Yintoni iTuft & Inaliti ye-Amazon-Powered Showroom ithetha ngeNtengiso yeMattress kunye nokuThengisa

Iindaba zokulala-kwibhokisi e-
I-Tuft & Inaliti, inkampani yorhwebo, ilele nomtyholi. k. a.
I-Amazon ivule igumbi lokubonisa elitsha kwidolophu yase-Amazon yaseSeattle, ebaluleke kakhulu kungekuphela nje kubathengisi bomandlalo, kodwa nakwimarike yonke yokuthengisa.
Makhe sijonge impembelelo ebanzi enayo kwintengiso kwaye emva koko singene kukhuphiswano olukhulayo kunye nemarike yoomatrasi.
Njengoko abathengisi kwihlabathi liphela belahlekelwe bubuthongo kwi-Amazon kunye nendlela yokujongana nokothuka kwayo okungapheliyo, i-Tuft & Inaliti ixelwe ukuba ifuna ukujoyina ukuya kuthi ga kwi-25% yentengiso ye-Amazon.
"Ukususela ekuqaleni, sineengxoxo ezininzi zangaphakathi malunga noku: ukuchasa iAmazon njengendlela yokomeleza kwaye sibone indlela esinokukhokelela ngayo-
Yiya kuyo, \"Grand Hee Park, eManyeneyo.
Umseki weTuft & Inaliti uxelele iRecode.
"Kodwa apho sikhoyo ngoku, sithathe isigqibo sokuba kutheni singabamkeli.
Eli likamva lokuthengisa kunye ne-e-commerce. urhwebo.
\"Xa iTuft & Igumbi lokubonisa inaliti ivula oku kuwa, iya kubandakanya iitafile ukuze abathengi bafumane ukuphononongwa kwemveliso kwiAmazon, kwaye isixhobo se-echo sinikezwe ukuqondwa kwelizwi ngu-Alexa, sinokuphendula umbuzo womthengi, ikhowudi yeQR inokuvumela umthengi athenge umatrasi ngexesha elinye.
Cofa kwi-app ye-Amazon.
Kodwa i-Tuft & Inaliti yenguqu yokwenyani kwimithetho yomdlalo, kunye nempembelelo yayo ebalulekileyo kwamanye amacandelo okuthengisa, iya kuba ingaba iTuft & Inaliti inokukholisa i-Amazon ukuba isebenze kunye ukubonelela nge-Prime Now 2-
Nika ukuhanjiswa kweyure kubathengi abaphambili beAmazon.
Isivumelwano asikafikelelwa, kodwa ngokuqinisekileyo siya kwenzeka.
IAmazon inethuba nje, izimisele ukuzama iindlela ezintsha kunye nezimvo ezintsha, kwaye inokufunda phantse ngakumbi malunga nabathengi bayo kwaye isondele kubo.
ULen Lewis, umlawuli womhleli weLewis Communications, wabhala kwinqaku kwiRobin Report: "I-Amazon izimisele ukwenza nantoni na ukwandisa impembelelo yayo . \".
Yintoni iTuft & Inaliti inika i-Amazon indlela entsha yokuzisa ukugcinwa kwayo kwedatha enkulu kufutshane nabathengi bayo.
Tuft & Inaliti icinga malunga ne-Amazon kule projekthi yokuqala.
Banikezela nge-Amazon indlela entsha yokuba iqabane lokuthengisa lokwenene, lifuna ukuba i-Amazon ibonelele ngezinto ezininzi eziyimfuneko ukuba abathengisi kufuneka banike ulwazi lwemveliso, inkonzo yabathengi, ukuthenga kunye nokuhanjiswa.
Ngokubanzi, oku kuthetha ntoni kwimarike yokuthengisa, kodwa kwixesha elizayo, kuthekani ukuba i-Amazon isebenzisa idatha yayo ukufumanisa ezinye iindidi?
Iimpawu eziphambili kunye nokuza kwinkampani kunye nombono weAmazonpowered entsha, iPrime-
Umbono weholo yomboniso?
Ngokuqinisekileyo, i-Amazon iyazi ukuba i-Tuft & Inaliti yenye yezona zinto zidumileyo ze-mattress brands.
Ndiyakubona ukuvulwa kweqela lamagumbi omboniso amatsha azivelelayo kunye neAmazon efakwe kuyo yonke imiba yokusebenza kwevenkile.
Kwiindidi ezininzi zokuthengisa,
Njengezixhobo eziphambili zendlu, amava evenkile emveliso ayimfuneko.
Ngoku ukuba iAmazon ibambisene neSears ukuthengisa izixhobo zeKenmore, iiSears ngokwayo inokungabinamali kungekudala, khawucinge ukuba yinkampani entsha. ubudala Amazon-powered, Prime-
Iza kujongeka njani indawo yokubonisa yaseKenmore?
Ingcebiso yam kubathengisi kukuba ungaphazamisi le Tuft & Isibhengezo senaliti njengeyona nto ichaphazela imarike yokuthengisa yomandlalo.
Inempembelelo enkulu kulo lonke uhlobo lokuthengisa.
Njengoko uDave Knox elumkisile kwincwadi yakhe entsha ebalulekileyo, i-forecast turn, iinkampani azikwazi ukujonga kumacandelo azo athile emarike kwaye zivavanye isoyikiso sokhuphiswano oluthe nkqo luphazamisekile.
Kufuneka baphuhlise iindlela zokuziphatha, bajonge ngokuthe tye, kuzo zonke iindidi, kwaye babone kwicala amandla abanzi entshabalalo abajongene nayo.
Ezi ziindaba malunga neTuft & Inaliti kunye ne-Amazon.
Lo ngumdlalo owenziwe yiAmazon, kwaye kunokwenzeka ukuba ungene kwindawo yakho kungekudala.
Kuthetha ukuthini oku kwintengiso yoomatrasi, ngoku makhe sijonge ukuba yintoni na iTuft & Inaliti evela kwigumbi lokubonisa iAmazon yokuthengisa ngoomatrasi.
Oomatrasi belicandelo lokulala iminyaka, lilawulwa ziibrendi ezintathu-Sealy, Serta, Simmons-in look-
Indawo yokugcina impahla egcwele imbonakalo
Umatrasi ofanayo omhlophe udweliswe umkhwa wabo bonke aba-10-
Ukuthenga okulandelayo yiminyaka eyi-15.
Okokuqala, ngokungena kwintengiso kunye ne-e-commerce, imarike yomandlalo wemveli yonakele
Iimpawu zorhwebo ezibonelela ngeteknoloji yometrasi entsha (e. g.
Igwebu lenkumbulo kunye nomatrasi womoya)
Thengisa ngendlela entsha (umzekelo. g.
Igumbi lokubonisa intengiso kunye ne-directto-
Abathengi nge-Intanethi).
Okulandelayo liza lokudityaniswa kweshishini.
USerta kunye noSimmons badityaniswa ngo-2012.
Umatrasi othengisayo ufumene uluhlu lwamashishini amancinci akhuphisana nawo, kuquka i-Sleepy's, ukuze abe ngumthengisi ohamba phambili kwilizwe lonke, kunye neevenkile ezimalunga nama-3,600 ezithengiselwe uMzantsi Afrika kuphela.
Ngo-2016, iSteinhoff International Holdings yatshona ngenxa yamatyala.
Umqambi omtsha kunye nexabiso eliphakamileyo lometrasi we-memory foam Tempur-
Emva koko, uPedic wafumana iSealy eseleyo kwiimpawu ezintathu eziphambili zoomatrasi ukwenza iTempur Sealy International.
Kodwa ngeshishini elidityaniswe phantsi kwengcinga engalunganga yokuba ngokwenza okukhulu kunokuphelisa isiphithiphithi, isicwangciso siyasilela ngokukhawuleza.
Isigebenga sehlabathi iSteinhoff sifunda isifundo, njengoko iinkampani zoomatrasi zinengeniso esezantsi yengeniso kunamanye amashishini azo, ixabiso lesabelo sakutsha nje se-1h207 lehlile.
Ishishini loomatrasi lanamhlanje lijonge kwi-barbell, kwaye amathuba okukhula atshintshela kwiziphelo ezimbini zeBell kunye nomgangatho ophakathi --
Imarike yayicudisiwe.
Le yimpembelelo yebarbell yabanini bamashishini amancinci uJim brashingame kunye neForbes.
Com contributor, yibhale.
"Xa izenzo zemveli ezendelelweyo ziphazanyiswa ngamandla anje ngetekhnoloji entsha, iinguqulelo ezintsha kunye nokutshintsha kokuziphatha kwabantu, isiphumo se-barbell singenzeka.
Abathathi-nxaxheba kwishishini abangaphumelelanga ukuziqhelanisa nolu tshintsho baphoqeleke ukuba bahlehle kumbindi wekhontrakthi, ibha.
\"Abantu abaziqhelanisayo baya kuphumelela apho uninzi lwabathengi besiya khona," wabhala uBlasingame. \".
Uphinde wathi, "Khumbula ukuba i-barbell ayikho de kube yingcinezelo etshabalalisayo-sisiphumo, kungekhona isizathu.
"Esi siphumo se-barbell yile nto yenzekayo kwishishini loomatrasi namhlanje.
Abantu abatsha kushishino \"abaphakamisa iintsimbi ezisindayo" bahlala phantsi nje abanamdla wokuthenga oomatrasi ngeendlela ezingcolileyo nezikruqulayo eziqhutywa ziinkampani zoomatrasi kunye nabanye abathengisi bemveli.
Bafuna amava amatsha okulala.
I-traditional umatrasi brand ithembisa kwaye izimisele kakhulu ukuthenga i-mattress yokubona indawo
Awukwazi ukuyibona kwi-intanethi, njengokuba bathenga enye into.
Ngokuguga kwee-boomers zabantwana, abona baxhamli abakhulu bokuphucula itekhnoloji yokulala, balandela abantwana babo, badlulela ngaphaya kweebrendi ababezazi ngaphambili kunye nabathengisi ababaxhasayo, bejonge ukulala okungcono kunye namava okuthenga oomatrasi.
Kwimarike yomandlalo ekhula ngokukhawuleza yanamhlanje, iziphelo ezimbini ze-barbell ngamathuba amakhulu, kwaye isiphelo sisiphelo esiphezulu.
Itekhnoloji kunye nezinye izixhobo zetekhnoloji ephezulu.
Ezi ntlobo zomandlalo zimbini zinika phezulu
Izisombululo zobuchwephesha bokungakhululeki kokulala kunye nokusetyenziswa okuphezulu
Isisombululo sobuchwephesha sokungakhululeki kokuthenga umatrasi silibhukuqile kakhulu ishishini lemveli loomatrasi. Kuphezulu-
Tech umatrasi kunye Tempur
I-Serta iComfort inikezela ngeentlobo ngeentlobo zePedic ye-foam yememori kunye nokukhethwa kokuxuba, imodeli ye-hybrid ene-foam yememori kunye ne-teknoloji ehlengahlengiswayo, kunye ne-SleepIQ elawulwa zizicelo zeselula kunye neenguqu ezisisiseko ezinokulungiswa.
Ukuthenga koomatrasi bobuchwephesha kutsala abathengi abancinci nabadala kwi-bedin-a-box e-
I-Tuft & Inaliti, uCasper, uLeesa kunye nePurple iya kuba luphawu lokuqala lwentengiso oluvulekileyo
Ukuqala komatrasi emva kokudityaniswa nenkampani edwelisiweyo
Inkampani yokuFumana iqabane lehlabathiEnye i-e-
Umdlali weshishini u-Saatva uthatha indlela eyahlukileyo enikezela ngoomatrasi bemveli obutofotofo abathengiswa kuphela kwi-Intanethi kwaye basiwe emnyango wakho.
Ngaphandle kokuphezulu-
Indlela yokuthengisa eTech eSaatva, ikwabonelela ngenketho yokulala ehlengahlengiswayo kubandakanya phezulu
Kukho iteknoloji kumatrasi.
Kwelinye icala lebarbell, linqanaba eliphezulu.
Oomatrasi kunye neevenkile.
Iimpawu ezininzi, ezinje ngeSerta iComfort, intuthuzelo yokulala kunye ne-Saatva, zivala umsantsa phakathi kwe-twotouch kunye ne-high-
Itekhnoloji yemveliso ngokwayo.
Abanye abaninzi baye badlula kwi-homogenization yentengiso ye-matrasi yesiko, balungisa i-brand boutique, ebonisa umgangatho oyingqayizivele kunye neempawu zohlobo lwe-matrasi.
Ngokwenza njalo, bakha phezulu
Yiba namava okusingqongileyo okuthenga abathengi.
Ke kukho iindawo zokwenyani zoomatrasi obutofotofo njengeHeston, Weiping, duciana, kingswhen kunye neNaturepedic.
Ezi mpawu zibonelela ngomgangatho ophezulu, ukuveliswa kunye nobugcisa, kwaye akukho phawu luya kuthengiswa ngaphandle kwendawo yokuthenga ye-boutique ekhethekileyo.
Namhlanje, ezininzi iimpawu ezidumileyo ziphezulu.
Iimpawu zobuchwepheshe ziqala ukusondela kwixabiso leempawu ze-mattress zodidi, xa kuthelekiswa nezi nguqulelo ze-deluxe ezifikelelekayo. Kwaye isiSwedish-
I-Hästens eyenziwe ngesandla, eyenziwe ngesixhobo sendalo esifanayo esisetyenziswe kumandlalo wokuqala owenziwe ngo-1852, lolona hlobo lomatrasi ndilwaziyo lukhangeleka lulungile kumgangatho wegumbi lokubonisa, ngenxa yophawu lwayo lwentengiso olugqunywe ngelaphu leplaid eluhlaza.
Ukujonga kwikamva, intengiso yeentengiso zoomatrasi besintu ziya kuqhubeka ziphezulu
Abathengisi beTekhnoloji kunye neempawu ezamkela itekhnoloji kunye namandla obuchwepheshe obuphezulu
Chukumisa umthengisi kunye nebhrendi eqonda ukuba ukulala kukuthuthuzela umthengi, kwaye kunjalo namava okuthenga umatrasi.