Chii Tuft & Tsono\'s Amazon-Powered Showroom Zvinoreva Kushambadzira Metiresi Uye Yese Yekutengesa

Nhau dzekurara-mu-mu-bhokisi e-
Tuft & Tsono, kambani yekutengesa, iri kurara nadhiyabhorosi. k. a.
Amazon yakavhura imba nyowani yekuratidzira mudhorobha reAmazon reSeattle, iyo yakakosha kwete chete kune vatengesi vematiresi, asiwo kumusika wese wekutengesa.
Ngatitarisei mabatiro aanoita pazvitoro tobva tanyura mumusika uri kuwedzera kukwikwidza uye wakaoma mateti.
Sezvo vatengesi kutenderera pasirese varasikirwa nehope paAmazon uye maitiro ekugadzirisa nekukatyamadza kwayo kusingaregi, Tuft & Tsono inonzi iri kutsvaga kujoinha inosvika makumi maviri neshanu muzana yekutengesa kweAmazon.
"Kubva pakutanga, tine gakava rakawanda remukati pamusoro peizvi: kuramba Amazon senzira yesimba uye kuona kuti tingatungamira sei ku-
Enda kwairi, \"Grand Hee Park, United.
Muvambi weTuft & Tsono akaudza Recode.
\"Asi kwatave iko zvino, tasarudza kuti sei tisingavambundire.
Iri ndiro ramangwana rekutengesa uye e-commerce. commerce.
\"Apo iyo Tuft & Needle showroom ikavhura kudonha uku, ichasanganisira mahwendefa kuitira kuti vatengesi vawane wongororo yezvigadzirwa paAmazon, uye mudziyo we echo unopihwa kucherechedzwa kwezwi ne Alexa, unogona kupindura mubvunzo wemutengi, QR kodhi inogona kurega mutengi kutenga metiresi panguva imwe chete.
Dzvanya paAmazon app.
Asi Tuft & Needle's shanduko chaiyo mumitemo yemutambo, uye kukosha kwayo kune mamwe matunhu ezvitoro, ichave iyo Tuft & Tsono inogona kugonesa Amazon kushanda pamwechete kupa Prime Now 2-
Ipa kuendesa kweawa kune vatengi vakakosha veAmazon.
Chibvumirano hachisati chasvikwa, asi chokwadi chichaitika.
Amazon inongotora mukana, inoda kuedza nzira nyowani uye mazano matsva, uye inogona kudzidza zvakawanda nezvevatengi vavo uye kuswedera pedyo navo.
Len Lewis, director director weLewis Communications, akanyora mune imwe chinyorwa muRobin Report: "Amazon inoda kuita chero chinhu kuwedzera simba rayo . \".
Zvinoitwa naTuft & Tsono inopa Amazon nzira nyowani yekuunza yakakura yekuchengetedza data pedyo nevatengi vayo.
Tuft & Tsono yakafunga nezveAmazon mune iyi yekutanga purojekiti.
Vanopa Amazon nzira itsva yekuva mutengesi wechokwadi wekutengesa, inoda Amazon kuti ipe zvinhu zvakawanda zvinokosha izvo vatengesi vanofanira kupa ruzivo rwechigadzirwa, basa revatengi, kutenga uye kutumira.
Pakazara, izvi zvinorevei kumusika wekutengesa, asi nguva inotevera, ko kana Amazon ikashandisa data yayo kuwana mamwe mapoka?
Kutungamira mabhureki uye kuuya kukambani nepfungwa itsva yeAmazonpowered, Prime-
Exhibition hall concept?
Ehe, Amazon inoziva kuti Tuft & Tsono ndeimwe yemhando dzayo dzinozivikanwa dzematiresi.
Ndiri kuona kuvhurwa kweboka remhando nyowani pop-up showrooms neAmazon yakamisikidzwa mune ese maficha emashandiro echitoro.
Kune akawanda mapoka ezvitoro,
Kufanana nemidziyo mikuru yemumba, chiitiko chechitoro chechigadzirwa chakakosha.
Iye zvino iyo Amazon yakabatana neSears kutengesa midziyo yeKenmore, Sears pachayo inogona kukurumidza kubhuroka, fungidzira kuti ikambani nyowani. zera reAmazon-powered, Prime-
Ko iyo Kenmore showroom yakaunzwa ichaita sei?
Zano rangu kune vatengesi nderekuti usakanganise iyi Tuft & Chiziviso chetsono sechinhu chega chinokanganisa musika wekutengesa metiresi.
Iine simba guru pamhando dzose dzekutengesa.
Sekuyambira kwakaita Dave Knox mubhuku rake idzva rakakosha, kutendeuka kwekufanotaura, makambani haangotarise zvikamu zvavo zvemusika uye kuongorora kutyisidzira kwemakwikwi akatwasuka diruptionfocused way.
Vanofanirwa kukudziridza dzidziso, kutarisa zvakachinjika, mumapoka, uye kuona kubva kudivi mukana wakakura wekuparadza wavanotarisana nawo.
Idzi ndidzo nhau dzeTuft & Tsono neAmazon.
Uyu mutambo wakagadzirwa neAmazon, uye unogona kupinda munzvimbo yako munguva pfupi.
Zvinorevei izvi zvekutengesa metiresi, ikozvino ngatitarisei izvo Tuft & Tsono kubva kuAmazon showroom inorevei yekutengesa metiresi.
Mattresses anga ari chikamu chekurara kwemakore, chinotongwa nemhando nhatu-Sealy, Serta, Simmons-mukutarisa-
Retail warehouse izere nechitarisiko
Iyo metiresi chena imwechete yakarongedzerwa tsika yeese gumi-.
Kutenga kunotevera makore gumi nemashanu.
Chekutanga pane zvese, nekupinda kwekutengesa uye e-commerce, musika wematiresi wekare wakakuvadzwa
Zvigadzirwa zvekutengesa zvinopa tekinoroji yematiresi (e. g.
Memory foam nemhepo metiresi)
Tengesa nenzira itsva (e. g.
Brand retail showroom uye directto-
Vatengi kuburikidza neInternet).
Inotevera ifungu rekubatanidza indasitiri.
Serta naSimmons vakabatanidzwa muna 2012.
Mutengesi Matiresi akawana akati wandei evakwikwidzi vadiki, kusanganisira Sleepy's, kuti vave mutengesi mukuru wenyika, aine zvitoro zvinosvika zviuru zvitatu nemazana matanhatu zvakangotengeswa kuSouth Africa.
Muna 2016, Steinhoff International Holdings yakabhuroka nekuda kwechikwereti.
Mutsva uye anodhura mugadziri wememory foam metiresi Tempur-
Mushure mezvo, Pedic akawana Sealy yakasara yematatu makuru emamatiresi kuti aite Tempur Sealy International.
Asi neindasitiri yakabatanidzwa pasi pepfungwa isiriyo yekuti nekuita hombe inogona kudzinga mhirizhonga, zano riri kutadza nekukurumidza.
Global giant Steinhoff iri kudzidza chidzidzo, sezvo makambani ematiresi aine purofiti yakaderera pane mamwe mabhizinesi avo, mutengo wekugovana 1h207 uchangoburwa wadonha.
Bhizinesi rematiresi remazuva ano riri kutarisa bhero, uye mikana yekukura iri kuchinjika kune maviri maBell ends uye yepakati mhando --
Musika wakasvinwa.
Uku ndiko kuita kwebarbell evaridzi vemabhizinesi madiki Jim brashingame neForbes.
Com mubatsiri, zvinyore.
"Kana tsika dzechinyakare dzakadzika dzika vhiringwa nemasimba akadai setekinoroji nyowani, hunyanzvi uye shanduko yemaitiro ehuwandu, iyo barbell effect inogona kuitika.
Vatori vechikamu veindasitiri vakatadza kujairana nekuchinja uku vakamanikidzwa kudzokera pakati pechibvumirano, bhawa.
\"Vanhu vanochinja vanobudirira kuri kuenda vatengi vazhinji," Blasingame akanyora. \".
Akataura zvakare, "Yeuka kuti bhero harisipo kusvika pakumanikidza kunoparadza-ndizvo mhedzisiro, kwete chikonzero.
\"Iyi barbell effect ndizvo chaizvo zvakaitika muindasitiri yematiresi nhasi.
Vechidiki vemuindastiri \"vanosimudza huremu" vanogara pasi havangofariri kutenga mamatiresi nenzira dzisina utachiona, dzinofinha dzinofambiswa nemakambani ematiresi nevamwe vatengesi vechinyakare.
Vanoda chiitiko chitsva chekurara.
Traditional mattress brand anovimbisa uye anoda chaizvo kutenga matiresi ekuona nzvimbo
Handisi kuzviona pamhepo, sezvavanotenga chimwe chinhu.
Nekuchembera kwevacheche vanokura, vabatsiri vakuru vetekinoroji yekurara yakavandudzwa, vanotevera vana vavo, vanodarika mabhureki avakaziva kare uye vatengesi vavanoshambadzira, vachitsvaga kurara kuri nani uye zviitiko zvekutenga metiresi.
Mumusika wemazuva ano uri kukurumidza kukura, migumo miviri yebarbell ndiyo mikana mikuru, uye magumo ndiwo magumo epamusoro.
Tekinoroji uye imwe yepamusoro tekinorojistouch.
Aya maviri mattress mabhureki anopa zvakakwirira
Mhinduro dzehunyanzvi dzekusagadzikana kwekurara uye kushandiswa kwepamusoro
Iyo tekinoroji mhinduro yekusagadzikana yekutenga matiresi yakanganisa zvakanyanya bhizinesi rematiresi. Pamusoro-
Tech metiresi neTempur
Serta iComfort inopa akasiyana Pedic yekuyeuka furo uye kusanganisa sarudzo, hybrid modhi ine ndangariro foam uye inogadziriswa tekinoroji, uye SleepIQ inodzorwa nenharembozha uye shanduro dzinogadziriswa
Tech mattress shopping inokwezva vatengi vadiki nevakuru kune bedin-a-box e-
Tuft & Tsono, Casper, Leesa uye Purple ichave yekutanga yakavhurika yekushambadzira brand.
Matiresi anotanga-mushure mekubatana nekambani yakanyorwa
Global partner Acquisition CompanyImwe e-
Bhizinesi mutambi Saatva anotora imwe nzira inopa echinyakare mattresses anongotengeswa online uye anounzwa kumusuwo wako.
Kunze kwepamusoro-
Tech nzira inotengeswa muSaatva, inopawo inogadziriswa mubhedha sarudzo inosanganisira yakakwirira
Kune zvakare tekinoroji pametiresi.
Kune rumwe rutivi rwebarbell, inzvimbo yakakwirira.
Mattresses nekutengesa.
Mazhinji mabhureki, akadai seSerta iComfort, nyaradzo yekurara uye Saatva, anozadza mukaha uripo pakati peiyo maviri touch uye yakakwirira-
Technology yechigadzirwa pachayo.
Vamwe vazhinji vakanzvenga homogenization kwechinyakare metiresi retail, vakagadziridza iyo brand boutique, ichiratidza yakasarudzika mhando uye maficha eiyo metiresi brand.
Nokuita kudaro, vanogadzira yakakwirira
Sangana nekubata kwekutenga nharaunda kune vatengi.
Ipapo kune nzvimbo chaidzo dzemametiresi eumbozha akadai saHeston, Weiping, duciana, kingswhen uye Naturepedic.
Aya mabhureki anopa emhando yepamusoro, kugadzira uye hunyanzvi, uye hapana mhando ichatengeswa kunze kweiyo yakasarudzika yakasarudzika boutique yekutenga nzvimbo.
Nhasi, mhando dzakawanda dzakakurumbira dzakakwirira.
Iyo tekinoroji maficha ari kutanga kuswedera padhuze nemutengo wemhando yepamusoro metiresi mabhureki, zvichienzaniswa neaya maDeluxe vhezheni anodhura zvakanyanya. Uye Swedish-
Handmade Handmade Hästens, yakagadzirwa kubva kune imwecheteyo yakasikwa yakashandiswa mumatiresi yepakutanga yakagadzirwa muna 1852, ndiyo yega mhando yematiresi yandinoziva inotaridzika zvakanaka pauriri hweshowroom, nekuda kwechivharo chemucheka weblue plaid.
Tichitarisa kune ramangwana, kutengesa kwekutengesa kwemattresses echinyakare kucharamba kuchikwira
Tekinoroji vatengesi uye mabhureki anombundira tekinoroji uye yakakwirira-tech simba
Bata mutengesi uye mhando inonzwisisa kurara ndeyekunyaradza kwemutengi, uye ndizvo zvakaita chiitiko chekutenga metiresi.