An Indian mattress company used illustrations by Pakistani female student Malala Yousafzai zai in an advertising campaign, sparking anger.
Ads for Kurl-
A series of Malala\'s cartoon images are shown on the mattress and have been following her since the moment she was brutally shot --
Blank range until she recovers.
But the focus of this brave narrative of violence has proved controversial: Malala fell on the mattress after being injured and then returned to full health --
Above the slogan \"bounce.
The poster is part of a trio created by the advertising companies Ogilvy and Mather India division.
The other two ads feature Gandhi\'s departure from his career as a lawyer, leading India to independence, with Steve Jobs recovering from failure and enjoying great success with Apple.
But Malala is most concerned.
The ads were designed by the Chilean illustration company Lamano Estudio and the company\'s head of strategic planning, Patricio Vergara calderon, who said he was concerned that there was too much emphasis on the violent aspect of the Malala ads.
He told Huffington Post: \"This scene depicts a real event, an example of heroism, very powerful, especially in the eastern countries, when we started the graphics, they told us what they wanted.
On Twitter, Farahnaz Ispahani, a former member of Pakistan\'s National Assembly, expressed her disgust: \"disgusting.
MT @ sumairajja product Malala!
She is now used to sell # KurlOn mattresses.
Some other Twitter users also expressed their disgust.
@ AlishaCoelho said, \"Wow, Kurl-on.
You just made my toes curl in the worst way possible.
RaviKapoor wrote on Twitter: \"brand marketing is the worst.
In a statement describing India\'s Ogilvy movement, it said: \"The common ground of some of the world\'s most successful people is the ability to turn adversity into an advantage in the long run.
They will actually return to life.
\"As a metaphor, the bounce also applies effortlessly to the spring mattress category.
So advertising is a story about celebrities bouncing back or restarting their lives to become legends.
On 2012, the 16-year-old Malala was shot dead by Taliban militants in Pakistan\'s Swat Valley.
Her \"crime\" is the courage to speak out for the girl\'s right to education.
President Obama called her \"the bravest girl in the world \".
On Wednesday, a female student portrait of an educated British artist in Birmingham brought in more than $100,000 (£60,000)at auction.
Christie\'s says Jonathan Ye\'s painting costs $102,500 (£61,200)
Including the premium of the buyer.
Proceeds from the sale will be donated to the Malala Fund charity.
The fund says the money will be handed over to Nigeria in turn
Following the kidnapping of more than 250 Nigerian female students, the focus was on the profits of women\'s and girls\' education.