Kodi Tuft & Singano\'s Amazon-Powered Showroom Imatanthauza Chiyani Potsatsa Matiresi Ndi Malonda Ena Onse

Nkhani zakugona-mu-bokosi e-
Tuft & Needle, kampani yamalonda, ikugona ndi satana. k. a.
Amazon yatsegula malo owonetsera atsopano mumzinda wa Seattle wa Amazon, womwe ndi wofunikira osati kwa ogulitsa matiresi okha, komanso kumsika wonse wogulitsa.
Tiyeni tiwone momwe zimakhudzira malonda ogulitsa ndikulowa mumsika wampikisano womwe ukukulirakulira komanso wotsogola.
Monga ogulitsa padziko lonse lapansi ataya tulo ku Amazon komanso momwe angathanirane ndi kugwedezeka kwake kosalekeza kwa mpikisano, Tuft & Needle akuti akufuna kulowa nawo pafupifupi 25% ya malonda a Amazon.
"Kuyambira pachiyambi, tili ndi mikangano yambiri yamkati pa izi: kukana Amazon ngati njira yamphamvu ndikuwona momwe tingatsogolere-
Pitani kwa izo, "Grand Hee Park, United.
Woyambitsa Tuft & Singano adauza Recode.
"Koma komwe tili tsopano, tasankha chifukwa chomwe sitikuwakumbatira.
Ili ndiye tsogolo la malonda ogulitsa ndi e-commerce. malonda.
\"Pamene Tuft & chiwonetsero cha singano chitsegula kugwa uku, chidzaphatikizapo mapiritsi kuti ogula athe kupeza ndemanga zamalonda pa Amazon, ndipo chipangizo cha echo chimaperekedwa ndi chidziwitso cha mawu ndi Alexa, chikhoza kuyankha funso la kasitomala, QR code ikhoza kulola kasitomala kugula matiresi nthawi imodzi.
Dinani pa pulogalamu ya Amazon.
Koma Tuft & Kusintha kwenikweni kwa singano pamalamulo amasewera, komanso kukhudzidwa kwake pamagawo ena ogulitsa, kudzakhala ngati Tuft & Singano ingakhutiritse Amazon kuti igwire ntchito limodzi kuti ipereke Prime Now 2-
Perekani zotumiza kwa ola lililonse kwa makasitomala akuluakulu a Amazon.
Chigwirizanocho sichinafikebe, koma chidzakwaniritsidwa.
Amazon ndi mwayi chabe, wokonzeka kuyesa njira zatsopano ndi malingaliro atsopano, ndipo akhoza kuphunzira zambiri za makasitomala awo ndi kuyandikira kwa iwo.
Len Lewis, wotsogolera mkonzi wa Lewis Communications, analemba m'nkhani ya Robin Report kuti: "Amazon ndi yokonzeka kuchita chilichonse kuti iwonjezere mphamvu zake . \".
Zomwe Tuft & Needle imapanga ndikupatsa Amazon njira yatsopano yobweretsera kusungirako kwakukulu kwa deta pafupi ndi makasitomala ake.
Tuft & Singano anaganiza za Amazon mu ntchito yoyamba iyi.
Amapereka Amazon njira yatsopano yoti akhale bwenzi lenileni la malonda, zomwe zimafuna Amazon kuti ipereke zofunikira zambiri zomwe ogulitsa ayenera kupereka-chidziwitso cha mankhwala, chithandizo cha makasitomala, kugula ndi kutumiza.
Ponseponse, izi zikutanthauza chiyani pamsika wogulitsa, koma nthawi ina, bwanji ngati Amazon idzagwiritsa ntchito deta yake kuti ipeze magulu ena?
Otsogola ndikubwera ku kampaniyo ndi lingaliro la Amazonpowered, Prime-
Lingaliro la holo yowonetsera?
Inde, Amazon ikudziwa kuti Tuft & Singano ndi imodzi mwazinthu zodziwika bwino za matiresi.
Ndikuwona kutsegulidwa kwa zipinda zowonetsera zatsopano zatsopano zomwe Amazon ili mkati mwazinthu zonse zamasitolo.
Kwa magulu ambiri ogulitsa,
Monga zida zazikulu zapakhomo, zomwe zidachitika m'sitolo ndizofunika.
Tsopano popeza Amazon idagwirizana ndi Sears kuti igulitse zida za Kenmore, Sears yokha ikhoza kukhala yopanda ndalama, tangoganizani kuti ndi kampani yanji yatsopano. Age Amazon-powered, Prime-
Kodi chipinda chowonetsera cha Kenmore chidzawoneka bwanji?
Langizo langa kwa ogulitsa ndikuti musalakwitse kulengeza kwa Tuft & singano ngati chinthu chokha chomwe chikukhudza msika wogulitsa matiresi.
Zimakhudza kwambiri mtundu uliwonse wamalonda.
Monga Dave Knox adachenjeza m'buku lake latsopano lofunikira, kutembenuka kwamtsogolo, makampani sangangoyang'ana magawo awo amsika ndikuwunika kuwopseza kwa mpikisano woyima kusokoneza njira.
Ayenera kukulitsa maphunziro, kuyang'ana mopingasa, m'magulu osiyanasiyana, ndikuwona mbali zonse zomwe zingawononge chiwonongeko chomwe akukumana nacho.
Iyi ndiye nkhani ya Tuft & Needle ndi Amazon.
Awa ndi masewera omwe Amazon adawapangira, ndipo akuyenera kulowa mdera lanu posachedwa.
Kodi izi zikutanthauza chiyani pakugulitsa matiresi, tsopano tiyeni tiwone zomwe Tuft & Singano yochokera ku Amazon showroom imatanthawuza pogulitsa matiresi.
Mattresses akhala akugona kwa zaka zambiri, akulamulidwa ndi mitundu itatu-Sealy, Serta, Simmons-in look-
Malo ogulitsa odzaza ndi mawonekedwe
matiresi oyera omwewo amakhala pamzere wa chizolowezi cha 10- iliyonse.
Kugula kotsatira ndi zaka 15.
Choyamba, ndi kulowa kwa malonda ndi malonda a e-commerce, msika wamakono wa matiresi wawonongeka
Mitundu yamalonda yomwe imapereka luso laukadaulo la matiresi (e. g.
Memory thovu ndi matiresi a mpweya)
Gulitsani m'njira yatsopano (e. g.
Chipinda chowonetserako cha Brand ndi directto-
Ogwiritsa ntchito pa intaneti).
Chotsatira ndi funde la kusakanikirana kwa mafakitale.
Serta ndi Simmons adaphatikizidwa mu 2012.
Wogulitsa Mattress adapeza opikisana nawo ang'onoang'ono, kuphatikiza a Sleepy's, kuti akhale otsogola ogulitsa matiresi mdziko muno, ndipo masitolo pafupifupi 3,600 adangogulitsidwa ku South Africa.
Mu 2016, Steinhoff International Holdings idasowa chifukwa cha ngongole.
Woyambitsa watsopano komanso wokwera mtengo wa matiresi a foam Tempur-
Pambuyo pake, Pedic adapeza Sealy yotsala yamitundu itatu yayikulu yamamatiresi kuti apange Tempur Sealy International.
Koma ndi makampani ophatikizidwa pansi pa malingaliro olakwika kuti pochita zazikulu amatha kuthetsa chisokonezo, njirayo ikulephera mwamsanga.
Steinhoff wamkulu wapadziko lonse akuphunzirapo phunziro, popeza makampani a matiresi ali ndi phindu lochepa kusiyana ndi mabizinesi awo ena, mtengo waposachedwa wa 1h207 watsika.
Masiku ano bizinesi ya matiresi ikuyang'ana pa barbell, ndipo mwayi wakukula ukupita ku malekezero awiri a Bell ndi khalidwe lapakati --
Msika unafinyidwa.
Izi ndi zotsatira za eni mabizinesi ang'onoang'ono Jim brashingame ndi Forbes.
Com contributor, lembani.
\"Zikhalidwe zozikika mokhazikika zikasokonezedwa ndi mphamvu monga ukadaulo watsopano, zatsopano komanso kusintha kwa anthu, mphamvu ya barbell imatha kuchitika.
Otenga nawo gawo m'makampani omwe adalephera kusintha kusinthaku adakakamizika kubwereranso pakati pa mgwirizano, bar.
\"Anthu omwe amazolowera aziyenda bwino komwe makasitomala ambiri akupita," Blasingame adalemba . \".
Anatinso, "Kumbukirani kuti barbell kulibe mpaka kukakamizidwa kowononga-ndizo zotsatira, osati chifukwa.
\"Zowoneka bwino izi ndizomwe zidachitika m'makampani a matiresi lero.
Achinyamata a m'makampani a \"onyamulira matiresi" amakhala pansi alibe chidwi chogula matiresi m'njira zosabala, zotopetsa zoyendetsedwa ndi makampani a matiresi ndi ogulitsa ena azikhalidwe.
Amafuna kugona kwatsopano.
Traditional matiresi mtundu amalonjeza ndipo ali wokonzeka kugula matiresi okaona malo
Sindingachiwone pa intaneti, monga momwe amagulira china.
Ndi kukalamba kwa ma boomers a ana, omwe amapindula kwambiri ndi ukadaulo wowongolera kugona, amatsatira ana awo, amapitilira zomwe adazidziwa kale komanso ogulitsa omwe amawagulitsa, kufunafuna kugona bwino komanso kugula matiresi.
M'misika yamasiku ano yomwe ikukula mwachangu, malekezero awiri a barbell ndi mwayi waukulu, ndipo mapeto ake ndi okwera kwambiri.
Tekinoloje ndi zida zina zapamwamba zaukadaulo.
Mitundu iwiri ya matiresi iyi imapereka kwambiri
Njira zothetsera vuto la kugona komanso kugwiritsa ntchito kwambiri
Njira yothetsera vuto la matilesi yasokoneza kwambiri bizinesi ya matiresi. Pamwamba -
Tech matiresi okhala ndi Tempur
Serta iComfort imapereka mitundu ingapo ya Pedic ya thovu lokumbukira ndikusakaniza, mtundu wosakanizidwa wokhala ndi thovu lokumbukira komanso ukadaulo wosinthika, ndi SleepIQ yoyendetsedwa ndi mafoni ndi mitundu yosinthika
Kugula matiresi a Tech kumakopa ogula achichepere ndi achikulire ku bedin-a-box e-
Tuft & Singano, Casper, Leesa ndi Purple adzakhala chizindikiro choyamba chotsegula
Kuyamba kwa matiresi pambuyo pophatikizana ndi kampani yolembedwa
Global Partner Acquisition CompanyIna e-
Wosewera bizinesi Saatva amatenga njira ina yoperekera matiresi apamwamba omwe amangogulitsidwa pa intaneti ndikuperekedwa pakhomo panu.
Kupatula mkulu-
Tech njira yogulitsa ku Saatva, imaperekanso njira yosinthira bedi kuphatikiza pamwamba
Palinso luso pa matiresi.
Kumapeto ena a barbell, ndi mlingo wapamwamba.
Mattresses ndi ogulitsa.
Mitundu yambiri, monga Serta iComfort, chitonthozo cha kugona ndi Saatva, imadzaza kusiyana pakati pa twotouch ndi high-
Technology wa mankhwala palokha.
Ena ambiri alambalala homogenization wa matiresi achikhalidwe ritelo, makonda mtundu boutique, kusonyeza khalidwe lapadera ndi mbali za mtundu matiresi.
Pochita izi, amapanga mkulu
Dziwani malo ogulitsa okhudza makasitomala.
Ndiye pali malo enieni a matiresi apamwamba monga Heston, Weiping, duciana, kingswhen ndi Naturepedic.
Mitundu iyi imapereka upangiri wapamwamba kwambiri, kupanga ndi luso laukadaulo, ndipo palibe mtundu womwe ungagulitsidwe kupatula malo apadera ogulira ma boutique.
Masiku ano, mitundu yambiri yotchuka ndipamwamba.
Zida zamakono zikuyamba kuyandikira mtengo wamtundu wa matiresi apamwamba, poyerekeza ndi mitundu iyi ya deluxe yomwe ndi yotsika mtengo. Ndipo Swedish -
Hästens wopangidwa ndi manja, wopangidwa ndi zinthu zachilengedwe zomwezo zomwe zimagwiritsidwa ntchito mu matiresi oyambilira omwe adapangidwa mu 1852, ndiye mtundu wokhawo wa matiresi omwe ndikudziwa kuti umawoneka bwino pamalo owonetsera, chifukwa cha chivundikiro chake cha nsalu yabuluu.
Kuyang'ana zam'tsogolo, kugulitsa matiresi achikhalidwe kupitilirabe kukwera
Ogulitsa ukadaulo ndi mitundu yomwe imakumbatira ukadaulo ndi mphamvu zapamwamba kwambiri
Gwirani ogulitsa ndi mtundu womwe umamvetsetsa kuti kugona ndikutonthoza kasitomala, momwemonso ndikugula matiresi