Imfihlo yempumelelo Vumela uhlobo lukamatilasi luthuthuke

Njengoba amandla entuthuko emakethe kamatilasi eqhubeka nokutholakala, isidingo semikhiqizo kamatilasi siyanda, okukhombisa ukuthi abathengi basenokuthembela okwanele emikhiqizweni kamatilasi. Kodwa lokhu akwanele. Njengenkampani ephumelelayo, idinga ukwenza uphawu oluhle futhi ivumele uhlobo luthuthuke ngendlela yonke ukuze izuze impumelelo futhi ibe umholi wemboni.

Imikhiqizo emihle iyisisekelo

Umkhiqizo uyisisekelo. Ngaphandle komkhiqizo omuhle, yonke into iyinkulumo eyize. Ngakho-ke, ekuqaleni kokusungulwa kwenkampani kamatilasi, umkhiqizo kufanele ubekwe njengetshe legumbi. Kungakhathaliseki ukuthi kungokwezinto ezibonakalayo noma kuyinqubo, ukukhiqizwa kwenziwa ngokuhambisana ngokuqinile nezidingo ezifanele zezwe. Imininingwane icwengisisiwe, ukuze abathengi bangakwazi ukuthola amaphutha, futhi isitayela sikhululekile, ukuze abathengi babe nokukhetha okubanzi kwendawo. Isevisi iyisevisi eseduze, yendlu ngendlu, kanye newaranti yempilo yonke ukuxazulula izinkathazo zabathengi.

Amandla avumela amabhizinisi ukuthi aqale

Amandla okukhiqiza yiwona aqhuba ibhizinisi ukuthi liqale. Uma amandla okukhiqiza ebhizinisi engakwazi ukufinyelela kuwo, azokhawulela kakhulu ukuthuthukiswa kwebhizinisi. Izinkampani zikamatilasi zingase zifise ukuba nemigqa yenqubo ethuthukisiwe futhi zidale ezazo iziteshi ezizinikezele ze-logistics, ezingahlangabezana ngokugcwele nezidingo zemakethe mayelana nokukhiqizwa kwasekhaya. Ngesikhathi esifanayo, siyaqhubeka nokwakha inqwaba yabasebenzi abavelele, amakhono abanamakhono kanye nekhwalithi enhle yobungcweti, futhi ubuciko bokukhiqiza bukhona, okwenza inkampani ibe ngumholi embonini.

Ibhrendi ithuthukisa isithunzi

uphawu luwuphawu lokukhula kwenkampani. Emphakathini wanamuhla, uphawu lusho uhlobo lokuma kanye nesimo sengqondo. Kudingekile ukwakha umkhiqizo ukuze ufinyelele ekupheleni okuphezulu. Izinkampani zisebenzisa imilenze emibili ukwakha imikhiqizo yazo. Ngakolunye uhlangothi, benza imikhiqizo emihle futhi benze idumela elihle, ukuze abathengi bakwazi ukukhiqiza ukwethembana futhi basebenzise imilenze yabo ukuvota ukuze bakhuthaze kabanzi. Yenza owakho umnikelo ukuhola imfashini.

Ngokuvamile, izinkampani zomatilasi zisadinga ukwenza imikhiqizo, zenze imigqa yazo yokukhiqiza ezizimele, futhi ziqhubeke zithuthukisa ikhwalithi yazo ukuze ziqhubekele phambili futhi indizele phezulu.

Izinkampani zikamatilasi ezincane neziphakathi zingaziphilisa kanjani ngabancane nabakhulu?

Esikhathini solwazi, izinkampani eziningi zikwazi kahle ukubaluleka kokukhuthazwa komkhiqizo. Ezinye izinkampani zikamatilasi ezixhaswe ngezimali zize zisebenzise imali eningi zikhangisa kuma-CCTV, noma zimeme osaziwayo abaziwayo ukuthi bagunyaze futhi bahambele imicimbi. Nokho, kulawo mabhizinisi amancane naphakathi nendawo, abakwazi yini ukuncintisana nawo? Eqinisweni, akulona iqiniso ukuthi amabhizinisi kamatilasi amancane naphakathi angasebenzisa izikali ezincane nezinkulu ukuze afune ukuphumelela okusha ngemininingwane.

Amabhizinisi amancane naphakathi asesimweni esinzima kakhulu

Uma inkampani ifuna ukwenza kahle, ijabulisa ukwedlula enkulu. Kumnandi kakhulu ukuba yinkampani encane. Wonke umuntu bekufanele ezwe ngalesi sitatimende. Ukugxila endaweni encane yokubuka kanye nokuhlola ujule ukukhanga okuyinhloko kokuncane nokuhle. Izinkampani zendabuko zomatilasi abancane nabaphakathi kufanele zithole ezazo imisoco kuwo, ukuze ukuhlangana kwemakethe 'kuhlangane ngokwedlulele.' Impilo'.

Ngizolingisa noma yini ekhona emakethe. Vele ungeze isethi entsha yesisetshenziswa. Amabhizinisi amaningi amancane naphakathi nendawo ahlala ku-'copycat express' futhi azithumele emathuneni awo. Ezinye izinkampani ezincane zinenqwaba noma amakhulu ezigaba zemikhiqizo, okuyizigaba eziningi zemikhiqizo yezinkampani eziningi ezinkulu. Kodwa-ke, isu lokumaketha, ukwakheka kwezisebenzi, kanye nokutshalwa kwezimali okukhuthazwa kwesiteshi okungase kufane nemigqa yabo emikhulu yomkhiqizo kuyingxenyana nje yenani. Lokhu kwenza umbhali ngashaqeka. Amabhizinisi amancane mancane kangangokuthi kufanele agxilise amandla awo alinganiselwe ekudaleni imikhiqizo yenkanyezi, futhi aziphathe ngendlela emangazayo ukuze asinde ekuphelelweni yithemba. Uma singawunciphisi umugqa womkhiqizo futhi sigxile ekudaleni 'amamodeli aqhumayo' naphezu kokuntuleka kwamandla, isiphetho sizoshiywa ngonya yimakethe. Izinkampani zikamatilasi ezincane nezinosayizi omaphakathi kufanele zigxile kokuncane futhi zidale imikhiqizo emincane 'ekhethekile, ekhethekile, emisha', Dimba ujule ngobude, futhi zenze amamodeli ashisayo asezingeni eliphezulu angenakushintshwa, ukuze wenze inzuzo enkulu.

Ukulungiswa kwamasu okuxhumana okusebenzayo ukuqinisekisa imiphumela yekhwalithi ephezulu

Ukuxhumana ngophawu kubaluleke kakhulu ezinkampanini ukuba zilolonge imikhiqizo yazo, kodwa emabhizinisini amancane naphakathi nendawo, into yokuqala ababhekana nayo ekukhuthazeni umkhiqizo ubunzima bezindleko namasu okukhangisa. Abakwazi ukulinda ukuchitha idola elilodwa kwamabili, endaweni yokukhangisa okuchichimayo. Kuyadingeka ukulungisa ngempumelelo amasu okumaketha nokuphromotha, ukugcina izindleko zokuphromotha ezingabizi kakhulu, nokuqinisekisa imiphumela yokuthengisa yekhwalithi ephezulu.

Amabhizinisi amancane naphakathi nendawo kufanele agxile ekukhangiseni okunembayo, ubudlelwano obunembayo nomphakathi, namasu amasha asebenza ngokwawo emidiya ekunyusweni kwawo. Ngakolunye uhlangothi, kufanele bazame ukugwema ingxenye yemithombo yezindaba enkulu, bathole imidiya efanele imikhiqizo yabo, futhi babeke izindleko ezilinganiselwe zokukhangisa ngokuvumelana nemibandela yokumaketha. Ukwabiwa okunengqondo, ukuhlanganiswa kanye nokuhlanganiswa kwemithombo yezindaba yesifunda yezinga lesibili kanye nelesithathu, ukunqanda abanye abalaleli be-TV yesathelayithi, kuqinise ubuciko bokukhangisa, futhi kubangele ukuxhumana ngomlomo; ngakolunye uhlangothi, sungula ithimba lezokumaketha nelokukhangisa elisezingeni eliphezulu ukuze kuzuzwe ukunemba ubuso nobuso phakathi kwetheminali kanye netheminali yabathengi Amaphromoshini ahlelwe ukuthi asetshenziswe ezindaweni eziminyene njengamapaki nemiphakathi, futhi imisebenzi ehlukahlukene yezenhlalakahle ihlelwa ngokuhlanganyela ukuze kwandiswe ukuchayeka kanye nesithombe somphakathi.

Ngaphezu kwalokho, kufanele isungule inkundla yayo yokuziphendulela, iqoqe abalandeli babathengi, isungule imininingwane yobulungu, futhi yenze amalungiselelo anele okumaketha okunembayo kweselula. Ku-inthanethi evamile, nikeza ukudlala okuphelele emandleni e-propaganda omphakathi waku-inthanethi, phakamisa izihloko, khulisa amandla, kanye nezimboni zendabuko. Kufanele ihlanganiswe ne-inthanethi ne-inthanethi yeselula, ihlaziye kabanzi, icwaninge, futhi yamukele imibono emisha ehlukahlukene namamodeli amasha, 'njengemodeli ye-O2O enamacala aphumelele, axhumeke eduze ku-inthanethi nokungaxhunyiwe ku-inthanethi, nokusebenzisana okuphilayo' ukuze kuqinisekiswe indawo entsha yebhizinisi Isinyathelo esilandelayo ngeke siphelelwe yisikhathi. Ngokuyisisekelo, lapho abanikazi bama-SME bethola ukuthi izimali zabo zokuphromotha azanele, kufanele benze izinguquko zamasu ukuze bagweme ukungqubuzana, futhi bafane ngokunengqondo nezinsiza zesiteshi sokuphromotha, okumele bathole umphumela ophindwe kabili ngohhafu womzamo.

Ukufezeka kwezinhloso zomkhiqizo wezinkampani zamacansi kuyinqubo enzima futhi ende. Amabhizinisi amancane naphakathi kufanele agxile emathubeni, agxile emathubeni, futhi akhe amabhrendi ngezinzuzo zawo siqu. Uma nje inkampani yakha umgwaqo womkhiqizo, izokwakha umbhede omuhle futhi iqhubeke uma indawo yomgwaqo ilungiswa kabusha, umgwaqo womkhiqizo unganwetshwa izinkulungwane zamamayela.