kwisalathisi esisezantsi sikamama, zonke zibuyele kwinqanaba elicetywayo.
Impilo egqithisileyo yokuthatheka kwinkcubeko nayo iqhube uphuhliso lweshishini.
Njengoko abathengi bangena kwiwotshi kunye ne-strap ecosystem elandelela ubuthongo, banokuthi batyale imali kwi-foam yokupholisa yamva nje, iisandwich ze-organic cotton, kunye ne-Springs zihlengahlengise nangona ziyiwotshi yaseSwitzerland. Tempur-
Isilogeni esitsha sokuthengisa sePedic sithi: ubuthongo bunamandla.
Kodwa abathengi abaninzi abasafoli njengeemoto ezilusizi, ezikruqulayo kuvavanyo lokulala--qhuba.
Ngeli xesha, isihlwele sabaqalayo bemveliso abathengisa oomatrasi kwi-Intanethi siphantse sahlekisa.
Ngaphandle kokulala kweKasper
Kukho iinkampani zeSaatva.
, Tuft & inaliti, Leesa Sleep Limited, purple, spiral sleep and Eve-
Kufana nomdlalo omfutshane eSilicon Valley, olindele ukwenziwa.
Ngelixa imveliso nganye kunye nexabiso lahluke kancinane, imodeli eqhelekileyo iyafana: yinqumle umntu ophakathi, uyithengise ngexabiso eliphantsi kwaye unikezele ngeendlela ezimbini zokuthumela simahla kunye nokuthumela simahla.
Malunga neentsuku ezili-100 zolingo lomngcipheko.
Aba "spoiler" ngoku balawula i-5% yabemi base-United States. S.
Ngokutsho kwedatha evela kwi-Tempur Sealy kunye ne-Saatva, i-mattress market ilindele ukuba ukuthengisa kudlule i-0 yeedola. 2 bhiliyoni kulo nyaka.
Ngokunikwa inani labaqalayo, akukho namnye kubo onokumkhathaza kakhulu lowo ubambeleyo.
Ngapha koko, iTempur Sealy ibisusa ukhuphiswano oluqatha iminyaka emininzi.
NgoJulayi, uBarry Hytinen, igosa eliyintloko lezemali, uxelele abahlalutyi ukuba,
Ibhokisi yimakethi ye-niche apho iziqalo zichitha ngaphezulu kokufunyanwa kwabathengi.
"Uninzi lwabathengi basakhetha-
"Ukuthenga kubathengisi," watsho kwifowuni yenkomfa . \".
Xa abahlalutyi babuza malunga nokuthengwa kwenkampani enye yezinto zokuqala, uThompson wahlekisa.
\"Andazi ukuba sinokuthenga ntoni na ukuba sithenge inkampani ye-Intanethi enamaphepha ewebhu,\" watsho . \".
Ngaphandle kwento yokuba yonke inkampani ngoku "inkampani ye-Intanethi", i-5% yesabelo semarike asiyonto, kwaye isantya apho ezi ziqalo ziqokelelwa khona ziyothusa.
\"Ishishini likhula ngesantya se-3% okanye isi-4%. unyaka]
Phantse konke ukukhula kuya kuba ngabaphangi, \"Saatva co-
UJosh umseki uRicky.
I-Tempur Sealy inokwenza umatrasi wegwebu kwaye uyifake kwibhokisi njengaye nabani na, mhlawumbi ngcono.
Yiloo nto eyenziwa yinkampani, kuqala ngononophelo kwaye emva koko ngokucacileyo.
Ngezi ntsuku, ngenisa \"Casper\" kukhangelo lukaGoogle, kwaye isiphumo sesithathu sithi ngqo-ku-
Umgca wokusebenzisa umatrasi (
Okanye, njengoko watshoyo uThompson, inkampani ye-Intanethi enamaphepha ewebhu).
Ibhedi yokwenza i-giantsin-a-
Nangona imveliso yebhokisi yebhokisi inexabiso eliphantsi, ikhangeleka kwaye ivakale njengabakhuphisana bayo abancinci.
UClayton wakudala uChris Tenson
Isitayile sobuchule: kufanele ukuba kube nguwe ukuba kukho umntu oza kuphazamisa ishishini lakho.
Nangona kunjalo, iQela le-Intanethi lisemva kwexesha.
Nangona i-brand yanda ngesantya se-100% ngonyaka, i-Tempur Sealy ifumene i-88% yeentengiso ngokusebenzisa amajelo okuthengisa emveli kwikota yokugqibela. UCasper Co-
Umseki uPhilip Klimm uthe inkampani yamakhokho \"ikopa ngenkuthalo" indlela yayo.
"I-Tempur Sealy yenza isitatimende esinesibindi sokuba abafuni ukudibaniswa nabathengisi abahamba phambili kwintsimi, eye yaba liphepha lethu," kusho uKrim. \".
"Kodwa abathengi namhlanje banokujoja iibrendi ezingekho nyani.
Le yenye inzame kwi-brand yakudala ezama ukuyigcina inefashoni kwaye ipholile.
"Iikhokoni zibeka iTempur Sealy kwimeko ekhohlisayo.
Ukuba kuthe kwafumaniseka ukuba kubhetyebhetye, inkampani iya kuya kwi-dot-com bed barons.
Ukuba iyaphumelela, uphawu lunokwenza buthathaka uphawu oluphezulu lweTempur Sealy --
Imveliso kunye nokuphazamisa amaqabane ayo okuthengisa.
Iikhokoni zinokudlala indima kuthethwano neenkampani zoomatrasi.
"Bakwimeko engazinzanga," utshilo uJoshi weSaatva. \".
"Nangaphandle kwenkampani yoomatrasi, ukuthengisa kusekukhulu kubo.
Abanakuliyeka elo jelo baze benze nantoni na abayifunayo.
Okwangoku, i-Tempur Sealy ibonakala izama ukuqinisekisa abathengisi.
Kumnxeba wenkomfa ngale ntsasa, yathetha ngamaqokobhe ngokungathi liphulo lokulinga okanye i-R & D yeprojekthi.
"Xa ujonga idola, elona thuba likhulu ngokucacileyo kukuba kunye nabathengi bethu bangoku," utshilo uThompson. \".
Ngeli xesha, ngoomatrasi abakhulu abazama ukubetha abaqalisi kwimidlalo yabo, kwenzeka okwahlukileyo.
Iimveliso zogwebu zeSaatva zithengiswa phantsi kophawu lweLeaf & ze zihanjiswe ngumntu ofakelweyo.
Okwangoku, umgca wayo wegama elifanayo ngokuqinisekileyo umdala kwaye ugcwele imiqulu yentsimbi.
Yakhuthaza imveliso njenge "lona xabiso liphezulu loomatrasi obutofotofo eUnited States".
Ngo-Okthobha, uLeesa uphehlelele imveliso efanayo ebizwa ngokuba yiSapira.
Ngamafutshane, inqaku-
Ibhedi yeCom ayikho nje into engama-20.
\"Ndikhumbula sasinesilayidi kumgangatho wethu wokuqala esasisithi \'oku kuya kuba ngumatrasi wewaka leminyaka, \'\" utsho uKrim waseCasper \'. \".
"Kodwa ukusukela ngomhla wokuqala, sinabantu bayo yonke iminyaka yokuthenga