Chakavanzika chekubudirira Rega mhando yematiresi iwedzere

Sezvo mukana wekusimudzira wemusika wematiresi uchiramba uchiitwa, kudiwa kwezvigadzirwa zvematiresi kuri kuwedzerawo, izvo zvinoratidza kuti vatengi vachiri kuvimba zvakakwana muzvigadzirwa zvematiresi. Asi izvi hazvina kukwana. Sekambani yakabudirira, inoda kugadzira mhando yakanaka uye kurega mhando yacho ichikura nenzira yakatenderedza kuitira kuti ibudirire uye kunyange kuve mutungamiri weindasitiri.

Zvigadzirwa zvakanaka ndiyo nheyo

Chigadzirwa ndicho hwaro. Pasina chigadzirwa chakanaka, zvinhu zvose kutaura kusina maturo. Nokudaro, pakutanga kwekugadzwa kwekambani yematiresi, chigadzirwa chinofanira kuiswa sekona. Zvingave zviri muzvinhu kana maitiro, kugadzirwa kunoitwa zvakanyatsoenderana nezvinodiwa nenyika. Iwo mameseji anonatswa, kuitira kuti vatengi vasawane zvikanganiso, uye chimiro chakasununguka, kuitira kuti vatengi vave nesarudzo yakakura yenzvimbo. Iyo sevhisi ndeyepedyo, yeimba neimba sevhisi, uye hupenyu hwese waranti yekugadzirisa kushushikana kwevatengi.

Kugona kunobvumira mabhizinesi kuti atange

Kusimba kwekugadzira ndiyo simba rekufambisa kuti bhizinesi ritange. Kana huwandu hwekugadzira hwebhizinesi husingakwanise kusvika kwairi, huchadzikamisa zvakanyanya kusimudzira kwebhizinesi. Makambani ematiresi anogona kuda kuve nemimwe mitsara yepamberi uye kugadzira yavo yakatsaurirwa chiteshi nzira, iyo inogona kuzadzisa zvizere zvinodiwa zvemusika maererano nekugadzirwa kwemhuri. Panguva imwecheteyo, isu tinoenderera mberi nekugadzira nhamba huru yevashandi vakatanhamara, hunyanzvi hwehunyanzvi uye hutano hwakanaka hwehunyanzvi, uye kugona kwekugadzira kuripowo, zvichiita kuti kambani ive mutungamiri muindasitiri.

Brand inowedzera mukurumbira

brand chiratidzo chekusimuka kwekambani. Munzanga yanhasi, brand zvinoreva rudzi rwechimiro uye hunhu. Izvo zvinodikanwa kuvaka chiratidzo kuitira kuti uende kumucheto wepamusoro. Makambani anoshandisa makumbo maviri kugadzira mhando dzavo. Kune rumwe rutivi, vanogadzira zvigadzirwa zvakanaka uye vanogadzira mukurumbira wakanaka, kuitira kuti vatengi vagone kuunza kuvimba uye kushandisa makumbo avo kuvhota kuti vasimudzire zvakanyanya. Ita mupiro wako wega kutungamira fashoni.

Kazhinji, makambani ematiresi achiri kuda kugadzira zvigadzirwa, kuumba yavo yakazvimirira mitsara yekugadzira, uye vachiramba vachivandudza hunhu hwavo kuti vafambe mberi nekubhururuka kumusoro.

Makambani ematiresi madiki neari pakati angawane sei chouviri kubva kune diki nehombe?

Munguva yeruzivo, makambani mazhinji anonyatsoziva kukosha kwekusimudzirwa kwemhando. Mamwe makambani ematiresi ane mari yakawanda anotoshandisa mari yakawanda kushambadza paCCTV, kana kukoka vanhu vane mukurumbira kuti vatsigire uye vaende kuzviitiko. Zvakadaro, kune aya mabhizinesi madiki uye epakati, haakwanise kukwikwidza nawo here? Muchokwadi, hachisi chokwadi kuti madiki uye epakati-saizi metiresi mabhizinesi anogona kushandisa zvikero zvidiki uye zvakakura kutsvaga mabudiro matsva mune zvakadzama.

Mabhizinesi madiki nepakati ari mumamiriro ekupererwa

Kana kambani ichida kuita zvakanaka, inofara kupfuura kuita hombe. Zvinonyanya kunaka kuva kambani diki. Munhu wese aifanira kunge akanzwa nezvechirevo ichi. Kutarisa kubva padiki pakuona uye kuongorora zvakadzama ndiko kukwezva kwepakati kwediki uye rakanaka. Makambani echinyakare madiki uye epakati mattress anofanirwa kutora chikafu chavo kubva mairi, kuitira kuti homogenization yemusika 'inyatsosangana.' Utano'.

Ndichatevedzera chero chiripo pamusika. Ingowedzera seti itsva yemidziyo. Mazhinji mabhizinesi madiki uye epakati nepakati anogara pa 'copycat Express' uye vanozvitumira kumakuva avo. Mamwe makambani madiki ane gumi nemazana kana mazana emhando dzezvigadzirwa, izvo kakawanda zvikamu zvezvigadzirwa zvemakambani makuru mazhinji. Nekudaro, zano rekushambadzira, chimiro chevashandi, uye chiteshi chekusimudzira mari inogona kuenderana nemitsara yavo mikuru yechigadzirwa chingori chikamu chemutengo. Izvi zvinoita munyori ndakakatyamara. Mabhizinesi madiki madiki zvekuti anofanirwa kutarisisa simba rawo diki pakugadzira zvigadzirwa zvenyeredzi, uye kuita zvinokatyamadza kuti vararame kubva mukusuwa. Kana tikasadzikisira mutsara wechigadzirwa uye takatarisana nekugadzira 'anoputika modhi' kunyangwe kushomeka kwesimba, magumo anozosiiwa zvisina tsitsi nemusika. Makambani madiki uye epakati-epakati mematiresi anofanirwa kutarisa kune zvidiki uye kugadzira 'specialized, special, new' zvigadzirwa zvidiki, Dig deep longitudinally, and create irreplaceable top-level hot models, kuitira kuti uwane pundutso huru.

Kugadziriswa kwemaitiro ekutaurirana kuti uve nechokwadi chemhando yepamusoro mhedzisiro

Kukurukurirana kwemhando kwakakosha kuti makambani agadzirise mhando dzawo, asi kumabhizinesi madiki uye epakati, chinhu chekutanga chavanosangana nacho mukusimudzira mhando kuoma kwemitengo uye nzira dzekushambadzira. Havagoni kumirira kushandisa dhora rimwe mumaviri, mumhoteredzo yokufashukira kushambadza. Izvo zvinodikanwa kunyatso gadzirisa kushambadzira uye nzira dzekusimudzira, kuchengetedza yakaderera-mutengo wekusimudzira mari, uye kuve nechokwadi chemhando yepamusoro yekushambadzira mhedzisiro.

Mabhizinesi madiki uye epakati nepakati anofanirwa kutarisisa kushambadza chaiko, hukama neveruzhinji, uye nzira itsva dzekuzvifambisa dzenhau mukusimudzira kwavo. Kune rimwe divi, ivo vanofanirwa kuyedza kudzivirira chikamu chegoridhe chezvenhau hombe, kuwana midhiya inokodzera zvigadzirwa zvavo, uye kuseta mari shoma yekushambadzira zvinoenderana nematemu ekushambadzira. Kugoverwa kunonzwisisika, kugovera uye kubatanidzwa kwechipiri-chiyero uye chechitatu-chiyero chedunhu midhiya, kubata vamwe satellite TV vateereri, kusimbisa kushambadzira kwekugadzira, uye kukonzera kutaurirana-kwemuromo; kune rumwe rutivi, gadza chikwata chepamusoro-soro chekutengesa uye chekusimudzira kuti uwane kutarisana-kutarisana-kutarisana pakati pekupedzisira uye mutengi Kukurudzira kwakarongwa kuti kuitwe munzvimbo dzine vanhu vakawanda semapaki nenharaunda, uye mabasa akasiyana-siyana ehutano hweveruzhinji akabatanidzwa pamwe chete kuti awedzere kuratidzwa uye chimiro chemagariro.

Pamusoro pezvo, inofanirwa kumisa yayo yega-media chikuva, kuunganidza vateveri vevatengi, kumisa dhatabhesi renhengo, uye kuita gadziriro dzakakwana dzekushambadzira kwenharembozha. PaInternet yechinyakare, ipa kutamba kwakazara kune simba rekuparadzira renharaunda yepamhepo, simudza misoro, wedzera pesvedzero, uye echinyakare maindasitiri. Inofanirwa kuve yakabatanidzwa neInternet uye nharembozha, kuongorora zvakanyanya, kutsvagisa, uye kutora akasiyana emafungiro matsva uye mhando nyowani, 'senge O2O modhi ine zviitiko zvakabudirira, yakanyatso batana online uye offline, uye organic kudyidzana' kuti ive nechokwadi chenzvimbo itsva yebhizinesi Nhanho inotevera haizove yechinyakare. Chaizvoizvo, kana varidzi veSME vaona kuti mari yavo yekusimudzira haina kukwana, vanofanirwa kugadzirisa zvine hungwaru kuti vadzivise musoro-kune-musoro, uye zvine hungwaru kuenzanisa zviwanikwa zvekusimudzira chiteshi, izvo zvinosungirwa kuwana zvakapetwa kaviri mhedzisiro nehafu yekuedza.

Kuzadzikiswa kwezvinangwa zvemhando yemakambani ematiresi inzira yakaoma uye yakareba. Mabhizinesi madiki uye epakati anofanirwa kutarisa kumikana, kutarisa pamikana, uye kuvaka mabhureki nezvaakanakira. Chero bedzi kambani ichivaka mugwagwa wemhando, ichavaka mugwagwa wakanaka uye kuenderera mberi Kana iyo nzira yemugwagwa yakagadziridzwa, mugwagwa wechiratidzo unogona kukwidziridzwa kwezviuru zvemamaira.