Housing prices have rebounded trend recently, policy driven market development needs, and household and housing are quoted rate, but has been in the stage of steady development, household market 'off-season does not light, slack season.
For this kind of situation, household furniture enterprises should take the initiative to attack, to win market share.
'offensive and defensive battle, household enterprises need
high temperature and rainy summer, home renovation to enter the off-season, household enterprise to do well' offensive and defensive battle at this time.
Household enterprises shall rationally use the off-season idle time, media, network and other social resources, combined with the local property developers, project and so on to do some 'marketing events.
At the same time introduce some promotional activities, attract traffic, customers less, then let's spell a spell price, to see who could put their clients.
2, household enterprises need to develop new pattern
'domestic building materials furniture market worse gold effect' strong absorption, good better, not worse, in the two extremes.
Then need to do market research, while off-season conforms to the market demand change, entity shop try electricity, electricity conducting off-line experience pavilion, with a variety of marketing tools to create a customer.
Companies to keep up with the changes of The Times, have found that development, by shuffling to seconds, pie.
3, household enterprise need to open new thinking
in accordance with the Chinese character, cheap stuff is always attractive, spell the price many businesses is the preferred choice.
But promotion is not the only export, leaders should be open mind, while off-season organization staff extracurricular activities, loosen body and mind, after collecting the opinion, the so-called brainstorming, there will always be a good idea.
the habit of household enterprises should cater to the mainstream consumer groups and the product and the service mode, lifestyle changes to keep pace with The Times.
The opposite tack, even if you have a company just roughly, also can only become cannon fodder.
March market off-season, such as war, is a rare break time, tidy up the squad, the analysis of the situation, to meet the next wave of shock, win the market share.
