Kukhona impi enzima phezu kombhede wakho: Imboni iya kumatilasi

Umncintiswano ohlanyayo wokulalisa abantu baseMelika ufaka isiyaluyalu imboni kamatilasi.
Njengoba umthengisi omkhulu kamatilasi waseMelika edonsa kanzima ngenxa yokuthengisa ewayo kanye nokusatshiswa kokuqothuka okuvela emahlazweni ezezimali enkampani engumzali, inkampani kamatilasi iyavuka ngenxa ye-hangover. Ngaleso sikhathi, i-bed-in-a-box e-
Izinkampani zezentengiselwano-ngemuva kokuvela kwezinkampani eziningi eminyakeni yamuva nje, manje sekunenqwaba yazo-zihlela izitini --futhi-
Indawo yodaka
Nokho, endaweni enokuncintisana, babhekana nezinselele zabo zokusinda.
Ukwanda okudlulele kusenhliziyweni yezinkinga zomkhakha.
Kunezindawo eziningi zokuthenga omatilasi e-United States. S.
Esikhundleni sokuthenga i-Big Mac.
Ngamadili adala ukuncintisana kwebhizinisi, ukubonakala kwentengo kanye nesevisi yamakhasimende ethuthukisiwe, abathengi bangase babe abawinile bokugcina.
Kodwa okubi wukuvulwa kwezitolo okuningi kanye nezinsongo eziningi.
Ebusweni bokwehla kokuthengisa, cha. 1 U. S.
Umatilasi odayisa ngomatilasi uvala amakhulu ezitolo futhi uyaphithizela ukuze aqinise ibhizinisi lakhe ledijithali.
Ngaso leso sikhathi, inkampani engumzali kamthengisi, i-Global Enterprise steininternational International, yaba nesandla ehlazweni lokubalwa kwezimali elibandakanya izigidigidi zamaRandi --
Amaphutha ephepha abangele ukuthi isitoko sawo sehle ngaphansi kwekota.
Le nkampani njengamanje icabanga ukuqothuka, kubika iReuters.
Umkhulumeli wenkampani akakwazanga ukuxoxa ngalo mbiko ngokushesha ngoLwesibili.
U-Kyle auusu, umhlaziyi omkhulu wezikweletu ezingenzi kahle kwa-Reorg Research, uthe: "Angicabangi ukuthi ukudayiswa kwezikweletu kuzophela, kodwa njengoba sekushiwo, ungabona idokhumenti elandelela abantu abasenkingeni yaseSteinhoff.
\"Angikuvimbeli nokukubekela ngaphandle ukufakwa kwezinkampani zenkampani yomatilasi yase-US. S.
Zama ukusebenzisa uhlelo lokuhlela kabusha.
\"Imali ethe xaxa: Ikhemisi lase-Amazon kufanele lichithe imali\" ngokuhlekisa \"Cino, amadili eposi, uCarl Icahn uthi: asikho isidingo sokuthenga iCadillac, iMercedes
Lapho ungavele ubhalisele imali eyengeziwe, iMercedes noma iVolvo: I-FDA yandise ukukhumbula kwayo izidakamizwa zenhliziyo okungenzeka zibe nomdlavuza
Imiphumela yokuwa kokuthengiswa kwenkampani kamatilasi kanye nokuncintisana okwandisiwe embonini kushiya udoti.
Abaholi bezimboni bathi izaphulelo eziphazamisayo ziyakhuphuka ngenkathi izindleko-
Ikakhulukazi izindleko zezimpahla nokumaketha
Ziyanda futhi.
Okuhle noma okubi, abathengisi be-inthanethi babangele isiyaluyalu esikhulu.
Izinkampani ezifana neCasper zinikeza okudumile okunge-
Intengo enhle, uku-oda okulula, ukuthunyelwa kwamahhala, inyanga-
Izivivinyo zesikhathi eside nobuchwepheshe obusha njengegwebu lememori elithuthukisiwe.
UDavid Wolfe, oyi-CEO yenkampani kamatilasi we-inthanethi i-Leesa, uthe abathengisi be-inthanethi bayakweseka ngenkuthalo ukusetshenziswa kwemali kwedijithali nezaphulelo.
Uxwayise ngokuthi abanye abadayisi babeka engcupheni izinga eliphezulu ukuze behlise izindleko.
\"I-Madness of Traditional Retail manje isithuthele ku-inthanethi," u-Wolf utshele i-USA Today . \".
UScott Thompson, oyi-CEO yomkhiqizi nomdayisi we-Temur Sealy International, utshele abatshalizimali ngasekupheleni kukaJulayi ukuthi "ukukhushulwa okungenangqondo" kwenkampani kamatilasi "akunasimeme".
\"Sibona ukuncintisana okwengeziwe ngezinto zokulala, ezinye izingcezu ezintsha ezigxile ekwandiseni ukuthengisa nganoma yiziphi izindleko, futhi sizimisele ukulahlekelwa yimali eningi, kusho uthompson ephendula i-imeyili ku-USA Today.
\"Ngicabanga ukuthi lokhu kuzoqhubeka inqobo nje uma abatshalizimali bezimisele ukuxhasa ukulahlekelwa.
\"Ukuntengantenga kwemakethe kuza ngesikhathi esingakafiki sezitolo ezidonsa kanzima nabahlinzeki bemishini kamatilasi ababungaza ukukhula kwakamuva kwemboni ngenkathi abanye abathengisi besenkingeni.
Inombolo yethu. S.
Ngokusho kwe-IBISWorld, izitolo ezidayisa omatilasi zinyuke ngo-32% zafinyelela ku-15,255 kusukela ngo-2009 kuya ku-2017.
Ngokuphambene, iMcDonald's ino-$14,079. S. izitolo.
Isikhulu sakwaCasper uPhilip Klimm, owabikezela igagasi lokuvalwa kwezitolo embonini kamatilasi, uthe inkampani yakhe izokwenza inzuzo ngokuvula "amakhulu" ezitolo zayo.
\"Nakanjani kuzoba noshintsho lokudayisa, futhi okubonayo ukuthi amadola amaningi aku-inthanethi," kusho u-Krim. \".
Uma kunjalo, inkampani kamatilasi ingase ilahlekelwe kakhulu.
Eminyakeni yakamuva, izinkampani zikamatilasi zandise usayizi wazo ngochungechunge lwe-acquisitions-mattress Giants ngo-2012, izitimela zokulala ngo-2014 kanye nezitimela zokulala ngo-2016.
Kuyo yonke i-United States.
Indawo, inkampani kamatilasi inezitolo eziningi kunesigaba somhlaba
Ngokusho kweNational Retail Federation, uSonoma usehlanganisiwe.
Manje, Houston.
Uphiko olusekelwe e-stanhof lungaphambi kwemboni ngesabelo semakethe esingama-33.
Ngokusho kwe-IBISWorld, i-6%, ngaphezu kwenani eliphindwe kathathu labaqhudelana nabo bakamuva.
Kusukela ngoMashi 31, inkampani kamatilasi inezitolo ezingu-3,304, ngemuva kokuvala izitolo ezingu-248 ezindaweni ezintathu zezimali.
Ngemva kokuthola umthengisi ngoSepthemba 2016, iSteinhoff yaqala ukuqamba kabusha isitolo sayo njengenkampani kamatilasi.
Ukuthengiswa kweNkampani kaMattress kwehle ngo-10% no-6% ezingxenyeni ezimbili zokugcina, ngokulandelana.
Engxenyeni yokuqala yezimali ezingama-66%, ukulahlekelwa kokusebenza kwayo kukhule ngo-0. 133 billion kuya ku-$2018.
\"Ngokusobala, ingozi iwukuthi njengoba yonke into iqala ukuba bukhoma, unezindlu ezithengiswayo eziningi kakhulu," kusho u-Owusu waseReorg. \".
Isikhulu esiphezulu senkampani kamatilasi, uSteve Stana, siphendule i-USA Today ngaphambi kombiko wangoLwesibili wokuqothuka, sivuma ukuthi isitolo sivaliwe ngenxa yokuthi ziningi izitolo kwezinye izindawo ngemuva kokuthengwa.
\"Lokhu akuyona indaba yokuvala isitolo,\" kusho uStagner . \"
\"Lokhu kumayelana nokwenza kahle, kabusha-
Ukubeka esikhundleni kanye nokusebenzisa izinyathelo zethu zokuthengisa kanye nokuba khona kwebhrendi kudlulela esu lethu ledijithali.
UMeghanGuattery, umhlaziyi wezitolo kwa-IBISWorld, uthe iningi labathengi lisafuna ukuthenga omatilasi mathupha.
\"Bafuna ukungena esitolo sikamatilasi, bakhumule izicathulo zabo futhi bezwe ukuthi bazolala kuphi njalo ebusuku," kusho yena . \". I-Bed-in-a-
Abathengisi bamabhokisi bayakubona lokhu.
Ngemva kwezinyanga ezimbalwa zokusetshenziswa, ukuqalisa kuzuze umfutho ngokunikeza izinketho ezilinganiselwe, uku-oda okulula kwe-inthanethi, ukumaketha okuhlakaniphile kanye nembuyiselo yamahhala.
Kepha abathengisi abaningana abakhulu bakamatilasi be-inthanethi bethule omatilasi abaqinile. futhi-
Izitolo zenyama noma ukusebenzelana nabanye abathengisi ukuthengisa omatilasi mathupha futhi babone ukuthi lena inketho engcono kakhulu yokuba bakhule.
ICasper isivele inezitolo ezingaba ngu-20, esinye sazo siseNew York City, maqondana nendawo yenkampani kamatilasi.
\"Uma unethuba lokungena zombili lezi zindawo ngesikhathi esisodwa, uzobona kahle ukuthi imboni ikuphi nokuthi ikuphi. . .
UKrim, oyi-CEO yakwaCasper, uthe.
\"Sisabona amathuba amaningi okwandisa umkhondo wethu.
Isikhulu sakwaLeesa uWolfe uthe inkampani yakhe ihlela ukwengeza ezinye izitolo ngaphandle kwezindawo ezimbili ezisebenzayo njengamanje.
Omatilasi benkampani nabo bangazanywa eWilliams.
Isitolo se-Sonoma West Elm
UWolf ubikezela ukuthi isabelo semakethe sabathengisi be-inthanethi sizokhula sifinyelele ku-10% eminyakeni emithathu sisuka cishe ku-25% namuhla, okusho ukuthi ukuthengiswa kuzokwenyuka cishe ngamaRandi ayizigidi eziyizinkulungwane ezimbili.
Lokhu ngokwengxenye kungenxa yesidingo esiphuthumayo sezinye izindlela, esho.
Izitolo zamacansi zendabuko zinikeza "indawo engakhululekile" lapho amanani nolwazi lomkhiqizo ludidayo, ikakhulukazi lapho abesifazane bevame ukubukwa lapho bezama imibhede yabo, kusho uWolf.
\"Isipiliyoni sokudayisa kufanele sishintshe," esho . \"
\"Ngicabanga ukuthi uhlobo olusha lungase lubhekane nalolu daba kunoludala.
\"Ukuncintisana okuqinile embonini kudonsele phansi abakhiqizi bakamatilasi.
Ngo-2017, inkampani kamatilasi yashiya isivumelwano sokunikezela nge-Tempur Sealy futhi yasayina isivumelwano se-five-.
Yenza isivumelwano sonyaka nembangi yakhe uSerta Simmons.
Ukuthengisa ezinyangeni eziyisithupha zokuqala ze-2018 kwehle kakhulu. Phakathi kuka-$6% no-$1.
32 billion, ingxenye yawo, yalimala ngokulahleka kwenkontileka yenkampani kamatilasi.
U-Tempur Sealy usathola u-$9 ku-$10 kubathengisi bakamatilasi futhi manje usebheke ukuvula isitolo esisha ukuze adayisele imikhiqizo eyengeziwe ngokuqondile kumakhasimende.
Ivulwe cishe amanye angamashumi amabili ngaphezulu kwe-Tempur-
Izitolo ze-Pedic e-United StatesS.
Njengamanje kunezindawo ezingaba ngu-36.
Uhlelo luba ngu-40 kuya ku-50 ekupheleni konyaka.
Selokhu awina inkontileka nenkampani kamatilasi, u-Serta Simmons akazange enze kahle ngendlela abefisa ngayo.
Izinkinga zakamuva zikamatilasi zenze i-S & P Global Ratings ukuthi yehlise isilinganiso sekhredithi sika-Serta sisuka ku-B siye ku-B. .
Omele abezindaba uSerta Simmons akatholakalanga ukuze aphawule.
\"Siyaqiniseka ukuthi imboni kamatilasi izoqhubeka imelana nezingcindezi zamanani ezivela kwamanye amazwe kanye nabakhiqizi be-inthanethi,\" S & P Global Ratings kusho umbiko . \".
Enkampanini kamatilasi, ikusasa ligubuzelwe yihlazo lezezimali likaSteinhoff, enemikhiqizo engaphezu kuka-40 emkhakheni wezimpahla zasendlini, izingubo zokugqoka kanye nabadayisi bezimoto.
USteinhoff uvumile emqulwini womphakathi ukuthi inkampani ibhekene nezinsolo "zokwephulwa kwemithetho ye-accounting.
Lokhu kudalulwa kudale inkinga yezezimali eyaphakamisa imibuzo mayelana ne-solvency yenkampani.
Amaphutha kaSteinhoff ahlanganisa ukwenza ihaba ukuthi ingakanani imali anayo nokubala ngendlela engafanele i-International Monetary Fund.
U-Owusu weReorg Research uthe imali ebolekiwe yenkampani ilimaza isimo sezimali senkampani.
Kwezinye izinguquko eziningi, uSteinhoff waphoqeleka ukuthi abhale ishidi lakhe lebhalansi mayelana nezinkampani zikamatilasi ezingabiza u-$1. 9 billion.
Lokhu kufaka cishe u-$0. 3 billion \"kwimibandela yokuqashisa esindayo\" ehlobene \"nezitolo ezilahlekile\"
Kwenziwe, kugugile noma ngaphezulu
Ukuqashwa kwemakethe, ngokusho kwedokhumenti.
USteinhoff noMattress benqabile ukuphawula.
Njengamanje umcwaningi mabhuku wakwaPricewaterhouseCoopers wenza uphenyo olunzulu ngezimali zenkampani, ngakho kunzima ukuhlola kahle ukuthi imisebe ithinta kanjani ukusebenza kwenkampani kamatilasi.
Nakuba iSteinhoff isanda kuxoxisana ngesivumelwano nabakweletwayo abathile ukuze ibe neminyaka embalwa yokuphefumula ukuze ihlele kabusha ibhizinisi layo, u-Owusu ukugcizelele ukuthi ukuqothuka kusengenzeka.
Landela intatheli yaseMelika uNathan Bomey kuTwitter @ NathanBomey namuhla