For better organization leading the city all female entrepreneurs in deepening the reform of supply side structural, speed up the old and new record in the kinetic energy conversion.
On June 20, in the afternoon, the city women's federation, municipal women entrepreneurs association invited national development research institute of Beijing university, Peking University together entrepreneurs club experts, held in the municipal women's and children's activity center north linyi women business furniture board, pku to linyi transformation and upgrading of enterprise development.
City women's federation, sun jing, vice President of city women entrepreneurs association, shandong zhu boss food co. , LTD. General manager zhu is rong and city female entrepreneurs association vice President, treasurer, member and so on more than 20 people.
in the form of private school is thematic private school, shandong branch by Peking University together entrepreneurs club secretary Fang Yong will host.
Divided into four stages.
the first stage, determine the theme, by household 2 minutes to talk about their enterprise development and confused problems.
With everyone in the seven questions (
How to introduce high-end talents?
How to solve the financing problem in a short time?
How to solve the problem of operating platform?
How to make traditional enterprises play a new vitality, enhance brand awareness?
How to build the restaurant industry standard alliance business?
How borrows the river bank Mongolia elder sister to the Internet?
How to improve the profit margin in the product sales?
)
, attendees vote on this topic: linyi bed industry how to promote enterprise brand, improve product added value and improve profit margins?
the second phase, problem analysis.
General manager and mau chardonnay is enterprise development situation and carried on the detailed elaboration, are now facing the problem of participants one by one, there is a problem,
Advertising, sales personnel, core products, people, research and development team, the enterprise culture, sales, profit, etc. )
The questions.
the third stage, share.
By the participants one by one, puts forward Suggestions for the future development direction in the
(
1, solve the problem of talent, hire a professional research and development, planning, marketing team, to form the core think-tank.
2, understand customer needs, completes the brand design, reduce the brand category, according to the market pricing rather than cost, advantages and disadvantages for sales staff to understand and identify customer group, a variety of ways of publicity, channel sales.
3, create high-end brand, sets up the brand image, try private ordering, limit an amount, limited release, drive the market, hunger marketing, layers of marketing.
4, organization, staff training, update the concept, improve the quality of the staff, the shape of high-quality sales team
And collective discussion.
the fourth stage, expert advice.
Peking University senior corporate advisory management pku Zhao Fang fine teacher, senior marketing experts Qiao Shigang teachers, aiming at the problems of linyi bed industry co. , LTD. And the future enterprise development planning gives professional advice.
Consulting experts highly affirmed the first 18 years in product quality and technology research and development of industry, deep understanding and actively practice national reform of the supply side, fully understand the product quality and new product research and development in the future the core role in market competition, many years for the practice of 'spirit' devoted to do research, steadfast to do products.
But, as the saying goes, 'wine is also afraid of deep alley', there is no systematic marketing structures, it is the company's biggest development bottleneck, for the teacher to the company marketing bottlenecks Zhao Fang shine opened two flavour 'prescription', one is to solve the problem of the concrete, back can be born on the implementation of 'western medicine prescription', the second is for the company healthy, rapid and sustainable development of the 'prescription of traditional Chinese medicine'.
Expert group for high-end products of the company sluggish market development the reality of the specific issues, detailed item by item, implement one by one, the general manager of the shigeru to male chardonnay and answer to dissent, market development model of the system, to ensure that the total return can use, use will be productive.
And always do the detailed record and field investigation for the teacher to the company sincerely invited experts, a more detailed system design marketing system set up.
attendees strong reactions and feelings of deep, have said the city women's federation as a 'home' of women entrepreneurs is well-meaning, in order to ascend is the development of the enterprise 'pains', invited Beijing university, early entrepreneurs club is very meaningful and valuable to the private school!
Hope to have more opportunities to participate in the study course at the university of Beijing, more similar events, the escort for the enterprise development.
