Kukho idabi elibukhali phezu kwebhedi yakho: Ishishini liya koomandlalo

Ukhuphiswano oluphambeneyo lokufumana abantu baseMelika ukuba balale luqhubela ishishini loomatrasi kwisiphithiphithi.
Njengoko umthengisi womandlalo omkhulu waseMelika esokola ngokuwa kwentengiso kunye nosoyikiso lokutshona oluvela kwihlazo lezemali lenkampani engumzali, inkampani yoomatrasi iyavuka ngenxa ye-hangover. Okwangoku, ibhedi-kwibhokisi-e-
Iinkampani zorhwebo-emva kokuba iinkampani ezininzi zivele kwiminyaka yakutshanje, ngoku kukho ezininzi zazo-zicwangcisa izitena-kwaye-
Indawo yodaka
Nangona kunjalo, kwindawo enokhuphiswano, bajongana nemingeni yabo yokusinda.
Ukwanda okugqithisileyo kusembindini weengxaki zeshishini.
Kukho iindawo ezininzi zokuthenga oomatrasi eMelika. S.
Endaweni yokuthenga iMac enkulu.
Ngokhuphiswano oluqatha lweshishini elivelisa izivumelwano, ukucaca kwexabiso kunye nokuphuculwa kwenkonzo yabathengi, abathengi banokuba ngabaphumeleleyo ekugqibeleni.
Kodwa icala elisezantsi kuninzi lokuvulwa kweevenkile kunye nezoyikiso ezininzi.
Ebusweni bokwehla kweentengiso, akukho. 1 U. S.
Umatrasi othengisa ngoomatrasi uvala amakhulu eevenkile kwaye uyakrazula ukomeleza ishishini lakhe ledijithali.
Ngaxeshanye, inkampani engumzali womthengisi, iGlobal Enterprise steininternational International, yabandakanyeka kwityala lobalo-mali elibandakanya iibhiliyoni zeedola kwibhalansi --
Iimpazamo zamaphepha ezibangele ukuba isitokhwe saso sehle ngaphantsi kwekota.
Inkampani ngoku ithathela ingqalelo ukubhanga, ingxelo yeReuters.
Isithethi senkampani asikwazanga ukuxoxa ngale ngxelo kwangoko ngoLwesibini.
UKyle auusu, umhlalutyi omkhulu wamatyala angaqhubekiyo kwiReorg Research, uthe: "Andiqondi ukuba ukubhangiswa kuya kuphela, kodwa xa sele kutshiwo, ungabona uxwebhu olulandelela abantu abakule ngxaki yaseSteinhoff.
\"Andikuthinteli nokugcwaliswa kwamaqumrhu enkampani yoomatrasi yase-US. S.
Zama ukuphumeza isicwangciso sohlengahlengiso.
"Imali eyongezelelekileyo: Ikhemesti yaseAmazon kufuneka iyichithe imali" ehlekisayo \"iCino, intengiso ye-courier, uCarl Icahn uthi ngakumbi: akukho mfuneko yokuthenga iCadillac, iMercedes
Xa unokubhalisela imali eninzi, iMercedes okanye iVolvo: I-FDA iye yandisa ukukhumbula kwayo amachiza entliziyo anokuba nomhlaza.
Iziphumo zokuwa kweentengiso zenkampani yoomatrasi kunye nokhuphiswano olwandisiweyo kushishino lushiya inkunkuma.
Iinkokeli zeshishini zithi izaphulelo eziphazamisayo ziyenyuka ngelixa iindleko-
Ingakumbi iindleko zempahla kunye nokuthengisa
Kwakhona ukwandisa.
Okulungileyo okanye okubi, abathengisi be-intanethi baye babangela isiphithiphithi esikhulu.
Iinkampani ezinje ngeCasper zibonelela ngokudumileyo hayi-
Ixabiso elihle, kulula uku-odola, ukuthumela simahla, ngenyanga-
Ulingo lwexesha elide kunye nobuchwepheshe obutsha obufana ne-foam yememori ephezulu.
UDavid Wolfe, i-CEO yenkampani yoomatrasi ye-intanethi uLeesa, uthe abathengisi be-intanethi bayayixhasa ngenkuthalo inkcitho yentengiso yedijithali kunye nezaphulelo.
Ulumkise ukuba abanye abathengisi babeka esichengeni umgangatho ukuze banciphise iindleko.
\"Impambano yentengiso yemveli ngoku ithuthele kwi-intanethi,\" uWolf uxelele i-USA Today. \".
UScott Thompson, i-CEO yomvelisi woomatrasi kunye nomthengisi uTemur Sealy International, uxelele abatyali-mali ekupheleni kukaJulayi ukuba "iintengiso ezingenangqondo" zenkampani yoomatrasi \"azilugcinanga".
"Sibona ukhuphiswano olungakumbi lwezinto zokulala, ezinye iziqwenga ezitsha ezigxile ekunyuseni intengiso nangayiphi na indleko, kwaye sizimisele ukuphulukana nemali eninzi," utshilo u-Thompson kwi-imeyile ephendula i-USA Today.
"Ndicinga ukuba oku kuya kuqhubeka okoko nje abatyali-mali bezimisele ukuxhasa ilahleko.
"Ukungazinzi kwemarike kuza ngexesha elingafanelekanga kwiivenkile zempahla kunye nabathengisi bomandlalo ababhiyozela ukukhula koshishino lwakutsha nje ngelixa abanye abathengisi besengxakini.
Inani lethu. S.
Ngokutsho kwe-IBISWorld, iivenkile ezithengisa oomatrasi zonyuke nge-32% ukuya kwi-15,255 ukusuka ku-2009 ukuya ku-2017.
UMcDonald's, ngokuchaseneyo, une-14,079 yeedola. S. iivenkile.
I-CEO yakwaCasper uPhilip Klimm, othe waqikelela ukuvalwa kwevenkile kwishishini loomatrasi, uthe inkampani yakhe iya kwenza inzuzo ngokuvula "amakhulu" eevenkile zayo.
"Ngokuqinisekileyo kuya kubakho uhlengahlengiso lokuthengisa, kwaye into oyibonayo kukuba iidola ezininzi zikwi-intanethi," utshilo uKrim. \".
Ukuba kunjalo, inkampani yoomatrasi inokulahlekelwa kakhulu.
Kwiminyaka yakutshanje, iinkampani zoomatrasi zandise ubungakanani bazo ngothotho lwee-acquisitions-mattress Giants ngo-2012, oololiwe bokulala ngo-2014 kunye noololiwe bokulala ngo-2016.
Kuyo yonke i-United States.
Indawo, inkampani yoomatrasi ineevenkile ezininzi kunecandelo lomhlaba
Ngokutsho kweNational Retail Federation, i-Sonoma idibene.
Ngoku, Houston.
Ulwahlulo olusekwe kwi-stanhof luphambi koshishino ngesabelo semarike esingama-33.
Ngokutsho kwe-IBISWorld, i-6%, ngaphezu kwamaxesha amathathu inani labakhuphisana bamva nje.
Ukusukela nge-31 kaMatshi, inkampani yoomatrasi yayineevenkile ezingama-3,304, emva kokuvala iivenkile ezingama-248 kwiikota ezintathu zemali.
Emva kokufumana umthengisi ngoSeptemba 2016, iSteinhoff yaqala ukuyibiza ngokutsha ivenkile yayo njengenkampani yoomatrasi.
Ukuthengiswa kweNkampani yeMattress yehle nge-10% kunye ne-6% kwiikota ezimbini zokugqibela, ngokulandelanayo.
Kwisiqingatha sokuqala semali ye-66%, ilahleko yokusebenza kwayo yanda nge-0. I-133 yeebhiliyoni ukuya kwi-2018 yeedola.
\"Ngokucacileyo, umngcipheko kukuba njengoko yonke into iqala ukuhamba, unomhlaba omkhulu kakhulu," utshilo u-Owusu waseReorg. \".
I-CEO yenkampani yoomatrasi esandula kuqeshwa uSteve Stana uphendule kwi-USA Today phambi kwengxelo kaLwesibini yokutshona, evuma ukuba ivenkile ivaliwe kuba bezininzi kakhulu iivenkile kwezinye iindawo emva kokufunyanwa kwayo.
"Lo ayingombandela wokuvala ivenkile," utshilo uStagner. \"
\"Oku kumalunga nokwenza, kwakhona-
Ukubeka kwindawo kunye nokukhuthaza ushishino lwethu kunye nobukho bophawu kukwanwenwela kwisicwangciso sethu sedijithali.
UMeghanGuattery, umhlalutyi wentengiso kwi-IBISWorld, uthe uninzi lwabathengi basafuna ukuthenga oomatrasi emntwini.
"Bafuna ukungena kwivenkile yoomatrasi, bakhulule izihlangu zabo kwaye bazive ukuba baza kuchitha phi ubusuku ngabunye," watsho . \". Ibhedi-e-
Abathengisi bebhokisi bayakuqonda oku.
Emva kweenyanga ezimbalwa zokusetyenziswa, abaqalisi baye bazuza amandla ngokunika iinketho ezilinganiselweyo, uku-odola okulula kwi-intanethi, ukuthengiswa kwe-savvy kunye nembuyekezo yamahhala.
Kodwa abathengisi abaninzi abaphambili be-matrasi kwi-intanethi baphehlelele oomatrasi abaqinileyo. kwaye-
Iivenkile zenyama okanye zisebenza nabanye abathengisi ukuba bathengise oomatrasi buqu kwaye baqonde ukuba le yeyona ndlela ilungileyo yokuba bakhule.
ICasper sele ineevenkile ezimalunga nama-20, enye yazo ikwisiXeko saseNew York, ecaleni kwendawo yenkampani yoomatrasi.
"Ukuba unethuba lokungena zombini ezi ndawo ngaxeshanye, uya kubona ngokucacileyo ukuba liphi ishishini kwaye liphi. . .
UKrim, iCEO yeCasper, utshilo.
"Sisabona amathuba amaninzi okwandisa umkhondo wethu.
Umphathi weLeesa uWolfe uthe inkampani yakhe ikwaceba ukongeza ezinye iivenkile ngaphandle kwezi ndawo zimbini zisebenzayo ngoku.
Oomatrasi benkampani banokuzanywa eWilliams.
Sonoma West Elm ivenkile
I-Wolf iqikelela ukuba isabelo semarike sabathengisi be-intanethi siya kukhula ukuya kwi-10% kwiminyaka emithathu ukusuka malunga ne-25% namhlanje, oku kuthetha ukuba ukuthengisa kuya kunyuka malunga ne-2 yeebhiliyoni zeedola.
Oku ngokuyinxenye kungenxa yemfuno engxamisekileyo yezinye iindlela, utshilo.
Iivenkile zoomatrasi zesiNtu zibonelela \"ngemeko engathandekiyo\" apho amaxabiso kunye nolwazi lwemveliso lubhidanisa, ngakumbi xa abasetyhini behlala bejongwe njengoko bezama iibhedi zabo, utshilo uWolf.
"Amava okuthengisa kufuneka atshintshe," watsho . \"
"Ndicinga ukuba uphawu olutsha kunokwenzeka ukuba lujongane nalo mbandela kunoludala.
\"Ukhuphiswano oluqatha kolu shishino lubatsalele phantsi abavelisi boomatrasi.
Ngo-2017, inkampani yoomatrasi yasishiya isivumelwano sokubonelela kunye neTempur Sealy kwaye yatyikitya izivumelwano ezintlanu.
Yenza isivumelwano sonyaka nembangi uSerta Simmons.
Ukuthengiswa kwiinyanga ezintandathu zokuqala ze-2018 kwawa kakhulu. Phakathi kwe-6% kunye ne-1 yeedola.
I-32 yeebhiliyoni zeebhiliyoni, inxenye, yenzakele ngenxa yokulahleka kwekhontrakthi yenkampani yoomatrasi.
UTempur Sealy usafumana i-$9 ye-10 yeedola kubathengisi boomatrasi kwaye ngoku ujonge ukuvula ivenkile entsha ukuze athengise iimveliso ezingakumbi ngokuthe ngqo kubathengi.
Ivulwe malunga namashumi amabini ngaphezulu kweTempur-
Iivenkile zePedic eUnited States.
Ngoku kukho malunga neendawo ezingama-36.
Isicwangciso sima-40 ukuya kuma-50 ekupheleni konyaka.
Ukusukela oko waphumelela ikhontrakthi kunye nenkampani yoomatrasi, uSerta Simmons khange aqhube kakuhle njengoko ebenethemba.
Ooyeha bamva nje boomatrasi babangele ukuba i-S & P iGlobal Ratings yehlise inqanaba letyala lika-Serta ukusuka ku-B ukuya ku-B. .
Ummeli wemithombo yeendaba uSerta Simmons akafumanekanga ukuba enze izimvo.
\"Siqinisekile ukuba ishishini loomatrasi liya kuqhubeka nokumelana noxinzelelo lwamaxabiso oluvela kumazwe angaphandle kunye nabavelisi be-intanethi,\" S & P Global Ratings yathi kwingxelo. \".
Kwinkampani yoomatrasi, ikamva ligutyungelwe sisityholo sezemali sikaSteinhoff, esineempawu ezingaphezulu kwama-40 kushishino lwempahla yasekhaya, impahla kunye neemoto.
USteinhoff uye wavuma kuxwebhu lukawonke-wonke ukuba inkampani ijongene nezityholo "zezitenxo ze-accounting.
Oku kubhengezwa kubangele ingxaki yezemali ethe yaphakamisa imibuzo malunga nesisombululo senkampani.
Iimpazamo zika-Steinhoff ziquka ukubaxa ingakanani imali anayo nokubala ngendlela engafanelekanga i-International Monetary Fund.
UOwusu weReorg Research uthe iimali-mboleko zenkampani ziyonakalisa imeko yemali yenkampani.
Kolunye uhlengahlengiso oluninzi, uSteinhoff wanyanzeleka ukuba abhale kwiphepha lakhe lomncono malunga ne-$1 yeenkampani zoomatrasi. 9 bhiliyoni.
Oku kuquka malunga ne-$0. Iibhiliyoni ezi-3 \"kwimigaqo yokuqeshisa enzima\" enxulumene \"neevenkile zelahleko\"
Yenziwe, igugile okanye ngaphezulu
Irenti yemarike, ngokoxwebhu.
USteinhoff noMattress abavumanga ukuphawula.
Kungoku nje umphicothi-zincwadi wePricewaterhouseCoopers uqhuba uphando lwemali yenkampani, ngoko ke kunzima ukuvavanya ngokuchanekileyo ukuba ukusasazeka kwemitha kuyichaphazela njani indlela yokusebenza kwenkampani yoomatrasi.
Ngelixa iSteinhoff isandula kuthetha-thethana ngesivumelwano nababolekisi abathile ukuba ibe neminyaka embalwa yokuphefumla ukuze ihlengahlengise ishishini layo, u-Owusu uphinde waphinda wathi ukutshona kusengenzeka.
Landela intatheli yase-US uNathan Bomey Twitter @ NathanBomey namhlanje