Isho ukuthini i-Tuft & Inaliti\'s Amazon-Powered Showroom Yokumaketha komatilasi kanye Nokunye Ukudayisa

Izindaba zokulala-ebhokisini e-
I-Tuft & Inaliti, inkampani yezohwebo, ilele nosathane. k. a.
I-Amazon ivule indawo yombukiso entsha edolobheni lasekhaya lase-Amazon, i-Seattle, elibalulekile hhayi kuphela kubathengisi bakamatilasi, kodwa nakuyo yonke imakethe yokudayisa.
Ake sibheke umthelela obanzi enawo ekuthengiseni bese sicwila emakethe kamatilasi eya ngokuya iqhudelana neyinkimbinkimbi.
Njengoba abathengisi emhlabeni wonke belahlekelwe ubuthongo ku-Amazon kanye nendlela yokubhekana nokushaqeka kwayo okungapheli, i-Tuft & Inaliti kubikwa ukuthi ifuna ukujoyina cishe u-25% wokuthengiswa kwe-Amazon.
"Kusukela ekuqaleni, sinezinkulumo mpikiswano eziningi zangaphakathi mayelana nalokhu: ukumelana ne-Amazon njengendlela yamandla nokubona ukuthi singaholela kanjani-
Hamba kuyo, \"Grand Hee Park, United.
Umsunguli we-Tuft & Inaliti utshele u-Recode.
\"Kodwa lapho esikhona manje, sinqume ukuthi kungani singabamukeli.
Leli ikusasa lezokuthengisa kanye ne-e-commerce. ezentengiselwano.
\"Lapho i-Tuft & showroom yenaliti ivula lokhu kukwindla, izofaka amaphilisi ukuze abathengi bathole ukubuyekezwa komkhiqizo ku-Amazon, futhi idivayisi ye-echo ihlinzekwa ngokubonwa kwezwi yi-Alexa, ingaphendula umbuzo wekhasimende, ikhodi ye-QR ingavumela ikhasimende ukuthi lithenge umatilasi ngesikhathi esisodwa.
Chofoza kuhlelo lokusebenza lwe-Amazon.
Kodwa i-Tuft & Ushintsho lwangempela lwe-Needle emithethweni yomdlalo, kanye nomthelela wayo obalulekile kweminye imikhakha yokuthengisa, kuzoba ukuthi i-Tuft & Inaliti ingakholisa i-Amazon ukuthi isebenzisane ukuze inikeze i-Prime Now 2-
Nikeza ukulethwa kwanjalo ngehora kumakhasimende abalulekile e-Amazon.
Isivumelwano asikafinyelelwa, kodwa ngokuqinisekile sizophumelela.
I-Amazon ingosomathuba nje, izimisele ukuzama izikhombisi-ndlela ezintsha nemibono emisha, futhi ingafunda cishe okwengeziwe ngamakhasimende ayo futhi isondelane nawo.
U-Len Lewis, umqondisi womhleli weLewis Communications, wabhala esihlokweni ku-Robin Report: "I-Amazon izimisele ukwenza noma yini ukuze yandise ithonya layo . \".
Okwenziwa yi-Tuft & Inaliti ukunikeza i-Amazon indlela entsha yokuletha isitoreji sayo esikhulu sedatha eduze namakhasimende ayo.
U-Tuft & Inaliti icabange nge-Amazon kule phrojekthi yokuqala.
Banikeza i-Amazon indlela entsha yokuba umlingani weqiniso wokudayisa, okudinga ukuthi i-Amazon inikeze izinto eziningi ezibalulekile abathengisi okufanele banikeze ulwazi lomkhiqizo, isevisi yamakhasimende, ukuthenga nokulethwa.
Sekukonke, kusho ukuthini lokhu ngemakethe yokudayisa, kodwa ngokuzayo, kuthiwani uma i-Amazon isebenzisa idatha yayo ukuze ithole ezinye izigaba?
Imikhiqizo ehamba phambili nokuza enkampanini nombono we-Amazonpowered entsha, i-Prime-
Umqondo wehholo lokubukisa?
Vele, i-Amazon iyazi ukuthi i-Tuft & Inaliti ingenye yezinhlobo zayo ezidume kakhulu zikamatilasi.
Ngiyabona ukuvulwa kwenqwaba yama-pop-up showroom amasha ane-Amazon eshunyekiwe kuzo zonke izici zokusebenza kwesitolo.
Ezigabeni eziningi zokudayisa,
Njengemishini emikhulu yasendlini, ulwazi lwasesitolo lomkhiqizo lubalulekile.
Manje njengoba i-Amazon isibambisene nabakwaSears ukuze badayise izinto zikagesi zeKenmore, iSears ngokwayo ingase ingabi namali maduzane, cabanga ukuthi inkampani entsha iyini. age Amazon-powered, Prime-
Izobukeka kanjani i-showroom ye-Kenmore elethiwe?
Iseluleko sami kubathengisi ukuthi bangenzi iphutha lesi simemezelo se-Tuft & senaliti njengento kuphela ethinta imakethe yokudayisa komatilasi.
Kunomthelela omkhulu kulo lonke uhlobo lokudayisa.
Njengoba u-Dave Knox axwayise encwadini yakhe entsha ebalulekile, ukuphenduka kwesibikezelo, izinkampani azikwazi nje ukubheka izingxenye zabo zemakethe futhi zihlole usongo lokuncintisana okume mpo kokuphazamiseka okugxile endleleni.
Kufanele bathuthukise imikhuba, babheke ngokuvundlile, kuzo zonke izigaba, futhi babone ohlangothini amandla abanzi okucekela phansi ababhekene nawo.
Lezi yizindaba ezimayelana ne-Tuft & Inalithi ne-Amazon.
Lona umdlalo i-Amazon ewakhelwe wona, futhi kungenzeka ungene endaweni yakho maduze.
Kusho ukuthini lokhu ngokudayisa komatilasi, manje ake sibheke ukuthi ithini i-Tuft & Inaliti yase-Amazon showroom yokuthengisa kumatilasi.
Omatilasi bebeyingxenye yokulala iminyaka, bebuswa yizinhlobo ezintathu zemikhiqizo-Sealy, Serta, Simmons-in look-
Indawo yokudayisa igcwele ukubukeka
Umatilasi ofanayo omhlophe uhlelelwe umkhuba wabo bonke abayi-10-
Ukuthenga okulandelayo iminyaka eyi-15.
Okokuqala nje, ngokungena kokuthengisa kanye ne-e-commerce, imakethe yamacansi yendabuko yonakalisiwe
Imikhiqizo yezentengiso enikezela ngobuchwepheshe bomatilasi obusha (isib. g.
Igwebu lenkumbulo kanye nomatilasi womoya)
Thengisa ngendlela entsha (isib. g.
Igumbi lombukiso lokuthengisa umkhiqizo kanye ne-directto-
Abathengi nge-inthanethi).
Okulandelayo yigagasi lokuhlanganiswa kwemboni.
USerta noSimmons bahlanganiswe ngo-2012.
Lo mthengisi u-Mattress uthole inqwaba yabancintisana nabo abancane, okuhlanganisa ne-Sleepy's, ukuze abe ngumdayisi ohamba phambili ezweni lonke, njengoba izitolo ezibalelwa ku-3,600 zidayiselwe iNingizimu Afrika kuphela.
Ngo-2016, iSteinhoff International Holdings yaqothuka ngenxa yezikweletu.
Umsunguli omusha futhi obizayo we-memory foam umatilasi we-Tempur-
Kamuva, u-Pedic wathola i-Sealy esele yezinhlobo ezintathu ezinkulu zomatilasi ukuze bakhe i-Tempur Sealy International.
Kodwa njengoba imboni ihlanganiswe ngaphansi kombono ongalungile wokuthi ngokwenza okukhulu kungaxosha igagasi lezinxushunxushu, isu libhuntsha ngokushesha.
Isikhondlakhondla sembulunga yonke iSteinhoff sifunda isifundo, njengoba izinkampani zikamatilasi zinenzuzo ephansi kunamanye amabhizinisi azo, intengo yamasheya ka-1h207 yakamuva yehlile.
Ibhizinisi likamatilasi lanamuhla libheka i-barbell, futhi amathuba okukhula ashintshela emikhawulweni emibili yeBell kanye nekhwalithi emaphakathi --
Imakethe yayiminyanisiwe.
Lona umphumela we-barbell wabanikazi bamabhizinisi amancane uJim brashingame kanye neForbes.
Com contributor, yibhale.
\"Lapho imikhuba yendabuko egxilile iphazanyiswa amandla afana nobuchwepheshe obusha, izinto ezintsha kanye namashifu okuziphatha kwabantu, umphumela we-barbell ungenzeka.
Abahlanganyeli bemboni abahlulekile ukujwayela lolu shintsho baphoqeleke ukuthi bahlehle maphakathi nenkontileka, indawo yokucima ukoma.
\"Abantu abazivumelanisa nezimo bazochuma lapho iningi lamakhasimende liya khona,\" kubhala uBlasingame . \".
Ubuye waveza ukuthi, "Khumbula ukuthi i-barbell ayikho kuze kube yingcindezi elimazayo-lokho kungumphumela, hhayi isizathu.
\"Lo mphumela we-barbell uyilokho kanye okwenzeka embonini kamatilasi namuhla.
Abantu abasha embonini \"abaphakamisa izinsimbi" bazinzile nje abanandaba nokuthenga omatilasi ngezindlela eziyinyumba, eziyisicefe eziqhutshwa izinkampani zamacansi nabanye abathengisi bendabuko.
Bafuna umuzwa omusha wokulala.
Umatilasi wendabuko uthembisa futhi uzimisele kakhulu ukuthenga umatilasi wokubuka indawo
Awukwazi ukukubona ku-inthanethi, njengokuthi bathenga enye into.
Ngokuguga kwama-baby boomers, abazuzi abakhulu bobuchwepheshe bokulala obuthuthukisiwe, balandela izingane zabo, badlulela ngalé kwemikhiqizo abayazi ngaphambili kanye nabathengisi ababanakekelayo, befuna ukulala okungcono kanye nesipiliyoni sokuthenga umatilasi.
Emakethe kamatilasi ekhula ngokushesha yanamuhla, iziphetho ezimbili ze-barbell amathuba amakhulu kakhulu, futhi isiphetho ukuphela okuphezulu.
Ubuchwepheshe kanye nezinye i-technologiestouch ephezulu.
Lezi zinhlobo ezimbili zamacansi zinikeza phezulu
Izixazululo zobuchwepheshe zokungakhululeki kokulala nokusetshenziswa okuphezulu
Isixazululo sezobuchwepheshe sokungakhululeki kokuthenga komatilasi siliphambukise kakhulu ibhizinisi lendabuko likamatilasi. Ekuphakameni-
Umatilasi we-Tech one-Tempur
I-Serta iComfort inikeza izinhlobonhlobo ze-Pedic ye-memory foam nezinketho zokuxutshwa, imodeli eyingxube enegwebu lenkumbulo nobuchwepheshe obulungisekayo, kanye ne-SleepIQ elawulwa izinhlelo zokusebenza zeselula nezinguqulo ezilungisekayo eziyisisekeloHigh-
Ukuthenga komatilasi bezobuchwepheshe kudonsela abathengi abasha nabadala ku-bedin-a-box e-
I-Tuft & Inaliti, uCasper, uLeesa noPurple bazoba uhlobo lokuqala lwentengiso oluvulekile
Ukuqala komatilasi ngemuva kokuhlanganiswa nenkampani esohlwini
I-Global Partner Acquisition CompanyEnye i-e-
Isidlali sebhizinisi i-Saatva ithatha umzila ohlukile onikeza omatilasi bendabuko bendabuko abathengiswa kuphela ku-inthanethi futhi balethwe emnyango wakho.
Ngaphandle okuphezulu-
Indlela ye-Tech ethengiswayo e-Saatva, iphinde inikeze inketho yombhede olungisekayo okuhlanganisa nokuphezulu
Kukhona nobuchwepheshe kumatilasi.
Ngakolunye uhlangothi lwe-barbell, izinga eliphezulu.
Omatilasi nezitolo.
Imikhiqizo eminingi, efana ne-Serta iComfort, induduzo yokulala ne-Saatva, ivala igebe phakathi kokuthinta okubili nokuphezulu-
Ubuchwepheshe bomkhiqizo ngokwawo.
Abanye abaningi baye badlula i-homogenization yezitolo ze-mattress zendabuko, benza ngokwezifiso i-boutique yomkhiqizo, ebonisa ikhwalithi eyingqayizivele nezici zohlobo lwe-mattress.
Ngokwenza kanjalo, bakha phezulu
Izwa indawo yokuthenga yokuthinta yamakhasimende.
Bese kuba nezindawo zangempela zamamatilasi okunethezeka afana ne-Heston, i-Weiping, i-duciana, i-kingswhen ne-Naturepedic.
Le mikhiqizo inikezela ngekhwalithi ephezulu, ukukhiqiza kanye nobuciko, futhi alukho uhlobo oluzothengiswa ngaphandle kwendawo yokuthenga ye-boutique eyingqayizivele.
Namuhla, izinhlobo eziningi ezidumile ziphezulu.
Izici zobuchwepheshe seziqala ukusondela entengo yemikhiqizo kamatilasi kanokusho, uma kuqhathaniswa nalezi zinguqulo ze-deluxe ezithengekayo. Futhi isiSwidi-
I-Hästens eyenziwe ngezandla, eyenziwe ngempahla yemvelo efanayo eyasetshenziswa kumatilasi wokuqala enziwe ngo-1852, iwukuphela kohlobo lukamatilasi engilwaziyo olubukeka luhle endaweni yokubukisa, ngenxa yophawu lwayo lwesembozo sendwangu eluhlaza okwesibhakabhaka.
Uma sibheka esikhathini esizayo, ukuthengiswa omatilasi bendabuko kuzoqhubeka nokuba phezulu
Abathengisi bezobuchwepheshe kanye nemikhiqizo eyamukela ubuchwepheshe namandla obuchwepheshe obuphezulu
Thinta umthengisi kanye nomkhiqizo oqonda ukuthi ukulala okokunethezeka kwekhasimende, kanjalo nesipiliyoni sokuthenga umatilasi