The furniture industry's domestic sales of smoke

Author: Synwin -Mattress support

The value of the industrial chain is precipitated at both ends: upstream resources and product manufacturing circulation. The Linmu planting industry on the upstream of the industrial chain is a resource endowment attribute. With 36.56%, 76.58%, and 25.68%of net profit margins, gross margins, and net asset yields, the three indicators are ranked first in the entire industry chain. In addition, the three sections involving the product manufacturing link are the highest.

Among them, the sector covering the product manufacturing and sales circulation ranks first at a net interest rate of 12.46%, and the average net interest rate of the entire industrial chain is 6%-12%; The first industry chain is ranked first. The gross profit margin level of the entire industry chain is in the range of 13-30%; the highest net asset yield is 19.73%of the sector covering the product manufacturing and circulation links, and the entire industrial chain is 6%-15%of 6%-15%. between. The industry is in the inflection point of export manufacturing to brand domestic sales. After the reform and opening up, my country's furniture industry started with OEM's foundry with the advantages of labor costs. After 20 years of high -speed development, it became the world's number one furniture manufacturing country in 2006, forming the four major in the Pearl River Delta, the Yangtze River Delta, Beijing -Tianjin and the Central China. Furniture industry cluster.

In 2009, the financial crisis ended export growth, and the followers of foreign demand decreased sharply. The labor cost of Lewis's inflection point rose, the profit evaporation of RMB appreciation export enterprises, and the increasingly severe trade policies caused a huge blow to exports. In terms of domestic economic growth, the domestic economic growth has driven consumption upgrades, urbanization and infant tide enter the marriage age, and the construction of affordable housing and furniture and furniture are stimulated by favorable factors such as the old and new furniture tariffs on import furniture, showing good development prospects. The exit manufacturing from the bottom of the smile curve to the high value -added brand domestic sales transformation is the only way for the consumer goods manufacturing industry in my country.

The stone of other mountains can attack jade: my country's industry is developing a new trend. The market environment facing furniture manufacturing companies can be summarized as the upstream weakness, strong downstream, and fierce competition in the same industry. Both furniture manufacturing and retail companies have the driving force to extend to the upper reaches of the industrial chain.

From the perspective of the development of the American furniture industry, the new business model will inject infinite vitality into the traditional industry and emerge from a new modern and large enterprises. The innovative model includes light asset operation, customized products, e -commerce, supporting design and entering related category markets. Three major investment opportunities in the industry: customized furniture, mid -to -high -end solid wood furniture industry and flooring industries with brand advantages. We are optimistic about the custom wardrobe industry with a compound annual growth rate of more than 25%, and the opportunity to bred a high -growth company is optimistic about the custom wardrobe leader Sofia.

The solid wood furniture industry is optimistic about the successful transformation, through the difficult brand channel cultivation period, and the upcoming harvest of the Mark shares; and the positioning of the public consumption, the self -operated+dealer model quickly covers the Yahua wood industry in the first, second and third -tier markets. In the relatively mature flooring industry, it is optimistic about the growth space of Del Home, which has absolute brand advantages and the smallest volume.