Ishishini lefenitshala intengiso yangaphakathi yomsi

Umbhali: Synwin - Inkxaso yomandlalo

Ixabiso lekhonkco lemizi-mveliso liqikelelwa kuzo zombini iziphelo: imithombo yobutyebi enyukayo kunye nokuhanjiswa kokwenziwa kwemveliso. Ishishini lokutyala i-Linmu kumantla ekhonkco loshishino luphawu lobutyebi. Nge-36.56%, i-76.58%, kunye ne-25.68% yengeniso yenzuzo eshiyekileyo, i-gross margins, kunye nezivuno ze-asethi ezishiyekileyo, izikhombisi ezintathu zibekwe kwindawo yokuqala kulo lonke ikhonkco loshishino. Ukongeza, amacandelo amathathu abandakanya ikhonkco lokwenziwa kwemveliso ngawona aphezulu.

Phakathi kwazo, icandelo elijongene nokuveliswa kwemveliso kunye nokuthengiswa kweentengiso liqala ngexabiso lenzala elishiyekileyo le-12.46%, kunye ne-avareji ye-avareji yereyithi yenzala yalo lonke ikhonkco loshishino yi-6% -12%; Ikhonkco leshishini lokuqala libekwe kwindawo yokuqala. Umgangatho wengeniso yengeniso yoluhlu lweshishini lonke likuluhlu lwe-13-30%; esona sivuno siphezulu sesambuku se-asethi yi-19.73% yecandelo elibandakanya ukwenziwa kwemveliso kunye namakhonkco okusasazwa, kwaye lonke ikhonkco lemizi-mveliso yi-6% -15% ye-6% -15%. phakathi. Ishishini likwindawo yokuqalisa ukuthengisa iimveliso zasekhaya. Emva kohlaziyo kunye nokuvulwa, ishishini lefenitshala yelizwe lam laqala ngesiseko se-OEM kunye nezibonelelo zeendleko zabasebenzi. Emva kweminyaka engama-20 yophuhliso olunesantya esiphezulu, iye yaba lilizwe elihamba phambili emhlabeni ekwenzeni ifanitshala ngo-2006, isenza ezine ezinkulu kwi-Pearl River Delta, i-Yangtze River Delta, iBeijing-Tianjin kunye noMbindi we-China. Iqela loshishino lwefanitshala.

Ngo-2009, ingxaki yezemali yakuphelisa ukukhula kokuthunyelwa kwempahla kumazwe angaphandle, kwaye abalandeli bemfuno yangaphandle behla kakhulu. Ixabiso lezabasebenzi le-Lewis's inflection point linyukile, ukuphuncuka kwengeniso yoxabiso lwe-RMB kumashishini athumela ngaphandle, kunye nemigaqo-nkqubo yorhwebo eyandayo ibangele igalelo elikhulu ekuthumeleni impahla ngaphandle. Ngokumalunga nokukhula koqoqosho lwangaphakathi, ukukhula koqoqosho lwangaphakathi kuye kwaqhuba ukuphuculwa kosetyenziso, ukufudukela kwabantu ezidolophini kunye nokuhamba kweentsana kungene kwixesha lokutshata, kwaye ulwakhiwo lwezindlu ezifikelelekayo kunye nefanitshala nefanitshala zivuselelwa yimiba encomekayo efana nemirhumo yefanitshala endala nentsha kwifanitshala ephuma kwamanye amazwe, ebonisa amathuba amahle ophuhliso. Imveliso ephumayo ukusuka ezantsi kwigophe loncumo ukuya kwixabiso eliphezulu-utshintsho lwentengiso yemveliso yasekhaya kuphela kwendlela yokwenziwa kwemveliso yabathengi kwilizwe lam.

Ilitye lezinye iintaba linokuhlasela i-jade: ishishini lelizwe lam liphuhlisa umkhwa omtsha. Indawo yentengiso ejongene neenkampani zokwenza ifanitshala inokushwankathelwa njengobuthathaka obuphezulu, ukuqina okusezantsi, kunye nokhuphiswano oluqatha kushishino olufanayo. Zombini iinkampani zokwenza ifanitshala kunye neevenkile ezithengisayo zinamandla okuqhubela phambili ukuya kufikelela kwiindawo eziphezulu zekhonkco lemizi-mveliso.

Ngokwembono yophuhliso loshishino lwefenitshala yaseMelika, imodeli entsha yeshishini iya kufaka amandla angenasiphelo kwishishini lemveli kwaye iphume kumashishini amatsha anamhlanje kunye namakhulu. Imodeli entsha ibandakanya ukusebenza kwe-asethi ekhanyayo, iimveliso ezilungelelanisiweyo, i-e-commerce, ukuxhasa uyilo kunye nokungena kwiimarike zodidi oluhambelanayo. Amathuba amathathu amakhulu otyalo-mali kolu shishino: ifenitshala elungiselelweyo, imboniselo yefenitshala yomthi oqinileyo phakathi ukuya kutsho phezulu kunye nemizi-mveliso yomgangatho enenzuzo yophawu. Sinethemba malunga neshishini le-wardrobe yesiko elinomlinganiselo wokukhula wonyaka ongaphezulu kwe-25%, kwaye ithuba lokukhulisa inkampani ekhulayo linethemba malunga nenkokeli yewadi yesiko uSofia.

Ishishini lefenitshala yomthi oqinileyo linethemba malunga nokuguqulwa okuyimpumelelo, ngexesha elinzima lokulima umjelo we-brand, kunye nokuvuna okuzayo kwezabelo zeMark; kunye nokubekwa kwindawo yokusetyenziswa koluntu, imodeli yomthengisi oziqhubayo + ngokukhawuleza igubungela ishishini lamaplanga eYahua kwimarike yokuqala, yesibini neyesithathu. Kumzi mveliso womgangatho ovuthiweyo, unethemba malunga nendawo yokukhula yeKhaya laseDel, elinezibonelelo zohlobo olupheleleyo kunye nomthamo omncinci.