Imfihlelo yempumelelo Vumela uphawu lwematrasi luphuhlise

Njengoko amandla ophuhliso emarike yoomatrasi eqhubeka nokucocwa, imfuno yeemveliso zoomatrasi nayo iyanda, nto leyo ebonisa ukuba abathengi basenentembelo eyaneleyo kwiimveliso zoomatrasi. Kodwa oku akwanelanga. Njengenkampani ephumeleleyo, kufuneka yenze uphawu olulungileyo kwaye luvumele uphawu luphuhlise ngendlela ejikeleze yonke ukuze kuphunyezwe impumelelo kwaye nokuba yinkokeli yoshishino.

Iimveliso ezilungileyo zisisiseko

Imveliso isiseko. Ngaphandle kwemveliso elungileyo, yonke into yintetho engenanto. Ngoko ke, ekuqaleni kokusekwa kwenkampani ye-mattress, imveliso kufuneka ibekwe njengelitye lembombo. Ingaba kwizinto eziphathekayo okanye inkqubo, imveliso iqhutyelwa ngokuhambelana ngokungqongqo kunye neemfuno ezifanelekileyo zelizwe. Iinkcukacha zihlanjululwe, ukwenzela ukuba abathengi bangakwazi ukufumana iimpazamo, kwaye isitayela sikhululekile, ukwenzela ukuba abathengi banokukhetha okubanzi kwendawo. Inkonzo yenkonzo yendlu ngendlu, kunye newaranti yobomi ukusombulula amaxhala abathengi.

Umthamo uvumela amashishini ukuba aqalise

Umthamo wemveliso ngamandla okuqhuba ishishini ukuba liqalise. Ukuba amandla emveliso yeshishini akakwazi ukufikelela kuwo, kuya kuba ngumda kanobom uphuhliso lweshishini. Iinkampani zoomatrasi zinokunqwenela ukuba nemigca yenkqubo ephucukileyo kwaye zenze ezazo iitshaneli zolungiselelo ezizinikeleyo, ezinokuhlangabezana ngokupheleleyo neemfuno zentengiso ngokwemveliso yasekhaya. Ngelo xesha, siqhubeka nokudala inani elikhulu labasebenzi ababalaseleyo, izakhono zezakhono kunye nomgangatho omhle wobugcisa, kunye nokulawula imveliso kukwakhona, okwenza inkampani ibe yinkokeli kumashishini.

Uphawu longeza isidima

uphawu luphawu lokunyuka kwenkampani. Kuluntu lwanamhlanje, uphawu luthetha uhlobo lokuma kunye nomoya. Kuyimfuneko ukwakha i-brand ukuze uhambe ukuya kwinqanaba eliphezulu. Iinkampani zisebenzisa imilenze emibini ukwakha iimpawu zabo. Ngakolunye uhlangothi, benza iimveliso ezilungileyo kwaye benze idumela elihle, ukwenzela ukuba abathengi bavelise ukuthembela kwaye basebenzise imilenze yabo ukuvota ukukhuthaza ngokubanzi. Yenza igalelo lakho ukukhokela ifashoni.

Ngokubanzi, iinkampani zoomatrasi zisafuna ukwenza iimveliso, zenze imigca yazo yemveliso ezimeleyo, kwaye ngokuqhubekayo ziphucula umgangatho wazo ukuze ziqhubele phambili kwaye zibhabhele phezulu.

Iinkampani zoomatrasi ezincinci neziphakathi zingaphila njani ngencinci kunye nenkulu?

Kwiminyaka yolwazi, iinkampani ezininzi zikwazi kakuhle ukubaluleka kokunyuswa kophawu. Ezinye iinkampani zoomatrasi ezifumana inkxaso-mali zide zichithe imali eninzi zibhengeza kwiCCTV, okanye zimeme abantu abadumileyo ukuba bavume kwaye bazizimase imisitho. Nangona kunjalo, kulawo mashishini amancinci naphakathi, ngaba abanako ukukhuphisana nawo? Ngapha koko, ayiyonyani into yokuba amashishini amatrasi amancinci naphakathi angasebenzisa izikali ezincinci nezinkulu ukufuna impumelelo entsha kwiinkcukacha.

Amashishini amancinci naphakathi akwimeko emaxongo

Ukuba inkampani ifuna ukwenza kakuhle, yonwaba kunokwenza enkulu. Kumnandi kakhulu ukuba yinkampani encinci. Wonke umntu ngewayevile ngale ngxelo. Ukugxila kwimbono encinci kunye nokuphonononga nzulu isibheno esingundoqo esincinci kwaye esihle. Iinkampani zemveli ezincinci kunye neziphakathi kufuneka zikhuphe izondlo zazo kuyo, ukuze i-homogenization yemarike 'ihlangane kakhulu.' Impilo'.

Ndiza kuxelisa nantoni na ekhoyo emarikeni. Yongeza nje iseti entsha yesixhobo. Amashishini amaninzi amancinci naphakathi ahlala kwi-'copycat express' kwaye azithumele emangcwabeni awo. Ezinye iinkampani ezincinci zinamashumi okanye amakhulu eendidi zeemveliso, amaxesha amaninzi amacandelo emveliso yeenkampani ezininzi ezinkulu. Nangona kunjalo, isicwangciso sokuthengisa, ulwakhiwo lwabasebenzi, kunye notyalo-mali lokunyusa umjelo onokuhambelana nemigca yabo emikhulu yemveliso liqhezu nje lexabiso. Oku kwenza umbhali ndothuka. Amashishini amancinci mancinci kangangokuba kufuneka agxininise amandla awo alinganiselweyo ekudaleni iimveliso zeenkwenkwezi, kwaye aziphathe ngokumangalisayo ukuze aphile ekuphelelweni lithemba. Ukuba asicutheli umgca wemveliso kwaye sigxile ekudaleni 'iimodeli eziqhumayo' ngaphandle kokungabikho kwamandla, isiphelo siyakushiywa ngokungenalusini yimarike. Iinkampani zoomatrasi ezincinci kunye neziphakathi kufuneka zigxininise kwizinto ezincinci kwaye zenze 'ezizodwa, ezikhethekileyo, ezintsha' iimveliso ezincinci , Gcoba ngokunzulu ixesha elide, kwaye wenze imifuziselo eshushu yomgangatho ophezulu ongenakubuyiselwa, ukuze wenze inzuzo enkulu.

Ukulungelelaniswa kweqhinga lonxibelelwano olusebenzayo ukuqinisekisa iziphumo ezikumgangatho ophezulu

Unxibelelwano lweBrand lubaluleke kakhulu kwiinkampani ukuba zenze iimpawu zazo, kodwa kumashishini amancinci naphakathi, into yokuqala abajongene nayo ekukhuthazeni uphawu bubunzima beendleko kunye nezicwangciso zopapasho. Abanakulinda ukuchitha idola enye kwisibini, kwindawo yentengiso ephuphumayo. Kuyimfuneko ukulungelelanisa ngokufanelekileyo izicwangciso zokuthengisa kunye nokukhuthaza, ukugcina iindleko eziphantsi zokunyusa, kunye nokuqinisekisa imiphumo yokuthengisa esemgangathweni.

Amashishini amancinci naphakathi kufuneka agxininise kwintengiso echanekileyo, ubudlelwane obuchanekileyo noluntu, kunye neendlela ezintsha zeendaba ezisebenza ngokwazo ekukhuthazeni kwabo. Ngakolunye uhlangothi, kufuneka bazame ukuphepha icandelo legolide leendaba ezinkulu, bafumane imidiya efanelekileyo kwiimveliso zabo, kwaye babeke iindleko ezilinganiselweyo zentengiso ngokwemiqathango yokuthengisa. Ulwabiwo olufanelekileyo, ukuhlanganiswa kunye nokudityaniswa kwenqanaba lesibini kunye nenqanaba lesithathu leendaba zommandla, ukubamba abanye abaphulaphuli beTV yesathelayithi, ukomeleza ubuchule bokuthengisa, kunye nokubangela unxibelelwano lwelizwi lomlomo; ngakolunye uhlangothi, ukuseka iqela eliphezulu lokuthengisa kunye nokukhuthaza ukufezekisa ukuchaneka kobuso ngobuso phakathi kwe-terminal kunye nomthengi Ukukhuthazwa kucetywa ukuba kuphunyezwe kwiindawo ezixineneyo ezifana neepaki kunye noluntu, kunye nemisebenzi eyahlukeneyo yentlalontle yoluntu iququzelelwe ngokubambisana ukuze kwandiswe ukubonakaliswa kunye nomfanekiso wentlalo.

Ukongeza, kufuneka iseke eyakhe iqonga leendaba, iqokelele abalandeli babathengi, iseke isiseko sedatha yobulungu, kwaye yenze amalungiselelo aneleyo okuthengisa ngokuchanekileyo kweselula. Kwi-Intanethi yesiNtu, nika ukudlala ngokupheleleyo kumandla epropaganda yoluntu olukwi-intanethi, phakamisa izihloko, ukwandisa impembelelo, kunye namashishini emveli. Kufuneka idityaniswe organically kunye Internet kunye Internet mobile, ukuhlalutya kakhulu, uphando, kwaye wamkele ezahlukeneyo iingcamango ezintsha kunye neemodeli ezintsha, 'ezifana imodeli O2O kunye namatyala ngempumelelo, ngokusondeleyo eqhagamshelwe intanethi kunye offline, kunye nokusebenzisana eziphilayo' ukuze kuqinisekiswe indawo entsha ishishini Inyathelo elilandelayo akuyi kuba lixesha. Ngokusisiseko, xa abanikazi be-SME befumanisa ukuba imali yabo yokunyuswa ayanelanga, kufuneka benze uhlengahlengiso olucwangcisiweyo ukuze baphephe intloko ukuya entloko, kwaye batshatise ngokunengqiqo izibonelelo zejelo lokunyusa, elibopheleleke ukuba lifumane kabini isiphumo ngesiqingatha somzamo.

Ukufezekiswa kweenjongo zophawu lweenkampani zoomatrasi yinkqubo enzima nende. Amashishini amancinci naphakathi kufuneka agxininise kumathuba, agxininise kumathuba, kwaye akhe iimpawu ngeenzuzo zabo. Ngethuba nje inkampani isakha indlela ye-brand, iya kwakha i-roadbed elungileyo kwaye iqhubeke ukuya Ukuba umgangatho wendlela uhlaziywe, indlela ye-brand inokwandiswa ngamawaka eekhilomitha.