Imboni yefenisha yokuthengisa yasekhaya yentuthu

Umbhali: Synwin - Ukwesekwa kukamatilasi

Inani lochungechunge lwezimboni liyancipha kuzo zombili iziphetho: izinsiza ezikhuphuka nomfula kanye nokujikeleza kokukhiqizwa kwemikhiqizo. Imboni yokutshala i-Linmu enhla nochungechunge lwezimboni iyisici somthombo wezinsiza. Ngo-36.56%, 76.58%, kanye no-25.68% wesamba semali yenzuzo, isamba semali, kanye nensalela yesivuno sempahla, lezi zinkomba ezintathu zibekwe kuqala kulo lonke uchungechunge lwemboni. Ngaphezu kwalokho, izigaba ezintathu ezibandakanya isixhumanisi sokukhiqiza umkhiqizo ziphakeme kakhulu.

Phakathi kwazo, umkhakha ohlanganisa ukukhiqizwa nokusakazwa komkhiqizo ufika kuqala ngenani lenzalo engu-12.46%, futhi isilinganiso senzalo yengqikithi yalo lonke uchungechunge lwezimboni ngu-6% -12%; Uchungechunge lwemboni yokuqala lubekwe endaweni yokuqala. Izinga le-gross ye-margin yenzuzo yalo lonke uchungechunge lwezimboni lisebangeni lika-13-30%; isivuno esiphezulu sengqikithi yempahla ngu-19.73% womkhakha ohlanganisa izixhumanisi zokukhiqiza nokusabalalisa umkhiqizo, futhi lonke uchungechunge lwezimboni luyi-6% -15% ku-6% -15%. phakathi. Imboni isendaweni yokukhiqiza yokuthekelisa iye ekuthengisweni kwasekhaya. Ngemuva kwezinguquko nokuvuleka, imboni yefenisha yezwe lami yaqala nge-OEM's foundry ngezinzuzo zezindleko zabasebenzi. Ngemuva kweminyaka engama-20 yentuthuko enesivinini esikhulu, ibe yizwe elihamba phambili emhlabeni ngokukhiqiza ifenisha ngo-2006, yakha ezine ezinkulu ePearl River Delta, Yangtze River Delta, Beijing -Tianjin kanye neCentral China. Iqoqo lemboni yefenisha.

Ngo-2009, inkinga yezezimali yaqeda ukukhula kokuthunyelwa kwempahla kwamanye amazwe, futhi abalandeli besidingo sangaphandle behla kakhulu. Izindleko zabasebenzi ze-inflection point kaLewis zenyuka, ukuhwamuka kwenzuzo kwamabhizinisi okuthekelisa e-RMB, kanye nezinqubomgomo zohwebo ezikhula ngamandla zadala umonakalo omkhulu ekuthengisweni kwamanye amazwe. Mayelana nokukhula komnotho wasekhaya, ukukhula komnotho wasekhaya kugqugquzele ukuthuthukiswa kokusetshenziswa kwempahla, ukufudukela kwabantu emadolobheni kanye nezinsana zingena enkathini yokushada, futhi ukwakhiwa kwezindlu nefenisha nefenisha ethengekayo kugqugquzelwa yizici ezivumayo njengezindleko zefenisha endala nentsha yefenisha evela kwamanye amazwe, ebonisa amathuba amahle entuthuko. Ukuphuma kokukhiqiza kusuka phansi kwejika lokumamatheka kuya ekuguqulweni kokuthengisa kwasekhaya komkhiqizo onenani eliphakeme iyona ndlela kuphela yemboni yokukhiqiza izimpahla zabathengi ezweni lami.

Itshe lezinye izintaba lingahlasela i-jade: imboni yezwe lami ithuthukisa umkhuba omusha. Isimo semakethe esibhekene nezinkampani ezikhiqiza ifenisha singafingqwa njengobuthakathaka obukhuphuka nomfula, umfula oqinile, kanye nokuncintisana okunamandla embonini efanayo. Zombili izinkampani ezikhiqiza ifenisha kanye nezinkampani ezidayisayo zinamandla okudlulela ezindaweni eziphakeme zochungechunge lwezimboni.

Ngokombono wokuthuthukiswa kwemboni yefenisha yaseMelika, imodeli yebhizinisi entsha izofaka amandla angapheli embonini yendabuko futhi iphume emabhizinisini amasha esimanje namakhulu. Imodeli emisha ihlanganisa ukusebenza kwempahla elula, imikhiqizo eyenziwe ngokwezifiso, i-e-commerce, ukuklama okusekelayo nokungena ezimakethe zezigaba ezihlobene. Amathuba amathathu amakhulu okutshala imali embonini: ifenisha eyenziwe ngokwezifiso, imboni yefenisha yokhuni oluqinile emaphakathi kuya kwephezulu kanye nezimboni zokubeka phansi ezinenzuzo yomkhiqizo. Sinethemba ngemboni yezingubo zokugqoka enezinga elihlanganisiwe lokukhula lonyaka elingaphezu kuka-25%, futhi ithuba lokukhulisa inkampani ekhula kahle linethemba ngomholi wekhabethe langokwezifiso uSofia.

Imboni yefenisha yokhuni eqinile inethemba mayelana noshintsho oluyimpumelelo, ngesikhathi esinzima sokulima isiteshi somkhiqizo, kanye nesivuno esizayo samasheya kaMark; kanye nokuma kokusetshenziswa komphakathi, imodeli yomthengisi ozisebenzelayo+ihlanganisa ngokushesha imboni yezinkuni yase-Yahua ezimakethe zesigaba sokuqala, sesibili nesesithathu. Embonini yokubeka phansi evuthiwe, inethemba ngendawo yokukhula ye-Del Home, enezinzuzo eziphelele zomkhiqizo kanye nevolumu encane kakhulu.